SWIM

What SWIM does

SWIM is identified in firmographic records as a small (1-10 employee), private insurance broker and employee benefits consulting firm based in New York, United States. Note that the aggregated source content describing products, partnerships, customer segments, and operations is primarily labeled to Acrisure, LLC and its New York regional office (Acrisure New York); the relationship between SWIM and Acrisure New York is not clarified in the input. Based on the available evidence, the analyzed entity operates as a regional insurance agency serving businesses and families throughout New York State with a multi-line product platform: Personal Insurance, Business Insurance, and Large Business Solutions, supplemented by Mortgages, Employee Benefit Services, Payroll & HR, Cybersecurity, Managed IT, Risk Management, London Wholesale, and Reinsurance. The agency carries declared specializations in Construction, Paratransit/Transportation, and Private Client (high-net-worth individuals) verticals.

The go-to-market motion is sales-led. Licensed agents engage customers through phone outreach, scheduled in-person consultations, the website contact form, and a physical regional office in New York. Distribution is augmented by digital self-service tooling — online payment portals (epaypolicy and brand-specific portals), certificate-of-insurance request forms, and access to NY-approved online defensive driving courses. The agency operates or partners with sub-agency brands including Alwex (travel insurance), Atlantic Agency (payment and claims), BNC (payment portal, NY defensive driving), and Flanders Group (payment portal), and maintains a technology integration with HealthSherpa for disability insurance access.

Revenue is generated through commissions on insurance product sales and fees from complementary financial services. Pricing is quote-based with no publicly disclosed rates, consistent with standard insurance brokerage economics; billing cadence is described as monthly. Customer segments span SMB to enterprise businesses and individual consumers, segmented by vertical (Construction, Transportation/Paratransit, Private Client). No revenue figures, funding events, M&A activity, leadership team details, patents, certifications, regulatory actions, or operating geographies outside New York State are disclosed in the source material.

Name

SWIM

Legal name

Acrisure, LLC

Website

https://swimincorp.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SWIM is a small New York-based insurance broker and employee benefits consulting firm. Associated source material documents a regional insurance agency offering multi-line insurance, mortgages, employee benefits, payroll, cybersecurity, and managed IT to businesses and families in New York State.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Products and Services: Acrisure generates revenue through insurance product sales and related financial services. As a licensed insurance agency, they earn commissions from selling various insurance policies including personal insurance, business insurance, large business solutions, employee benefit services, reinsurance, and London wholesale insurance. Additional revenue streams include mortgage services, payroll & HR services, cybersecurity services, and managed IT services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SWIM operates as a regional insurance brokerage and employee benefits consulting firm distributing Personal Insurance, Business Insurance, Large Business Solutions, and Employee Benefit Services through the Acrisure New York office. Complementary offerings include Mortgages, Payroll & HR, Cybersecurity, Managed IT, Risk Management, London Wholesale, and Reinsurance, with industry specialization in Construction, Paratransit/Transportation, and Private Client segments.

Product overview

Acrisure is a diversified insurance brokerage and financial services company offering a platform of interconnected products. The core offerings include Personal Insurance and Business Insurance (for small and large businesses), supplemented by complementary services including Mortgages, Employee Benefit Services, Payroll & HR, Cybersecurity, Managed IT, Risk Management, London Wholesale, and Reinsurance. The company also offers industry-specific solutions for Construction, Transportation (Paratransit), and Private Client segments. Acrisure operates through multiple agency brands including Alwex, Atlantic Agency, BNC, and the Flanders Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Insurance coverage for individuals including auto, home, and life insurance policies, serving individuals and families in New York State seeking personal risk protection and financial security.
• Business Insurance Insurance solutions for small businesses covering liability, property, and commercial risks, serving small business owners in New York State requiring commercial risk management.
• Large Business Solutions Comprehensive insurance and risk management services for enterprise-scale businesses, serving larger commercial clients requiring complex multi-line coverage programs.
• Employee Benefit Services Benefits administration including health insurance, retirement plans, and voluntary benefits, serving businesses in New York State seeking employee benefits brokerage and administration.
• Mortgages Mortgage lending and financing services for property purchases and refinancing, serving individuals and businesses seeking mortgage products through the agency relationship.
• Payroll & HR Payroll processing and human resources management services for businesses, serving New York State employers seeking consolidated HR and payroll administration.
• Cybersecurity Cybersecurity solutions and protection services for business digital assets, serving businesses requiring digital risk protection alongside traditional insurance coverage.
• Managed IT Information technology management and infrastructure support services, serving businesses requiring outsourced IT management bundled with insurance brokerage.
• Risk Management Strategic risk assessment and mitigation consulting services, serving businesses and large clients requiring comprehensive enterprise risk management advisory.
• London Wholesale Wholesale insurance products and reinsurance brokerage services through London markets, serving insurance carriers and brokers requiring access to Lloyd's of London capacity.
• Reinsurance Reinsurance products and risk transfer solutions for insurance carriers, serving insurance companies requiring reinsurance capacity and structured risk transfer.
• Private Client Solutions High-value insurance and risk management for high-net-worth individuals and families, serving affluent clients requiring premium personal coverage for high-value assets.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• AlwexminorChannel Partner/ Reseller/ DistributorAlwex is a travel insurance partner offering travel quote services and payment processing for travel insurance products. The partnership provides clients with access to travel insurance coverage and related services through the Acrisure network.
• Atlantic AgencyminorChannel Partner/ Reseller/ DistributorAtlantic Agency is a sub-agency partner offering online payment and claims services for Acrisure clients. The partnership provides additional service capacity for insurance policy management and claims processing.
• BNC (BNC Agency)minorChannel Partner/ Reseller/ DistributorBNC is a sub-agency partner providing payment portal services and access to NY online defensive driving courses for Acrisure New York clients.
• Flanders GroupminorChannel Partner/ Reseller/ DistributorFlanders Group is a partner agency offering dedicated payment portal services for Acrisure New York clients under the Flanders brand.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lockton Companies: Lockton is the world's largest independent insurance brokerage, competing in mid-market and large commercial accounts with strong specialty practices — directly comparable to SWIM's stated expertise in Construction and Private Client.
• Hub International: Hub International is a large North American insurance brokerage that grew largely through regional agency roll-ups, very similar in model to what SWIM's source content describes — multi-line P&C, employee benefits, and personal lines delivered through local offices with national carrier access.
• USI Insurance Services: USI is a middle-market insurance brokerage with strong employee benefits and property/casualty practices built largely through acquisitions of regional agencies, very similar to the multi-brand model implied by SWIM's source data.
• Brown & Brown: Brown & Brown is a publicly traded insurance brokerage with a strong regional-office model and a sizable employee benefits practice, directly comparable to SWIM's mix of personal, commercial, and benefits lines.
• Risk Strategies Company: Risk Strategies is a specialty insurance brokerage that has scaled via acquisitions of niche regional firms, making it a comparable in go-to-market and target customer to SWIM's Construction, Transportation, and Private Client focus.
• Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management firm with deep commercial P&C and employee benefits capabilities and a regional office structure that competes head-to-head with mid-market brokerages like SWIM.
• Alliant Insurance Services: Alliant is a specialty insurance brokerage with diversified P&C, employee benefits, and surety practices — comparable to SWIM in product mix and customer segments, including a focus on construction and transportation verticals.

Broad incumbents

• Aon plc: Aon is a global professional services firm with a top-tier insurance brokerage, reinsurance, and benefits consulting practice — a broad incumbent comparable to SWIM's product portfolio and to the source-described Acrisure-style platform.
• Marsh McLennan: Marsh McLennan is the world's largest insurance brokerage and risk advisory group, providing a broad incumbent benchmark for SWIM's commercial P&C, reinsurance, and employee benefits offerings.

Others

• Acrisure: Acrisure is the parent platform whose regional New York office is described in the source content feeding SWIM's record; it is included as the directly relevant ecosystem/parent entity rather than as a pure competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/SWIMINCORP
• LinkedInlinkedin.com/company/acrisure
• Instagraminstagram.com/acrisure/?hl=en
• Xx.com/swimincorp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWIM