What The Think Tank does

The Think Tank is a UK-based independent B2B marketing, digital and PR agency founded in 1993 by Liam Bateman and headquartered in Holborn, London. The firm operates across more than 30 years of industry experience with a headcount in the 40-45 range, delivering integrated services spanning strategy and insight, brand development, PR and media relations, digital marketing (PPC, SEO, paid social), account-based marketing, content marketing, video production, website development and a recent entry into Generative Engine Optimisation (GEO). The agency adopts a vertical-led segmentation model, building specialist teams for Construction, Manufacturing, Financial Services, Technology, Professional Services, Green Economy, and Aviation & Logistics, supported by an SME horizontal offering.

The business model is professional services: revenue is generated through project fees, retainers, and campaign delivery for enterprise and mid-market B2B clients, with pricing determined by scope and disclosed only on a quote basis. Distribution is consultative and relationship-based, anchored by platform partnerships with LinkedIn (LinkedIn Ads Certified Agency) and Google (Google Partner) and reinforced by research collaborations with B2B Marketing and Censuswide on GTM strategy. Customer evidence skews toward enterprise and mid-market accounts, including Avery Dennison, BSI, MILWAUKEE, Saint-Gobain, Acron Aviation, Forcepoint and IRIS, with marquee campaigns delivering 20-30+ million impressions and multiple-award recognition.

The Think Tank's distinctiveness rests on its award density (73 nominations and 31 wins in 2024, B2B Marketing Agency of the Year 2024/25, European Agency Awards across multiple categories, PR Week Top 10 B2B PR in 2026) and the depth of its long-tenured specialist team. The agency is founder-led, privately held with no disclosed external funding, and operates alongside a content and training extension called The Think Tank Academy and the Born to B2B podcast, which together form an authority-building layer on top of campaign delivery.

Name

The Think Tank

Legal name

The Think Tank

Website

https://thinktank.org.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

The Think Tank is an independent UK-based B2B marketing, digital and PR agency founded in 1993, serving enterprise and mid-market clients across sectors including Construction, Manufacturing, Financial Services, Technology, and Aviation & Logistics with integrated campaign, brand, content, GEO and ABM services.

Ownership category

akta.pro rank

Product category

B2B Marketing & PR Services

NAICS

Advertising Agencies (541810), Professional, Scientific, and Technical Services (541)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

Technology & B2B PR (MPAAADAC), Product & Brand PR (Consumer & B2B) (BPAFADAH), B2B / Industrial Market Research (MPAAALAA)

Keywords

• B2B marketing services
• PR and media relations
• Brand strategy development
• Digital marketing campaigns
• Account based marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Integrated Marketing & PR Services: Full-service agency providing comprehensive B2B marketing services including strategy, branding, PR, digital marketing, content marketing, video production, and website development. Revenue generated through project-based fees, retainers, and campaign delivery for B2B clients across multiple sectors.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

The Think Tank is an integrated B2B marketing, digital, and PR agency delivering strategy, branding, public relations, digital marketing (PPC, SEO), content marketing, video/animation, website development, account-based marketing, and Generative Engine Optimisation services. The agency works with B2B brands across the UK and globally on project engagements and retainers, combining strategic thinking, creative execution, and commercial focus to build brands, accelerate growth, and change market perception.

Product overview

The Think Tank is an integrated B2B marketing, digital, and PR agency offering a comprehensive suite of service offerings rather than a unified software product. Their portfolio spans strategic services (Strategy & Insight, Branding), media services (PR & Media Relations, Digital Marketing), specialised marketing (Account Based Marketing, Marketing Campaigns, Content Marketing, Video & Animation), and technical services (Website Development). They also provide Generative Engine Optimisation (GEO) services for AI visibility. Supporting content offerings include the Born to B2B Podcast and 30-second Insights. The agency operates across multiple sectors including Construction, Manufacturing, Financial Services, Technology, Professional Services, Green Economy, and Aviation & Logistics.

Differentiator

Problem solved

Functional benefit

Brands

• The Think Tank Academy: A comprehensive training program created to spark fresh ideas and strengthen the team's B2B marketing and PR skills through expert-led training, eLearning, webinars, conferences, and company events.

Products and services

• Strategy & Insight Insight-led strategic B2B marketing services including brand strategy, campaign strategy, product launch strategy, and market research for B2B clients seeking go-to-market planning and perception change.
• Branding & Brand Marketing B2B brand development services including brand strategy, positioning, messaging, identity, and visual design to create distinctive B2B brand identities for enterprise and mid-market clients.
• PR & Media Relations B2B public relations services including reputation management, executive profiling, press office operations, media relations, thought leadership campaigns, analyst relations, and crisis management.
• Digital Marketing Comprehensive B2B digital marketing services including PPC, SEO, paid social, programmatic display, and integrated digital campaigns across LinkedIn, Google Ads, and other platforms.
• Generative Engine Optimisation (GEO) AI visibility optimisation service to improve B2B brand discoverability and representation in Large Language Models and AI platforms. Includes GEO audits, technical optimisation for AI discoverability, schema markup, and content/authority strategy for LLM-readable content.
• Account Based Marketing (ABM) Targeted B2B marketing programmes focused on high-value accounts including Pure ABM (bespoke campaigns), Intelligence-Led ABM (data-driven approach), and Account Based Advertising for enterprise clients.
• Marketing Campaigns Media-neutral B2B marketing campaign development and delivery spanning advertising, direct marketing, content, digital, PR, and fully-integrated multi-channel campaigns.
• Content Marketing B2B content creation and strategy including whitepapers, brochures, blog content, thought leadership, landing pages, social posts, and advertising copy for B2B brands across multiple sectors.
• Video & Animation Full-service video production including concepts, scripts, storyboards, animation, production, and media placement for product launches, explainers, brand communications, and corporate videos.
• Website Development B2B website design, development and build services including campaign microsites, brand storytelling platforms, website refreshes, and platform migrations (primarily WordPress-based).

Quantifiable outcome

• Acron Aviation campaign delivered 20+ million impressions and half a million clicks
• +5 more outcomes

Named customers26 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered strategic, minor and core.

• CensuswidestrategicStrategic or Co-development Partner · 1 January 2026Research partner for B2B GTM strategy research, conducting surveys and providing data insights for joint reports on go-to-market strategies and commercial success.
• LinkedIn London Experience CentreminorGTM or Marketing Partner · 1 January 2026Venue partner for The Think Tank's Mastering AI Visibility seminars, hosted at LinkedIn's London Experience Centre.
• LinkedIncoreGTM or Marketing Partner · 1 January 2025The Think Tank achieved LinkedIn Ads Certified Agency status, being one of the first independent UK agencies to receive this recognition. This certification enables them to deliver targeted LinkedIn advertising campaigns for B2B clients and access to LinkedIn's advertising expertise and tools.
• B2B MarketingstrategicGTM or Marketing Partner · 1 January 2025Joint research partnership with B2B Marketing and Censuswide to produce the 'Unlocking B2B Growth: How a Winning Go-to-Market Strategy Drives Commercial Success' report. Collaborated on GTM Masterclass webinar series.
• GooglecoreGTM or Marketing PartnerThe Think Tank operates as a Google Partner, enabling them to deliver Google Ads campaigns including search, display, and programmatic advertising for clients.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Positive: UK B2B tech PR and marketing agency serving technology and enterprise software clients, a similar-scale regional competitor in the same market.
• Champion Communications: UK B2B PR and communications agency focused on data-led media relations for business audiences, overlapping with The Think Tank's PR discipline.

Emerging players

• Clarity: Fast-growing global tech-focused PR and communications agency; comparable in B2B/tech PR but broader in consumer and venture-backed brand work.

Direct peers

• The Marketing Practice: Global B2B marketing agency offering integrated strategy, demand generation and ABM to tech and enterprise clients; directly comparable in service mix and B2B focus, though larger in scale.
• Stein IAS: B2B-only integrated marketing and creative agency serving industrial, manufacturing and technology brands, matching The Think Tank's sector focus and full-funnel offering.
• Transmission: Independent global B2B marketing agency delivering brand, ABM, and demand campaigns for technology clients, a close analogue to The Think Tank's integrated B2B model.
• Earnest: London-based B2B creative and marketing agency known for award-winning campaigns across tech, finance and industrial sectors, directly overlapping in geography and offering.
• Gravity Global: Award-winning B2B marketing and PR group spanning brand, digital and communications for complex-sale sectors, comparable in integrated B2B positioning and awards emphasis.
• Napier: UK B2B technology PR and marketing agency serving industrial and tech manufacturers, closely comparable in size, vertical focus and PR-plus-marketing blend.
• Skout PR: UK-based B2B tech PR and content agency for technology and professional-services clients, overlapping with The Think Tank's B2B PR and content services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-think-tank
• Xx.com/thinktanklondon
• Facebookfacebook.com/TheThinkTank

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Think Tank