What Omvivo does

Omvivo is an Australian premium bathroomware company founded in 1991 and headquartered in Tullamarine, Victoria. The company designs, manufactures, and sells basins, baths, vanities, mirrors, and washplanes, with a portfolio spanning more than 10 distinct collections including Neo, MOD, Villa, Venice, Arki, Latis, Père, Motif, and Mono as well as long-running designer collaborations CDesign by Carr (with Sue Carr since 2009) and Lune (with Adele Bates since 2020). Its core technology is the proprietary Omvivo Solid Surface material — an acrylic or polyester composite blended with natural minerals, offering a smooth matte finish, stain resistance, durability, and seamless design capability — alongside the signature Softskin two-tone finish that applies a tactile rubber-like compound to the exterior of selected products for visual and sensory contrast.

Omvivo operates a wholesale-only B2B distribution model and does not sell directly to the public. Products are distributed across Australia through a network of over 600 reseller showrooms, with Reece Bathrooms serving as a major exclusive distribution partner for collections including Neo and Villa. International sales are handled through international resellers, and the company has completed high-profile overseas projects such as the Greenpoint Townhouse in Brooklyn, New York with Lea Architecture. The business also offers custom and bespoke design services (4-5 week lead time for custom joinery) targeting architects, interior designers, and developers on multi-residential, hospitality, and luxury residential projects.

Revenue is generated through one-time product sales at the premium end of the Australian bathroomware market. The company maintains an Australian Made Collection as a distinct sub-brand emphasizing local production, alongside global manufacturing partnerships in Australia, China, and other geographies to support scale and design integrity. Customer segments span residential (homeowners and designers), hospitality and commercial, and property developers, with multi-residential developments (e.g., Walsh Street with Neometro) and hospitality projects (e.g., Novotel Melbourne) demonstrating the specification-driven nature of major commercial wins.

Name

Omvivo

Legal name

Omvivo Pty Ltd

Website

https://omvivo.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Omvivo is an Australian premium bathroomware company that designs, manufactures, and wholesales basins, baths, vanities, and mirrors made from its proprietary Omvivo Solid Surface material, distributed through 600+ reseller showrooms (notably Reece Bathrooms) across Australia and internationally.

Ownership category

akta.pro rank

Product category

Bathroomware

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

akta.pro secondary industry

Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE)

Keywords

• Premium bathroomware
• Solid surface basins
• Freestanding baths
• Bathroom vanities
• Designer bathroom collections

Headquarters

HQ city

Tullamarine

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Bathroomware Product Sales: Omvivo generates revenue through one-time sale of premium bathroom products including basins, baths, vanities, mirrors, and washplanes. The company operates as a wholesale brand, selling exclusively through resellers. Custom and project-specific products are also available, with longer lead times of 4-5 weeks for custom joinery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Omvivo designs, manufactures, and sells premium bathroomware including basins, baths, vanities, mirrors, and washplanes crafted from proprietary Omvivo Solid Surface material. The company sells wholesale through a network of over 600 reseller showrooms across Australia (with Reece Bathrooms as a key exclusive distributor) and through international resellers, while also engaging in B2B project collaborations with architects, designers, and developers for custom and bespoke products.

Product overview

Omvivo is a premium Australian bathroomware company specializing in basins, baths, and vanities crafted from proprietary solid surface material. Their portfolio comprises multiple distinct collections including Neo (basins/vanities), MOD (wall basins for narrow spaces), CDesign by Carr (minimalist collaboration with Carr Design Group), Lune (organic forms with Adele Bates), Villa (soft curves in White Haven/Cove Grey/Island Sand), Venice (sculptural classics), Arki (architectural capsules), Latis (clay-inspired forms), and Père (contemporary simplicity). Product categories span basins (undermount, wall-mounted, above counter, semi-inset, vessel), freestanding and back-to-wall baths, vanities/cabinets, and mirrors. Signature finishes include Softskin (two-tone tactile coating) applied to solid surface pieces. The company offers custom design services for project-specific requirements and maintains an Australian Made Collection alongside global manufacturing partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• CDesign by Carr: A collaboration with renowned Australian designer Sue Carr of Carr Design Group, featuring minimalist undermount and wall-mounted basins.
• Australian Made Collection

Products and services

• Neo Collection Comprehensive bathroom collection of basins and vanities in multiple sizes (470, 700, 1000, 1400) with offset or centered bowl configurations, matte white solid surface construction, and minimalist contemporary aesthetic. Designed for architects, designers, and homeowners seeking premium modern bathroom fixtures.
• Motif Collection Refined bathroom collection of basins and mirrors designed to elevate contemporary bathroom spaces, combining solid surface with glass and etched patterns (Forest, Kaleidoscope, Pebble). Handmade in Melbourne. Includes the Motif Mirror with circular design framed in white solid surface.
• Mono Collection Contemporary basin collection featuring clean lines and elegant shallow forms, including pedestal, oval, and round designs crafted from solid surface with smooth matte finish. Available with optional black Softskin for two-tone effect.
• MOD Collection Wall basin collection celebrating minimalist design with maximum depth of 300mm, ideal for narrow bathrooms. Includes Micro (420mm), 500, 700, 900, and 1200 Double configurations. Features integrated overflows, soft curves, and polished chrome pop-up waste. Launched May 2025.
• CDesign Collection Collaboration collection with Carr Design Group (Sue Carr) featuring minimalist bathroom products including undermount basins (300, 500, 700), wall basins (620, 900, 1330), double basins (1330, 1620), micro basin (485), and freestanding/back-to-wall baths (1500, 1700). Features softskin color options. Launched in 2009 and expanded October 2025.
• Lune Collection Collaboration with designer Adele Bates featuring basins and baths with fluid organic forms and shadowline detailing. Includes round (380), oval (450, 550), offset (510, 750), and double (1200) basins, plus 1700 freestanding bath. Bench or wall mounted options with Softskin finish available. Launched 2020.
• Villa Collection Bathroom collection featuring solid surface basins and freestanding baths with soft organic curves. Available in White Haven, Cove Grey, and Island Sand finishes. Includes thin edge basins, semi-inset basins, above counter basins, and freestanding baths. Island Sand color expansion launched March 2026.
• Venice Collection Sculptural bathroom collection with soft curves and refined simplicity. Includes round and oval basins in various configurations (above counter, semi-inset, overflow), plus basin with pedestal. Crafted from solid surface in matte white finish with Softskin options. Expanded August 2025.
• Arki Collection Contemporary basin collection featuring capsule-shaped bowls with clean architectural lines. Includes basins in various sizes (470, 700, 900, 1200, 1500, 1800) with single or double configurations. Wall mounted or furniture installation options.
• Latis Collection Sculptural bathroom collection inspired by clay forming on a wheel. Includes oval and round freestanding baths and rectangular/round basins. Awarded Platinum winner of 2018 ADEX Awards for superior product design.
• Père Collection Contemporary basin collection featuring round and oval forms. Includes round semi-inset and above counter basins, plus oval semi-inset and above counter basins. Designed for sculptural simplicity with matte finish.
• Le Cob Bath Signature luxury freestanding bath featuring a soothing cascade overflow with therapeutic water effect. Created from solid surface and glass with waste and overflow drain tray. A statement piece for contemporary bathrooms.
• Australian Made Collection A wholly Australian produced range of bathroom products that are unique, attractive, and functional. Shaped by drive to create sustainable products with design innovation.
• Benna Collection Basin collection featuring soft form and clean sculptural edges. Crafted from premium solid surface material with smooth matte finish. Available in classic White and new Alabaster (warm creamy beige). Designed for luxury modern interiors. Launched 2025.
• Neve Basin Above counter basin with sophisticated thin edge design, overflow, and off-center waste. Part of the Neo collection known for contemporary minimalist aesthetics. Launched 2025.
• Elba Collection Collection of refined free-flow undermount basins featuring a soft free-flow form designed for seamless undermount installation. Softly rounded edges for a refined, minimalist look with smooth matte white finish.
• Kanso Collection Latest basin and bath designs with softly rounded edges for a refined, minimalist look and smooth matte white finish.
• Custom Design Service Bespoke custom design service creating project-specific products to meet unique requirements. Omvivo works with clients to bring designs to life, assisting with the design process, managing production, and supervising supply. Custom joinery has a typical lead time of 4-5 weeks.

Quantifiable outcome

• Over 600 reseller showrooms across Australia providing widespread retail availability
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Adele Bates Design StudiocoreStrategic or Co-development Partner · 1 January 2020Melbourne-based designer Adele Bates has collaborated with Omvivo since 2020 to create the Lune Collection. The collection is inspired by organic geometry and sculptural restraint. Lune has become one of Omvivo's most sought-after ranges, with basins and baths serving as design staples for architects and designers seeking sculptural form with everyday functionality.
• Carr Design Group (Sue Carr)coreStrategic or Co-development Partner · 1 January 2009Omvivo has partnered with renowned Australian designer Sue Carr and her firm Carr Design Group since 2009 to create the CDesign collection. The collaboration reflects shared values of timeless design, material excellence, and functional clarity. The collection has expanded to include basins, baths, vanities, and custom project pieces, and remains a cornerstone of Omvivo's portfolio sixteen years later.
• Reece BathroomscoreChannel Partner/ Reseller/ DistributorReece Bathrooms serves as a major exclusive Australian distributor for Omvivo products, with the Neo and Villa collections available exclusively through Reece. The partnership provides access to over 600 reseller showrooms across Australia.
• Lea ArchitectureminorStrategic or Co-development PartnerLea Architecture (New York) featured Omvivo's Père Round Semi Inset Basin in a Greenpoint Townhouse project in Brooklyn, New York. The project exemplifies Omvivo's international design influence and the quality of its products in high-calibre overseas projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Duravit: German-headquartered premium bathroom manufacturer (basins, baths, furniture) known for designer collaborations (Philippe Starck, etc.) and material innovation (e.g., DuraSolid). Directly comparable to Omvivo's design-led positioning and material differentiation strategy.
• Kohler Co. Global premium bathroom and kitchen fittings brand with extensive basin, bath and vanity collections distributed through showrooms worldwide. Comparable as an established global premium bath-fixture competitor chasing designer specifications and hospitality projects.
• Caroma (GWA Group): Australia's largest bathroomware brand offering basins, baths, tapware and toilets across mainstream and premium tiers via the same Reece and independent showroom channel that Omvivo relies on. Comparable as an incumbent Australian bath-fixture competitor with broader portfolio and price-tier reach.
• Roca: Spanish-headquartered global bathroom fixture manufacturer with broad basin, bath and vanity portfolio. Comparable as a multinational bath-fixture competitor that competes in Australian and international premium specifications alongside Omvivo.
• Kaldewei: German premium manufacturer of steel/enamel baths and washbasins with strong design credentials and hospitality project track record. Comparable to Omvivo in emphasizing material science, durability, and architectural specification wins.
• Villeroy & Boch: European premium bathroom brand with deep designer-collaboration heritage across basins, baths and wellness products. Comparable to Omvivo in targeting high-end residential and hospitality specifications through international showroom and reseller networks.

Direct peers

• Apaiser: Australian designer and manufacturer of premium stone bathware (basins, baths, vanities) made from reclaimed marble composite. Directly comparable to Omvivo as a fellow design-led Australian bath-fixture house selling through designer/specifier channels and premium showrooms.

Regional players

• Methven: Australasian premium tapware and shower brand distributed through Reece and independent showrooms in Australia and New Zealand. Comparable as a designer-led Australasian bath-fitting brand competing in the same specification channels for residential and hospitality projects.

Others

• Reece Bathrooms: Australia's largest plumbing and bathroomware distributor with 600+ showrooms; Omvivo's exclusive channel partner for Neo and Villa collections. Relevant as the dominant route-to-market for premium Australian bathroomware and as a critical commercial counterparty.

Emerging players

• Claybrook: UK-based premium solid surface and natural stone bathware brand focused on designer collaborations and bespoke projects. Closely comparable to Omvivo in material (solid surface), designer-collaboration model, and bespoke project orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/omvivo
• Instagraminstagram.com/omvivo
• Pinterestau.pinterest.com/omvivo
• Facebookfacebook.com/Omvivo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omvivo