Lark & Berry
Lark & Berry is a UK-based fine jewelry brand founded in 2018 selling lab-grown diamond engagement rings, fine jewelry, and fragrances direct-to-consumer via e-commerce and showrooms in London, Hong Kong, the USA, and Mexico, supported by celebrity endorsements and a VaultPrivé membership.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lark & Berry does
Lark & Berry is a UK-based fine jewelry brand founded in 2018 that designs, markets, and sells jewelry set with lab-grown diamonds. The company's assortment spans engagement rings, earrings, necklaces, bracelets, and gifting categories, with bespoke co-design services for engagement and fine jewelry pieces and a VaultPrivé membership program offering exclusive access and privileges. Core technology is centered on lab-grown diamonds supplied through established CVD/HPHT producers rather than proprietary production, with design and brand positioning as the principal value-add.
The business operates a direct-to-consumer model combining e-commerce, virtual appointments, and physical showrooms in London (Chelsea and Marylebone), Hong Kong, the United States, and Mexico. Go-to-market relies heavily on celebrity endorsements through the Diamond Disruptors ambassador program, including Taylor Swift, Helen Mirren, Sydney Sweeney, and Lily James, alongside editorial placements in Vogue, Tatler, Harpers Bazaar, Grazia, and Hello. Pricing spans accessible gifting pieces up to approximately £1,000 and bespoke rings reaching the multi-thousand-pound range.
In 2024 the company extended into fragrances, launching the Lark & Berry fragrance line as an adjacent luxury vertical. Distribution remains owned retail and DTC; no wholesale or third-party licensing is disclosed. The company is privately held with no public revenue, funding, or headcount disclosures in the input data.
Lark & Berry firmographics
Firmographics- Name
- Lark & Berry
- Legal name
- Lark & Berry
- Website
- https://larkandberry.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lark & Berry is a UK-based fine jewelry brand founded in 2018 selling lab-grown diamond engagement rings, fine jewelry, and fragrances direct-to-consumer via e-commerce and showrooms in London, Hong Kong, the USA, and Mexico, supported by celebrity endorsements and a VaultPrivé membership.
- Ownership category
- akta.pro rank
Lark & Berry industry classification
Industry- Product category
- Fine Jewelry
- NAICS
- Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Bridal & Engagement Jewelry Retail (CRAKAGAC)
- akta.pro secondary industries
- Diamond Jewelry (CRAKAAAA), Engagement Rings (CRAKACAA), Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets) (CRAKACAD), Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)
Keywords
Where Lark & Berry is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Lark & Berry business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Fine Jewelry Retail: One-time purchase of lab-grown diamond fine jewelry including engagement rings, eternity rings, earrings, necklaces, bracelets, and fine piercings. Products are sold through e-commerce and in-person appointments.
- Bespoke/Custom Jewelry: Custom and bespoke jewelry creation services through appointment-only consultations. Customers can design custom engagement rings and other pieces, with pricing tiers ranging from under £2,000 to £10,000+.
- Vault Membership Program: Subscription-based membership program offering exclusive member benefits including limited-time specials, complimentary diamond studs with purchases, and diamond giveaways.
- Luxury Ear Styling Services: Fine ear piercing services and styling appointments, with products including flat back earrings, hoops, huggie earrings, and charms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Fine Jewelry Collection |
| Other | Multi-year contract | Bespoke/Custom Engagement Rings |
| Subscription | Monthly | Vault Membership |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Lark & Berry product offering
Product offeringCore offering
Lark & Berry designs, produces, and retails fine jewelry made exclusively from lab-grown diamonds, including engagement rings, eternity/wedding bands, earrings, necklaces and pendants, bracelets, fine piercing jewelry, and everyday diamond essentials. The brand sells directly to consumers through its e-commerce site and retail/showroom locations in London, Hong Kong, the USA, and Mexico, and supplements this with bespoke custom engagement ring design services and a subscription-based Vault membership program. It also offers complementary products such as fragrances and gift cards.
Product overview
Lark & Berry is a fine jewellery brand that operates as a single unified product platform offering lab-grown diamond jewellery across multiple categories. The portfolio centers on engagement rings, fine piercing/ear jewellery, rings, earrings, necklaces, bracelets, and eternity rings—all featuring exclusively lab-grown diamonds. The company enhances its core offerings with subscription/membership programs (The Vault), bespoke custom design services, and adjacent products like fragrances. The brand positions itself as combining traditional craftsmanship with cutting-edge diamond creation technology, with a strong sustainability focus since its 2018 launch.
Differentiator
Problem solved
Functional benefit
Brands
- The Vault: A membership program offering exclusive benefits including VaultPrivé access and vault swap eligible products.
- VaultPrivé
Quantifiable outcome
- All diamonds are conflict-free and sustainably produced with significantly lower environmental footprint compared to mining
Companies that use Lark & Berry
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Lark & Berry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Lark & Berry partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Diamond Disruptors (Brand Ambassadors)coreThe Diamond Disruptors program is Lark & Berry's brand ambassador initiative featuring celebrities and influencers who wear and promote the brand. The program leverages high-profile individuals to drive brand awareness and credibility in the luxury jewelry market.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Lark & Berry competitors and assessment
Company assessmentDirect peers
- Mejuri: DTC fine jewelry brand targeting everyday luxury and self-purchase consumers with a strong direct-to-consumer, social-first marketing approach. Comparable on omnichannel DTC fine jewelry distribution and lifestyle brand positioning.
- Ritani: Online-first bridal and engagement ring retailer offering natural and lab-grown diamonds with a try-at-home model. Comparable on bridal-focused DTC jewelry distribution.
- Clean Origin: DTC lab-grown diamond jewelry retailer offering engagement rings, earrings, and bracelets direct to consumers. Closely comparable on lab-grown-only positioning and online-first retail model.
- Diamond Foundry: Lab-grown diamond producer that also sells finished jewelry (via VRAI). Comparable on lab-grown diamond production technology, sustainability positioning, and DTC fine jewelry distribution.
- Brilliant Earth: US-listed DTC jewelry company selling lab-grown and ethically sourced diamonds, with a strong focus on engagement rings, bridal jewelry, and bespoke design. Closely comparable in product mix, sustainability positioning, and direct-to-consumer omnichannel model.
- With Clarity: DTC lab-grown and natural diamond engagement ring and fine jewelry brand with home try-on and bespoke design. Comparable on bridal focus and digital-first customer journey.
- VRAI: Vertically integrated lab-grown diamond jewelry brand owned by Diamond Foundry, selling engagement rings and fine jewelry direct to consumers online and through owned showrooms. Direct overlap with Lark & Berry on lab-grown diamond bridal and everyday fine jewelry.
Broad incumbents
- Tiffany & Co. Iconic luxury jewelry incumbent with global flagship retail and a strong bridal franchise. Comparable as a benchmark for premium fine jewelry retail, omnichannel luxury experience, and aspirational brand-building.
- Pandora: Global mass-market jewelry incumbent that has launched lab-grown diamonds across its 6,000+ points of sale. Comparable as a broad incumbent moving into lab-grown fine jewelry that competes for the same accessible luxury consumer.
- De Beers (Lightbox): Established diamond mining incumbent whose Lightbox lab-grown jewelry line competes directly in lab-grown fashion and bridal jewelry. Comparable on lab-grown category leadership and category-defining marketing investment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lark & Berry social profiles
Digital presenceLark & Berry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lark & Berry leadership team
Management profileNumber of profiles
Lark & Berry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lark & Berry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lark & Berry
What does Lark & Berry do?
Lark & Berry designs, produces, and retails fine jewelry made exclusively from lab-grown diamonds, including engagement rings, eternity/wedding bands, earrings, necklaces and pendants, bracelets, fine piercing jewelry, and everyday diamond essentials. The brand sells directly to consumers through its e-commerce site and retail/showroom locations in London, Hong Kong, the USA, and Mexico, and supplements this with bespoke custom engagement ring design services and a subscription-based Vault membership program. It also offers complementary products such as fragrances and gift cards.
Is Lark & Berry a public or private company?
Lark & Berry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lark & Berry founded?
Lark & Berry was founded in 2018. It employs 1 to 10 people.
Where is Lark & Berry based?
Lark & Berry is headquartered in London, United Kingdom, in the Europe region.
How does Lark & Berry make money?
Four revenue lines are on record. Fine Jewelry Retail is the primary driver. The others are bespoke/Custom Jewelry, vault Membership Program and luxury Ear Styling Services.
Who are Lark & Berry's main competitors?
Direct peers on record are Mejuri, Ritani, Clean Origin, Diamond Foundry, Brilliant Earth, With Clarity and VRAI. Broad incumbents are Tiffany & Co., Pandora and De Beers (Lightbox).
Does Lark & Berry have an API?
No public API is recorded for Lark & Berry.
What industry is Lark & Berry in?
Lark & Berry's product category is Fine Jewelry. Its primary akta.pro industry code is CRAKAGAC, Bridal & Engagement Jewelry Retail, with a secondary code of CRAKAAAA, Diamond Jewelry. Its NAICS code is 45831 and its SIC code is 5944.