Ubiquity

What Ubiquity does

Ubiquity is a Cardiff-based, data-driven marketing and media agency operating as Ubiquity Group Ltd, a privately held UK company with a Cardiff headquarters and 11-50 employees. The firm delivers integrated marketing services across media planning and buying (traditional channels — TV, radio, out-of-home, cinema, print, influencer, PR & events; and digital channels — paid search, paid social, SEO, Spotify/podcasts and Connected TV on Amazon Prime and Disney+), audience insights and segmentation, brand strategy and identity, and website design and build. Its core commercial proposition is an exclusive partnership with the UK's largest digital behavioural dataset covering 26 million UK adults, used to analyse sites visited, apps used, online actions and movement patterns prior to spend.

The agency's go-to-market is direct and consultative, with prospective clients engaging via website contact form, email ([email protected]) or phone under a 'Let's Talk' approach; pricing is bespoke and not publicly disclosed. Revenue is generated through professional-service engagements with named enterprise and public-sector clients including Admiral Money, Brumble, Ogi, Cardiff Airport, University of Oxford, Wrexham University, tiQtoQ, Mayflower Theatre, Paultons Park, The Guinness Partnership and the National Centre for Learning Welsh, spanning financial services, insurance, telecommunications, aviation, education, arts, entertainment and housing.

Operationally, Ubiquity runs as a digital-first hybrid agency from a Cardiff office on renewable electricity, maintains paperless workflows, and partners with 9Trees on reforestation as part of a publicly stated net-zero-by-2030 commitment aligned to Welsh Government targets. The firm is a member of the UK Association for Accessible Formats and trains teams to design and build client work to WCAG 2.1 Level AA. Distribution outside direct sales is limited to organic social (LinkedIn, Instagram, TikTok) and an 'Insights' thought-leadership blog. No funding rounds, parent company, M&A activity or external equity backing are disclosed.

Name

Ubiquity

Legal name

Ubiquity Group Ltd

Website

https://ubiquitygroup.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Ubiquity is a Cardiff-based, data-driven marketing and media agency offering media planning and buying, audience insights via an exclusive 26-million-adult UK behavioural dataset, brand strategy, and website design to UK enterprises and public-sector clients including Admiral Money, Ogi, Cardiff Airport, and the University of Oxford.

Ownership category

akta.pro rank

Product category

Marketing & Media Agency Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

Keywords

• Media planning buying
• Audience segmentation services
• Connected TV advertising
• Brand strategy identity
• Data-driven marketing agency

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Marketing Agency Services: Full-service marketing agency providing integrated marketing strategy, brand development, media planning and buying across digital and traditional channels. Revenue generated through professional service engagements including strategy consulting, creative services, media buying, and campaign management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ubiquity is a Cardiff-based, data-driven marketing and media agency that delivers integrated marketing strategy, brand development, media planning and buying across traditional (TV, Radio, OOH, Cinema, Print, Influencer, PR & Events) and digital (Paid Search, Paid Social, SEO, Spotify/Podcasts, Connected TV) channels. Its services include audience insights and segmentation powered by an exclusive partnership with the UK's largest digital behavioural dataset covering 26 million UK adults, alongside brand strategy, identity design, website design and build, and digital campaign management for clients across Wales and the UK.

Product overview

Ubiquity is a Cardiff-based, data-driven marketing and media agency rather than a traditional software product company. The company does not offer a unified SaaS platform with modules; instead, it delivers a portfolio of marketing services organized around core competencies: (1) Media Planning & Buying covering traditional channels (TV, Radio, OOH, Cinema, Print, Influencer, PR & Events) and digital channels (Paid Search, Paid Social, SEO, Spotify/Podcasts, Connected TV with Amazon Prime and Disney+); (2) Audience Insights & Segmentation powered by an exclusive partnership with the UK's largest digital behavioural dataset covering 26 million UK adults; (3) Brand Strategy & Identity including visual identity design, tone of voice, website design/build, and social media strategy; and (4) Client project work spanning branding, digital, and media campaigns for named clients including Brumble, Ogi, Paultons Park, Mayflower Theatre, National Centre for Learning Welsh, and tiQtoQ.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Planning and Buying Comprehensive media planning and buying services spanning traditional channels (TV, Radio, Outdoor/OOH, Ad Vans, Cinema, Print, Influencer, PR & Events, Creative, Fulfilment, Ad Clearance) and digital channels (Paid Search, Paid Social, SEO, Spotify & Podcasts, Asset Creation). Services include campaign planning, optimization, and placement across platforms for brands across Wales and the UK.
• Audience Insights and Segmentation Data-driven audience analysis and segmentation services leveraging an exclusive partnership with the UK's largest digital behavioural dataset covering 26 million UK adults. Enables precise targeting based on digital behaviours, site visits, app usage, and movement patterns for marketing clients seeking data-driven audience strategies.
• Connected TV (CTV) Advertising Connected TV advertising services enabling clients to reach audiences through streaming platforms. Ubiquity secures placements on premium platforms including Amazon Prime and Disney+ with seasonal and always-on campaigns.
• Brand Strategy and Identity Brand strategy, positioning, visual identity design, tone of voice, and messaging services. Includes development of complete brand guidelines and brand launch event support for clients across start-ups and established enterprises.
• Website Design and Build Website design and development services including building accessible, responsive websites that reflect client brand missions and meet WCAG 2.1 Level AA accessibility standards.
• Digital and Social Media Services Digital marketing services including social media strategy, influencer marketing, asset creation, and digital campaign management across paid and organic channels for brands across Wales and the UK.

Named customers11 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• 9TreesminorStrategic or Co-development PartnerSustainability partnership supporting UK-wide reforestation and biodiversity projects to offset emissions the company cannot avoid. Part of Ubiquity's commitment to achieving net zero carbon emissions by 2030 in line with Welsh Government targets.
• UK's Largest Digital Behavioural Dataset ProvidercoreTechnology or IntegrationExclusive partnership providing access to digital behavioural data on 26 million UK adults, enabling analysis of sites visited, apps used, online actions, and movement patterns. This is a core differentiator enabling precise audience targeting.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tug: Tug is a UK digital marketing agency offering paid media, SEO, and creative services to enterprise brands — comparable to Ubiquity in digital channel breadth and mid-to-large UK enterprise client base.
• The Think Tank: The Think Tank is a UK independent media agency offering media planning, buying, and creative services to brands seeking data-led, accountable media investment — directly comparable to Ubiquity's positioning.
• Croud: Croud is a UK-based digital media agency combining proprietary technology with media planning/buying across programmatic, paid social, and CTV — comparable to Ubiquity in channel mix and tech-enabled media approach.
• Rocketmill: Rocketmill is a Bath-based UK digital marketing agency offering paid media, SEO, and analytics services to enterprise clients — comparable to Ubiquity in channel mix, data-driven approach, and regional UK positioning.
• Bray Leino: Bray Leino is a UK integrated marketing and media agency offering media planning/buying, brand, and digital services to enterprise clients — directly comparable to Ubiquity's full-service agency model and regional enterprise client focus.
• Goodstuff: Goodstuff is a UK media planning and buying agency that competes on data-driven audience planning and transparent, measurable media investment — directly comparable to Ubiquity's data-led value proposition.
• The Kite Factory: The Kite Factory is an independent UK media agency focused on data-led media planning and buying for ambitious brands — a close comparable to Ubiquity in scale, positioning, and emphasis on measurable, data-driven campaigns.

Broad incumbents

• WPP: WPP is the world's largest advertising holding company, operating GroupM media agencies (Mindshare, Wavemaker, EssenceMediacom) and creative networks that compete for the same enterprise media planning/buying budgets Ubiquity targets — the broad incumbent benchmark.
• Publicis Groupe: Publicis Groupe is a global advertising holding group with UK media and creative agencies (Starcom, Zenith, Digitas) that compete for the enterprise media planning/buying work Ubiquity pitches on.
• Dentsu: Dentsu is a global advertising holding company with UK media, creative, and CXM capabilities (Carat, iProspect, dentsu X) competing for the same enterprise media mandates as Ubiquity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ubiquitygroup
• Instagraminstagram.com/ubiquitygroup
• TikToktiktok.com/@ubiquitygroup
• Xx.com/ubiquitygroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ubiquity