Storsmart Insurance

What Storsmart Insurance does

Storsmart Insurance is a self-storage goods insurance program operated exclusively by Property First Group, LP (a licensed insurance agency with NPN 15974922 and California License No. 0H93939) and underwritten by New Hampshire Insurance Company, an AIG affiliate rated A- (Excellent) by A.M. Best. The product is primary contents coverage for tenants of self-storage units, covering 25 causes of loss including burglary, fire, lightning, water damage, wind, hail, tornado, snow, and ice, with optional endorsements for mildew/fungus, earthquake/volcanic eruption/landslide, outdoor parking, and pest damage. The program is available only at self-storage facilities that are members of the Self Storage Risk Management Association (SSRMA, founded 2011), and is administered from a headquarters at 307 23rd Street Extension, Suite 950, Sharpsburg, PA, while the firm's website domain is registered in York, United Kingdom.

The company's technology stack is centered on an embedded insurance model: enrollment occurs at the facility leasing office, online, or by phone with licensed customer service representatives, and the premium is bundled into the tenant's existing self-storage rent payment rather than billed separately. Online claim filing is supported through storsmartinsurance.com alongside a phone-based claims line (855-805-7433). A separate owner/operator portal integrates with Storable for service forms and supply ordering. There is no mobile app, no disclosed API, and no documented AI/ML capability.

Storsmart generates revenue through recurring insurance premiums, with the lowest coverage tier priced at approximately $0.40 per day at most facilities (roughly the price of a weekly coffee, per the company). The company self-describes as one of the industry's largest self-storage goods insurance businesses, with distribution covering all 50 U.S. states plus Washington DC through Property First Group LP's licensing footprint. Customer segments are individual self-storage tenants and small-business storage users (primary), with self-storage facility operators (SSRMA members) as a secondary channel-enabling segment. The company is privately held with 11–50 employees and no disclosed funding history, ownership structure beyond the Property First Group LP operating entity, or acquisition activity.

Name

Storsmart Insurance

Legal name

Property First Group, LP

Website

https://storsmartinsurance.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Storsmart Insurance is a self-storage goods insurance program underwritten by New Hampshire Insurance Company (AIG affiliate) and distributed exclusively through Property First Group LP at SSRMA-member self-storage facilities across all 50 U.S. states, providing primary contents coverage to storage tenants via embedded billing.

Ownership category

akta.pro rank

Product category

Self-Storage Goods Insurance

NAICS

Insurance Carriers and Related Activities (524), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Storage Insurance (Self-Storage Unit Contents Coverage) (HSAKANAF)

Keywords

• Self-storage insurance
• Contents insurance
• Insurance brokerage services
• Tenant insurance programs
• Property insurance agency

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premium Revenue: Storsmart generates revenue through recurring insurance premiums charged to self-storage tenants. Coverage cost at most facilities can be as low as 40 cents per day for the lowest coverage amount. The insurance is embedded in rent payments, providing convenient billing through the storage facility.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Storsmart Insurance operates a self-storage goods insurance program that provides primary contents coverage for tenants of self-storage units, protecting stored items against theft, fire, water damage, wind, hail, tornado, snow, ice, and optional perils including earthquake, flood, mildew, pests, and outdoor parking. The program is embedded into storage facility rent payments and is offered exclusively through Property First Group LP (licensed insurance agency) at participating SSRMA member facilities across all 50 U.S. states.

Product overview

Storsmart Insurance is a self-storage goods insurance program that protects stored items from theft, risks, and natural disasters. The core product is the Storsmart Self-Storage Goods Insurance Program, offering primary coverage with 25 different causes of loss covered including fire, earthquake, water damage, and burglary. The program is offered through Property First Group LP and underwritten by New Hampshire Insurance Company (AIG). Coverage is conveniently embedded into storage rent payments with the ability to cancel anytime.

Differentiator

Problem solved

Functional benefit

Products and services

• Storsmart Self-Storage Goods Insurance Program Primary contents insurance for items stored in self-storage units, covering 25 causes of loss including burglary, fire/lightning, water damage, wind, hail, tornado, snow, and ice, with optional endorsements for mildew, earthquake, volcanic eruption, landslide, outdoor parking, and pest damage. The program is offered to self-storage tenants through Property First Group LP at participating SSRMA member facilities across all 50 U.S. states, with enrollment embedded into rent payments and pricing starting at approximately $0.40/day at the lowest coverage tier.
• Online Claims Filing Service Self-service digital claim reporting and settlement tracking service for Storsmart policyholders, with phone support available at (855) 805-7433 for claim submission and follow-up by dedicated claims professionals.

Quantifiable outcome

• Coverage for 25 different causes of loss including Fire, Earthquake, Water Damage, Burglary, and natural disasters

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Property First Group LPcoreChannel Partner/ Reseller/ DistributorProperty First Group LP is the exclusive distribution partner for the Storsmart Insurance Program. They are a licensed insurance agency (NPN 15974922, California License No. 0H93939) that operates in all 50 US states. Storsmart is offered exclusively through Property First Group LP.
• New Hampshire Insurance Company (AIG)coreStrategic or Co-development PartnerNew Hampshire Insurance Company (A.M. Best Rating of A- Excellent), an affiliate of American International Group (AIG), is the underwriter for the Storsmart Insurance Program. AIG is the marketing name for worldwide property-casualty, life and retirement, and general insurance operations of American International Group, Inc.
• Self Storage Risk Management Association (SSRMA)coreChannel Partner/ Reseller/ DistributorSSRMA is the industry association that educates owners, managers, and users of self-storage about risk management. Membership in SSRMA is required to have access to the Storsmart insurance program. The insurance is only available at participating self-storage facilities that are members of SSRMA.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lemonade: Digital-first insurance carrier expanding into renter's and contents insurance. Comparable in target tenant persona and embedded digital distribution, though broader in product scope.
• Progressive: Major US P&C insurer with property and contents coverage lines that overlap Storsmart's customer need. Comparable as a broad incumbent whose renters and personal property products compete at the periphery of the storage insurance niche.
• AIG: Multinational insurance conglomerate and the parent group of Storsmart's underwriter (New Hampshire Insurance Company). Comparable as the institutional risk-bearer in the Storsmart program and as a broader P&C competitor in the storage niche.

Others

• SmartMove (TransUnion): Tenant screening service widely adopted by self-storage operators. Adjacent ecosystem participant sharing the same operator customer base, with potential to expand into insurance distribution similar to Storsmart's channel.

Direct peers

• Bader Company: Insurance program administrator focused on self-storage industry insurance products, competing for facility operator relationships and tenant contents coverage mandates.
• Assurant: Large specialty insurance carrier with established tenant and storage contents insurance programs distributed through rental and self-storage operators. Most directly comparable to Storsmart as a specialty insurance provider serving the same storage tenant use case.
• Tenant Security Assurance (TSA): Specialist in tenant insurance programs for the self-storage industry, offering similar contents coverage distributed through participating facilities. Direct competitor to Storsmart for SSRMA-style exclusive storage insurance partnerships.
• National Tenant Insurance: Provider of tenant contents insurance programs marketed through participating landlords and storage operators. Directly comparable business model to Storsmart's embedded facility-distributed storage insurance.
• Insurance Canopy: Renter's insurance specialist with embedded distribution into apartment and storage rentals. Comparable to Storsmart in product design (primary contents coverage sold at lease signing) and target tenant persona.

Emerging players

• Jetty: Insurtech offering embedded renter's insurance including storage contents coverage to apartment and self-storage operators. Emerging digital-native competitor that threatens Storsmart's offline leasing-office distribution model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storsmart Insurance