Vertedge
Vertedge is a Pune-based full-funnel B2B and B2C lead generation firm, selling ABM, intent, and content syndication services backed by an 80 million contact database to enterprise and mid-market clients across the US, UK, Canada, Middle East, and India.
- Company typePrivate
- Founded2015
- HeadquartersPune, India
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Vertedge does
Vertedge Business Solutions LLP, operating as Vertedge, is a Pune, India-headquartered full-funnel lead generation company founded in 2015. The firm sells B2B and B2C demand generation services, including ABM Targeting, Intent Marketing, Content Syndication, Database Enhancement, Lookalike Marketing, Event Traffic Optimization, Customized Marketing Programs, and core Lead Generation, delivering MQL, SQL, and BANT qualified leads across markets in the US, Canada, UK, Middle East, and India.
The company's underlying technology centers on an 80 million contact database that is GDPR, CASL, and CCPA compliant, supported by a CRM-enabled workflow and an API integration for real-time lead delivery into client CRM systems. The database is enriched with persona, vertical, and firmographic filters (Healthcare, Finance, IT decision-makers, Top Level Management representing 53.4% of contacts), and the firm claims machine learning assistance for MQL-to-SQL qualification and algorithm-driven lookalike modeling. No proprietary AI models, patents, or third-party technology partnerships are disclosed.
Vertedge operates a sales-led go-to-market with quote-based, multi-year contract pricing and no publicly disclosed price points. Customer segments span horizontal B2B and B2C buyers as well as vertical-specific targeting, with named testimonial verticals including SaaS, Media & Publishing, Software, Software & ITES, and Logistics. The firm is privately held with no disclosed parent company, funding rounds, or institutional investors, and is founder-managed with no named executive team in public sources.
Vertedge firmographics
Firmographics- Name
- Vertedge
- Legal name
- Vertedge Business Solutions LLP
- Website
- https://vertedgebs.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vertedge is a Pune-based full-funnel B2B and B2C lead generation firm, selling ABM, intent, and content syndication services backed by an 80 million contact database to enterprise and mid-market clients across the US, UK, Canada, Middle East, and India.
- Ownership category
- akta.pro rank
Vertedge industry classification
Industry- Product category
- Lead Generation Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
- akta.pro secondary industries
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)
Keywords
Where Vertedge is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Vertedge business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Lead Generation Services: Full-funnel lead generation and appointment setting services providing Marketing Qualified Leads (MQL), Sales Qualified Leads (SQL), and BANT Qualified Leads. Services include ABM targeting, content syndication, intent marketing, database enhancement, event traffic optimization, and lookalike marketing. Pricing appears to be quote-based with different packages available for different lead types.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based packages |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Vertedge product offering
Product offeringCore offering
Vertedge is a full-funnel lead generation and appointment setting company that identifies, engages, and qualifies B2B and B2C leads for client businesses. It leverages an 80 million verified contact database to deliver Marketing Qualified Leads (MQL), Sales Qualified Leads (SQL), and BANT Qualified Leads through services spanning ABM targeting, content syndication, intent marketing, database enhancement, lookalike marketing, event traffic optimization, and customized marketing programs, with real-time CRM-integrated lead delivery.
Product overview
Vertedge is a full-funnel B2B and B2C lead generation company offering a portfolio of eight integrated marketing services. The core offering is Lead Generation, which encompasses ABM (Account-Based Marketing) Targeting, Intent Marketing, and Content Syndication for qualified lead acquisition. Supporting services include Database Enhancement for data quality, Lookalike Marketing for audience expansion, Event Traffic Optimization for event promotion, and Customized Marketing Programs for tailored strategies. The services collectively target businesses across US, Canada, UK, Middle East, India, and globally, serving advertisers, agencies, media companies, and enterprise customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Lead Generation
Quantifiable outcome
- 40% reduction in CPA (Cost Per Acquisition)
- +3 more outcomes
Companies that use Vertedge
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
Vertedge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vertedge partnerships and signals
Strategic signalScale indicators9 records
Recent moves5 records
Expansion highlights5 records
Vertedge competitors and assessment
Company assessmentDirect peers
- Callbox: Callbox is a B2B lead generation and appointment-setting agency offering multi-channel outreach (phone, email, LinkedIn, ABM). Closely comparable to Vertedge's full-funnel lead-gen and SDR/appointment-setting services, serving similar B2B technology and enterprise client profiles with an agency-led delivery model.
- Apollo.io: Apollo.io is a sales intelligence and engagement platform combining a B2B contact database with prospecting and outreach tools. Directly comparable to Vertedge in targeting sales and marketing teams with lead-generation capabilities, though with stronger self-service technology and a broader product suite.
- Martal Group: Martal Group is a B2B lead generation agency specializing in appointment setting and sales development for SaaS and technology companies. Directly comparable to Vertedge's appointment-setting and full-funnel lead-gen services, with a similar agency-led delivery model targeting B2B tech clients.
- Cognism: Cognism is a B2B sales intelligence platform providing compliant contact data and prospecting tools, with strong presence in EMEA markets. Comparable to Vertedge in delivering GDPR-compliant sales leads globally, with a more SaaS-oriented product experience.
- LeadGenius: LeadGenius provides outsourced B2B lead generation and data services using a combination of human researchers and AI. Overlaps with Vertedge's database enhancement and customized lead-gen services, serving similar B2B SaaS and enterprise customers with hybrid tech-plus-services delivery.
- Demandbase: Demandbase is an ABM platform offering account identification, targeting, and engagement solutions for B2B enterprises. Closely aligned with Vertedge's ABM targeting offering and serves an overlapping enterprise customer base seeking account-based demand generation.
- SalesIntel: SalesIntel is a B2B contact data and lead-generation platform emphasizing human-verified data and intent signals. Directly comparable to Vertedge's emphasis on verified, compliant contact data and lead-generation services for B2B sales and marketing teams.
- 6sense: 6sense is an ABM and intent-data platform that helps B2B companies identify in-market accounts and engage them with personalized campaigns. Overlaps directly with Vertedge's ABM targeting and intent marketing services, serving similar enterprise B2B clients with a more AI-driven, SaaS-based delivery model.
Broad incumbents
- ZoomInfo: ZoomInfo is a leading B2B sales intelligence and lead-generation data platform with a vast contact database. While significantly larger and more tech-enabled than Vertedge, both compete on providing verified B2B contact data and lead-generation services to enterprise sales and marketing teams.
Emerging players
- Lusha: Lusha is a B2B contact and company data provider with a browser-extension and platform-based prospecting tool. Comparable to Vertedge's data and lead-gen offerings but positioned as a self-service SaaS tool rather than a full-service agency.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Vertedge social profiles
Digital presenceVertedge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vertedge leadership team
Management profileNumber of profiles
Profiles1 record
Vertedge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vertedge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vertedge
What does Vertedge do?
Vertedge is a full-funnel lead generation and appointment setting company that identifies, engages, and qualifies B2B and B2C leads for client businesses. It leverages an 80 million verified contact database to deliver Marketing Qualified Leads (MQL), Sales Qualified Leads (SQL), and BANT Qualified Leads through services spanning ABM targeting, content syndication, intent marketing, database enhancement, lookalike marketing, event traffic optimization, and customized marketing programs, with real-time CRM-integrated lead delivery.
Is Vertedge a public or private company?
Vertedge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vertedge founded?
Vertedge was founded in 2015. It employs 51 to 100 people.
Where is Vertedge based?
Vertedge is headquartered in Pune, India, in the Asia region.
How does Vertedge make money?
One revenue line is on record: lead Generation Services.
Who are Vertedge's main competitors?
Direct peers on record are Callbox, Apollo.io, Martal Group, Cognism, LeadGenius, Demandbase, SalesIntel and 6sense. ZoomInfo is listed as a broad incumbent. Lusha is listed as an emerging player.
Does Vertedge have an API?
Yes. The API enables real-time lead delivery by configuring integration with customer CRM systems. Allows businesses to receive leads directly into their CRM platform in real-time.
What industry is Vertedge in?
Vertedge's product category is Lead Generation Services. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing), with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 5182 and its SIC code is 7370.