Actualicese

What Actualicese does

Actualícese is a Colombian e-learning and professional information platform founded in 2000 and headquartered in Bogotá, serving public accountants, tax professionals, and related practitioners in Colombia. The platform delivers continuously updated regulatory content, training, and productivity tools structured around a three-tier subscription model (Básica, Oro, Platino) priced from approximately $230,000 to $770,000 COP per year, with a current headcount of 101-250 employees.

The platform's core products include Excel-based tax form calculators (Liquidadores for DIAN Forms 210, 110, and 350), Academia Actualícese e-learning courses, an AI-powered chat advisor (Asesor AI) for tax and accounting queries, Actualícese Planner (a regulatory calendar), and an extensive editorial library containing thousands of articles, guides, and white papers. The company also operates a third-party marketplace integrating complementary solutions such as electronic payroll via Saphety and e-Misión, and distributes a daily email newsletter to its user base.

The business model is primarily recurring subscription revenue across the three tiers, supplemented by one-time product purchases (courses, books, guides), marketplace commissions, and professional services. The company follows a product-led growth model targeting individual accountants and small firms across Colombia, has operated as a bootstrapped entity for 25 years without disclosed external funding, and continues to invest in product expansion including generative AI advisory and emerging NIIF 18 accounting standards training.

Name

Actualicese

Legal name

Actualicese

Website

https://actualicese.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Actualícese is a Colombian subscription-based e-learning platform founded in 2000, serving public accountants and tax professionals with regulatory updates, training, tax calculators, and AI-assisted advisory tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Cali

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription plans (Básica, Oro, Platino): Three-tier subscription model offering progressive access to daily updates, exclusive articles, AI and human advisory, downloadable templates, Excel apps, e-learning courses, and certifications. Recurring annual or monthly billing with discount incentives for annual commitment.
2. Individual digital product sales: One-time purchases of individual tools, templates, books, guides, and courses sold through the marketplace at price points ranging from $39,900 to $320,000 COP.
3. Marketplace commissions: Third-party knowledge and software producers sell products (e.g., electronic payroll software, tax tools) through the Actualícese marketplace, with the platform acting as the storefront.
4. Professional services and events: In-person training events, conferences, and exclusive consultancy sessions sold individually or bundled with subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Actualícese is a subscription-based digital platform that delivers daily regulatory updates, interactive Excel-based tax calculation tools (Liquidadores for Forms 210, 110, 350, withholding, exogenous information, and deferred tax), AI and human advisory chat, online courses with professional certifications, downloadable templates, digital publications, and in-person training to Colombian public accountants and tax professionals. It also operates a marketplace distributing third-party electronic payroll software from partners such as Saphety and e-Misión.

Product overview

Actualícese is a Colombian accounting and tax information platform founded in 2000 with the mission of elevating the professional level of public accountants. The platform operates as a multi-tier subscription-based content and tools ecosystem comprising: (1) Subscription tiers (Básica, Oro, Platino) providing graded access to content and tools; (2) Interactive calculator tools including the flagship Actualícese 210.xls for income tax of natural persons, 110.xls for legal entities, Form 350 withholding calculators, and deferred tax tools; (3) Exogenous information tools for DIAN compliance reporting; (4) AI-powered chat advisor for tax and accounting queries; (5) Digital assistants including Planner (tax calendar), Calculators, and Tax Calendars; (6) Academic platform with pre-recorded courses, expert consultories, and live broadcasts; (7) Publications including practical guides, white papers, and practice booklets; (8) Third-party electronic payroll solutions (Saphety, e-Misión, Finppi, DATAICO, Facturatech) sold through their marketplace; (9) Daily newsletter and certification assessments. The platform covers six main thematic areas: Taxes (income tax, withholding, social security, VAT), Accounting and IFRS, Labor Law, Commercial Law, Audit and Fiscal Review, and Finance. It positions itself as the largest integrated accounting update platform in Colombia.

Differentiator

Problem solved

Functional benefit

Brands

• Academia Actualícese: Online learning platform offering pre-recorded courses with quizzes and certifications on accounting and tax topics.
• Actualícese Planner

Products and services

• Suscripción Básica Entry-level subscription to the Actualícese platform providing daily accounting and tax regulatory updates, access to exclusive articles, and digital templates for Colombian accountants and tax professionals, available monthly at $49,900 COP or annually at $230,000 COP.
• Suscripción Oro Mid-tier annual subscription for Colombian accountants and tax professionals including daily updates, dozens of exclusive publications, AI-powered advisory chat, and thousands of downloadable Excel/Word formats, priced at $277,500 COP annually.
• Suscripción Platino Premium annual subscription providing all Oro benefits plus AI and human expert advisory responses, extended publications with videos and embedded tools, Excel apps, online apps, full e-learning suite, training, and professional certification, priced at $770,000 COP annually.
• Academia Actualícese Online learning platform with pre-recorded courses organized by lessons, quizzes, and professional certifications covering tax, accounting, and labor law topics, plus masterclasses and expert consultancies for Colombian professionals.
• Plantillas y Apps (Templates and Apps) Collection of editable Excel and Word templates plus interactive apps for tax simulations and advanced business control, including income tax tools (210.xls, 110.xls), exogenous information tools, deferred tax, and audit work papers for Colombian accountants and businesses.
• Liquidador Formulario 210 Excel calculator tool for Form 210 income tax declaration for resident natural persons in Colombia, including versions for those obligated and not obligated to maintain accounting, with format 2517 annex support.
• Liquidador Formulario 110 Excel calculator tool for Form 110 income tax declaration for non-resident natural persons in Colombia, including versions for those obligated and not obligated to maintain accounting, with format 2516 annex support.
• Liquidador Formulario 350 Excel calculator for Form 350 withholding tax in Colombia, effective from August 1, 2024, with tax table calculations for source withholding obligations.
• Herramienta Exógena Excel tool for preparing exogenous information reports for DIAN in Colombia, with automatic validation and inconsistency debugging across formats 1005, 1006, 1011, 1012, 2275, 1001, 1009, 2276, 2743, 2280, 2835, and 2834.
• Actualícese Impuesto Diferido Excel-based tool for calculating deferred tax in Colombia, handling temporary differences, permanent differences, and simulating effects on accounting and fiscal profit.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• SiigominorGTM or Marketing PartnerSiigo (Colombian accounting software provider) is featured as an advertising partner on Actualícese's website, with a banner advertisement linking to Siigo's website. This is a marketing/advertising partnership where Siigo promotes its accounting software to Actualícese's professional audience.
• Saphety (Saphety Transacciones Electrónicas S.A.S.)coreTechnology or IntegrationSaphety offers electronic payroll (nómina electrónica) software plans sold through the Actualícese marketplace. Plans range from basic (100 reports/year) to advanced (2,000 reports/year) at price points from $150,000 to $1,200,000 COP annually. Includes DIAN transmission, electronic signature, and 6-year storage. Actualícese acts as the distribution channel.
• Various third-party software and content producersminorChannel Partner/ Reseller/ DistributorThird-party developers and knowledge producers sell tax tools, Excel templates, and educational content through the Actualícese marketplace. The platform aggregates third-party products alongside its own offerings, functioning as a distributor for the Colombian accounting software and knowledge ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• A3 Software (Wolters Kluwer Spain): Spain-focused accounting, tax, payroll, and labor compliance software for 'asesores' (the equivalent of contadores públicos). Direct functional analog of Actualícese's model in a different geography, illustrating both the regional playbook and potential LATAM expansion template.
• Softland: Latin American ERP and business management software with presence in Colombia, Mexico, Chile, and other markets. Adjacent regional player serving SMBs and accountants with integrated accounting and compliance tooling.

Broad incumbents

• Thomson Reuters: Operates Checkpoint and ONESOURCE, providing tax research, regulatory updates, and compliance tools globally. Highly comparable in the tax research + advisory + workflow tooling combination Actualícese delivers in Colombia.
• Avalara: Global cloud-based tax compliance automation platform with LATAM presence. Comparable as a broader tax compliance and content platform that could expand into the content/education layer Actualícese occupies.
• Wolters Kluwer: Global professional information and compliance software provider (CCH, A3, Twinfield) offering tax research, accounting content, and compliance tools. Comparable as the scaled, incumbent version of Actualícese's content-plus-tools model across multiple jurisdictions.

Emerging players

• Cegid: European cloud business management software (acquired Talentia, Summar) serving accountants and SMBs with compliance, payroll, and ERP tools. Comparable mid-market professional software playbook that could expand into LATAM.
• Platzi: Leading Spanish-language professional e-learning platform across LATAM with courses in technology, business, and professional skills. Comparable as a LATAM subscription e-learning + certification engine targeting professional upskilling.
• Crehana: LATAM-focused online learning platform with professional courses, certifications, and corporate training offerings. Comparable as a regional subscription e-learning competitor that could expand into accounting vertical content.

Direct peers

• Siigo: Colombian accounting and ERP software provider serving the same contadores públicos persona. Currently an Actualícese advertising partner but with directly overlapping tool and marketplace ambitions, making it both a channel and the most direct competitive threat.
• Tributi: Colombian fintech providing automated tax filing and accounting services for individuals and SMBs. Targets an adjacent user base in the same Colombian tax ecosystem with overlapping content and compliance value.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/actualicese
• Facebookfacebook.com/actualicese
• LinkedInlinkedin.com/company/actualicese

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Actualicese