Allsafe Self Storage
Allsafe Self Storage is a privately held, multi-site self-storage operator running seven facilities across Virginia Beach and Norfolk with over 5,000 climate-controlled and drive-up units. It serves military families, college students, local residents, and small businesses on flexible month-to-month leases.
- Company typePrivate
- Founded1994
- HeadquartersVirginia Beach, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Allsafe Self Storage does
Allsafe Self Storage is a privately held self-storage operator founded in 1994, headquartered in Virginia Beach, Virginia, and serving the Hampton Roads region with seven facilities across Virginia Beach and Norfolk. The portfolio comprises over 5,000 rentable units in sizes ranging from 5x5 to 20x40, with climate-controlled and drive-up access tiers at most locations; ancillary offerings include complimentary moving truck rental at participating sites, on-site packing supplies, a mailing-address service, and monthly live auctions of defaulted units. The technology stack is built on industry-standard infrastructure — keypad gate entry, 24/7 video surveillance, climate control, and online reservations and payments delivered through the Storable platform (StoreEdge), Sentinel Platinum tenant portal, and Mini Storage Payments.
The company runs a direct-to-consumer subscription model with month-to-month leases and no admin fees, deposits, or mandatory insurance. Pricing spans roughly $25/month for entry-level 5x5 units to $65+/month for 10x10 and larger climate-controlled units, with a 10% military discount and $25 referral incentive. Ancillary revenue comes from insurance referrals through StorSmart and defaulted-unit auction proceeds. Customer acquisition is concentrated in three segments: military families associated with NAS Oceana and Naval Station Norfolk, college students from Old Dominion University and Norfolk State, and local residents and small businesses across the broader Hampton Roads area.
Marketing relies on the company website (allsafestoraway.com), location-specific promotions, a storage-calculator self-service tool, and local "Best of" community awards for brand credibility. Allsafe is independently owned, with no disclosed parent, institutional investors, or funding rounds; management team composition is not detailed in available data.
Allsafe Self Storage firmographics
Firmographics- Name
- Allsafe Self Storage
- Legal name
- Allsafe Self Storage
- Website
- https://allsafestoraway.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Allsafe Self Storage is a privately held, multi-site self-storage operator running seven facilities across Virginia Beach and Norfolk with over 5,000 climate-controlled and drive-up units. It serves military families, college students, local residents, and small businesses on flexible month-to-month leases.
- Ownership category
- akta.pro rank
Allsafe Self Storage industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Climate-Controlled Self-Storage (HSAKAGAA), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Student & Seasonal Self-Storage (HSAKAGAE)
Keywords
Where Allsafe Self Storage is headquartered
LocationHeadquarters
- HQ city
- Virginia Beach
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Allsafe Self Storage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Storage Unit Rental: Monthly rental of self-storage units ranging from 5x5 to 20x40 in size. Revenue generated from recurring monthly payments with flexible month-to-month lease terms. No long-term contracts required.
- Mailing Address Service: Business mailing address service offered at some locations for customers needing a commercial address.
- Packing Supplies Sales: On-site sale of moving supplies including boxes, bubble wrap, mattress covers, and packing tape.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Small units (5x5 to 5x10) |
| Unit Pricing | Monthly | Medium units (10x10 to 10x15) |
| Unit Pricing | Monthly | Large units (10x20 to 20x40) |
| Unit Pricing | Monthly | Climate-controlled units |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Allsafe Self Storage product offering
Product offeringCore offering
Allsafe Self Storage operates seven self-storage facilities across Virginia Beach and Norfolk, renting storage units ranging in size from 5x5 to 20x40 on flexible month-to-month leases. The company offers climate-controlled and drive-up access units, complemented by free moving truck rentals at participating locations, on-site packing supplies, mailing address services at select facilities, and monthly live auctions for defaulted units.
Product overview
Allsafe Self Storage operates a portfolio of seven self-storage facilities across Virginia Beach and Norfolk, VA, serving residential, student, military, and business customers. The core product consists of traditional and climate-controlled storage units ranging from 5x5 to 20x40, with drive-up access available at most locations. Supplementary offerings include free moving truck rental at participating locations, packing supplies sales, mailing address services, a storage calculator tool, a referral discount program, flexible month-to-month leases, and monthly live auctions. The company positions itself as the most affordable storage option in Hampton Roads, serving over 5,000 units across the portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Self Storage Units
Quantifiable outcome
- Over 5,000 units available across Hampton Roads
- +1 more outcomes
Companies that use Allsafe Self Storage
Customer profileSegments4 records
Ideal customer profiles4 records
Allsafe Self Storage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Allsafe Self Storage partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, minor and supporting.
- StorablecoreProvides facility website platform and infrastructure. Powers the company's online presence, storage calculator, unit reservations, and payment processing through StoreEdge platform.
- StorSmartminorThird-party insurance provider available at Allsafe facilities. Customers can purchase affordable insurance through StorSmart directly at the office to protect their stored belongings.
- Sentinel PlatinumsupportingTenant payment portal used by several Allsafe locations (Baxter Road, Bonney Road, Haygood Road, McComas Way, Military Hwy, Princess Anne Rd) for online rent payments.
- StoreEdgesupportingRental center platform used for online reservations and payment processing at Oceana and other locations.
- Mini Storage PaymentssupportingPayment processing platform used by Bonney Road and McComas Way locations for tenant payments.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Allsafe Self Storage competitors and assessment
Company assessmentBroad incumbents
- SmartStop Self Storage: SmartStop Self Storage is a self-storage REIT that owns/operates facilities across the US and Canada with comparable climate-controlled and drive-up access offerings. It is comparable in business model and a potential acquirer of regional operators.
- Extra Space Storage: Extra Space Storage (NYSE: EXR) is a major self-storage REIT with a national footprint and a strong digital/mobile platform. It competes with Allsafe in Hampton Roads and is one of the most likely acquirers of regional self-storage portfolios.
- Life Storage: Life Storage (now part of Extra Space Storage post-2023 merger) was a major self-storage REIT with climate-controlled and drive-up offerings comparable to Allsafe's, operating broadly in the Eastern US including Virginia markets.
- CubeSmart: CubeSmart (NYSE: CUBE) operates over 1,000 self-storage facilities nationwide and competes in Virginia markets. It is comparable in business model (climate-controlled units, drive-up access) and is an active acquirer of regional operators.
- Public Storage: Public Storage (NYSE: PSA) is the largest self-storage REIT in the US with thousands of facilities nationwide. While it operates broadly across the country rather than specializing in Hampton Roads, it is the dominant incumbent competitor and a likely acquirer of regional operators like Allsafe.
- National Storage Affiliates: National Storage Affiliates (NYSE: NSA) is a self-storage REIT that operates through participating regional operators, including properties in Virginia. It is comparable in business model and frequently acquires regional self-storage companies as part of its growth strategy.
Regional players
- Devon Self Storage: Devon Self Storage is a regional multi-state operator with comparable offerings (climate-controlled units, drive-up access, month-to-month leases) and similar customer segments including military families and small businesses.
- Metro Self Storage: Metro Self Storage is a regional self-storage operator that, depending on footprint, may serve Mid-Atlantic markets similar to Allsafe. It offers comparable climate-controlled and standard units with similar month-to-month pricing structure.
Direct peers
- Simply Self Storage: Simply Self Storage is a privately-held multi-market self-storage operator with a comparable portfolio of traditional and climate-controlled units, similar month-to-month lease structure, and direct overlap with Allsafe's product positioning.
- StorageMart: StorageMart is a privately-held multi-market self-storage operator with comparable offerings including climate-controlled units, drive-up access, and flexible month-to-month leases. As a peer-sized regional/multi-market operator, it is a direct competitor with similar GTM and product positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Allsafe Self Storage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allsafe Self Storage leadership team
Management profileNumber of profiles
Allsafe Self Storage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allsafe Self Storage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allsafe Self Storage
What does Allsafe Self Storage do?
Allsafe Self Storage operates seven self-storage facilities across Virginia Beach and Norfolk, renting storage units ranging in size from 5x5 to 20x40 on flexible month-to-month leases. The company offers climate-controlled and drive-up access units, complemented by free moving truck rentals at participating locations, on-site packing supplies, mailing address services at select facilities, and monthly live auctions for defaulted units.
Is Allsafe Self Storage a public or private company?
Allsafe Self Storage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Allsafe Self Storage founded?
Allsafe Self Storage was founded in 1994. It employs 101 to 250 people.
Where is Allsafe Self Storage based?
Allsafe Self Storage is headquartered in Virginia Beach, United States, in the North America region.
How does Allsafe Self Storage make money?
Three revenue lines are on record. Storage Unit Rental is the primary driver. The others are mailing Address Service and packing Supplies Sales.
Who are Allsafe Self Storage's main competitors?
Broad incumbents on record are SmartStop Self Storage, Extra Space Storage, Life Storage, CubeSmart, Public Storage and National Storage Affiliates. Regional players are Devon Self Storage and Metro Self Storage. Direct peers are Simply Self Storage and StorageMart.
Does Allsafe Self Storage have an API?
No public API is recorded for Allsafe Self Storage.
What industry is Allsafe Self Storage in?
Allsafe Self Storage's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAA, Climate-Controlled Self-Storage. Its NAICS code is 531130 and its SIC code is 4220.