DMDD

What DMDD does

SYNLAB Medical Digital Services (formerly DMDD A/S, established 2003) is a Denmark-based healthcare IT company that operates the national-scale WebReq electronic laboratory requisition platform and a suite of complementary digital health services. Originally an independent Danish firm, it was acquired by SYNLAB AG — Europe's largest medical diagnostics provider — in February 2019 and rebranded under the SYNLAB name in November 2019. The company is wholly owned by SYNLAB Group (Munich-headquartered) and is scheduled to rebrand to Nexus-eSundhed effective June 1, 2026 under a new partnership arrangement.

The company's product suite covers the full laboratory workflow and adjacent citizen-facing services: WebReq (electronic requisitions to all Danish biochemical, microbiological and pathological labs); Web-Patient (PRO data exchange integrated with WebReq); Digitale Blanketter (digital attestations for insurance, dental, driver's license and disability parking); MobilLab (home sampling logistics); Blodprøvebooking (blood-test appointment scheduling); Selvtest (home self-sampling for HPV and chlamydia screening); and Vacciner.dk (vaccination booking developed for the Danish COVID-19 and influenza campaigns). The platform is deeply embedded into Danish national health infrastructure — MedCom messaging standards, MitID/NemID authentication, Sundhed.dk, e-Boks and Digital Post — and is accessed by practitioners through their existing practice management systems without separate installation.

Revenue is generated primarily through a managed-services contract with the five Danish regions and the state (signed December 2022, effective January 2023 for four years via the SKI 02.06 Standardsoftware framework), supplemented by subscription/transaction fees for digital attestation services (insurance, dental, driver's license) and transaction-based fees for specialised diagnostic tests (myEDIT-B, myBIOME, myPSY). Pricing is not publicly disclosed. The platform served up to 300,000 daily COVID-19 tests and 150,000 daily vaccinations at pandemic peak and is certified to ISO 27001:2022, ISO 27701 and ISO 9001 standards.

Name

DMDD

Legal name

SYNLAB Medical Digital Services ApS

Website

https://smds.dk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

DMDD (SYNLAB Medical Digital Services) operates Denmark's national electronic laboratory requisition platform WebReq and adjacent digital health solutions (Web-Patient, digital attestations, home sampling, vaccination booking), serving all five Danish regions, GPs, specialists, laboratories and citizens under a SYNLAB AG subsidiary structure.

Ownership category

akta.pro rank

Product category

Healthcare IT / Clinical Laboratory Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Lab Data Exchange & Interoperability (HL7/FHIR/LDT Results Delivery) (HLACAMAL)

akta.pro secondary industries

Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices) (HLACAPAK), Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)

Keywords

• Electronic laboratory requisitions
• Healthcare IT platforms
• Patient reported outcomes
• Digital medical attestations
• Laboratory information systems

Headquarters

HQ city

Vejle

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Government IT Services Contract: SYNLAB Medical Digital Services operates as a government contractor, providing the WebReq platform and related digital healthcare solutions to the Danish healthcare system. The company secured a four-year contract effective January 2023 with the five Danish regions and the state through SKI procurement framework.
2. Digital Attestation Services: Revenue generated from digital attestation solutions for insurance companies (FP-attester), dental attestations, handicap parking certificates, and driver's license medical certificates. Services are integrated into physician and dentist practice management systems.
3. Special Laboratory Tests: SYNLAB offers specialized diagnostic tests including myEDIT-B for bipolar disorder diagnosis, myBIOME (gut microbiota analysis), and myPSY (pharmacogenetics testing) as part of the broader SYNLAB group's diagnostic portfolio.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

SYNLAB Medical Digital Services (formerly DMDD A/S) provides web-based healthcare IT solutions for the Danish healthcare system. Its flagship product WebReq is the national electronic laboratory requisition platform used by all general practitioners, specialists, and biochemical laboratories across the five Danish regions. The company also operates Web-Patient for patient-reported outcomes, Digitale Blanketter for digital medical attestations, MobilLab for home sample collection planning, Blodprøvebooking for blood test appointments, Vacciner.dk for vaccination bookings, and Selvtest for home self-collection testing.

Differentiator

Problem solved

Functional benefit

Brands

• WebReq: Online solution for electronic laboratory requisitions to all types of laboratories in Denmark
• Web-Patient
• Blodprøvebooking
• MobilLab
• Vacciner.dk
• Selvtest
• Digitale blanketter
• Laboratoriesvarportalen

Products and services

• WebReq Online solution for sending electronic laboratory requisitions to all types of laboratories in Denmark. Contains complete analysis registers from all enrolled biochemical and microbiological laboratories including supplementary information, questions, and warnings relevant to each analysis. Used by all Danish GPs and specialists via practice management system integration.
• Web-Patient System for confidential exchange of PRO data (Patient-Reported Information) between citizen and doctor. Fully integrated with WebReq for ordering digital home measurement forms and questionnaires.
• Digitale Blanketter (Digital Forms) Digital attestation system based on MedCom's Den Dynamiske Blanket standard. Enables exchange of insurance attestations, handicap parking certificates, and driver's license medical certificates between citizens, doctors, and government agencies.
• MobilLab Solution supporting general practitioners and laboratories in planning and executing sample collection at citizens' homes. Automatically plans routes and appointments based on geographic coverage areas and laboratory capacity.
• Blodprøvebooking Blood test booking system for outpatient clinics. Automatically matches available appointment times to requisition content, accounts for requirements like blood type, EKG, pediatric patients, and glucose tolerance tests.
• Selvtest Home testing solution enabling citizens to self-collect samples (e.g., HPV, chlamydia) at home and send to laboratory. Supports research projects, citizen participation programs, and screening follow-ups.
• Vacciner.dk Vaccination booking platform developed for the Danish COVID-19 and influenza vaccination campaigns. Citizens receive invitations via digital post and can book vaccination appointments.
• Laboratoriesvarportalen Portal for accessing laboratory test results via WebReq Minikald for organizations with legitimate medical treatment needs.
• myEDIT-B CE-IVD certified molecular test using RNA-editing biomarkers to distinguish between bipolar disorder and unipolar depression. Provides clinically validated results within 24 days, reducing a 7-year average diagnostic delay.

Quantifiable outcome

• Reduced average laboratory ordering errors through built-in advisories and validation
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• AlcediagcoreStrategic or Co-development Partner · 10 October 2023Alcediag collaborated with SYNLAB to develop myEDIT-B, a CE-IVD certified molecular test using RNA-editing biomarkers to distinguish between bipolar disorder and unipolar depression. The test was developed within the EU-supported program EITHealth.
• EITHealthminorStrategic or Co-development Partner · 1 January 2023EU support program that co-funded the development of myEDIT-B bipolar disorder diagnostic test in collaboration with Alcediag and SYNLAB.
• COVID-19 Response Partners (Adapt, 7N, Systemtech, Datagruppen MultiMed, EPICO-IT, IT Minds, Automize)minorImplementation/ SI/ Consulting Partner · 1 January 2020IT service partners that collaborated with SYNLAB Medical Digital Services during the COVID-19 pandemic to rapidly deploy testing and vaccination infrastructure supporting up to 300,000 daily tests and 150,000 daily vaccinations.
• NasurecoreTechnology or IntegrationNasure collaborated with Forsikring & Pension and SYNLAB Medical Digital Services to develop digital dental attestations. Nasure provides the EDI-portal integration that allows dentists to access and submit dental attestations electronically.
• Trifork Digital HealthcoreTechnology or IntegrationTrifork Digital Health collaborated with SYNLAB Medical Digital Services to develop the digital medical attestation for driver's licenses on behalf of Færdselsstyrelsen (Danish Road Traffic Authority).
• Færdselsstyrelsen (Danish Road Traffic Authority)coreStrategic or Co-development PartnerSYNLAB Medical Digital Services developed the digital medical attestation for driver's licenses on behalf of Færdselsstyrelsen, enabling digital submission of driver fitness assessments across all Danish municipalities.
• MedComcoreTechnology or IntegrationMedCom provides the Danish healthcare messaging standards, specifically the Den Dynamiske Blanket standard used for SYNLAB's digital attestation solutions including insurance attestations, handicap parking certificates, and driver's license medical attestations.
• Danske Regioner (Danish Regions)coreStrategic or Co-development PartnerDanish Regions, representing the five Danish healthcare regions, partnered with SYNLAB Medical Digital Services for the continued delivery of WebReq and related solutions through a four-year contract effective January 2023. IT Director Klaus Larsen of Region Nordjylland represented the regions in signing the agreement.

Scale indicators6 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Dedalus Group: European healthcare IT vendor specializing in laboratory information systems (LIS), diagnostic workflows, and regional health platforms. Directly comparable as a Europe-wide LIS/diagnostic IT specialist that competes in adjacent laboratory IT procurement contexts.
• Systematic: Danish-headquartered healthcare IT vendor providing Columna, an EMR and clinical workflow platform widely deployed across Danish hospitals and regions. Direct competitor for regional IT procurement and adjacent to SMDS's lab requisition integration points.
• Cambio Healthcare Systems: Swedish healthcare IT vendor providing EMR and clinical decision support systems deployed across Scandinavia and Northern Europe. Comparable in offering electronic health record infrastructure integrated with national health systems, addressing similar physician and regional customer bases.
• Tietoevry: Nordic IT services and software company with a dedicated healthcare division serving public sector healthcare customers across the Nordics. Comparable as a regional healthcare IT vendor competing for government contracts similar to the SKI framework that SMDS holds.

Others

• MedCom: Danish public-sector organization that defines and operates healthcare messaging standards (including Den Dynamiske Blanket used by SMDS). Comparable as the standards body whose specifications SMDS implements; functions as enabler/ecosystem participant rather than direct competitor.

Broad incumbents

• Sunquest Information Systems: Long-established provider of laboratory information systems serving hospitals and reference labs globally (now part of Roper Technologies). Comparable as an incumbent laboratory IT specialist with broad LIS capabilities that overlap with SMDS's lab requisition orchestration.
• InterSystems: Global provider of healthcare data platforms including TrakCare Lab Enterprise (LIS) and HealthShare interoperability suite. Comparable as a broad incumbent offering laboratory and health data exchange platforms that compete for the same enterprise lab IT RFPs SMDS targets.
• DXC Technology: Global IT services provider with significant healthcare practice, including implementations of laboratory and regional health platforms across Europe. Comparable as a broad incumbent capable of bidding for multi-region government healthcare IT contracts of the type SMDS holds.

Emerging players

• Trifork Digital Health: Danish-headquartered digital health software developer that co-developed the digital driver's license attestation with SMDS. Comparable as a Nordic emerging player in national digital health infrastructure with proven ability to partner with Danish public-sector health authorities.
• Visiba Care: Swedish digital care platform providing virtual consultations and patient triage integrated with Nordic primary care. Comparable as a Nordic emerging health IT player with deep regional EHR/practice-system integrations analogous to SMDS's WebReq distribution model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/synlab-dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DMDD