Aide au Quotidien

What Aide au Quotidien does

Aide au Quotidien is a French non-profit association (association déclarée) founded in 2004 and headquartered at 10 Rue du Général Fournier, Maubeuge, that delivers integrated home-based personal-assistance, domestic, and childcare services across the Hauts-de-France region. It operates through four physical agencies (Maubeuge, Saint-Quentin, Cambrai, and Valenciennes) and serves approximately 4,000 beneficiaries per day, with over 1,700 beneficiaries in the Maubeuge catchment alone. The service portfolio covers personal hygiene assistance, home maintenance with up to four daily interventions and 24/7 availability, refrigerated meal delivery, accompanied transportation in TPMR (wheelchair-accessible) vehicles up to 300 km, housekeeping and laundry, garden maintenance, occasional and regular in-home childcare, and clinical home nursing via the SSIAD service at Valenciennes. The Valenciennes agency also functions as a clinical hub, coordinating with medical professionals for chronic-condition care.

The underlying operating model is a regionally distributed, labor-intensive service delivery platform built around qualified auxiliaries, home helps, nurses, gardeners, and embedded social workers. Internal social workers at each agency conduct home visits, build administrative files, and design individual care plans. The technology layer is operational rather than digital: TPMR vehicles, refrigerated meal-delivery vehicles, NF Service quality certification, a 24/7 emergency telephone line, agency-specific phone numbers, and a website with contact forms. No APIs, applications, AI capabilities, or proprietary software products are disclosed.

Revenue is generated primarily through professional-services fees for in-home assistance, with payment accepted via CESU (Chèque Emploi Service Universel) and supported by public financing through conventions with all French mutuelles, all retirement funds, the Regional Council, and the Departmental Council, enabling APA and PCH coverage. All services benefit from a 50% tax credit for end clients. Pricing is set on a pay-as-you-go basis after social-worker assessment rather than through disclosed packaged tiers; specific rates are not publicly listed. Customer acquisition is sales-led, relying on direct phone/agency contact, a referral (parrainage) program, the PagesJaunes business directory, and the corporate website. No revenue figures are publicly disclosed.

Name

Aide au Quotidien

Legal name

Aide Au Quotidien

Website

https://aide-au-quotidien.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Aide au Quotidien is a French non-profit association founded in 2004 that delivers in-home personal assistance, domestic, childcare, and home-nursing services to roughly 4,000 daily beneficiaries across four agencies in the Hauts-de-France region.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (62161), Private Households (814)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Private Duty Personal Care Agencies (Non-Medical Home Care Providers) (HLADAGAL)

akta.pro secondary industries

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA), Eating & Feeding Assistance (HSABABAE), Mother’s Helper (Short-Shift In-Home Support) (HSAAAAAG), Skilled Home Health Aide Services (HHA/CNA under Skilled Plan of Care) (HLADAFAF)

Keywords

• Home care services
• Personal assistance services
• Senior home care
• In-home childcare
• Meal delivery services

Headquarters

HQ city

Maubeuge

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Home Care Service Fees: Fees charged for in-home assistance services including personal care (toilette, hygiene), meal delivery, transportation, housekeeping, garden maintenance, and childcare. Services are available 24/7 with up to 4 interventions per day. Clients can pay using CESU (Chèque Emploi Service Universel). Public financial assistance including APA (Allocation Personnalisée d'Autonomie) and PCH (Prestation de Compensation du Handicap) is available through conventioned partnerships with government bodies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Aide au Quotidien is a non-profit association that delivers in-home personal assistance, domestic, transport and childcare services to elderly, disabled and vulnerable individuals across the Hauts-de-France region through 4 regional agencies. Its core offering bundles daily living support (hygiene, home maintenance), meal delivery, accompanied TPMR transport, housekeeping, garden maintenance, childcare and SSIAD home nursing into customized care plans coordinated by internal social workers and delivered directly in clients' homes.

Product overview

Aide au Quotidien is a non-profit association offering an integrated home care service platform through 4 agencies (Maubeuge, Valenciennes, Cambrai, and Saint-Quentin) in the Hauts-de-France region. The core offering combines personal care services (aide à la toilette, maintien à domicile, portage de repas, transport accompagné) with domestic services (ménage et linge, entretien de jardin) and specialized offerings (garde d'enfants, SSIAD). The service portfolio enables approximately 4,000 people to receive daily assistance, with all services qualifying for 50% tax credits and APA coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Aide à la personne (Personal Assistance) Core personal assistance service helping elderly, disabled, or recovering individuals with daily activities including hygiene, meal support, and mobility assistance.
• Aide à la toilette (Hygiene Assistance) Personal hygiene assistance including help with showering, dressing, grooming, and intimate care, provided by qualified life assistants at the client's home.
• Maintien à domicile (Home Maintenance) Home maintenance service enabling elderly and disabled individuals to remain safely in their homes with up to 4 daily interventions and 24/7 availability.
• Portage de repas (Meal Delivery) Meal delivery service providing balanced, diet-adapted meals (vegetarian, low-salt, etc.) delivered refrigerated to beneficiaries' homes 7 days a week.
• Transport accompagné (Accompanied Transport) Accompanied transport service using TPMR (wheelchair-accessible) vehicles for medical appointments, shopping, and leisure trips up to 300 km, available 7 days a week.
• Ménage et linge (Housekeeping and Laundry) Housekeeping and laundry service including floor cleaning, window washing, bathroom disinfection, ironing, and linen care performed by home helpers.
• Entretien de jardin (Garden Maintenance) Garden maintenance service covering lawn mowing, hedge trimming, flower bed care, vegetable garden restoration, and green waste removal.
• Garde d'enfants (Childcare) Childcare service providing occasional or regular in-home child supervision including school transport, homework help, and educational support.
• SSIAD (Service de soins infirmiers à domicile) Home nursing care service available at the Valenciennes agency, providing care to elderly and disabled individuals with chronic conditions, coordinating with medical professionals.

Quantifiable outcome

• Nearly 4,000 people helped every day
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Harmonie MutuelleminorOthers · 7 January 2025Health insurance partner providing social action programs and beneficiary support services
• All Mutuelles (Health Insurance Funds)coreOthersConventioned partnership enabling clients to obtain reimbursement for home care services through their health insurance
• All Retirement Funds (Caisses de Retraite)coreOthersConventioned partnership enabling retirement fund coverage for home care services
• Regional Council (Conseil Régional)coreOthersGovernment partnership enabling regional subsidies and APA coverage for residents
• Departmental Council (Conseil Départemental)coreOthersGovernment partnership enabling departmental subsidies and APA (Allocation Personnalisée d'Autonomie) coverage

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Petits-Fils: French franchise network specializing in in-home assistance for seniors (aide aux personnes âgées), offering hourly and live-in care across many French cities. Comparable service portfolio, target customers, and conventioned reimbursement approach.
• AXEO Services: French home services franchise offering household cleaning, childcare, gardening and senior assistance. Overlaps significantly with Aide au Quotidien's household and personal care services for individuals and families.
• Azaé (formerly Senior Compagnie): French home care network (under the A2micile group) providing personal assistance, housekeeping and companionship services for seniors and dependent individuals. Comparable non-medical home care model with multi-agency franchise structure.
• Vitalliance: French home care specialist providing personal assistance, hourly care and live-in support for seniors and people with disabilities across multiple agencies. Comparable multi-agency personal services model with strong conventioned payor relationships.
• Home Instead France: French arm of the global Home Instead network, providing in-home personal care for seniors including Alzheimer's and dementia care. Comparable senior-focused, agency-franchise model with personal care, companionship and household services.
• O2 (Oui Care): France's largest home services franchise brand, providing personal care, childcare, housekeeping and senior support nationwide. Comparable multi-service platform with overlapping customer segments but larger geographic reach and for-profit backing.
• Domidom: French franchise network focused on personal services and home care for seniors and dependents. Comparable agency-based model delivering ADL assistance, housekeeping and accompaniment services.
• ADMR: France's leading non-profit federation of home care associations, delivering personal care and household services to elderly and disabled individuals across rural and urban France. Closely comparable non-profit, multi-agency, conventioned model serving similar client segments.

Broad incumbents

• Clariane (formerly Korian): Major European long-term care group operating nursing homes, clinics and home care services across France and Europe. Comparable in elderly care and home care delivery but much larger scale and broader residential care portfolio.
• UNA (Union Nationale de l'Aide, des Soins et des Services aux Domiciles): National federation representing thousands of non-profit home care, nursing and domiciliary service providers in France. Comparable non-profit conventioned service model but operating at a federated/aggregator level across many associations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/adaqvalenciennes
• LinkedInlinkedin.com/company/aide-au-quotidien

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aide au Quotidien