4results
4results AG is a Swiss technology-agnostic consulting firm that helps B2B small and medium enterprises implement Marketing Automation and AI systems, specializing in lead management, lead scoring, and customer journey optimization across the DACH region.
- Company typePrivate
- Founded2013
- HeadquartersPfaffikon, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 4results does
4results AG is a Swiss Marketing Automation and AI consulting firm founded in 2013 by Alex Schoepf and headquartered in Pfaffikon SZ, Switzerland. The company provides technology-agnostic consulting and implementation services to B2B small and medium enterprises (KMU), technology companies, and B2B service providers in Switzerland, the DACH region, and internationally. Its service offerings span strategy and tool selection (evaluating 80+ marketing automation platforms including HubSpot, ActiveCampaign, Klaviyo, Make, Zapier, and n8n), hands-on implementation of lead management, lead scoring, lead nurturing (via the proprietary R.E.A.L. Framework), customer journey mapping, and CDP/Marketing Automation solutions, as well as newer offerings such as Voicebot for B2B lead pre-qualification and a KI-Agenten (AI agent) architecture for personalization at scale. Underlying technology components include multi-dimensional lead scoring models, predictive scoring, CDP integration, and ChatGPT-powered generative content for hyperpersonalized omnichannel engagement.
The company has completed 150+ projects since inception and is led by a single founder/CEO. Revenue is generated through professional services fees (consulting, implementation, and workshops including KI-Automation Starter, Software Healthcheck, KI-Strategie fur CEOs, and 4 Core Workshops), academic lecturing engagements at ZHAW, HWZ, and FHNW universities, and book sales of the practitioner text Mehr Erfolg mit Marketing Automation. Customer acquisition is sales-led and consultative, beginning with a free initial consultation and free email mini-package entry point, with a content-marketing and SEO-driven top-of-funnel via the marketingautomation.tech domain, which publishes 200+ articles across six thematic areas (Marketing Automation Grundlagen, Lead Management, Lead Nurturing, Customer Journey, Tools & MarTech, and KI/Daten & Personalisierung).
4results firmographics
Firmographics- Name
- 4results
- Legal name
- 4results AG
- Website
- https://marketingautomation.tech
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 4results AG is a Swiss technology-agnostic consulting firm that helps B2B small and medium enterprises implement Marketing Automation and AI systems, specializing in lead management, lead scoring, and customer journey optimization across the DACH region.
- Ownership category
- akta.pro rank
4results industry classification
Industry- Product category
- Marketing Automation Consulting
- NAICS
- Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industry
- Data, Analytics & AI Consulting (BPAHAEAF)
Keywords
Where 4results is headquartered
LocationHeadquarters
- HQ city
- Pfaffikon
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
4results business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Consulting & Advisory Services: Marketing Automation and AI strategy consulting for B2B companies, including readiness assessments, strategy audits, and tool evaluation services. The company acts as an implementation partner providing hands-on project execution.
- Implementation & Project Services: Hands-on implementation projects covering setup, configuration, workflow automation, and campaign management. Services include KI Automation Starter, Software Healthcheck, and 4 Core Workshops.
- Education & Training: Dozententätigkeit (lecturing) at ZHAW, HWZ, and FHNW universities, plus book sales ('Mehr Erfolg mit Marketing Automation').
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Initial Consultation and Mini Email Package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
4results product offering
Product offeringCore offering
4results AG is a technology-agnostic Marketing Automation and AI consulting and implementation firm that builds measurable sales systems for Swiss B2B SMEs, technology companies, and B2B service providers. Its offerings span strategy, tool selection across 80+ platforms (HubSpot, ActiveCampaign, Klaviyo, Make, Zapier, n8n), lead management and lead nurturing using the proprietary R.E.A.L. Framework, customer journey mapping, CDP and marketing automation implementations, AI agent architecture, and executive AI workshops. The firm also generates revenue through university lecturing (ZHAW, HWZ, FHNW) and book sales.
Product overview
4results AG is a technology-agnostic Marketing Automation and AI consulting company serving Swiss B2B SMEs and tech companies. Rather than a single software product, they offer a portfolio of consulting services including strategic implementation of Marketing Automation & AI systems, specialized workshops (4 Core Workshops, KI-Strategie für CEOs), diagnostic services (Software Healthcheck, KI Automation Starter), and specialized process services (Lead Management, Lead Nurturing, Customer Journey Mapping). Their offerings span the full value chain from strategy and tool selection (evaluating 80+ tools including HubSpot, ActiveCampaign, Klaviyo) through implementation to measurable results. They also publish a professional book on marketing automation and provide specialized services like Voicebot for B2B lead pre-qualification and CDP/Marketing Automation solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Automation & KI Beratung Technology-agnostic consulting and implementation services for B2B SMEs and tech companies to build measurable marketing automation and AI systems that generate qualified leads, optimize processes, and improve conversion rates. Includes strategy, tool selection, and measurable results.
- KI Automation Starter Entry-level offering for businesses to start their AI automation journey, providing analysis of AI and automation potential.
- Software Healthcheck Diagnostic service to evaluate existing marketing automation software systems and identify optimization opportunities.
- KI-Strategie für CEOs Executive-level AI strategy consulting service focused on leadership alignment and AI adoption for business outcomes.
- 4 Core Workshops Core workshop series covering fundamental marketing automation methodologies and implementation frameworks for B2B teams.
- Tool Evaluation Systeme Neutral platform evaluation service covering 80+ tools including HubSpot, ActiveCampaign, Klaviyo, and automation tools like Make, Zapier, and n8n for vendor-independent selection.
- CDP/Marketing Automation Lösung Customer Data Platform combined with marketing automation solution for unified customer data and personalization across channels.
- Voicebot AI-powered voice bot for B2B lead pre-qualification and 24/7 multilingual customer service automation.
- Marketing Automation Fachbuch Professional book titled 'Mehr Erfolg mit Marketing Automation' covering marketing automation fundamentals in B2B and B2C, focused on Account-Based Marketing (ABM), Customer Data Platforms (CDP), and systematic marketing-sales connection. Used as foundation for lecturing activities and project kickoffs.
Quantifiable outcome
- Revenue increase of 10-15% through personalization (cross-channel up to 40%)
- +4 more outcomes
Companies that use 4results
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
4results technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability8 records
Feature4 records
4results partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- HubSpotcoreHubSpot is used as a CRM and customer management platform integrated into 4results' service offerings. The company implements HubSpot for clients and uses it in their own operations for contact and request management with multi-channel communication capabilities.
- ActiveCampaigncoreActiveCampaign is an email marketing and marketing automation platform recommended and implemented for clients. The company notes ActiveCampaign offers great price-performance ratio with ability to test multiple models in parallel.
- HubSpotcoreHubSpot is one of the primary marketing automation platforms evaluated and recommended by 4results for appropriate client situations. Part of the 80+ tools evaluated.
- ZHAW (Zurich University of Applied Sciences)coreAlex Schoepf is a lecturer at ZHAW, integrating academic credentials with practical implementation experience. This partnership provides thought leadership platform and access to marketing professionals.
- HWZ (Zurich University of Business)coreAlex Schoepf serves as lecturer at HWZ, combining academic teaching with practitioner experience in marketing automation.
- FHNW (University of Applied Sciences and Arts Northwestern Switzerland)coreAlex Schoepf is a lecturer at FHNW, bringing real-world case studies and implementation experience to academic marketing education.
- LinkedInminorLinkedIn Recruiter is used for recruitment and applicant management. LinkedIn also serves as professional social media presence for company and founder.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
4results competitors and assessment
Company assessmentDirect peers
- Salted Stone: HubSpot Elite solutions partner delivering marketing automation, CRM, and inbound marketing services to B2B organizations. Comparable boutique-scale consultancy with similar reliance on HubSpot ecosystem and recurring implementation work.
- Lynton: HubSpot solutions partner providing marketing automation implementation, training, and inbound strategy to B2B clients. Directly comparable on the combination of tool implementation, training/workshops, and thought leadership content (Lynton Academy).
- Mavlers: HubSpot solutions partner offering marketing automation consulting, implementation, and managed services. Comparable as a technology-aligned MarTech consultancy competing for similar B2B SME engagements.
- Tilt Metrics: HubSpot solutions partner focused on marketing automation implementation, reporting, and revenue operations for B2B companies. Comparable boutique consultancy profile with overlapping service lines (lead scoring, CRM integration, automation workflows).
- Heinz Marketing: B2B marketing agency focused on demand generation, lead management, and sales enablement for mid-market and enterprise clients. Similar to 4results in targeting B2B SMEs with measurable pipeline outcomes and content-driven thought leadership.
- LeadMD: US marketing operations and MarTech consultancy that helps B2B companies build, execute, and measure marketing automation and demand generation programs. Directly comparable on consulting-driven, technology-partner-agnostic positioning and enterprise-focused engagements.
- SmartBug Media: US-based HubSpot Elite solutions partner offering marketing automation strategy, implementation, and inbound marketing services to B2B companies. Comparable to 4results as a tool-agnostic-leaning MarTech consultancy serving B2B clients with a similar mix of strategy, implementation, and content-led demand generation.
- DemandGen International: B2B marketing agency focused on demand generation, lead nurturing, and marketing automation implementation for technology and industrial clients. Comparable scope of services and enterprise reference base.
- FunnelEnvy: B2B personalization and conversion optimization consultancy using AI-driven experimentation on top of marketing automation platforms. Comparable as a specialist MarTech consultancy that layers personalization/AI on top of core automation stacks for B2B clients.
Regional players
- Inboxer AG: Swiss/DACH email marketing automation specialist and technology provider serving B2B clients with newsletter and automation tooling plus services. Comparable on Swiss footprint and email/marketing automation focus, with a more product-led (software vendor) angle versus 4results' pure-consulting model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
4results social profiles
Digital presence4results financial estimates
Financial estimateRevenue estimate
Valuation estimate
4results leadership team
Management profileNumber of profiles
Profiles1 record
4results funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
4results M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 4results
What does 4results do?
4results AG is a technology-agnostic Marketing Automation and AI consulting and implementation firm that builds measurable sales systems for Swiss B2B SMEs, technology companies, and B2B service providers. Its offerings span strategy, tool selection across 80+ platforms (HubSpot, ActiveCampaign, Klaviyo, Make, Zapier, n8n), lead management and lead nurturing using the proprietary R.E.A.L. Framework, customer journey mapping, CDP and marketing automation implementations, AI agent architecture, and executive AI workshops. The firm also generates revenue through university lecturing (ZHAW, HWZ, FHNW) and book sales.
Is 4results a public or private company?
4results is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 4results founded?
4results was founded in 2013. It employs 1 to 10 people.
Where is 4results based?
4results is headquartered in Pfaffikon, Switzerland, in the Europe region.
How does 4results make money?
Three revenue lines are on record. Consulting & Advisory Services are the primary driver. The others are implementation & Project Services and education & Training.
Who are 4results's main competitors?
Direct peers on record are Salted Stone, Lynton, Mavlers, Tilt Metrics, Heinz Marketing, LeadMD, SmartBug Media, DemandGen International and FunnelEnvy. Inboxer AG is listed as a regional player.
Does 4results have an API?
No public API is recorded for 4results.
What industry is 4results in?
4results's product category is Marketing Automation Consulting. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAHAEAF, Data, Analytics & AI Consulting. Its NAICS code is 541613 and its SIC code is 8742.