CommunicationAds
- Company typePrivate
- Founded2014
- HeadquartersNürnberg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
CommunicationAds firmographics
Firmographics- Name
- CommunicationAds
- Legal name
- communicationAds GmbH & Co. KG
- Website
- https://communicationads.net
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CommunicationAds industry classification
Industry- Product category
- Performance Marketing / Affiliate Network
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Affiliate Marketing & Partner Networks (BPAMALAI)
- akta.pro secondary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where CommunicationAds is headquartered
LocationHeadquarters
- HQ city
- Nürnberg
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
CommunicationAds business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Network Commission on Affiliate Transactions: communicationAds acts as an intermediary between publishers (websites, apps, influencers) and advertisers (telecom, energy, streaming providers). The company charges a network commission of 30% on total commissions paid to publishers. Advertisers pay publishers on a performance basis (PPC, PPL, PPS) and communicationAds deducts its share from the transaction account.
- Advertiser Platform Services: Advertisers pay for performance-based customer acquisition campaigns on a pay-per-click, pay-per-lead, or pay-per-sale basis. The company provides exclusive publisher integrations and comparison calculator placements to drive new customer acquisition on a defined success basis.
- Premium Publisher Network: Publishers (websites, mobile apps, influencers) receive commissions for driving leads and sales for advertisers. communicationAds generates revenue from the commission spread between advertiser payments and publisher payouts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Pay-per-Click (PPC) model |
| Transaction based/ take rate | Monthly | Pay-per-Lead (PPL) model |
| Transaction based/ take rate | Monthly | Pay-per-Sale (PPS) model |
| Subscription | Monthly | Pay-per-Period model |
| Transaction based/ take rate | Monthly | Network Commission |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
CommunicationAds product offering
Product offeringCore offering
communicationAds operates a performance-based affiliate network that connects enterprise advertisers in the telecommunications, energy, and streaming sectors with a curated network of publishers (websites, mobile apps, influencers). The platform facilitates customer acquisition on pay-per-click, pay-per-lead, pay-per-sale, and pay-per-period models, enhanced by proprietary embeddable comparison calculators (allnet-flat, DSL, electricity, gas) and a product data API with CSV, XML, and JSON interfaces. The company retains a 30% network commission on publisher payouts and provides dedicated account management for both sides of the marketplace.
Product overview
CommunicationAds operates as a performance marketing network specialized in telecommunications, energy & streaming sectors. The core offering consists of two main product lines: (1) Vergleichsrechner (Comparison Calculators) - free, embeddable comparison tools covering Allnet-Flat, Data flat, DSL, Bundle, Mobile phone tariff, Prepaid, SIM cards, Electricity, and Gas categories; and (2) Produktdaten (Product Data) - programmatic data access via CSV, XML, and JSON APIs for custom solution development. These tools are offered through an affiliate network connecting advertisers with publishers, featuring flexible integration options (iFrame, PHP-Include, plugins), automatic daily tariff updates, and leading tracking technology for performance-based billing.
Differentiator
Problem solved
Functional benefit
Products and services
- Affiliate Partner Programs Performance-based affiliate network that connects enterprise advertisers (telecom, energy, streaming providers) with publishers (websites, mobile apps, influencers) to acquire new customers on success-based payout models.
- Publisher Network Network of high-quality websites, mobile applications, and influencer channels monetizing traffic via telecom, energy, and streaming affiliate programs. Publishers can register free of charge and are assigned a dedicated personal contact person.
- Vergleichsrechner (Comparison Calculators) Free embeddable comparison calculators covering Allnet-Flat, Data flat, DSL, Bundle, Mobile phone tariff, Prepaid, Free SIM cards, Electricity, and Gas. Designed for publisher websites to enable end-user comparison shopping across telecom and energy providers.
- Produktdaten (Product Data API) Product data API providing programmatic access to tariff and product information across all advertised advertisers via CSV, XML, and JSON interfaces. Enables publishers and developers to build custom comparison calculators and mobile applications.
- Integration Tools (iFrame, PHP-Include, Plugin) Integration toolset that enables publishers to embed the network's comparison calculators via iFrame, PHP-Include, or plugin with full HTML template customization and automated daily tariff data updates.
Quantifiable outcome
- More than 500,000 new customers per year for advertisers
- +2 more outcomes
Companies that use CommunicationAds
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles5 records
CommunicationAds technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CommunicationAds partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- verticalAds Group GmbHcorecommunicationAds GmbH & Co. KG is a subsidiary of the verticalAds Group GmbH, the expert for specialized performance marketing. verticalAds Group employs more than 80 people at three locations (Nuremberg, Berlin, Munich). The group also includes financeAds (leading premium affiliate network in finance, awarded 'Best Affiliate Network in Europe' at European Performance Marketing Awards 2016) and retailAds.
Scale indicators4 records
Recent moves4 records
Expansion highlights6 records
CommunicationAds competitors and assessment
Company assessmentDirect peers
- Belboon: Berlin-based affiliate network specializing in the DACH market. Directly comparable regional performance-marketing affiliate network targeting German-speaking advertisers and publishers, with overlapping verticals in retail, telecom, and finance.
- Webgains: European affiliate marketing network with significant DACH operations. Comparable dual-sided affiliate network business model connecting advertisers with publishers, offering similar PPC/PPL/PPS commission structures.
- financeAds: Sister affiliate network within the verticalAds Group focused on the finance vertical, awarded 'Best Affiliate Network in Europe' at the 2016 European Performance Marketing Awards. Directly comparable business model (performance-based affiliate network with comparison tools) operated under the same parent company.
- Tradedoubler: European-headquartered performance marketing and affiliate network with strong presence in DACH and Northern Europe. Directly comparable dual-sided affiliate network connecting advertisers with publishers, with similar advertiser verticals including telecom and retail.
- retailAds: Third affiliate network within the verticalAds Group, focused on the retail vertical. Same parent company as communicationAds with identical network business model, providing direct comparison points on cross-vertical performance and economics.
Regional players
- Daisycon: Dutch-headquartered affiliate network primarily serving Benelux and Northern European markets. Comparable affiliate network business model but geographically focused on Netherlands/Belgium rather than competing directly in DACH.
Broad incumbents
- CJ Affiliate (Commission Junction): One of the world's largest affiliate networks, owned by Publicis. Comparable affiliate network business model serving advertisers and publishers globally, though broader in vertical scope and significantly larger in scale than communicationAds.
- Awin: Global affiliate marketing network with strong DACH presence. Directly comparable performance-marketing network business model and advertiser base, but operates at much larger scale and across all verticals rather than specializing in telecom/energy/streaming.
Emerging players
- Check24: Germany's leading price comparison portal for insurance, telecom, energy, and finance products. Partially comparable because it operates comparison calculators and affiliate-like flows in the same verticals, but as a direct consumer portal rather than a network intermediary.
- Verivox: German price comparison platform specializing in energy, telecom, insurance, and finance. Comparable in offering telecom and energy comparison tools that overlap with communicationAds' calculator products, but operates as a direct-to-consumer portal.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CommunicationAds financial estimates
Financial estimateRevenue estimate
Valuation estimate
CommunicationAds leadership team
Management profileNumber of profiles
Profiles14 records
CommunicationAds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CommunicationAds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CommunicationAds
What does CommunicationAds do?
communicationAds operates a performance-based affiliate network that connects enterprise advertisers in the telecommunications, energy, and streaming sectors with a curated network of publishers (websites, mobile apps, influencers). The platform facilitates customer acquisition on pay-per-click, pay-per-lead, pay-per-sale, and pay-per-period models, enhanced by proprietary embeddable comparison calculators (allnet-flat, DSL, electricity, gas) and a product data API with CSV, XML, and JSON interfaces. The company retains a 30% network commission on publisher payouts and provides dedicated account management for both sides of the marketplace.
Is CommunicationAds a public or private company?
CommunicationAds is a private company. It is classified as corporate owned and is currently operating.
When was CommunicationAds founded?
CommunicationAds was founded in 2014. It employs 11 to 50 people.
Where is CommunicationAds based?
CommunicationAds is headquartered in Nürnberg, Germany, in the Europe region.
How does CommunicationAds make money?
Three revenue lines are on record. Network Commission on Affiliate Transactions are the primary driver. The others are advertiser Platform Services and premium Publisher Network.
Who are CommunicationAds's main competitors?
Direct peers on record are Belboon, Webgains, financeAds, Tradedoubler and retailAds. Daisycon is listed as a regional player. Broad incumbents are CJ Affiliate (Commission Junction) and Awin. Emerging players are Check24 and Verivox.
Does CommunicationAds have an API?
Yes. CommunicationAds provides a product data API with multiple interface formats (CSV, XML, JSON) that allows partners to retrieve product data from all advertised advertisers. The CSV interface provides raw data in plain text format with column separators, updated live and retrievable in an automated manner. The XML interface provides raw data according to XML standards with detailed instructions provided after activation. The JSON interface offers a modern format for retrieving tariff and offer data, with further information available in the publisher area after login.
What industry is CommunicationAds in?
CommunicationAds's product category is Performance Marketing / Affiliate Network. Its primary akta.pro industry code is BPAMALAI, Affiliate Marketing & Partner Networks, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its SIC code is 7311.