Support at Home

What Support at Home does

Support at Home Limited is a privately held, family-run domiciliary care provider headquartered in Widnes, England, operating since 2011 across four geographic service areas in the North West of England: Liverpool, Warrington, Halton, and Runcorn. The company delivers person-centred home care services spanning six core categories — Specialist Clinical & Palliative Care, Adult Social Care, Children/Young People & Family Support, Rehabilitation Support, Mental Health Services, and Complex Care — using a workforce of over 120 trained care staff under the clinical oversight of an in-house Registered Nurse and Registered Manager. The service portfolio addresses daily living support, post-hospital discharge care, dementia support, mental health support, end-of-life care, and disability-related assistance for both adults and children.

The business is family-owned and operated by the Beal family (Wayne Beal as Director, Nicola Beal as Nominated Individual/Director, Declan Beal as Finance Manager); no parent company, external investors, or funding rounds are disclosed. There is no proprietary technology platform — operations rely on standard internal systems for scheduling, rostering, and compliance — and no AI, API, or app product surface is offered. The company is regulated by the Care Quality Commission (CQC) and holds a "Good" rating across the five CQC inspection domains.

Revenue is generated through managed-services fees billed against care packages funded via a mix of local authority social services commissioning, NHS continuing healthcare, personal health budgets, and self-funded private clients. Customer acquisition is referral-led: NHS Foundation Trusts (Liverpool University Hospitals, Mersey Care, Mersey and West Lancashire Teaching Hospitals), the Cheshire and Merseyside ICB, and borough/city councils (Halton Borough Council, Liverpool City Council) drive case flow, complemented by direct phone and online enquiry intake. Pricing is quote-based and tailored to individual needs assessments. No formal go-to-market scale, marketing operations, or technology-led distribution is in place.

Name

Support at Home

Legal name

Support at Home Limited

Website

https://supportathome.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Support at Home is a UK-based, family-run domiciliary care provider established in 2011, delivering person-centred home care services — including adult social care, rehabilitation, mental health, complex care, and palliative support — across Liverpool, Warrington, Halton, and Runcorn via a 120+-strong care workforce.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)

akta.pro secondary industries

Palliative Care (Home-Based) Providers (HLAFAEAD), Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL), End-of-Life Personal Care Support (Non-Clinical) (HSABABAL), Family & Parenting Support Services (BPAGAEAC)

Keywords

• Domiciliary care services
• Home care provider
• Palliative care support
• Complex care services
• Rehabilitation support

Headquarters

HQ city

Widnes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Domiciliary Care Services: Provider of home care services charged through various funding mechanisms including personal budgets, local authority funding, NHS continuing healthcare, and self-funding arrangements. Services range from short-term rehabilitation to complex long-term care support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Support at Home is a family-run domiciliary care provider delivering person-centred home care services across Liverpool, Warrington, Halton, and Runcorn. With over 120 trained staff, the company provides six core service lines—Specialist Clinical & Palliative Care, Adult Social Care, Children/Young People & Family Support, Rehabilitation Support, Mental Health Services, and Complex Care—ranging from short-term rehabilitation to complex long-term support. Services are funded through personal budgets, local authority commissioning, NHS continuing healthcare, and self-funding arrangements.

Product overview

Support at Home is a family-run domiciliary care provider offering a unified portfolio of home care services across Liverpool, Warrington, Halton, and Runcorn since 2011. The company operates as a single service line with regional delivery, providing six core service offerings: Specialist Clinical & Palliative Care Support, Adult Social Care, Children/Young People & Family Support, Rehabilitation Support, Mental Health Services, and Complex Care. These services are delivered through over 120 trained staff and are available across four geographic service areas (Liverpool, Warrington, Halton, and Runcorn). Additional support includes funding guidance for families navigating care financing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialist Clinical & Palliative Care Support Compassionate, expert care tailored to individual medical needs for adults requiring specialist clinical or end-of-life support, delivered with dignity at the core.
• Adult Social Care Flexible, person-centred support that helps adults live safely, comfortably, and independently in their own homes across daily living, personal care, and mobility needs.
• Children, Young People & Family Support Caring services that provide guidance, stability, and reassurance for children, young people, and their families, including those with additional health, learning, or emotional support needs.
• Rehabilitation Support Focused care to aid recovery, restore confidence, and support independence for individuals recovering after illness, injury, or hospital discharge.
• Mental Health Services Understanding support designed to promote wellbeing, resilience, and quality of life for individuals experiencing mental health challenges.
• Complex Care Specialist care for individuals with multiple or long-term health conditions requiring ongoing expert support, delivered with expertise and compassion.
• Funding Guidance Services Information and guidance on funding options including Carer's Allowance, Attendance Allowance, Social Services Funding, Personal Health Budgets, and NHS Continuing Healthcare, helping families navigate care financing.

Named customers5 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Liverpool University Hospitals NHS Foundation TrustcoreStrategic or Co-development PartnerReferral partnership for post-hospital discharge care. Support at Home receives referrals from Aintree, Royal Liverpool and Broadgreen hospitals for patients requiring home care support after discharge.
• Mersey Care NHS Foundation TrustcoreStrategic or Co-development PartnerReferral partnership for mental health support services. Clients requiring mental health home care support are referred through Mersey Care NHS Foundation Trust services.
• Liverpool City CouncilcoreStrategic or Co-development PartnerCommissioning partnership for adult and children's social care services. Support at Home receives referrals and may be commissioned for care packages through Liverpool City Council's social care teams.
• Halton and St Helens NHS / Cheshire and Merseyside Integrated Care BoardcoreStrategic or Co-development PartnerHealthcare partnership for integrated care delivery. Support at Home works with the ICB for coordinated care services in the Halton and St Helens area.
• Mersey and West Lancashire NHS Teaching Hospitals TrustcoreStrategic or Co-development PartnerHospital discharge referral partnership. Support at Home receives referrals from hospital discharge teams for patients transitioning from hospital to home care.
• Halton Borough CouncilcoreStrategic or Co-development PartnerLocal authority commissioning partnership for social care services. Halton Borough Council social care teams refer clients and may commission care packages through Support at Home.
• Homecare AssociationminorOthersMembership in the Homecare Association, the representative body for home care providers in the UK, demonstrating commitment to industry standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bluebird Care: National UK home care franchise delivering personal care, dementia support, live-in, and reablement services. Operates in similar borough-level catchments with comparable NHS/local authority referral funnels and family-trust positioning.
• Home Instead Senior Care: UK's largest non-medical home care franchise network providing personal care, dementia support, and companionship to older adults in their own homes. Closely comparable to Support at Home on service mix, target customer (predominantly older adults), and local-authority/self-pay funding model.
• Caremark: UK home care franchise providing domiciliary, personal, dementia, and complex care under local authority and private arrangements. Operates at similar borough scale and relies on comparable NHS/council referral channels.
• Radfield Home Care: Family-founded UK home care provider offering companionship, personal care, dementia, and live-in services. Strongly comparable family-run brand positioning and similar CQC-rated, person-centred service model.
• GoodOaks Homecare: Mid-sized UK home care franchise covering personal care, companionship, dementia, and live-in services across regional territories. Comparable in scale, service mix, and reliance on local-authority commissioning.
• Right at Home UK: UK franchised home care provider focused on companionship, personal care, dementia, and complex care for older adults. Highly comparable service portfolio, customer profile, and CQC-rated quality positioning to Support at Home.
• Helping Hands Home Care: Established UK home care provider offering visiting, live-in, respite, dementia, and complex care services. Directly comparable to Support at Home across service verticals, funding mix (NHS/local authority/self-pay), and family-rated CQC positioning.

Broad incumbents

• Allied Healthcare: One of the UK's largest established home care and complex care providers, serving NHS and local authority clients nationally. Overlaps with Support at Home on domiciliary and complex care but operates at much broader geographic scale.
• City & County Healthcare Group: Large UK-owned platform operating multiple home care and complex care brands nationally. Directly comparable service lines (domiciliary, complex, palliative) but with substantially broader footprint and private-equity-backed scale.

Others

• Homecare Association: UK industry body representing home care providers. Not a peer in the competitive sense but a relevant ecosystem organization — Support at Home is itself a member, and the association sets quality/commissioning benchmarks that shape the competitive landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Support_at_Home
• LinkedInlinkedin.com/company/support-at-home-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Support at Home