What Trust Codes does

Trust Codes Global was a New Zealand-based B2B enterprise technology firm providing brand protection and traceability systems built around serialized QR codes deployed at the individual product level. Each unit carried a unique data carrier functioning as a license plate and identifier, with continuous real-time online monitoring used to detect counterfeit activity. The company's inline printing capabilities enabled deployment of these QR codes directly on customer production lines, integrating per-unit serialization into existing manufacturing workflows rather than relying on aftermarket label application.

The company concentrated its go-to-market on three verticals — infant nutrition, food & beverage, and the New Zealand/Australian wine sector — selling directly to enterprise customers in those segments. Named enterprise customers included Bubs Australia (infant nutrition), Manuka Health (Manuka honey and supplements), Blackmores (health supplements), and NZ Story Group, an agency of the New Zealand Government that operates the Fernmark trade promotion programme. Pricing was not publicly disclosed, and the company ran a direct B2B enterprise sales motion with no apparent channel partners or self-service tier.

Following its acquisition by Scantrust — a Swiss-headquartered all-in-one QR code solution provider — in February 2026, Trust Codes' customer base, inline printing capabilities, and serialization tooling were integrated into Scantrust's broader portfolio spanning U-label (EU digital wine label compliance), Digital Product Passports, Amazon Transparency, and Enterprise QR Code Generation. The combined platform is positioned around anti-counterfeiting, supply chain traceability, GS1 Digital Link deployment, and Digital Product Passport compliance readiness for brands operating in regulated consumer goods supply chains.

Name

Trust Codes

Legal name

Trust Codes Global

Website

https://trust.codes

Company type

Private

Founded year

2013

Operating status

Acquired

Headcount range

11–50 employees

Short description

Trust Codes Global was a New Zealand-based provider of QR code-based brand protection and traceability systems for enterprise customers in infant nutrition, food & beverage, and wine industries in New Zealand and Australia, acquired by Scantrust in February 2026.

Ownership category

akta.pro rank

Product category

Brand Protection Software

NAICS

Packaging and Labeling Services (56191)

akta.pro primary industry

Anti-Counterfeit & Authentication Packaging (Holograms, QR/NFC, Track-and-Trace) (IMALANAJ)

akta.pro secondary industries

Country/Region of Origin & Traceability Label Verification (COOL/Geographical indications) (AFALAHAG), Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse) (BPAAALAN)

Keywords

• Brand protection software
• Anti-counterfeiting solutions
• Product traceability platform
• QR code serialization
• Supply chain visibility

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Distribution channels1 record

Core offering

Trust Codes Global provides brand protection and traceability systems based on unique data carriers (serialized QR codes) applied to each individual product, acting as a digital license plate and unique identifier. The platform offers real-time online monitoring to detect counterfeit activity and inline printing tools that enable deployment of serialized QR codes directly on production lines for enterprise customers in infant nutrition, food & beverage, and wine sectors.

Product overview

Trust Codes Global, now acquired by Scantrust, operates as a brand protection and traceability platform offering anti-counterfeiting solutions with unique data carriers on products, in-line printing, and QR code serialization tools. The company provides real-time online monitoring to protect brands in food, beverage, dairy, and other industries. Post-acquisition, the Trust Codes offerings are integrated into Scantrust's broader suite including U-label (EU digital wine labels), Digital Product Passports, Supply Chain Traceability Solutions, Amazon Transparency, and Enterprise QR Code Generator, serving infant nutrition, food & beverage, and wine sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Trust Codes Anti-counterfeiting & Traceability Platform Brand protection and traceability system with real-time online monitoring that protects brands and their customers from fraudulent actors by using unique data carriers on each product as a license plate and unique identifier, enhancing consumer trust in food, beverage, dairy, and other industries.
• In-line Printing and QR Code Serialization Tools Technical tooling that enables QR code serialization and inline printing integration for supply chain visibility and anti-counterfeiting applications on production lines.
• Digital Product Passports Solution enabling brands to navigate Digital Product Passport (DPP) compliance requirements, particularly for GS1 Digital Link deployment across global supply chains.
• Supply Chain Traceability Solutions Comprehensive supply chain visibility tools that track products from manufacturing through distribution to end consumers using serialized identifiers.
• Enterprise QR Code Generator Dynamic GS1 QR codes for enterprise use cases including anti-counterfeiting, product traceability, and consumer engagement.
• U-label by Scantrust EU digital wine label solution for wineries and wine distributors requiring compliance with regional wine labeling regulations.
• Amazon Transparency Anti-counterfeiting solution integration for brands selling on Amazon, providing unique codes for product authentication.

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ScantrustcoreStrategic or Co-development Partner · 17 February 2026Scantrust, a Swiss-headquartered all-in-one QR code solution provider, acquired the business and assets of Trust Codes Global. The acquisition integrates Trust Codes' regional customer base, inline printing capabilities, and QR code serialization tools into Scantrust's portfolio of supply chain visibility, anti-counterfeiting, and consumer engagement solutions. Trust Codes co-founder Paul Ryan stated that Scantrust's scaled technology stack provides customers with world-class innovation and long-term stability. The deal extends Scantrust's presence into New Zealand and Australia.

Recent moves4 records

Expansion highlights5 records

Direct peers

• TraceLink: Supply chain serialization and traceability network primarily serving pharmaceutical manufacturers for DSCSA and global compliance, with growing food and beverage applications. Comparable on serialization architecture, regulatory-driven demand (DPP, GS1), and enterprise traceability buyer base.
• Authentix: Authentication and serialization solutions provider serving fuel, pharmaceutical, and consumer goods markets with covert/overt markers and track-and-trace platforms. Comparable as a pure-play authentication vendor with overlapping anti-counterfeiting technology stack and similar enterprise customers in regulated verticals.
• Kezzler: Norwegian-headquartered brand protection and serialization platform using unique identifiers on products for anti-counterfeiting and supply chain visibility. Directly comparable to Trust Codes as a QR/unique-ID-driven brand-protection specialist with overlapping enterprise customer profiles in consumer goods.
• Systech (Markem-Imaje): Provider of serialization, track-and-trace, and authentication solutions deployed on production lines for pharmaceutical, food, and consumer goods manufacturers. Directly comparable to Trust Codes on inline serialization tooling and brand-protection technology, with overlap in the same anti-counterfeiting buyer base.

Emerging players

• Covectra: Serialization, authentication, and track-and-trace provider offering serialized QR and NFC-based brand protection to pharmaceutical and consumer goods manufacturers. Comparable as a focused anti-counterfeiting specialist with similar serialized-label technology and overlap in consumer-goods brand protection use cases.
• AlpVision: Swiss-based provider of digital authentication technologies (print-based covert fingerprinting, QR/NFC serialization) for anti-counterfeiting and brand protection in pharmaceuticals and luxury goods. Comparable as a smaller authentication specialist using unique product-level identifiers, with similar regulated-vertical buyer profile.

Broad incumbents

• Avery Dennison: Global labeling and packaging materials company with extensive serialization, RFID, and brand-protection offerings serving retail, food & beverage, and pharmaceutical supply chains. Comparable as a large incumbent offering anti-counterfeiting and traceability as part of a much broader packaging portfolio, including inline printing integration points similar to Trust Codes' tooling.
• SICPA: Swiss-based leader in security inks, authentication, and traceability solutions used by governments and global brands for currency, excise, and product authentication. Comparable as a long-established authentication and brand-protection incumbent operating at much larger scale than Trust Codes, with overlapping end-markets in regulated consumer goods.
• Scantrust: Swiss-headquartered all-in-one QR code platform for global brands, offering anti-counterfeiting, supply chain traceability, GS1 Digital Link, Digital Product Passports, and the U-label EU wine label solution. Direct comparability is total: Scantrust is now the parent of Trust Codes but was previously its broader international competitor in the same serialized QR code space.

Regional players

• YPB Group: Australia-based brand protection and anti-counterfeiting solutions provider offering tracer authentication, QR-based serialization, and consumer engagement tools. Comparable as a regional (Oceania) peer competing in the same geography with overlapping serialized-QR-based brand protection technology for consumer goods.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/trustcodes
• LinkedInlinkedin.com/company/trust-codes-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trust Codes