What Oxenham does

Oxenham (legal entity E.C. OXENHAM & CY LTD) is a Mauritius-based, family-owned beverage group operating since 1932 as an integrated manufacturer-importer-distributor-exporter. The company runs three core manufacturing divisions — Oxenham Winery (35+ local wines including Eureka, Divine, Frizzante, Bordofin, and Island Fizz), Oxenham Craft Distillery (launched 2010, producing Bougainville rum, Oaks & Ames rum, and Pierre Poivre Gin), and Oxenham Craft Brewery (launched 2019, producing The Thirsty Fox beer range) — and crafts over 30 proprietary brands. Its bottling facility in Phoenix features automated sterilization, multi-stage quality verification, a 10,000 bottles/hour washing line, and a 2024 canning line doubling output to 80 cans per minute. The company holds ISO 9001-2008 certification and runs sustainability infrastructure including solar (60% of electricity since March 2024) and electric vehicle fleet.

Oxenham generates revenue through four streams: own-brand production, third-party import distribution (representing Bellingham, Antonin Rodet, Whyte & Mackay, Laurent Perrier, Piper Heidsieck, Remy Cointreau, Edrington, and others), licensed contract manufacturing (Gabriel Boudier, MacDuff, Brotte), and retail through 8 Le Connoisseur boutique shops plus a Le Connoisseur e-commerce storefront. Distribution reaches over 4,900 shops, hotels, restaurants, and supermarkets across Mauritius via a dedicated direct-delivery sales team and weekly regional routes, and an export business covers rums, wines, and The Thirsty Fox beer internationally.

The company is led by fourth-generation family members including Patrick Oxenham (COO), Steven Oxenham (Chief Winemaker), Cedric Oxenham (Winemaker, Cellar Manager, and Master Blender), Ludovic Oxenham (Production Manager Juice/Distillery), and Fabien Oxenham (Winemaker and Brewery Manager), supported by five oenologists trained at the University of Dijon, Stellenbosch, and Australia, plus a Namibian Master Brewer. Customer segments span individual consumers, retail outlets, the hospitality sector (Constance Hotels, Beachcomber group, Heritage Awali, Anahita, Sunlife), supermarkets, and international brand principals. The company has no external funding, no parent company, and operates as a private going concern under family ownership.

Name

Oxenham

Legal name

E.C. OXENHAM & CY LTD

Website

https://oxenham.mu

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

Oxenham is a Mauritius-based, fourth-generation family-owned beverage manufacturer, importer, distributor, and exporter operating a winery, craft distillery, and craft brewery that produces 30+ proprietary brands and distributes them to over 4,900 points of sale across Mauritius and select export markets.

Ownership category

akta.pro rank

Product category

Beverages and Bottling Services

NAICS

Wineries (312130), Distilleries (312140), Breweries (31212), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA)

akta.pro secondary industries

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

Keywords

• Craft beverage production
• Wine manufacturing
• Spirits distillery
• Beer brewing
• Beverage distribution

Headquarters

HQ city

Phoenix

HQ country

Mauritius

HQ region

Africa

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Own Brand Production: Manufactures over 30 proprietary brands including wines, rums, gin, and craft beer distributed domestically and exported internationally.
2. Import Distribution: Imports and distributes world-renowned brands of wine, champagne, spirits, whisky, juice, chocolate, and coffee throughout Mauritius.
3. Licensed Manufacturing: Produces and bottles wines, spirits, and liqueurs under license for international partners. Receives finished product for local bottling or raw material in bulk.
4. Bottling Services: Provides bottling services to other beverage producers through state-of-the-art facility.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Oxenham is a Mauritian manufacturer-importer-distributor-exporter that crafts over 30 proprietary beverage brands across three divisions: Oxenham Craft Winery (over 35 local wines), Oxenham Craft Distillery (rums and gin launched 2010), and Oxenham Craft Brewery (The Thirsty Fox craft beer launched 2019). The company also imports and distributes world-renowned international brands of wine, champagne, spirits, and whisky across Mauritius, operates 8 Le Connoisseur retail boutiques, and offers licensed contract manufacturing and bottling services.

Product overview

Oxenham is a diversified Mauritian beverage company operating three core manufacturing divisions - a winery (producing over 35 local wines), a craft distillery (launched 2010 with rums and gin), and a craft brewery (launched 2019 with The Thirsty Fox beer). The company crafts over 30 proprietary brands including Eureka, Divine, Frizzante, Island Fizz, Bordofin wines; Bougainville, Oaks & Ames rums; Pierre Poivre Gin; and The Thirsty Fox craft beer. Beyond local production, Oxenham operates as importer-distributor-exporter with a network serving over 4,900 points of sale, offers licensed bottling services, operates 8 Le Connoisseur retail shops, and distributes via the SIP brand across food, beverages, and related categories.

Differentiator

Problem solved

Functional benefit

Brands

• The Thirsty Fox: Craft beer brand launched in 2019 featuring Lager, Weiss, Pale Ale, Amber Ale, IPA, Stout, Pilsner, Lite, and Raspberry Weiss varieties. Also includes hotel collaboration brews with Constance Hotels and Heritage Craft.
• Oaks & Ames
• Rum Bougainville
• Pierre Poivre Gin
• Bordofin
• Island Fizz
• Frizzante
• Divine
• Eureka
• Kastaner
• Champy
• Le Connoisseur
• SIP

Products and services

• Oxenham Craft Winery Core winemaking division producing over 35 local wines ranging from sparkling wines and table wines to aperitifs and vermouth. Portfolio includes Eureka, Divine, Frizzante, Bordofin, and Island Fizz brands. Targeted at Mauritian consumers, hotels, restaurants, and export markets.
• Oxenham Craft Distillery Distillery division producing spirits including flagship rum brands Bougainville (from Mauritian molasses) and Oaks & Ames (pure cane juice rum), plus Pierre Poivre craft gin. Targeted at Mauritian consumers, hospitality sector, and export markets.
• Oxenham Craft Brewery Craft brewery producing The Thirsty Fox beer range including Lager, Weiss, Pale Ale, Amber Ale, IPA, Stout, Pilsner, Lite, and Raspberry Weiss varieties, plus hotel collaborations (La Blonde de Constance, La Blanche de Constance). Targeted at Mauritian consumers, hospitality venues, and export markets.
• Le Connoisseur Retail Shops Premium retail wine and spirits shop chain with 8 boutique locations across Mauritius plus e-commerce platform at www.leconnoisseur.mu. Offers expert sommelier guidance, premium international and local wines, spirits, and gourmet products, plus custom gift baskets. Targeted at individual Mauritian consumers and gift purchasers.
• Licensed Manufacturing Contract manufacturing service producing and bottling wines, spirits, and liqueurs under license from international partners including Gabriel Boudier (French spirits), MacDuff (UK spirits), and Brotte (French wines). Receives finished product for local bottling or raw material in bulk. Targeted at international beverage brands seeking Mauritius market access.
• Bottling Services State-of-the-art 8-step quality-controlled bottling facility with 10,000 bottles/hour washing capacity, automated bottle sorting, sterilization, filling, capping, sealing, and labelling. Provides bottling services to other beverage producers. Targeted at third-party beverage producers needing contract bottling.
• SIP Premium Product Distribution Specialized importation and distribution of premium products across five categories: food and beverages, water dispensers, wine dispensers, coffee dispensers, and cosmetics. Also includes SIP Academy professional training in coffee and ice cream making. Targeted at Mauritian businesses and consumers seeking premium international brands.
• Rum Bougainville Flagship rum brand produced from Mauritian molasses, featuring XO expression among others. Award-winning brand for Mauritian rum's international positioning. Targeted at premium spirits consumers, hospitality, and export markets.
• Oaks & Ames Rum Premium rum brand featuring pure cane juice rum with expressions including White, VSOP, Gold, XO, Hors D'Age, and Soul Series. Awarded silver medals at IWSC 2025. Targeted at premium spirits consumers and luxury hospitality.
• Pierre Poivre Gin First-of-its-kind Mauritian craft gin merging sugarcane spirit with seven core local botanicals (juniper, angelica roots, coriander seeds, cassia bark, elderflower, Seville orange zest, combava). Available in Original, Butterfly Pea Flower, and Roselle Hibiscus expressions. Targeted at craft spirits consumers and premium hospitality.
• The Thirsty Fox Craft Beer Flagship craft beer brand featuring year-round varieties (Lager, Weiss, Pale Ale, Amber Ale, Lite, IPA, Stout, Pilsner) and seasonal/collaboration brews including bespoke hotel labels such as La Blonde de Constance and La Blanche de Constance. Targeted at craft beer consumers, hospitality venues, and export markets.
• Island Fizz Fruit Wine Spritzer Fruit wine spritzer line featuring sparkling varieties like Mojito and Strawberry Daiquiri flavors. Targeted at younger consumers and casual drinking occasions.
• Frizzante Sparkling Wine Sparkling wine brand featuring Grapefruit Perl\u00e9 and Lime-Fruit varieties. Targeted at casual and celebratory drinking occasions.

Quantifiable outcome

• 60% of electricity from solar energy
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

23 partnerships are on record, tiered minor and core.

• EcoModeminorStrategic or Co-development Partner · 1 January 2026Coral reef protection partnership creating two coral nurseries at La Preneuse and Pointe aux Feuille under Islanders Preservation Action.
• Scott and Grays IncminorStrategic or Co-development Partner · 1 January 2023Collaboration launched in 2023 for Proze Ver Recycling project addressing non-refundable glass bottle pollution.
• Ocean's CreekminorGTM or Marketing Partner · 1 January 2023Lifestyle partnership creating experiences and activations since May 2023 based on trust, creativity, and shared excellence vision.
• Antonin RodetcoreChannel Partner/ Reseller/ DistributorFrench winery partnership since 1985 as sole importers and distributors of Antonin Rodet wines in Mauritius.
• BellinghamcoreChannel Partner/ Reseller/ DistributorSouth African winery partnership since 1982 as sole importers and distributors of Bellingham wines in Mauritius.
• Whyte & MackaycoreChannel Partner/ Reseller/ DistributorScotch whisky partnership since 1988 as sole importers and distributors of Whyte & Mackay in Mauritius.
• MacDuffminorChannel Partner/ Reseller/ DistributorUK spirits brand imported and distributed through Oxenham network.
• BrotteminorChannel Partner/ Reseller/ DistributorFrench winery partnership for licensed bottling and distribution.
• DGBcoreChannel Partner/ Reseller/ DistributorMajor South African wine producer with multiple brands including Bellingham, Douglas Green, Strawberry Lips, and others distributed by Oxenham.
• Laurent PerriercoreChannel Partner/ Reseller/ DistributorPremium French champagne house partnership for Mauritian market distribution.
• Piper HeidsieckcoreChannel Partner/ Reseller/ DistributorFrench champagne house partnership for Mauritian market distribution.
• Remy CointreaucoreChannel Partner/ Reseller/ DistributorPremium spirits group partnership for luxury cognac and spirits distribution.
• EdringtoncoreChannel Partner/ Reseller/ DistributorUK-based spirits company including The Macallan distributed through Oxenham.
• Reef ConservationcoreStrategic or Co-development PartnerFour-year marine seagrass preservation project partnership since 2022, including mangrove conservation, plantation efforts, and educational sessions.
• Constance HotelscoreStrategic or Co-development PartnerCustom craft beer collaborations creating exclusive bespoke labels like La Blonde de Constance and La Blanche de Constance for hotel properties.
• Heritage CraftminorStrategic or Co-development PartnerCraft beer collaboration for Heritage White Lobster Weiss and Heritage Reef Lager with local island ingredients.
• Virgin OilminorOthersUsed oil collection partner where collected oil undergoes refining process for reuse in machines.
• WecycleminorOthersCardboard and plastic recycling partner that sorts materials for export to Asia.
• Mauritius Wildlife FoundationcoreStrategic or Co-development PartnerConservation partnership supporting Mauritius Paradise Flycatcher protection through Silver Species Champion status, coral planting, and biodiversity initiatives.
• Mission VerteminorStrategic or Co-development PartnerBeach cleanup collaboration for World Cleanup Day at Bel Ombre Beach collecting 300kg of waste.
• Cedric AffouyeminorOthersBotanical consultant and horticulturist selecting and sourcing local botanicals for Pierre Poivre Gin production.
• Daphne DoomunminorOthersMauritian artist creating label illustrations capturing the essence of Pierre Poivre Gin and highlighting endangered Mascarene Paradise Flycatcher.
• Thirsty BistrominorGTM or Marketing PartnerCo-location partner at Telfair Le Connoisseur boutique creating combined wine and dining experience.

Scale indicators11 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Castel Group: French-African beverage conglomerate producing wines, spirits, and beer across multiple African markets with integrated distribution. Directly comparable business model: own-brand manufacturing combined with broad multi-category distribution in regional markets.
• Halewood International: UK-based independent drinks company producing and distributing wines, spirits, and beers across multiple markets. Closely mirrors Oxenham's integrated model of own-brand manufacturing plus third-party distribution in regional/emerging geographies.

Broad incumbents

• Diageo: World's largest premium spirits company with extensive distribution in Africa and Asia. Compares through its integrated manufacturing, brand portfolio, and route-to-market approach in emerging markets.
• Pernod Ricard: Global premium spirits group with strong African and Indian Ocean distribution, offering an extensive portfolio of wine and spirits brands. Comparable as a multi-category alcohol manufacturer-distributor targeting premium hospitality and retail accounts.

Regional players

• Labourdonnais Distillery: Mauritian rum producer based at the Domaine de Labourdonnais estate. Direct geographic competitor in the Mauritian craft rum category where Oxenham's Bougainville and Oaks & Ames compete for hospitality and export share.
• New Mauritius Breweries:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Oxenham.mu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxenham