Celmedia
- Company typePrivate
- Founded2001
- HeadquartersSantiago, Chile
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Celmedia firmographics
Firmographics- Name
- Celmedia
- Legal name
- Celmedia
- Website
- https://celmedia.cl
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Celmedia industry classification
Industry- Product category
- Customer Loyalty Software
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industry
- Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)
Keywords
Where Celmedia is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
Celmedia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Loyalty Platform Licensing and SaaS: Celmedia provides proprietary loyalty platforms (Orchestra, Loyal Boost, GiftPoints, Clop, Wolet, CVS) as managed solutions, suggesting SaaS or licensing revenue models.
- Loyalty Consulting Services: Professional consulting services for designing and redesigning loyalty programs, force of sale, and collaborators.
- Loyalty Management Services: Management of benefit networks, partner networks, loyalty stores, and fulfillment operations.
- Omnichannel Tools and Communication Services: Communication tools and marketing services including email, SMS, WhatsApp campaigns with segmentation and automation.
- Business Intelligence Services: Data analysis, segmentation, alert development, dashboard design, and decision-making campaign services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Celmedia product offering
Product offeringCore offering
Celmedia designs, builds, and operates omnichannel customer loyalty and marketing solutions for large enterprises across Latin America. Its core is the Orchestra platform ecosystem, supported by dedicated loyalty products (Loyal Boost, GiftPoints, Clop, Wolet, CVS), complemented by consulting, management, marketing/communications, and business intelligence services that span program strategy, omnichannel execution, benefit network operations, and analytics.
Product overview
Celmedia is a Latin American loyalty and omnichannel marketing solutions provider offering an integrated platform-plus-modules architecture. The core technology stack includes Orchestra as the central omnichannel management ecosystem, complemented by specialized loyalty platform products: Loyal Boost (QR-based customer indexing), GiftPoints (recognition and rewards), Clop (points engine), Wolet (digital wallet for points-as-payment), and CVS (POS discount platform). These are supported by consulting, management, marketing, and Business Intelligence service modules. The company operates across Argentina, Chile, Peru, Mexico, and Paraguay serving over 30 major brand clients including Adidas, Volkswagen, Scotiabank, and Entel.
Differentiator
Problem solved
Functional benefit
Brands
- Loyal Boost: Indexes in-store customers through QR code and form with consent
- GiftPoints
- Clop
- Wolet
- Orchestra
- CVS
Products and services
- Orchestra Omnichannel customer engagement platform that centralizes communication and audience connection across WhatsApp, PUSH, SMS, and Email, providing segmentation, prediction, pattern analysis, and real-time reporting for enterprise clients.
- Loyal Boost QR-based customer indexing platform that captures in-store customer data and consent through QR codes and forms, enabling physical-channel onboarding into loyalty programs for retail and brand clients.
- GiftPoints Recognition and rewards platform that runs incentive programs for employees, sales force, and customers, with configurable point mechanics for engagement and motivation use cases.
- Clop Points engine that manages the business rules of loyalty programs, including points accrual, redemption logic, and tier structures for enterprise loyalty operators.
- Wolet Digital wallet platform that allows a brand's customers to use accumulated loyalty points as a payment method at partner merchants, extending point utility across the benefit network.
- CVS Point-of-sale platform that applies additional personalized discounts at the moment of purchase, integrating with retailer checkout systems to deliver targeted promotions.
- Loyalty Consulting Strategic advisory service for designing and redesigning customer loyalty programs, sales force programs, and collaborator incentives, including program rule creation, concept development, and ROI analysis for enterprise clients.
- Loyalty Management Comprehensive loyalty management service covering benefit network operations, partner intermediation, loyalty store administration, and fulfillment for enterprise programs, leveraging a Chile-based network of 1,000+ brands and 2,800 points of sale.
- Loyalty Marketing & Communications Marketing and communications service for loyalty programs that delivers data-driven planning, AI/SEO-optimized UX/UI, and campaign orchestration spanning social media, influencers, and paid media for enterprise loyalty clients.
- Business Intelligence Analytics and data intelligence service providing customer segmentation, automated alerts, opportunity generation, dashboard design, and decision-support reporting (BIO Analysis) for enterprise loyalty programs.
Companies that use Celmedia
Customer profileNamed customers28 records
Segments6 records
Ideal customer profiles5 records
Celmedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature7 records
Celmedia partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered supporting.
- PrestaShopsupportingCelmedia uses PrestaShop as an e-commerce solution to build online loyalty stores for clients. PrestaShop is an open-source e-commerce platform used for constructing online commerce websites.
- MicrosoftsupportingListed as a technology partner, suggesting integration or technology collaboration with Microsoft products or cloud services.
- AdobesupportingListed as a technology partner, suggesting integration or technology collaboration with Adobe marketing or experience products.
- MessangisupportingListed as a technology partner, suggesting SMS/communication platform integration for omnichannel messaging capabilities.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Celmedia competitors and assessment
Company assessmentBroad incumbents
- Epsilon (Publicis): Global marketing services and loyalty platform provider. Operates in overlapping loyalty/CX space as a large incumbent with broader services portfolio than Celmedia.
- Oracle CrowdTwist (Oracle Loyalty): Enterprise loyalty solution within Oracle CX. Comparable loyalty platform functionality but distributed as part of Oracle's broader CX suite.
- Salesforce Loyalty Management: Loyalty management capability within the Salesforce CRM platform. A broad incumbent competing with Celmedia at the high end of the enterprise market with significantly larger ecosystem reach.
Regional players
- Koban Software: LATAM-focused CRM, sales, and marketing automation platform. Comparable as a regional LATAM business competing in adjacent CRM and customer engagement technology.
Direct peers
- Smile.io: Global SaaS loyalty platform for ecommerce and retail brands offering points, referrals, and VIP tiers. Comparable to Celmedia as both deliver enterprise-grade loyalty mechanics with a focus on consumer brand clients.
- Annex Cloud: Enterprise loyalty and customer engagement platform with referral, UGC, and advocacy modules. Closely comparable to Celmedia's full-stack enterprise loyalty positioning.
- Yotpo: Ecommerce marketing platform with a Loyalty & Referrals product. Directly comparable to Celmedia in offering loyalty programs to retail and consumer brands, though typically positioned for mid-market ecommerce.
- LoyaltyLion: SaaS loyalty platform for Shopify-based ecommerce merchants. Comparable product-mechanic fit (points, tiers, rewards) though targeting smaller merchants than Celmedia's enterprise focus.
- Antavo: Enterprise loyalty cloud platform powering omnichannel loyalty programs for global brands. Closely comparable to Celmedia in targeting enterprise brand clients with end-to-end loyalty stack and APIs.
- Punchh: Loyalty and engagement platform serving multi-unit restaurant and retail chains. Comparable to Celmedia's enterprise model delivering loyalty across physical and digital touchpoints.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Celmedia social profiles
Digital presenceCelmedia compliance and trust
Trust signalCompliance2 records
Celmedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Celmedia leadership team
Management profileNumber of profiles
Celmedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Celmedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Celmedia
What does Celmedia do?
Celmedia designs, builds, and operates omnichannel customer loyalty and marketing solutions for large enterprises across Latin America. Its core is the Orchestra platform ecosystem, supported by dedicated loyalty products (Loyal Boost, GiftPoints, Clop, Wolet, CVS), complemented by consulting, management, marketing/communications, and business intelligence services that span program strategy, omnichannel execution, benefit network operations, and analytics.
Is Celmedia a public or private company?
Celmedia is a private company. It is classified as unknown and is currently operating.
When was Celmedia founded?
Celmedia was founded in 2001. It employs 101 to 250 people.
Where is Celmedia based?
Celmedia is headquartered in Santiago, Chile, in the Latin America region.
How does Celmedia make money?
Five revenue lines are on record. Loyalty Platform Licensing and SaaS are the primary driver. The others are loyalty Consulting Services, loyalty Management Services, omnichannel Tools and Communication Services and business Intelligence Services.
Who are Celmedia's main competitors?
Broad incumbents on record are Epsilon (Publicis), Oracle CrowdTwist (Oracle Loyalty) and Salesforce Loyalty Management. Koban Software is listed as a regional player. Direct peers are Smile.io, Annex Cloud, Yotpo, LoyaltyLion, Antavo and Punchh.
Does Celmedia have an API?
No public API is recorded for Celmedia.
What industry is Celmedia in?
Celmedia's product category is Customer Loyalty Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of BPAAABAN, Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations. Its NAICS code is 54181 and its SIC code is 7372.