Reform Digital
Reform Digital is an Australian full-service digital marketing agency offering SEO, PPC, social advertising, email marketing, and CRO services to enterprise and SMB clients across Australia and New Zealand, operating from four offices on a senior-only retainer model.
- Company typePrivate
- Founded2020
- HeadquartersDandenong, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Reform Digital does
Reform Digital is an Australian full-service digital marketing agency founded in 2020 by Dave Hyman during the COVID-19 pandemic and headquartered in South Yarra, Melbourne. The firm delivers an integrated suite of five core service pillars — SEO, PPC management, social advertising, email marketing, and conversion rate optimisation (CRO) — targeting both enterprise and SMB clients across Australia and New Zealand. It maintains a senior-only staffing model and holds partner designations with Google (Premier), Meta, TikTok, Pinterest, LinkedIn, and Microsoft, which it leverages for beta feature access and platform-priority support.
The agency's technology stack is built on industry-standard tools rather than proprietary infrastructure: Google Ads, Meta Business Suite, TikTok Ads Manager, Pinterest Ads, LinkedIn Ads, Klaviyo for email, Google Analytics, Semrush, Google Search Console, and Google Merchant Centre, with ChatGPT integrated for AI Search SEO and ChatGPT Optimisation sub-services. The product catalogue spans core services plus specialised sub-services including Ecommerce SEO, SEO Migration, Local SEO, Enterprise SEO, YouTube Advertising, Bing Ads, and Ad Creative, as well as vertical expertise pages across 11+ industries. The CRO methodology combines heuristic analysis, heatmapping, and technical analysis across campaigns.
Reform Digital operates a hybrid GTM combining enterprise field sales with SMB inside-sales/consultation motions, monetising through monthly retainer subscriptions (typically starting with a 4-month initial campaign) and project-based engagements (migrations, audits, content). The firm is privately held, founder-owned, and bootstrapped — no external funding rounds are disclosed. It has grown to four offices (Melbourne, Sydney, Brisbane, Queenstown NZ) and acquired PPC specialist WebSavvy in September 2023, which continues to operate independently. Named enterprise clients include Puma, JB Hi-Fi, Office Choice, Lotus, and Polaroid, alongside a broad tail of mid-market and SMB e-commerce and lead-generation clients.
Reform Digital firmographics
Firmographics- Name
- Reform Digital
- Legal name
- Reform Digital
- Website
- https://reformdigital.com.au
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reform Digital is an Australian full-service digital marketing agency offering SEO, PPC, social advertising, email marketing, and CRO services to enterprise and SMB clients across Australia and New Zealand, operating from four offices on a senior-only retainer model.
- Ownership category
- akta.pro rank
Reform Digital industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Strategy & Transformation (BPAHAEAA)
- akta.pro secondary industries
- Digital & Technology Transformation Consulting (BPAHACAH), Business Process & Digital Transformation Consulting (BPAEAAAD)
Keywords
Where Reform Digital is headquartered
LocationHeadquarters
- HQ city
- Dandenong
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Reform Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Monthly Retainer Services: Customised digital marketing strategies billed on a monthly retainer basis. Each business receives tailored services covering SEO, PPC, Social Advertising, Email Marketing, and CRO based on their specific needs and goals. The agency creates bespoke strategies rather than one-size-fits-all packages.
- Project-Based Engagements: Specific project work including website migrations, SEO audits, and content creation services billed separately from retainer arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Customised retainer pricing based on scope and business requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Reform Digital product offering
Product offeringCore offering
Reform Digital is a full-service digital marketing agency that delivers SEO, PPC management, social advertising, email marketing, and conversion rate optimisation services to businesses. Engagements are delivered on a customised monthly retainer basis, with each strategy built from scratch around the client's specific commercial goals rather than from off-the-shelf packages. The agency also completes project-based work such as website migrations, SEO audits, and content creation as standalone engagements.
Product overview
Reform Digital is a full-service digital marketing agency offering an integrated suite of services built around five core pillars: SEO Agency, PPC Management, Social Advertising, Email Marketing, and CRO Agency. The agency operates on a multi-module architecture where clients can engage individual services or benefit from integrated campaigns. The SEO Agency includes specialized sub-services such as AI Search SEO and ChatGPT Optimisation (recent additions leveraging NLP capabilities), Ecommerce SEO, Copywriting SEO, SEO Migration, Local SEO, Link Building, and Technical SEO Audits. PPC Management encompasses Google platforms (Ads, Shopping, Remarketing, Display, YouTube), Bing Ads, and cross-channel paid strategies. Social Advertising covers major platforms including Pinterest, Facebook, TikTok, Instagram, and LinkedIn with dedicated Ad Creative services. Email Marketing utilizes Klaviyo for campaign execution. CRO Agency provides data-driven conversion optimization through heuristic analysis and heatmapping. The agency also offers industry-specific expertise in Automotive, Construction, Fashion, Finance, Hospitality, Legal, Medical, Real Estate, Not-for-Profit, E-Commerce, and Lead Generation sectors. In September 2023, Reform Digital acquired WebSavvy to strengthen its PPC capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- SEO Agency Comprehensive search engine optimisation service covering organic traffic growth, competitor analysis, and ranking improvement for businesses across e-commerce, service, and brand verticals. Sub-services include Ecommerce SEO, Copywriting SEO, SEO Migration, AI Search SEO, ChatGPT Optimisation, Local SEO, Link Building SEO, Technical SEO Audits, and Enterprise SEO.
- PPC Management Pay-per-click advertising management across multiple platforms for businesses seeking immediate paid traffic and conversions. Sub-services include Google Remarketing, Google Shopping, Google Ads, YouTube Advertising, Bing Ads, and Google Display.
- Social Advertising Social media advertising across major platforms for brand awareness, audience targeting, and conversion campaigns. Coverage includes Pinterest Advertising, Facebook Advertising, TikTok Advertising, Instagram Advertising, LinkedIn Advertising, and Ad Creative services.
- Email Marketing Bespoke email marketing service covering database nurturing, on-brand design, and persuasive email copy for e-commerce and service clients, executed on the Klaviyo platform for campaign management, automation, and retention.
- CRO Agency Conversion Rate Optimisation service using heuristic analysis, heatmapping data, and technical analysis to identify and reduce conversion leaks on client websites, improving revenue generation from existing traffic.
- Digital Consultation Strategic digital marketing consultation service helping businesses map out their current digital setup and identify growth opportunities before committing to full service engagements.
Quantifiable outcome
- 44% increase in social ad revenue for Offroad Industries
- +5 more outcomes
Companies that use Reform Digital
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles3 records
Reform Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature3 records
Reform Digital partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- WebSavvycoreReform Digital acquired WebSavvy, a PPC-focused digital marketing agency, in September 2023. The acquisition aims to enhance combined service offerings, promote knowledge exchange, and strengthen market position while maintaining operational independence of both entities.
- GooglecoreGoogle Premier Partner status enables Reform Digital to access priority support, beta features, and enhanced campaign management capabilities for Google Ads, Google Shopping, YouTube Advertising, and Google Display advertising services.
- MetacoreMeta Business Partner status with certified capabilities for Facebook and Instagram advertising, enabling advanced targeting and advertising solutions for clients across Meta's platforms.
- TikTokcoreTikTok Marketing Partner enabling Reform Digital to provide TikTok advertising services and access to platform-specific advertising tools and insights.
- PinterestcorePinterest Partner status for advertising services on Pinterest, providing access to platform tools and advertising capabilities for visual marketing campaigns.
- LinkedIncoreLinkedIn Partner enabling B2B advertising services and professional network marketing capabilities for clients targeting business audiences.
- MicrosoftcoreMicrosoft Partner status indicating technical competencies and certified capabilities in Microsoft advertising and marketing technologies including Bing Ads integration.
- KlaviyocoreEmail marketing platform partner used for client email campaigns, database nurturing, and marketing automation services.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Reform Digital competitors and assessment
Company assessmentDirect peers
- WebSavvy: PPC-specialist Australian digital marketing agency acquired by Reform Digital in September 2023; retained as an independent brand, comparable as a peer in paid media execution and AU market focus.
- Dilate Digital: Perth-based Australian digital marketing agency offering SEO, PPC, social media, and web design — comparable in full-service scope and regional Australian mid-market focus.
- Online Marketing Gurus: Australian full-service digital marketing agency offering SEO, PPC, social, and CRO services to mid-market and enterprise clients across AUS/NZ. Closest direct peer in geography, service mix, and positioning to Reform Digital.
- SEO Company Sydney: Sydney-based SEO and digital marketing services provider targeting Australian SMB and mid-market — overlapping regional footprint and SEO-led service catalog.
- Clickmatix: Melbourne-based digital marketing agency offering SEO, PPC, social, and web design — directly comparable in geography, service mix, and mid-market customer base.
- Supple Digital: Australian digital agency providing SEO, Google Ads, and conversion-focused web services to small and mid-sized businesses — overlapping service catalog and SMB customer segment.
- King Kong Digital: Australian digital marketing agency delivering SEO, Google Ads, and social advertising with a performance-driven sales motion and reported ROI outcomes — directly comparable in target customer and service stack.
Broad incumbents
- Converteo: International digital performance and data marketing consultancy offering CRO, analytics, and acquisition services; relevant comparable for CRO methodology and data-driven positioning, though geographically distinct.
- Brafton: Larger content and digital marketing agency operating across SEO, paid media, and content production globally — comparable service portfolio but at significantly greater scale and geographic breadth.
- We Are Social: Global social media and digital marketing agency with AUS presence; comparable in social advertising and integrated campaign work but at much larger scale across multiple continents.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Reform Digital social profiles
Digital presenceReform Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reform Digital leadership team
Management profileNumber of profiles
Profiles2 records
Reform Digital subsidiaries and ownership
Company hierarchySubsidiaries1 record
Reform Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reform Digital M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reform Digital
What does Reform Digital do?
Reform Digital is a full-service digital marketing agency that delivers SEO, PPC management, social advertising, email marketing, and conversion rate optimisation services to businesses. Engagements are delivered on a customised monthly retainer basis, with each strategy built from scratch around the client's specific commercial goals rather than from off-the-shelf packages. The agency also completes project-based work such as website migrations, SEO audits, and content creation as standalone engagements.
Is Reform Digital a public or private company?
Reform Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reform Digital founded?
Reform Digital was founded in 2020. It employs 1 to 10 people.
Where is Reform Digital based?
Reform Digital is headquartered in Dandenong, Australia, in the Oceania region.
How does Reform Digital make money?
Two revenue lines are on record. Monthly Retainer Services are the primary driver. The others are project-Based Engagements.
Who are Reform Digital's main competitors?
Direct peers on record are WebSavvy, Dilate Digital, Online Marketing Gurus, SEO Company Sydney, Clickmatix, Supple Digital and King Kong Digital. Broad incumbents are Converteo, Brafton and We Are Social.
Does Reform Digital have an API?
No public API is recorded for Reform Digital.
What industry is Reform Digital in?
Reform Digital's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAHAEAA, Digital Strategy & Transformation, with a secondary code of BPAHACAH, Digital & Technology Transformation Consulting. Its NAICS code is 5418 and its SIC code is 7311.