Acoustic Design Works

What Acoustic Design Works does

Acoustic Design Works (legal entity: Acoustic Design of America, Inc.) is a privately held direct-to-consumer manufacturer of acoustic sound-absorbing wall and ceiling panels, operating from a single facility at 1309 Norplex Drive in La Crosse, Wisconsin. The company produces made-to-order panels built around a dense fiberglass core (61% recycled content) wrapped in acoustically-transparent Guilford of Maine recycled polyester fabric, achieving NRC ratings of 0.85 (1-inch thickness) and 1.0 (2-inch thickness) — positioning the product materially above common foam alternatives. The product range spans seven kit configurations (Mondrian, Hexagon, Circle, Diamond Theme, Right Triangle, Diamond Layer, Square), individual panels in five-plus shapes, ceiling-suspended acoustic baffles, and a custom fabrication service for sizes up to 4'x8' with custom colors and printed fabrics. The company holds a Class A (1) ASTM E-84 fire rating and key flammability certifications on its fabric supply.

The business model is e-commerce-first, with all sales flowing through a Shopify storefront (acousticdesignworks.com), a separate commercial projects subdomain (acousticdesignworkscomm.com), and phone-based support for custom and project work. Pricing is unit-based, with individual 1-inch panels starting at $35.70 and kits ranging from $210 to $358; custom orders are quote-based. Shipping is limited to the US and Canada via FedEx, UPS, and LTL freight for larger orders, with a 7-10 business day manufacturing lead time. Customer segments are horizontal and span residential homeowners (home theaters, music rooms), commercial offices, places of worship, educational institutions, and professional audio spaces (recording studios, dance studios, recital halls). Marketing is content-driven, centered on an SEO-optimized blog, detailed product/spec pages, and an acoustic panel calculator tool that together function as the primary top-of-funnel acquisition channel. No funding rounds, institutional investors, headcount figures, or revenue disclosures are present in the available data.

Name

Acoustic Design Works

Legal name

Acoustic Design of America, Inc.

Website

https://acousticdesignworks.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Acoustic Design Works is a privately held, La Crosse, Wisconsin-based manufacturer of made-to-order acoustic wall and ceiling panels, sold direct-to-consumer via Shopify to residential homeowners, commercial offices, worship, education, and professional audio customers across the US and Canada.

Ownership category

akta.pro rank

Product category

Acoustic Panels

akta.pro primary industry

Thermal & Acoustic Insulation Textiles (Insulation Felts/Soundproofing) (IMAOADAL)

akta.pro secondary industry

Fiberglass Insulation (IMADAGAA)

Keywords

• Acoustic wall panels
• Sound absorbing panels
• Noise control products
• Architectural acoustics
• Studio acoustic treatment

Headquarters

HQ city

La Crosse

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Acoustic Panel Product Sales: One-time sales of acoustic wall and ceiling panels in various shapes (circles, hexagons, squares, rectangles, triangles), kits, and 2-packs. Products sold at fixed unit prices with thickness options (1-inch and 2-inch) and color customization. Made-to-order manufacturing model.
2. Custom Panel Orders: Revenue from custom-sized panels, custom colors, and custom-printed panels with logos or photographs. These are non-returnable specialty orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Acoustic Design Works manufactures and sells made-to-order acoustic sound-absorbing wall and ceiling panels built around a solid fiberglass core wrapped in acoustically-transparent recycled polyester fabric. The product line spans individual panels in multiple shapes, pre-configured kits, Two-Packs, ceiling baffles, and fully custom-sized or custom-printed panels, with NRC ratings of 0.85 (1") and 1.0 (2"). All panels are handcrafted at the company's Wisconsin factory with a 7–10 business day lead time and shipped across the US and Canada.

Product overview

Acoustic Design Works is a direct-to-consumer manufacturer of acoustic sound-absorbing wall and ceiling panels. The product portfolio centers on fiberglass-core acoustic panels wrapped in recycled polyester fabric, offered in seven kit configurations (Mondrian Kit, Hexagon Kit, Circle Kit, Diamond Theme Kit, Diamond Layer Kit, Right Triangle Kit, Square Kit), individual panel shapes (circle, square, rectangle, hexagon, triangle, trapezoid) in 1" and 2" thicknesses, and Two-Packs for purchasing duplicate panels. All panels feature a solid fiberglass core with NRC ratings of 0.85 (1") or 1.0 (2"), covered with acoustically-transparent Guilford of Maine fabric available in dozens of colors. The company also offers custom panel fabrication (custom sizes up to 4'x8', custom shapes, printed fabrics), acoustic baffles for ceiling suspension, and mounting hardware (impaling clips, Rotofast anchors). Panels are made to order in La Crosse, Wisconsin, with a 7-10 business day lead time.

Differentiator

Problem solved

Functional benefit

Products and services

• Acoustic Panel Mondrian Kit (4 pieces) A kit containing 2 square panels (24" x 24" x 1") and 2 rectangle panels (48" x 24" x 1") providing 24 square feet of coverage with NRC rating of 0.85. Sold at $212.50.
• Acoustic Panel Hexagon Kit (5 pieces) A kit of 5 hexagon panels (24" point-to-point with 12" sides, 1" thick) providing 13 square feet of coverage with NRC rating of 0.85. Sold at $325.00.
• Acoustic Panel Circle Kit (5 pieces) A kit of 5 circle panels (24" diameter, 1" thick) providing 15.71 square feet of coverage with NRC rating of 0.85. Sold at $335.00.
• Acoustic Panel Diamond Theme Kit (4 pieces) A kit of 4 square panels (24" x 24" x 1") providing 16 square feet of coverage with NRC rating of 0.85. Sold at $268.00.
• Acoustic Panel Right Triangle Kit (5 pieces) A kit of 5 right triangle panels (24" x 24" x 1") providing 10 square feet of coverage with NRC rating of 0.85. Sold at $358.00.
• Acoustic Panel Diamond Layer Kit (3 pieces) A kit of 1 square panel (24" x 24" x 1") and 2 right triangles (24" x 24" x 34") providing 9.44 square feet of coverage with NRC rating of 0.85. Sold at $210.00.
• Acoustic Panel Square Kit (5 pieces) A kit of 5 square panels (24" x 24") available in 1" or 2" thickness options.
• Acoustic Panel Two-Packs Bundles of 2 identical panels (hexagons, rectangles, squares, circles, triangles) in 2" thickness sold at discounted pricing, starting at $100.
• Individual Acoustic Panels Individual panels available in various shapes (circle, square, rectangle, hexagon, right triangle, equilateral triangle, trapezoid) in 1" or 2" thickness with up to 27 color options. Pricing varies by shape and thickness (e.g., Square 1" $35.70; Circle 1" $72.00; Rectangle 1" $71.40).
• Acoustic Baffles Ceiling-mounted panels with fabric on both sides and embedded rings for hanging from ceilings, designed to absorb sound from multiple angles in suspended-ceiling installations.
• Custom Acoustic Panels Bespoke panels manufactured in custom sizes up to 4'x8', custom shapes, custom colors, and custom-printed fabrics featuring corporate logos or photographs. Non-returnable specialty orders with quote-based pricing arranged through phone/contact sales.

Quantifiable outcome

• NRC rating of 0.85 (1-inch) to 1.0 (2-inch) compared to 0.4 for foam panels - more than double the sound absorption
• +3 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Guilford of MainecoreTechnology or IntegrationGuilford of Maine provides the acoustic fabrics used to cover Acoustic Design Works' fiberglass panels. Two fabric options are offered: FR701 (coarse woven, 100% post-consumer recycled polyester, NRC 0.95) and Anchorage (fine woven, 65% pre-consumer and 35% post-consumer recycled polyester, NRC 0.85). Both fabrics are acoustically-transparent and woven in North America.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Owens Corning: Large public building materials manufacturer producing fiberglass insulation, including acoustic products. Functions as a broad incumbent in insulation and a potential upstream supplier or indirect competitor to ADW.
• Knauf Insulation: Global manufacturer of fiberglass and mineral wool insulation. Broad incumbent in the building insulation space, with potential overlap into acoustic insulation product lines.

Direct peers

• GIK Acoustics: Established acoustic panel manufacturer with strong brand in home theater, pro audio, and residential markets. Competes directly with similar fiberglass-core fabric-wrapped panels.
• Acoustimac: DTC brand selling fabric-wrapped acoustic panels and bass traps in custom shapes and colors. Highly comparable in product mix, customization options, and target residential/prosumer buyer.
• Auralex Acoustics: Long-standing US manufacturer of acoustic treatment including foam and fabric-wrapped panels. Broad portfolio across consumer, home studio, and pro markets with strong brand recognition.
• Audimute: Manufacturer of acoustic panels and soundproofing products sold direct. Overlaps with ADW in fabric-wrapped panel formats and DIY residential/commercial customer base.
• Primacoustic: Professional acoustic treatment brand owned by Radial Engineering, targeting recording studios and commercial spaces. Direct competitor in fabric-wrapped panel category with stronger pro-audio presence.
• ATS Acoustics: Direct-to-consumer US manufacturer of fiberglass acoustic panels. Closest comparable in product format, fabric-wrapped construction, and DTC distribution model to Acoustic Design Works.
• Soundproofing Company: Direct-to-consumer retailer and manufacturer of acoustic panels, soundproofing materials, and related products. Direct competitor in the residential and small commercial acoustic treatment market.
• Acoustic Geometry: Smaller specialty manufacturer of acoustic panels and diffusers for home and pro environments. Competes in the same fabric-wrapped panel category with comparable residential and small-commercial positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/adw_acoustic
• Facebookfacebook.com/acousticdesignworks
• LinkedInlinkedin.com/company/acousticdesignworks

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acoustic Design Works