What Koban does

Koban (legal entity Ebazten Koban) is a French software company that develops and markets a cloud-based, all-in-one CRM platform for small and medium enterprises. Founded in 2012 and headquartered in Grandris near Lyon, the platform unifies five core modules — Vente (sales pipeline and opportunity management), Facturation (billing, subscriptions, contracts, and accounting export), Marketing (email campaigns, web forms, SMS, and marketing automation scenarios), Service Client (ticketing with SLA management), and Espace Client (a customizable client-facing portal) — supplemented by a Project Management module aimed at service firms. The system also offers vertical specializations for subscription-based businesses, franchise networks, manufacturing, and service companies. Koban differentiates on French data residency, RGPD compliance, and personalized local support, and is preparing native compliance with France's 2026 mandatory e-invoicing reform.

The product is built as a multi-tenant SaaS application with an open API for third-party integrations, an iOS/Android mobile app with offline capability, and two-factor authentication. Koban ships 12 product releases per year and has accumulated 458 features across 156 cumulative versions. The company is investing in AI capability on its 2025 roadmap — currently limited to rule-based predictive scoring across RFM, value, engagement, and negative dimensions — and is expanding an extensions catalog that will integrate Leexi, Lemlist, Agicap, and WooCommerce alongside the existing Pennylane bank reconciliation. The platform reports 2,300+ active users across 370+ SME customers with a 4.8/5 satisfaction rating.

Koban generates revenue through monthly or annual SaaS subscriptions tiered by feature set, supplemented by professional services for implementation and Qualiopi-certified training delivered via Koban Académie. Go-to-market is sales-led and demo-driven, with a 14-day free trial and a partner/reseller channel. Distribution is exclusively domestic (France), and the company is founder-led by Guillaume Lecanu, privately held, and bootstrapped with no disclosed external funding.

Name

Koban

Legal name

Ebazten Koban

Website

https://koban.cloud

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Koban is a French SaaS company that sells an all-in-one CRM platform — covering sales, billing, marketing, customer service, and a client portal — to over 370 small and medium enterprises in France, with data hosted domestically and full RGPD compliance.

Ownership category

akta.pro rank

Product category

Customer Relationship Management (CRM) Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

akta.pro secondary industries

Customer Service, Support & Contact Center CRM (HDAEAFAC), Customer Success & Account Management CRM (HDAEAFAD), CRM Managed Services & Support (BPAEAGAD)

Keywords

• Cloud CRM software
• Sales automation platform
• Marketing automation tools
• Billing invoicing software
• Customer service ticketing

Headquarters

HQ city

L'arbresle

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Koban operates on a subscription model with monthly or annual billing. The platform offers different formulas with varying feature sets. Customers can choose based on their business needs, with pricing tiers available via a downloadable product sheet.
2. Professional Services: Implementation support, training, and personalized accompaniment services. The company offers training programs including certification (Qualiopi certified).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Koban provides a 100% French all-in-one cloud-based SaaS CRM platform combining sales pipeline management, billing and invoicing, marketing automation, customer service ticketing, a customizable client extranet portal, and a project management module, with data hosted in France under RGPD compliance. The platform targets French SMEs across subscription, franchise, industrial, and service-company verticals and is sold through subscription tiers with a 14-day free trial, complemented by Qualiopi-certified training and implementation services.

Product overview

Koban is a 100% French all-in-one CRM platform offered as a unified system with modular components. The core Koban CRM platform integrates five main modules: Vente (Sales), Facturation (Billing), Marketing, Service Client (Customer Service), and Espace Client (Customer Portal). An additional Gestion de Projet (Project Management) module is available for service companies. The platform also offers vertical specializations for specific business models including Business par Abonnement (subscription business), Franchise networks, Industrie (manufacturing), and CRM Société de Service (service companies). Koban differentiates through its French hosting, GDPR compliance, and personalized local support.

Differentiator

Problem solved

Functional benefit

Products and services

• Koban CRM Platform Cloud-based SaaS CRM platform for French SMEs that centralizes sales, marketing, billing, customer service, client portal, and project management into a single unified system, sold as a multi-tier subscription.
• Koban Académie Training Programs Professional training and certification program (Qualiopi-certified) for customers and partners to learn and certify on the Koban CRM platform, delivered alongside implementation and ongoing support services.

Quantifiable outcome

• 70% of customers willing to spend more with companies providing excellent customer service
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature14 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sellsy: French SaaS vendor offering an integrated CRM, invoicing, marketing automation, and customer service platform aimed at SMBs — directly comparable to Koban in product scope, target customer, and French-market focus.
• Pipedrive: SMB-focused CRM with sales pipeline management, automation, and add-on modules for billing and marketing — overlapping core functionality with Koban's Sales and Marketing modules and competing for the same French/SMB customer.
• Bitrix24: All-in-one online workspace combining CRM, project management, invoicing, marketing, and customer support. Competes head-to-head with Koban on integrated SaaS for SMBs at competitive price points.

Broad incumbents

• Zoho: Suite of more than 50 integrated business applications including Zoho CRM, Zoho Invoice, Zoho Desk, and Zoho Campaigns. Directly comparable all-in-one, low-cost SaaS positioning aimed at SMBs, with growing European presence.
• Salesforce: Dominant enterprise CRM platform with Sales Cloud, Service Cloud, and Marketing Cloud. While not focused on French SMBs, it competes for the same functional wallet share and increasingly packages SMB-tier offerings that target Koban's customer base.
• HubSpot: Global all-in-one CRM platform with marketing, sales, service, and operations hubs plus a rapidly expanding AI suite. Overlaps directly with Koban's product modules and competes for the same French SME segment with vastly greater scale and brand.
• Freshworks (Freshsales): SMB-focused SaaS suite including Freshsales CRM, Freshmarketer, and Freshdesk. Direct comparable on integrated sales/marketing/service at SMB price points with AI features already in market.
• monday.com: Work management platform expanding into CRM-style sales workflows with monday Sales CRM. Overlaps Koban's project management and pipeline modules and is increasingly targeting French SMBs.

Regional players

• Sage: UK-headquartered accounting and ERP vendor with strong French-market presence (Sage 50, Sage 100) and adjacent CRM/Salesforce automation capabilities. Competes with Koban for French SME wallet share, particularly on the billing/accounting side.

Emerging players

• Dolibarr: Open-source ERP/CRM suite popular with French SMBs and micro-businesses, covering invoicing, sales pipeline, and project management. Comparable in scope to Koban, competing primarily on price and open-source flexibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/KobanCRM
• Facebookfacebook.com/KobanCRM
• LinkedInlinkedin.com/company/koban-crm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koban