Mary Hall Freedom Village

What Mary Hall Freedom Village does

Mary Hall Freedom Village, Inc. is a Georgia-based 501(c)(3) nonprofit (EIN 58-2238354) founded in 1995 by Lucy Hall that delivers a comprehensive continuum of behavioral-health, housing, and family services to women, children, veterans, and families experiencing homelessness, addiction, and poverty in the Sandy Springs and metro Atlanta area. Its service portfolio spans recovery (Day Treatment, Intensive Outpatient, Residential, and Mental Health), housing (Emergency, Transitional, Sober Living, and Permanent Supportive), specialized programs including R.I.S.E. for pregnant and newly postpartum mothers, T.R.O.O.P.S. for homeless female veterans and veterans with children, Freedom Academy 2.0 for career development, an on-site medical clinic serving uninsured and under-insured participants, and the Innovative Minds Learning Center for childcare and early-childhood education. All programs operate under CARF accreditation, with five physical locations serving up to 40 residents at the Donna Center alone and approximately 60 staff.

Revenue is generated entirely through grants and donations rather than fees; beneficiaries receive services at no charge subject to eligibility (18+ years, diagnosable substance use disorder or chronic homelessness). Funding sources are diversified across individual donations (via QGiv, text-to-give, Amazon Wishlist), federal grants from the U.S. Department of Veterans Affairs (Grant Per Diem), U.S. Department of Housing and Urban Development, U.S. Department of Labor, and SAMHSA, state and local government contracts (Georgia DBHDD, Fulton County, City of Atlanta, DFCS), corporate and foundation sponsors (Home Depot Foundation, Truist, United Way of Greater Atlanta, Coca-Cola, Wells Fargo, AT&T, Georgia Power Foundation, Transwestern, CBRE), and event-based fundraising. Go-to-market is community-led: participants reach the organization through direct admissions, VA and DFCS referrals, hospital partnerships, alumni word-of-mouth, and a Connections Coordinator function. The underlying technology stack is limited to donor management, SMS, and standard web/Instagram presence — no proprietary platforms or AI/ML systems are described.

Operationally, Mary Hall Freedom Village occupies a hybrid community/agency role, partnering with healthcare systems (Grady, Mercy Care, Northside Mental Health, Chamberlain College of Nursing) for clinical capacity and with faith-based and civic organizations for volunteer and donor engagement. Governance is provided by a volunteer board co-chaired by Jon Kleinberg and Cindy Larkin, with Lucy Hall serving as Founder and CEO. Over its ~29-year history the organization reports having served 20,000 cumulative clients, and its 2023 impact metrics include placing 13 veterans in employment at an average wage of $18.37/hour through T.R.O.O.P.S.

Name

Mary Hall Freedom Village

Legal name

Mary Hall Freedom Village, Inc.

Website

https://maryhallfreedomvillage.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Mary Hall Freedom Village is a Sandy Springs, Georgia 501(c)(3) nonprofit founded in 1995 that delivers CARF-accredited behavioral-health treatment, housing, childcare, medical, and career-development services to women, children, veterans, and families experiencing homelessness, addiction, and poverty across the metro Atlanta area.

Ownership category

akta.pro rank

Product category

Behavioral Health and Recovery Social Services

NAICS

Community Housing Services (62422), Child and Youth Services (624110), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

Keywords

• Behavioral health services
• Substance abuse treatment
• Supportive housing programs
• Veteran housing assistance
• Family recovery support

Headquarters

HQ city

Dunwoody

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: The organization receives donations from individuals through online portals (QGiv), text-to-donate (MHFH to 50155), Amazon Wishlist item donations, and planned giving. Donations are tax-deductible as MHFV is a 501(c)(3) nonprofit with EIN 58-2238354.
2. Government Grants and Contracts: MHFV receives funding from multiple government sources including U.S. Department of Housing and Urban Development (HUD), U.S. Department of Veterans Affairs (VA), U.S. Department of Labor, Substance Abuse and Mental Health Services Administration (SAMHSA), Georgia Department of Behavioral Health and Developmental Disabilities (DBHDD), Fulton County, City of Atlanta, and Division of Family and Children Services (DFCS).
3. Corporate and Foundation Support: Corporate sponsors, foundations, and community partners provide financial support, volunteer time, and in-kind donations. Notable supporters include The Home Depot Foundation, Truist Foundation, Coca-Cola, Wells Fargo, AT&T, and numerous other corporate and foundation partners.
4. Event Fundraising: The organization hosts fundraising events including Music and a Mission benefit concerts, Corporate Bowling Challenges, and Reunion Tea By The Fire events to generate community support and donations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Mary Hall Freedom Village is a 501(c)(3) nonprofit that delivers integrated behavioral health, recovery, supportive housing, family, veteran, medical, and workforce-development services for women, children, veterans, and families affected by addiction, homelessness, and poverty. Programs are provided directly through its Sandy Springs, GA facility and surrounding community, and are funded through donations, grants, and sponsorships rather than participant fees.

Product overview

Mary Hall Freedom Village operates as a non-profit behavioral health and housing organization providing a comprehensive continuum of services for women, children, veterans, and families. The organization offers a multi-module service portfolio centered around Recovery Services (Day Treatment, IOP, Residential, Mental Health), Housing Services (Emergency, Transitional, Permanent), and specialized programs including the R.I.S.E. program for pregnant mothers, Freedom Academy 2.0 for career development, T.R.O.O.P.S. for veterans, Family and Children Services with the Innovative Minds Learning Center, and on-site Medical Services. All programs are accredited by CARF and funded through partnerships with government agencies including the VA, HUD, DBHDD, and SAMHSA.

Differentiator

Problem solved

Functional benefit

Brands

• R.I.S.E. Reaching and Intervening with Substance-using moms Effectively - A program uniquely designed to meet the needs of currently pregnant and newly pregnant mothers struggling with substance use.
• Freedom Academy 2.0
• T.R.O.O.P.S.
• Innovative Minds Learning Center (IMLC)

Products and services

• Recovery Services Behavioral health and addiction recovery program for women, children, veterans, and families served by the organization in the Sandy Springs, GA community.
• Housing Services Supportive and recovery housing for individuals and families served by Mary Hall Freedom Village, addressing homelessness and housing instability.
• R.I.S.E. Program Specialized program (R.I.S.E.) operated by Mary Hall Freedom Village for participants in its recovery and housing services.
• Family and Children Services Programs supporting children and families of women and veterans served by the organization, integrated with its recovery and housing services.
• Freedom Academy 2.0 Educational/development program branded as Freedom Academy 2.0, offered by the organization to participants as part of its continuum of support services.
• T.R.O.O.P.S. Veteran-focused program (T.R.O.O.P.S.) operated by Mary Hall Freedom Village, supporting veterans within its recovery, housing, and reintegration services.
• Medical Services On-site medical services provided to participants of the organization's recovery, housing, and family programs.
• Work 4 Development Workforce development program (Work 4 Development) supporting economic self-sufficiency for participants in the organization's recovery and housing programs.

Quantifiable outcome

• T.R.O.O.P.S. helped 13 Veterans find employment with average wage of $18.37/hour (270% above Federal Poverty Guidelines for individuals in Atlanta)
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core, major and support.

• United States Department of Veterans AffairscoreStrategic or Co-development Partner · 1 January 2011Established in 2011, this partnership provides transitional housing to help homeless veterans become self-sufficient through the VA's Grant Per Diem program.
• U.S. Department of Veterans Affairs (VA)coreStrategic or Co-development PartnerPartnership with VA to provide transitional housing for homeless veterans through Grant Per Diem program, with Elizabeth's Place (EP) and Veterans Independent Path (VIP) housing components. VA refers veterans to MHFV's T.R.O.O.P.S. employment program.
• U.S. Department of Housing and Urban Development (HUD)coreStrategic or Co-development PartnerHUD funding supports permanent housing programs for homeless women and children with disabilities requiring supportive mental health services.
• Department of Behavioral Health and Developmental Disabilities (DBHDD)coreStrategic or Co-development PartnerDBHDD partnership provides recovery services for single women and women with children through assessment, housing placement, social services, substance abuse and mental health treatment.
• Fulton CountymajorStrategic or Co-development PartnerFulton County supports MHFV through Community Services and Veterans Services programs. MHFV is recognized as a North Fulton partner in strengthening the social safety net.
• Division of Family and Children Services (DFCS)majorChannel Partner/ Reseller/ DistributorDFCS refers participants to MHFV programs. If a participant has an open DFCS case, a referral from the case manager is required for admission.
• Chamberlain College of NursingsupportStrategic or Co-development PartnerHealthcare partner providing nursing staff and clinical education support for MHFV's medical clinic services.
• Grady Health Care SystemsupportStrategic or Co-development PartnerHealthcare partner providing medical services to uninsured and under-insured women and children in MHFV programs.
• Mercy Care (Chamblee and Decatur)supportStrategic or Co-development PartnerHealthcare partner providing quality healthcare services to women and children in MHFV programs who are uninsured or under-insured.
• Community Advanced Practice Nurses, Inc.supportStrategic or Co-development PartnerHealthcare partner providing advanced practice nursing services to MHFV participants.
• Northside Mental HealthsupportStrategic or Co-development PartnerMental health services provider for MHFV participants requiring psychiatric and psychological support.
• Assistance League AtlantamajorStrategic or Co-development PartnerPartnership for Freedom Academy programming and winter family day events. Provided volunteers and support for family programming.
• National Coalition for Homeless VeteransmajorStrategic or Co-development PartnerMHFV participated in nationwide initiative to educate landlords about accepting housing vouchers for homeless Veterans. T.R.O.O.P.S. program manager spoke at annual conference in Washington D.C.
• YMSL Northeast AtlantasupportStrategic or Co-development PartnerYouth organization that partnered on the Ultimate Gift Project, providing volunteers and support for MHFV.
• Most Valuable Kids AtlantasupportStrategic or Co-development PartnerSponsor for community movie night and Disney's The Little Mermaid private screening event for MHFV families.
• Sandy Springs TogethersupportStrategic or Co-development PartnerCommunity organization that co-sponsored movie night event for MHFV families.
• Self Discovery Parenting ProgramsupportStrategic or Co-development PartnerHosted workshops on love languages and self-love for women in recovery at MHFV.
• Feminine Cares Inc.supportStrategic or Co-development PartnerDonated boxes of feminine care products to MHFV to support women in need.
• Grateful Hearts MinistriessupportStrategic or Co-development PartnerFaith-based partner that consistently supports women and children at MHFV, particularly during Recovery Month celebrations.
• Hope AtlantacoreStrategic or Co-development PartnerPartnered with T.R.O.O.P.S. and Project Community Connections in Atlanta Affordable Housing: Communities in Action Group for landlord engagement events.
• Project Community Connections (PCCI)coreStrategic or Co-development PartnerPartnered with T.R.O.O.P.S. and Hope Atlanta in National Coalition for Homeless Veterans initiative to connect landlords with housing voucher programs.
• Veterans Empowerment Organization (VEO)supportStrategic or Co-development PartnerVEO's Veteran Community Apartments provide permanent supportive housing for veterans who have completed MHFV's T.R.O.O.P.S. program.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Catholic Charities Atlanta: Regional faith-based social services nonprofit serving the Atlanta archdiocese with housing, refugee services, and family support. Comparable because it operates housing and family-services programs in the same metro area funded through similar government and donor channels.
• Salvation Army of Metro Atlanta: National faith-based nonprofit with extensive Atlanta operations providing emergency housing, recovery programs, and family services. Comparable as a broader incumbent in the same space offering overlapping women's recovery, family, and shelter services but at much larger scale.
• Volunteers of America: National nonprofit providing behavioral health, housing, and recovery services nationwide, including veteran programs. Comparable because it operates federally-funded veteran housing and recovery programs overlapping with MHFV's T.R.O.O.P.S. and VIP housing offerings.

Direct peers

• Skyland Trail: Atlanta-based nonprofit behavioral-health provider offering residential and outpatient mental-health and substance-use treatment. Comparable because it delivers CARF-style accredited residential and outpatient recovery services to adults in the same metro area.
• CHRIS 180: Atlanta nonprofit delivering behavioral-health, housing, and family-stabilization services to children, youth, and families. Comparable because it serves overlapping youth and family segments with trauma, mental-health, and housing interventions in the Atlanta metro.
• Families First: Georgia-wide nonprofit providing counseling, family support, and homeless services to children and families. Comparable because it serves overlapping family and youth populations with counseling, housing, and case-management services in the Atlanta region.
• Atlanta Mission: Atlanta-based nonprofit providing emergency shelter, recovery, and workforce development services to men, women, and families experiencing homelessness. Directly comparable because it operates in the same metro area, serves overlapping populations, and combines housing with behavioral-health programming.
• New Hope Recovery: Atlanta-area addiction recovery provider offering outpatient, intensive outpatient, and recovery housing for women. Comparable because it targets the same population (women in recovery) in the same metro with overlapping treatment and housing services.

Regional players

• Odyssey Family Counseling Center: Atlanta-area nonprofit providing mental-health, substance-abuse, and family counseling services. Comparable because it delivers outpatient behavioral-health services to similar populations in the same metro area, complementing MHFV's wraparound model.
• Goodwill of North Georgia: Regional nonprofit providing workforce development, job training, and re-entry services across metro Atlanta. Comparable because it offers the same career-development and re-entry programming that MHFV delivers through its Freedom Academy 2.0 program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maryhallfreedom
• Facebookfacebook.com/mhfhorg
• LinkedInlinkedin.com/company/mary-hall-freedom-village
• Instagraminstagram.com/maryhallfreedomvillage

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mary Hall Freedom Village