Web Savvy
WebSavvy is a Melbourne-based, Google Premier Partner digital marketing agency (founded 2006) managing paid advertising retainers across Search, Paid Social, YouTube, and Programmatic for hundreds of Australian and international brands, now operating as a subsidiary of Reform Digital.
- Company typePrivate
- Founded2006
- HeadquartersYarra, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Web Savvy does
WebSavvy is a Melbourne-based, full-service digital marketing agency founded in 2006 that specializes in paid performance advertising across Google's ecosystem and Meta. The agency manages monthly retainer engagements covering Search Ads (Google Ads, Google Shopping, Google Display, Google Remarketing, Microsoft Ads), Paid Social (Facebook, Instagram, TikTok, Pinterest, LinkedIn), YouTube Advertising, and Programmatic (Display, Video, BVOD/Connected TV, Digital Out of Home, Spotify). Campaigns are executed through a combination of platform-native AI/automation and human strategic oversight, supported by proprietary Performance Max insights tools and a stated 7.9x average agency ROAS benchmark across 9,300+ campaigns in the trailing year.
The firm operates a sales-led, inside-sales GTM anchored on free account audits (Google Ads audit at $1,990 AUD value; Meta Ads audit at $1,790 AUD value) followed by 60-minute consultative calls, with no lock-in contracts. Pricing is fully quote-based and retainer-driven, scaled to client ad spend volume. Customer segments span Australian e-commerce brands (Showpo, Frank Green, Sheet Society, Kip&Co, Adore Beauty), growth-stage businesses, and service-based lead-gen clients, with named enterprise logos alongside a long tail of SMBs. WebSavvy holds Google Premier Partner status (top 3% in Australia) and is an official partner of Meta, Microsoft, Shopify, TikTok, LinkedIn, Klaviyo, Neto, and Pinterest.
In September 2023 WebSavvy was acquired by Reform Digital, with the agency continuing to operate under its existing brand as a subsidiary of the combined group. The legal entity behind the brand is Lighthouse Coaching Pty Ltd (ABN 57 098 856 574), headquartered at Level 3, 141 Osborne Street, South Yarra, Victoria. Headcount is reported at 11-50 employees, with a leadership team comprising a CEO, Director, Head of Operations, Head of Growth, Head of Google Ads, Head of Strategy and Paid Social, People and Culture Manager, and senior specialist practitioners.
Web Savvy firmographics
Firmographics- Name
- Web Savvy
- Legal name
- Lighthouse Coaching Pty Ltd
- Website
- https://www.websavvy.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WebSavvy is a Melbourne-based, Google Premier Partner digital marketing agency (founded 2006) managing paid advertising retainers across Search, Paid Social, YouTube, and Programmatic for hundreds of Australian and international brands, now operating as a subsidiary of Reform Digital.
- Ownership category
- akta.pro rank
Web Savvy industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Paid Search (SEM) Media Buying (BPAFABAC)
- akta.pro secondary industries
- Paid Social Media Buying (BPAFABAD), Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where Web Savvy is headquartered
LocationHeadquarters
- HQ city
- Yarra
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Web Savvy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Managed Digital Advertising Services: Monthly retainer agreements for ongoing paid digital advertising management across Google Ads, Meta Ads, and other platforms. Services include campaign strategy, implementation, optimization, and reporting with dedicated account management.
- Strategic Consulting: Ad-hoc consulting engagements and training services for businesses looking to bring performance marketing in-house
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom Retainer Model - No public pricing; tailored to client needs and spend volume |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Web Savvy product offering
Product offeringCore offering
Web Savvy is a Melbourne-based, full-service digital marketing agency that plans, buys, and optimises paid advertising campaigns for businesses across Google Ads (search), Meta (Facebook and Instagram), YouTube, and programmatic display networks. Engagements are typically delivered on a monthly retainer and include media strategy, audience targeting, creative direction, bid management, and ongoing performance optimisation.
Product overview
Web Savvy is a digital marketing agency offering a unified paid advertising service portfolio. The core offering spans four main service categories: Search Ads (Google Ads, Google Shopping, Google Display, Google Remarketing, Microsoft Ads), Paid Social (Facebook, Instagram, TikTok, Pinterest, LinkedIn), Programmatic (Display, Video, BVOD/Connected TV, Digital Out of Home, Spotify), and YouTube Advertising. All services are delivered through a combination of AI-driven automation and human expertise. The agency also offers free account audits as lead-generation tools for prospective clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Search Ads Management
- Paid Social Advertising
- Programmatic Display Advertising
- YouTube Advertising
Quantifiable outcome
- 7.9x Average Agency ROAS across all clients
- +3 more outcomes
Companies that use Web Savvy
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles1 record
Web Savvy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature3 records
Web Savvy partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- Reform DigitalflagshipWeb Savvy was acquired by Reform Digital in September 2023, combining two industry leaders to expand service offerings in digital marketing. The merger combines strengths, expertise, and vision of both companies.
- GoogleflagshipGoogle Premier Partner status placing Web Savvy among top 3% of Google Partners in Australia. Provides access to latest insights, product updates, and exclusive industry events.
- MetacoreOfficial Meta Partner providing Facebook Ads and Instagram Ads management services
- ShopifycoreOfficial Shopify Partner for e-commerce advertising integration
- Microsoft AdvertisingcoreOfficial Microsoft Partner for Bing Ads and Microsoft Advertising management
- TikTokcoreOfficial TikTok Partner for TikTok advertising management
- LinkedIncoreOfficial LinkedIn Partner for LinkedIn advertising management
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Web Savvy competitors and assessment
Company assessmentDirect peers
- Digital Muster: Australian boutique paid media agency offering Google Ads and Meta Ads management to e-commerce and lead-gen brands. Comparable scale, ANZ focus, and channel mix to Web Savvy.
- Reload Media: Melbourne-based digital performance agency offering paid search, paid social, and programmatic buying for Australian e-commerce brands. Geographic and service-line overlap makes it a directly comparable ANZ peer.
- Reform Digital: Direct parent and peer — Reform Digital acquired Web Savvy in September 2023. Both are Australian paid media agencies with overlapping service offerings (Google Ads, Meta, programmatic), comparable team sizes, and overlapping client verticals, making them the most direct analogue in the ANZ market.
- Klientboost: US paid media agency focused on Google Ads, Meta, and landing-page CRO for e-commerce and SaaS. Similar mid-market positioning, audit-led acquisition, and no-lock-in pricing model to Web Savvy.
- Online Marketing Gurus: Australian full-service paid media agency of comparable scale, specialising in Google Ads, Meta, and SEO for e-commerce and SMB clients. Directly competes for the same Australian mid-market and SMB e-commerce book that Web Savvy targets.
- LYFE Marketing: US-based paid social and Google Ads agency targeting SMB and mid-market e-commerce businesses with retainer-based managed services. Comparable customer segment and channel focus to Web Savvy's mid-market customer book.
- Disruptive Advertising: US-based paid search and paid social agency that pioneered the audit-led GTM motion and no-contract pricing that Web Savvy mirrors. Strong direct comparator on methodology, scale (9K+ campaigns/yr similar tier), and target customer profile.
- AdHaus: Australian paid media and digital agency specialising in Google Ads, Meta, and programmatic for e-commerce and lead-generation brands. Operates in the same ANZ competitive set at comparable scale.
Regional players
- Edge Marketing: Australian digital marketing agency offering paid media, SEO, and analytics to mid-market brands. Similar ANZ footprint and e-commerce tilt, positioning it as a regional rather than global peer.
Broad incumbents
- Tinuiti: Large US independent performance marketing agency spanning paid search, paid social, programmatic, and Amazon. Broader and larger than Web Savvy but operates the same core channel mix and serves overlapping retail e-commerce verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Web Savvy social profiles
Digital presenceWeb Savvy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Web Savvy leadership team
Management profileNumber of profiles
Profiles2 records
Web Savvy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Web Savvy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Web Savvy
What does Web Savvy do?
Web Savvy is a Melbourne-based, full-service digital marketing agency that plans, buys, and optimises paid advertising campaigns for businesses across Google Ads (search), Meta (Facebook and Instagram), YouTube, and programmatic display networks. Engagements are typically delivered on a monthly retainer and include media strategy, audience targeting, creative direction, bid management, and ongoing performance optimisation.
Is Web Savvy a public or private company?
Web Savvy is a private company. It is classified as corporate owned and is currently operating.
When was Web Savvy founded?
Web Savvy was founded in 2006. It employs 11 to 50 people.
Where is Web Savvy based?
Web Savvy is headquartered in Yarra, Australia, in the Oceania region.
How does Web Savvy make money?
Two revenue lines are on record. Managed Digital Advertising Services are the primary driver. The others are strategic Consulting.
Who are Web Savvy's main competitors?
Direct peers on record are Digital Muster, Reload Media, Reform Digital, Klientboost, Online Marketing Gurus, LYFE Marketing, Disruptive Advertising and AdHaus. Edge Marketing is listed as a regional player. Tinuiti is listed as a broad incumbent.
Does Web Savvy have an API?
No public API is recorded for Web Savvy.
What industry is Web Savvy in?
Web Savvy's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFABAC, Paid Search (SEM) Media Buying, with a secondary code of BPAFABAD, Paid Social Media Buying. Its NAICS code is 541810 and its SIC code is 7310.