Saudi Coffee Company

What Saudi Coffee Company does

Saudi Coffee Company is a wholly-owned subsidiary of Saudi Arabia's Public Investment Fund (PIF), established in 2021 and publicly launched in May 2022 to develop the Kingdom's coffee sector under Vision 2030. The company operates a fully integrated coffee value chain spanning agricultural cultivation, post-harvest processing, green bean trade, branded retail, and professional training. Its operational footprint includes a Coffee Processing Center in Al Dayer, Jazan with annual capacity exceeding 14,000 tons (assumed from Saudi Aramco in 2025), a one-million-square-meter Model Farm in Jazan targeting five million coffee trees by 2030, and a network covering 2,500+ plantations with approximately 400,000 existing coffee trees across Jazan, Al Baha, and Aseer regions.

The company's product and brand portfolio is anchored by two wholly-owned sub-brands: Binan Coffee, a B2B platform for green coffee bean trade localizing supply and empowering producers, and JAZEAN, a specialty retail coffee brand launched in September 2023 and sold via DTC e-commerce and select local cafes. Complementary revenue-adjacent offerings include the Saudi Coffee Company Academy (training 400+ individuals annually in cultivation, roasting, barista, and sensory skills), the Saudi Sip of Excellence Competition (a farmer competition with SAR 210,000 prize pool), and processing services at the Al Dayer facility.

Saudi Coffee Company generates revenue through green coffee bean B2B trade (transaction fees), specialty coffee retail (one-time purchases), and coffee processing services for producers. Its go-to-market is primarily partnership-led, distributing through cafes, roasteries, and the HORECA sector domestically, with international expansion signaled through MoUs with Vienna-based Bieder & Maier, Costa Coffee/Alghanim, and a strategic agreement with Riyadh Air to serve Saudi coffee in airline hospitality channels. The company is governed by a board chaired by Fahad Alnuhait (also CEO of PIF-owned Halal Products Development Company) and led operationally by CEO Khalid Abutheab, with a 51-100 employee base still in build-out phase.

Name

Saudi Coffee Company

Legal name

Saudi Coffee Company

Website

https://saudicoffee.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Saudi Coffee Company is a PIF-owned company developing Saudi Arabia's coffee sector through an integrated value chain spanning cultivation, processing, and branded retail. It operates the Jazean specialty coffee brand, Binan Coffee B2B green bean trade, a 14,000-ton processing center, and farmer training programs.

Ownership category

akta.pro rank

Product category

Coffee Production and Distribution

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

akta.pro secondary industries

Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee, Tea & Cocoa Beverage Wholesale (AFAIAGAD)

Keywords

• Green coffee beans
• Specialty coffee retail
• Coffee processing services
• Coffee industry training
• Arabica coffee production

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Green Coffee Bean Trade (Binan Coffee): B2B trade of green coffee beans through Binan Coffee brand, localizing green coffee bean trade, empowering producers, and ensuring reliable scalable supply for buyers.
2. Specialty Coffee Retail (Jazean): Direct-to-consumer specialty coffee products under Jazean brand, including specialty coffee, Saudi coffee, and other varieties sold through e-commerce and select local cafes.
3. Coffee Processing Services: Processing services at the Al Dayer Coffee Processing Center providing drying, hulling, sorting, packing, and packaging for coffee producers.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Saudi Coffee Company operates across the entire coffee value chain, from cultivation on model farms in Al Baha, Jazan, and Aseer, through processing at the Coffee Processing Center in Al Dayer, to distribution via two brands: Binan Coffee (B2B green coffee bean trade targeting roasteries, cafes, hotels, and restaurants) and Jazean (B2C specialty retail coffee sold through e-commerce and dedicated retail locations). The company also runs the Saudi Coffee Company Academy to train farmers and aspiring coffee entrepreneurs, and hosts the Saudi Sip of Excellence competition to elevate national barista capabilities.

Product overview

Saudi Coffee Company is a Public Investment Fund company dedicated to establishing Saudi coffee beans as a global commodity. The company operates a multi-brand portfolio comprising Binan Coffee (green coffee bean sourcing and trade), Jazean (specialty retail coffee brand), Saudi Coffee Company Academy (professional training), Coffee Processing Center (14,000+ tons annual capacity processing facility in Jazan), and Model Farms (agricultural innovation centers). The company also runs the Saudi Sip of Excellence Competition to promote local farmers. Together, these products form a fully integrated coffee value chain from cultivation to consumer.

Differentiator

Problem solved

Functional benefit

Brands

• Binan Coffee: A cornerstone of Saudi Arabia's fully integrated coffee value chain, Binan Coffee unlocks new opportunities by localizing green coffee bean trade, empowering producers, and ensuring reliable scalable supply for buyers.
• Jazean

Products and services

• Jazean D2C specialty coffee brand from Saudi Coffee Company. It offers premium, locally-sourced Saudi coffee products to individual consumers via an e-commerce platform and dedicated retail cafés in Saudi Arabia.
• Binan Coffee B2B green coffee bean brand offering premium Saudi green beans, particularly the Khawlani variety, to roasteries, cafes, hotels, and restaurants. Supports both domestic HORECA partners and international export markets across Europe, Asia-Pacific, the Middle East, and North America.
• Saudi Coffee Company Academy Training and education program operated by Saudi Coffee Company that aims to train more than 400 individuals annually. It supports local farmers, aspiring coffee entrepreneurs, and baristas through structured courses and entrepreneurship support.
• Coffee Processing Center – Al Dayer Coffee processing facility in Al Dayer that provides drying, hulling, sorting, packing, and packaging services. Operates with solar-powered roasting and packaging to support both internal Binan/Jazean production needs and contract processing for coffee producers.

Quantifiable outcome

• Increase coffee production from 300 to 2,500 tons annually
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered major, minor and core.

• AlKuzamamajorStrategic or Co-development Partner · 1 February 2026Agreement to supply coffee and deliver integrated solutions for training and upskilling national talent in coffee preparation and service. Focuses on barista training and elevating hospitality standards.
• Black Knight RoasteryminorChannel Partner/ Reseller/ Distributor · 1 February 2026MoU to supply green coffee and strengthen collaboration with local partners within sustainable coffee ecosystem. Includes co-development opportunities to improve supply chain efficiency and localize innovation.
• Daplio RoasteryminorChannel Partner/ Reseller/ Distributor · 1 February 2026Agreement to supply green coffee and enhance presence of Saudi coffee. Includes product development initiatives and joint marketing campaigns for national brands.
• Oro RoasteryminorChannel Partner/ Reseller/ Distributor · 1 February 2026Agreement to supply green coffee, improve operational efficiency, and provide high-quality crops. Includes developing new products to enhance final product quality and support local content.
• Namq RoasteryminorChannel Partner/ Reseller/ Distributor · 1 February 2026Agreement to supply green coffee and ensure sustainable, high-quality sourcing. Includes joint development of innovative products tailored to local market needs.
• Riyadh AirmajorGTM or Marketing Partner · 21 August 2025Strategic MoU to serve Saudi coffee in Riyadh Air lounges, onboard flights, and at airline headquarters. Aims to showcase Saudi coffee heritage to travelers from around the world as part of hospitality services.
• Shahia Food Company (Dunkin')majorStrategic or Co-development Partner · 1 February 2025Partnership to explore collaboration in research, innovation, and product development. Includes specialized training programs through SCC Academy for enhancing barista expertise and coffee preparation standards.
• Ma'aden (Saudi Arabian Mining Company)majorStrategic or Co-development Partner · 1 February 2025Partnership aimed at enhancing soil quality and developing specialized fertilizers tailored for coffee farming. Includes knowledge-sharing initiatives, engagement with local suppliers, and collaboration on social responsibility projects.
• Alghanim Industries / Costa CoffeemajorChannel Partner/ Reseller/ Distributor · 1 February 2025Collaboration to enhance local coffee bean production through sourcing from SCC's new manufacturing facility. Includes product development initiatives and Free Zone partnership for international market access.
• Aani & DaniminorStrategic or Co-development Partner · 1 February 2025Partnership for product development and coffee bean supply. Aims to drive innovation in coffee offerings leveraging high-quality Saudi coffee for premium consumer products.
• Initial Saudi GroupminorImplementation/ SI/ Consulting Partner · 1 February 2025Partnership for facilities management services to ensure seamless operation of SCC's expanding infrastructure including coffee production and processing centers.
• LawazemminorChannel Partner/ Reseller/ Distributor · 1 February 2025Partnership for product supply and distribution to improve market accessibility and enhance availability of Saudi coffee across key domestic and international markets.
• Saudi Authority for Industrial Cities and Technology Zones (Modon)coreStrategic or Co-development Partner · 30 November 2023Partnership to catalyze development of infrastructure for efficient, sustainable, and high-quality Saudi coffee production. Includes dedication of 20,000 sqm for a coffee processing factory and knowledge exchange on best practices for farmer support programs.
• Jazan UniversitycoreStrategic or Co-development Partner · 30 November 2023Academic partnership to utilize cutting-edge science, research, and expertise for elevating practical cultivation of coffee beans. Includes exchange of experiences on cultivation, fertilization, seedling production, and tissue culture propagation. Also includes student empowerment through workshops and training.
• Ministry of Investment (MISA)coreGTM or Marketing Partner · 30 November 2023Facilitated partnership connecting foreign investors locally, easing knowledge-exchange for developing local roasting and nationwide expansion of international coffee brands.
• Bieder & MaiermajorStrategic or Co-development Partner · 30 November 2023Vienna-based coffee house partnership where Saudi Coffee Company provides local Arabica beans from Jazan region. Bieder & Maier will blend and roast Saudi beans with international beans to develop 'Bieder & Maier Premium Saudi Blend' for Saudi and Austrian markets.
• National Center for Vegetation Cover & Combatting Desertification (NCVC)minorStrategic or Co-development Partner · 30 November 2023Environmental partnership to preserve Kingdom's natural resources through sustainable cultivation practices. Includes exchange of knowledge to increase afforestation rates and employee participation in NCVC campaigns.
• Saudi AramcocoreStrategic or Co-development Partner · 30 November 2023Strategic collaboration through the Jazan Strategic Development Office for the Coffee Processing Center development. Saudi Aramco transferred management of the processing center to Saudi Coffee Company in 2025.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Strauss Group: Israel-based food and beverage conglomerate with a major coffee vertical (Strauss Coffee including Van Leer, Elite, Trident). Comparable because Strauss owns integrated coffee operations spanning roasting, branded retail, and B2B trade across emerging markets, mirroring SCC's integrated model from green sourcing to consumer brands.
• Massimo Zanetti Beverage Group: Vertically integrated global coffee company owning brands like Boncafé, Chock full o'Nuts, and Hills Bros. Comparable to SCC as a roaster and B2B supplier building branded specialty offerings, with similar green-coffee trading and cafe-channel expertise.
• Luigi Lavazza: Global Italian coffee major with vertically integrated operations from sourcing through retail (also operates the Lavazza flagship cafes). Comparable to SCC as a coffee producer pursuing premium positioning, single-origin storytelling, and cafe/retail expansion in growth markets.
• JDE Peet's (JACOBS DOUWE EGBERTS): World's largest pure-play coffee company (Jacobs, Douwe Egberts, Peet's, L'OR). Comparable as a global coffee major pursuing premium and out-of-home expansion in emerging markets where SCC is also building brand presence through HORECA partnerships.
• Nestlé (Nespresso): Global packaged food and beverage giant whose Nespresso unit competes in the premium single-serve coffee segment globally. Comparable to SCC as the benchmark premium-coffee brand operator with strong sustainability/traceability narrative and direct-to-consumer distribution — represents the kind of scaled global competitor SCC would face if it executes its international roadmap.

Regional players

• Almarai: Saudi Arabia's largest vertically integrated food and beverage company, also publicly aligned with Saudi food security priorities. Comparable to SCC as a Saudi food-sector strategic operator with national-scale ambitions, distribution muscle, and government-backed growth mandate — though Almarai plays in dairy, juice, and bakery rather than coffee specifically.
• Tanmiah Food Company: Saudi-listed protein and prepared foods company serving the HORECA channel across the Kingdom. Comparable to SCC as a Saudi food-sector operator building value-added branded products on top of domestic agricultural supply, and a useful comparable for capital-allocation dynamics under Vision 2030.

Emerging players

• Cafe Barbera: Italian heritage coffee roaster expanding internationally through franchises and retail products. Comparable to SCC/Jazean as a mid-sized player building a premium single-origin and roastery-cafe concept in markets dominated by global majors — a useful benchmark for the export path SCC aspires to.
• Café de Coral (or GCC analogous foodservice group): Large regional foodservice / QSR operator. Less directly comparable than others, but useful as a reference for how a sovereign-linked consumer brand can scale through owned distribution; not a perfect peer because Café de Coral is Hong Kong-based and QSR-focused, not coffee-vertical.

Direct peers

• Westrock Coffee Company: Vertically integrated coffee sourcing, processing, and supply chain solutions provider operating across multiple origins. Comparable to Saudi Coffee Company because both own farming/processing infrastructure, supply green coffee to B2B clients, and are expanding branded specialty offerings — Westrock just operates across emerging markets rather than a single national mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SaudiCoffeeCo
• LinkedInlinkedin.com/company/saudicoffeeco

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saudi Coffee Company