Lee Family Orthodontics

What Lee Family Orthodontics does

Lee Family Orthodontics is a privately held, single-location orthodontic practice founded in 2006 and based in Missouri City, Texas (with a part-time satellite clinic operated twice monthly). The practice delivers conventional and self-ligating braces, ceramic clear braces, Invisalign clear aligners, two-phase interceptive treatment, surgical orthodontics (orthognathic surgery), and cleft lip and palate treatment for children, teenagers, and adults, including patients with special needs. It coordinates interdisciplinary cases involving implants, TADs, restorative, and periodontal care.

The underlying technology stack is standard for a modern orthodontic office: high-grade stainless steel and clear-ceramic bracket systems, self-ligating bracket clips, Invisalign clear-aligner therapy using 3D computer imaging, and a paperless, digital, wireless back-office supported by the Sesame Communications platform (website, patient portal, online appointment request, and practice management tools). Treatment modalities include early childhood evaluation (around age 7), teen orthodontic options, and adult care including severe malocclusion corrected via orthognathic surgery in collaboration with the UT School of Dentistry Oral & Maxillofacial Surgery department at Ben Taub Hospital. Dr. Lee has served on the Shriners Hospital Cleft Lip and Palate Team since 2013.

Revenue is generated on a fee-for-service professional-services basis under multi-year treatment contracts that typically run 18–24 months and can extend to 2+ years depending on complexity. Pricing is not publicly disclosed; the practice offers complimentary consultations, structures payment plans, accepts most major credit cards, and bills most insurance plans but not secondary insurance. The go-to-market motion is direct-to-consumer local, relying on the practice website, patient testimonials, online reviews on Facebook/Google/Yelp, prominent display of ABO board certification, AAO and ACPA memberships, Texas Super Dentists recognition, and referrals from family dentists. The practice is independently owned by Dr. Robert P. Lee, with no external investment or parent company; Dr. Henry Ohiomoba (Harvard-trained, board-certified) is set to join in January 2026.

Name

Lee Family Orthodontics

Legal name

Lee Family Orthodontics

Website

https://leeorthodontics.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Lee Family Orthodontics is a privately held, single-location orthodontic practice in Missouri City, Texas, founded in 2006, providing braces, Invisalign, and surgical orthodontics for children, teens, and adults.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210), Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE), Adult Orthodontics (HLABABAC), Pediatric Orthodontics (HLABABAB)

Keywords

• Orthodontic treatment services
• Braces and aligners
• Invisalign clear aligners
• Orthognathic surgery
• Cleft palate orthodontics

Headquarters

HQ city

Missouri City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Orthodontic Treatment Services: Fee-for-service orthodontic treatment including braces (metal, ceramic, self-ligating), Invisalign, and surgical orthodontics. Payment plans are offered to make treatment affordable. The practice accepts most major credit cards and insurance plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Lee Family Orthodontics is a single-location orthodontic practice providing conventional braces, self-ligating braces, ceramic (clear) braces, Invisalign clear aligners, two-phase pediatric treatment, surgical orthodontics (orthognathic surgery), and cleft lip/palate treatment to children, teens, and adults in Missouri City, Texas. The practice operates a paperless, digital office with complimentary initial consultations and personalized in-person care delivered by a board-certified orthodontist.

Product overview

Lee Family Orthodontics is a single-location orthodontic practice serving Missouri City, Texas since 2006. The practice offers a comprehensive portfolio of orthodontic treatments centered around braces and clear aligners. Core offerings include traditional metal braces, self-ligating braces, ceramic (clear) braces, and Invisalign clear aligners. The practice also provides specialized two-phase orthodontic treatment for children, surgical orthodontics (orthognathic surgery) for severe adult cases, and cleft lip and palate treatment. Supporting products include retainers and spacers. The practice serves children, teens, and adults, with emergency care services available after hours and on weekends.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Metal Braces

Quantifiable outcome

• Average treatment time is 18-24 months for most patients
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• American Board of Orthodontics (ABO)coreOthersProfessional board certification body for orthodontists. Dr. Lee has been board certified since 2005 and must recertify every 10 years.
• American Association of Orthodontists (AAO)minorOthersProfessional membership organization for orthodontists. Displayed as a trusted association logo on the practice website.
• American Cleft Palate-Craniofacial Association (ACPA)minorOthersProfessional organization focused on cleft lip and palate treatment. Dr. Lee serves on the Shriners Cleft Lip and Palate team.
• Shriners Hospital for Children - Cleft Lip and Palate TeamcoreStrategic or Co-development PartnerDr. Lee serves on the Shriners Hospital Cleft Lip and Palate Team (since 2013-present), providing specialized orthodontic care for cleft patients.
• The University of Texas School of Dentistry in Houston - Oral & Maxillofacial Surgery DepartmentcoreStrategic or Co-development PartnerDr. Lee collaborates with the Oral & Maxillofacial Surgery Department at Ben Taub Hospital in Houston for complex jaw surgery cases (orthognathic surgery).
• Texas Super DentistsminorOthersRegional dental recognition program listing Dr. Lee as a top dentist in Texas.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• SmileDirectClub (legacy/peer brands): Direct-to-consumer clear aligner brand that disrupted the orthodontic market; comparable as an emerging alternative channel for adult orthodontic treatment that competes for the same patient wallet share.

Direct peers

• Smile Doctors: Largest orthodontic DSO in the US with hundreds of affiliated orthodontic practices offering braces, Invisalign, and specialty care; directly comparable as a multi-location orthodontic care provider serving similar patient segments.
• Image Orthodontics: Multi-location orthodontic practice offering braces and Invisalign for children, teens, and adults; directly comparable as an orthodontic services provider with a similar treatment mix.
• Great Expressions Dental Centers: Multi-location dental services provider with orthodontic offerings including braces and Invisalign; comparable as a group practice delivering orthodontic care alongside general dental services.

Broad incumbents

• Pacific Dental Services: Dental support organization supporting hundreds of practices including those offering orthodontic services; comparable as a broad incumbent providing infrastructure to multi-specialty dental offices.
• Western Dental & Orthodontics: Large multi-location dental and orthodontic services provider with a broad service portfolio; comparable as an established incumbent offering orthodontic care within a wider dental platform.
• Heartland Dental: Largest dental support organization in the US providing non-clinical support to affiliated dental practices including those offering orthodontics; comparable as a broad incumbent in the dental services ecosystem.
• Aspen Dental: National dental support organization with hundreds of affiliated practices offering general dentistry, orthodontics, and clear aligner therapy; comparable as a large incumbent serving similar patient demographics.

Others

• Align Technology (Invisalign): Manufacturer of Invisalign clear aligners and iTero scanners used by orthodontic practices; comparable as the upstream technology provider whose products the practice offers and relies upon.
• Sesame Communications: Provider of the practice's website platform, patient portal, and practice management tools; comparable as an enabling technology vendor supporting orthodontic practice operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LFOsmiles
• LinkedInlinkedin.com/company/lee-family-orthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lee Family Orthodontics