Yoga Haven

What Yoga Haven does

Yoga Haven is a women-owned yoga studio operating two physical locations in Tuckahoe and Ardsley, New York, serving lower Westchester communities (Bronxville, Scarsdale, New Rochelle, Mount Vernon, Yonkers, White Plains, and the Bronx). Founded in 1997 by Betsy Kase, the studio was rebuilt and reopened in May 2024 with co-owner Dana Karin Hudsin after a COVID-19-driven closure in March 2020. The studio offers group yoga classes across multiple styles (Vinyasa, Iyengar, Yin, Restorative, Prenatal, Postnatal, Chair) at all experience levels, private and semi-private sessions ($150/60 min), and a portfolio of yoga teacher training programs including the flagship 200-hour program (running annually since 1998) and specialized Kids, Yin, and Prenatal certifications ($350-$3,700).

The business model is multi-stream direct-to-consumer: drop-in classes ($32), class cards ($140-$480 for 5-20 classes with expirations of 2-5 months), monthly memberships ($99 for 4 classes, $189 unlimited, both auto-renewing with a 3-month minimum), a 6-month unlimited pass ($1,074), teacher training programs, studio and treatment room rental to independent wellness practitioners, and gift cards. Pricing is fully publicly disclosed and includes a scholarship program funded by donation-based community classes. The studio has no proprietary technology; it uses the WellnessLiving SaaS platform for class scheduling, registration, and appointments, and accepts donations via Zelle. Marketing is community-led, supported by an active blog, an email newsletter, and the Yogish podcast hosted by co-owner Betsy Kase.

Yoga Haven differentiates through a 20+ year community identity (documented member tenures of 15-24 years), nine 'Best Yoga Studio' awards from Westchester Magazine Readers between 2001 and 2016, a curated ecosystem of independent wellness practitioners (massage, Feldenkrais, psychotherapy, Reiki, esthetics), and an integrated perinatal and postnatal resource network. The studio is privately held, independently owned by its two co-owners, has no external funding, and operates with 1-10 employees.

Name

Yoga Haven

Legal name

Yoga Haven

Website

https://yogahaven.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Yoga Haven is a women-owned yoga studio operating two locations in Tuckahoe and Ardsley, NY, offering group classes, private sessions, and teacher training programs (200-hour, Kids, Yin, Prenatal) to lower Westchester communities since 1997, with a co-located wellness practitioner ecosystem and scholarship-funded community classes.

Ownership category

akta.pro rank

Product category

Yoga Studio

NAICS

Fitness and Recreational Sports Centers (713940), Offices of Other Health Practitioners (6213)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADACAA

General Yoga Instruction (Hatha/Vinyasa/Flow)

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAF

Restorative Yoga, Yin Yoga & Yoga Nidra

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAE

Therapeutic/Adaptive Yoga & Clinical Pilates

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAI

Private 1:1 Yoga/Pilates & Small-Group Sessions

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAK

Kids & Family Yoga

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

Keywords

• Yoga classes
• Yoga teacher training
• Wellness services
• Prenatal yoga
• Studio rental

Headquarters

HQ city

Tuckahoe

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Drop-in Classes and Class Cards: Revenue from single class admissions ($32), new student specials ($40 for two classes), and class cards (5, 10, and 20 class bundles with per-class discounts ranging from $28 to $24). Class cards expire within 2-5 months of first use.
2. Monthly Memberships: Recurring monthly revenue from 4-class-per-month memberships ($99/month) and unlimited monthly memberships ($189/month). Memberships auto-renew and require a 3-month minimum commitment. 6-month unlimited prepaid option at $1074.
3. Teacher Training Programs: Revenue from 200-hour yoga teacher training ($3700 with early bird discount), enrichment track for previously certified teachers ($1650-$1950), prenatal teacher training ($799 early bird $750), kids yoga teacher training ($350), and Yin yoga teacher training ($495). Programs run on multi-month schedules.
4. Private and Semi-Private Classes: Private one-on-one yoga classes at $150 for 60 minutes, designed to meet individual needs and goals. Revenue is earned through direct inquiry and booking.
5. Studio and Space Rental: Revenue from renting studio spaces and wellness treatment rooms to independent practitioners and for private events. Big Studio (capacity 24 on mats, 50 seated), Little Studio (capacity 9 on mats, 15 seated), entire studio (capacity 30 on mats, 50 seated), and three individual treatment rooms available for hourly rental.
6. Wellness Practitioner Services: Third-party wellness practitioners (massage therapists, estheticians, psychotherapists, Feldenkrais practitioners, Reiki healers) operate within Yoga Haven's wellness space. Practitioners pay to use treatment rooms or operate independently, generating revenue through their own service fees while benefiting from the studio's community and foot traffic.
7. Gift Cards: Gift cards sold in-store and over the phone, allowing customers to purchase class packages as gifts. Revenue recognized upon redemption.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Yoga Haven is a women-owned yoga studio operating two physical locations in lower Westchester, NY. It delivers regularly scheduled group yoga classes across multiple styles (vinyasa, Iyengar, restorative, yin, prenatal, postnatal, chair yoga) for all experience levels, supplemented by private and semi-private sessions, multi-format yoga teacher training programs (200-hour, prenatal, kids, yin), monthly wellness events, on-site independent wellness practitioner services (massage, Feldenkrais, reiki, psychotherapy), studio space rental, and a scholarship program.

Product overview

Yoga Haven is a women-owned yoga studio offering a comprehensive wellness ecosystem centered around in-person yoga instruction and teacher training. The core offering consists of regularly scheduled group yoga classes across multiple styles (vinyasa, Iyengar, restorative, yin, prenatal, postnatal, chair yoga) for all experience levels, complemented by private and semi-private sessions. The studio provides multiple yoga teacher training programs: the flagship 200-Hour Teacher Training (running since 1998), plus specialized Kids Yoga, Yin Yoga, and Prenatal Yoga teacher trainings. Additional offerings include wellness practitioner services (reiki, massage, Feldenkrais, psychotherapy), special monthly events and workshops, prenatal/postnatal resource networks, studio rental, scholarship programs, and the Yogish podcast. The business operates two physical locations (Tuckahoe and Ardsley) and uses the WellnessLiving platform for class scheduling and booking.

Differentiator

Problem solved

Functional benefit

Brands

• Yogish: A podcast hosted by Betsy Kase, co-owner of Yoga Haven, exploring the intersection of yoga, womanhood, and wellness.

Products and services

• Group Yoga Classes

Quantifiable outcome

• Yoga Haven has served the lower Westchester community for over two decades, with some community members attending for 15-24 years.
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Budding BuddhascoreStrategic or Co-development PartnerBudding Buddhas, led by founder Sue Fried, is Yoga Haven's partner for Kids Yoga Teacher Training. The 8-hour, 2-day training is designed for teachers, after-school program instructors, and anyone interested in sharing yoga with children ages 2-8. Sue Fried has 12 years of experience bringing yoga to thousands of young people and training educators. The training includes a manual, certificate, and one-hour private phone consultation.
• Devi Ma YogacoreStrategic or Co-development PartnerDevi Ma Yoga, led by Kelly Devi Swails (RPYT, E-RYT-500, YACEP), provides Prenatal Yoga Teacher Training and Yin Yoga Teacher Training at Yoga Haven. Kelly specializes in prenatal yoga, childbirth education, lactation, and birth doula support for 20 years. She also teaches weekly prenatal yoga classes on Sundays at 9am at the studio.
• The Parent CollectivecoreStrategic or Co-development PartnerThe Parent Collective, led by Caroline Jones, teaches prenatal childbirth education classes at Yoga Haven. They offer a 4-week in-person series designed for couples (birth partners encouraged to attend) to learn and socialize during the third trimester. Classes are best taken before 36 weeks of pregnancy.
• Tree of Life Healing ArtscoreStrategic or Co-development PartnerTree of Life Healing Arts (Danielle Guillet) offers belly binding, recovery services, and prenatal massage at Yoga Haven. Danielle also provides a comprehensive 4.5-hour childbirth education workshop. Tree of Life Healing Arts is listed as a prenatal wellness partner and postnatal resource on Yoga Haven's site.
• Nest AssuredcoreStrategic or Co-development PartnerNest Assured, led by Julie Hartman (childbirth educator, new parent educator, certified lactation counselor), provides perinatal support groups and lactation counseling at Yoga Haven. Julie is a guest on the Yogish podcast and represents Yoga Haven's commitment to the prenatal and postpartum community.
• The Birth AmbassadorminorStrategic or Co-development PartnerThe Birth Ambassador, led by Joyce Havinga-Droop, offers doula services for labor and delivery, listed as a prenatal resource on Yoga Haven's website.
• Birth in MotionminorStrategic or Co-development PartnerBirth in Motion, led by Sylvie Falschlunger, offers doula services for labor and delivery, listed as a prenatal resource on Yoga Haven's website.
• Devi Ma YogacoreStrategic or Co-development PartnerKelly Devi Swails of Devi Ma Yoga teaches weekly prenatal yoga at Yoga Haven on Sundays at 9am. The class emphasizes self-awareness, relaxation, and composure as preparation for pregnancy and childbirth. No previous yoga experience required.
• WellnessLivingcoreTechnology or IntegrationWellnessLiving provides the scheduling, booking, and business management platform for Yoga Haven. The platform powers class registration, event sign-ups, teacher training enrollment, appointments, retail/store, and loyalty rewards. WellnessLiving is the primary digital infrastructure for all customer-facing operations.
• Linda Brown, LMTcoreStrategic or Co-development PartnerLinda Brown is a massage therapist (LMT, MLD-C) with 24 years of experience, operating at Yoga Haven. She offers 45-90 minute massage sessions ($110-$185). Her services are integrated into the wellness ecosystem at the studio, accessible to the studio's community.
• Dr. Kimberly Bonds GrochercoreStrategic or Co-development PartnerDr. Kimberly Bonds Grocher (PhD, MA, LCSW, ACC, RYT) provides psychotherapy, coaching, and yoga/meditation services at Yoga Haven. She is also a senior lecturer at Columbia University School of Social Work and host of the Thriving Outside the Box podcast. Her practice serves clients in NY, NJ, MD, and FL.
• Patricia WahlcoreStrategic or Co-development PartnerPatricia Wahl is a Guild Certified Feldenkrais Practitioner offering Functional Integration lessons and group ATM classes at Yoga Haven. She helps clients improve posture, balance, decrease chronic pain, and improve mobility. Yoga Haven students receive 10% off a package of 10 lessons.
• Anca ChelaruminorStrategic or Co-development PartnerAnca Chelaru is a certified Reiki Master offering Reiki and Crystal Energy Healing at Yoga Haven. Sessions include chakra balancing and stress reduction. New clients receive discounted introductory rates.
• Ágnes Horváth-Broderick (Ágnes | Skin)minorStrategic or Co-development PartnerÁgnes Horváth-Broderick is a New York-licensed esthetician and founder of Ágnes | Skin, operating at Yoga Haven. She provides skincare treatments including Environ European Facials, Glowpin Infusion Therapy, and Zemits Microcurrent Treatment. Yoga Haven active class card holders receive 15% off all services.
• Rock a Bye Baby SleepminorStrategic or Co-development PartnerRock a Bye Baby Sleep (Liza Montanino) offers sleep consulting services, listed as a postnatal resource on Yoga Haven's website.
• Foundations Physical TherapyminorStrategic or Co-development PartnerFoundations Physical Therapy is listed as a postnatal resource on Yoga Haven's website, providing pelvic floor physical therapy services.
• Dr. Amrita InamdarminorStrategic or Co-development PartnerDr. Amrita Inamdar is listed as a women's health resource on Yoga Haven's postnatal resources page, providing healthcare services to the studio's community.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• YogaWorks: Multi-location yoga studio chain offering group classes, teacher training, and workshops across the US. Comparable to Yoga Haven as a community-driven yoga brand with teacher training programs, though at significantly larger scale and broader geographic reach.
• YogaSix: Growing boutique yoga franchise offering six signature class styles including Vinyasa, Yin, and Hot. Comparable to Yoga Haven in multi-style class programming and teacher training (200/300-hour), but operates as a franchise system at national scale.
• CorePower Yoga: National yoga studio chain offering heated and non-heated classes plus 200-hour teacher training. Comparable to Yoga Haven in providing multi-style group classes and credentialed teacher training, though CorePower operates at national scale versus Yoga Haven's local Westchester footprint.
• Equinox Yoga: Luxury fitness club brand with premium yoga programming, teacher training partnerships, and integrated spa services. Comparable to Yoga Haven at the high end of community-driven yoga, though Equinox serves an urban luxury market versus Yoga Haven's suburban Westchester clientele.
• Life Time Fitness: National premium fitness club chain offering group yoga classes, wellness services, and spa amenities as part of a broader membership. Comparable to Yoga Haven on the yoga class and integrated wellness dimensions, though as a much larger fitness destination rather than a yoga specialist.
• Exhale (Fitness + Spa): Combined fitness and spa brand offering yoga, barre, and cardio classes alongside spa and wellness services. Comparable to Yoga Haven through its integrated yoga-plus-wellness-practitioner model (massage, skincare, bodywork), though at luxury urban resort scale.

Direct peers

• Y7 Studio: Hip-hop and vinyasa yoga studio brand with multiple locations, known for community-driven positioning and signature class formats. Comparable to Yoga Haven as a community-led boutique yoga brand, though Y7 is urban and lifestyle-marketed versus Yoga Haven's suburban Westchester audience.
• Modo Yoga USA: International network of community-rooted yoga studios offering group classes, teacher training, and yin/hatha/vinyasa styles. Closely comparable to Yoga Haven in community focus, multi-style offerings, and teacher training emphasis, though operating across multiple cities.

Emerging players

• Alo Yoga: Lifestyle yoga and athleisure brand that has expanded into digital yoga content (Alo Moves) and select destination wellness studios/retreats. Comparable to Yoga Haven's positioning at the intersection of yoga, community, and women's wellness, though Alo is a brand-driven apparel platform rather than a local studio operator.
• Peloton Yoga: Digital fitness platform offering streamed and on-demand yoga classes with a strong community/leaderboard component. Comparable to Yoga Haven as a yoga offering with community engagement, but competes for the at-home segment of yoga participation rather than the in-studio experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/show/5EtJQ7fZpqPiVevbl6Qxl7
• Xx.com/yogahavenny
• Facebookfacebook.com/yogahaven.ny

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoga Haven