What Azae does

Azae is a French personal services company (services à la personne) operating a network of 230+ local agencies across France and employing more than 12,000 salaried caregivers. Founded in 2004 and headquartered in Strasbourg, the company delivers four core service lines directly to residential households: housekeeping and ironing (Ménage et repassage), home assistance for the elderly and disabled (Aide à domicile), childcare (Garde d'enfants), and garden maintenance (Jardinage). A separate sub-brand, Azaé Pro (azae-pro.com), addresses the B2B commercial cleaning segment.

The underlying operating model is a franchise/agency-style distributed delivery network combined with a centralized back-office platform — including an extranet at extranet.a2micile.com and integrated processing of France's 50% immediate personal services tax credit (Avance Immédiate de Crédit d'Impôt, AICI). Pricing is quote-based, billed monthly with no contractual commitment, and the company deliberately avoids call centers in favor of in-person local agency relationships. Over 60,000 families have been served to date, generating a 4.6/5 customer rating across 1,968 authenticated reviews.

Azae generates revenue through recurring and occasional service fees on its labor-intensive offering, with the French regulatory tax-credit framework effectively halving the customer cost and structurally subsidizing demand. The company was previously associated with the EPA-listed A2Micile group (ticker ALA2M) and now operates as a privately held entity. Beyond the Azaé Pro B2B extension and a Téléassistance remote-monitoring offering for elderly clients, the company has limited documented technology differentiation, no disclosed AI capabilities, and no public revenue figures.

Name

Azae

Legal name

Azaé

Website

https://azae.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Azae is a French personal services company operating 230+ local agencies and 12,000+ employees to deliver in-home housekeeping, elderly care, childcare, and gardening services to 60,000+ households across France.

Ownership category

akta.pro rank

Product category

Personal Home Care Services

NAICS

Other Personal Services (8129), Private Households (814), Other Personal Care Services (812199)

SIC

Services-Personal Services (7200), Services-Child Day Care Services (8351)

akta.pro primary industry

Whole-Home One-Time Cleaning (HSAEAFAA)

akta.pro secondary industries

Temporary Live-In Childcare (Short-Term Au Pair) (HSAAAEAG), Eco Move-In/Move-Out Cleaning (HSAEAGAC)

Keywords

• Home care services
• Personal services
• Housekeeping services
• Elderly home assistance
• Childcare services

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Home services: Recurring home services including housekeeping, home help, childcare, and gardening. Customers pay for regular or occasional services delivered by qualified care workers. Revenue generated through service fees with potential tax credit benefits (50% advance).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Azaé is a French personal services (services à la personne) company that delivers household cleaning, home assistance (elderly and disability care), childcare, and gardening services through a network of 230+ local franchise agencies across France. Services are delivered by 12,000+ qualified employees to individual households, with customers benefiting from a 50% immediate tax credit advance (AICI). The company also operates a separate sub-brand (Azaé Pro) for commercial cleaning services.

Product overview

Azaé is a home care services company (services à la personne) operating as a network of local agencies across France. The company offers a unified service portfolio centered around four core offerings: Ménage et repassage (home cleaning and ironing), Aide à domicile (home assistance including elderly care and disability support), Garde d'enfants (childcare services), and Jardinage (garden maintenance). A sub-brand called Azaé Pro handles professional/commercial space cleaning. Services are delivered through a network of 230+ local agencies and 12,000+ employees, with personalized support, administrative management, and tax credit assistance (Avance Immédiate de Crédit d'Impôt) included. The company operates on a franchise or agency model, connecting clients with qualified service providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Ménage et repassage

Quantifiable outcome

• 4.6/5 average customer rating from 1,968 authenticated reviews
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Domidom: Domidom is a French personal-services franchise focused on aide à domicile, ménage, and garde d'enfants — serving the same residential customer segments with comparable caregiver-based delivery.
• Petits-Fils: Petits-Fils is a specialized French aide à la personne network focusing on elderly home care with franchise agencies — competing directly with Azaé's elderly/home-assistance vertical.
• Shiva: Shiva is a long-established French household-services franchise network providing ménage, repassage, garde d'enfants, and jardinage via a franchise agency model — comparable to Azaé in service mix and distribution approach.
• AXEO Services: AXEO Services is a French franchise network delivering multi-specialty home services (housekeeping, childcare, gardening, small errands) — overlapping with Azaé across non-medical personal services.
• Maison & Services: Maison & Services is a French franchise network providing ménage, repassage, garde d'enfants, jardinage, and bricolage via local agencies — closely mirroring Azaé's multi-service franchise agency model.
• Age d'Or Services: Age d'Or Services is a French franchise specializing in senior home services (aide à domicile, téléassistance, ménage) — a direct overlap with Azaé's elderly-care vertical.
• Générale des Services: Générale des Services is one of the pioneer French personal-services franchise networks, delivering ménage, garde d'enfants, jardinage, and aide à domicile through local agencies — directly comparable across the same service lines as Azaé.
• ADMR: ADMR is France's leading associative network delivering home services (ménage, garde d'enfants, aide aux aînés) — a major non-franchise alternative that targets the same services à la personne market as Azaé.
• O2 (Senior Compagnie network): O2 is the largest French home-services franchise network, offering ménage, garde d'enfants, and aide à la personne through a similar local-agency model — directly competing with Azaé for the same customers and caregiver pool.

Emerging players

• Bien à la Maison: Bien à la Maison is a digital-led French personal-services platform offering ménage, garde d'enfants, and aide à domicile — an emerging alternative that competes with Azaé via online booking rather than physical agency density.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCOmFQbWhyqRGlKWU0aGxU3g
• Facebookfacebook.com/azaesap/?locale=fr_FR
• Instagraminstagram.com/azae_france/?hl=fr
• LinkedInlinkedin.com/company/a2micile-europe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azae