Techmagri
Techmagri is a French, privately held specialist manufacturer of agricultural implements for soil conservation, direct seeding, and reduced tillage, selling direct-seeders, cultivators, subsoilers, rollers, and stone pickers to independent crop farmers and CUMA cooperatives in France and across Europe.
- Company typePrivate
- Founded1980
- HeadquartersAmance, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Techmagri does
Techmagri (TECHMAGRI) is a French, privately held manufacturer of agricultural equipment founded in 1980 and headquartered in Amance, Aube (France), with a workforce of 11–50 employees. The company specializes in implements for soil-conservation techniques (Techniques Culturales Simplifiées, or TCS), direct seeding, and reduced-tillage agriculture. Its core portfolio covers the full conservation-ag workflow: direct seeders (T-SEM CONTOUR, SAMOURAI CONTOUR), residue management (CULTIMULCH straw harrow, MASTERFEE FACA roller), disc cultivators (DISCOCROP 2000 with SKF AGRI-HUB maintenance-free bearings, CROPMULCH), tine cultivators (CULTICROP, CULTICROP XL), subsoilers (PROFILBOOST, TECHMAPROFIL/PROFILAB), heavy and flexible harrows (HERSE HSL, FLEXMULCH), and press rollers (MAXITASS front packer, MAXIROUL Cambridge roller). The company also exclusively distributes Finland-built KIVI-PEKKA stone pickers in France and resells TUME-AGRI rolling harrows.
Techmagri's technical differentiation is mechanical rather than digital: patented-equivalent configurations include the inverted T-disc coulter on T-SEM CONTOUR, Twin-Disc arms with dual-effect safety, SKF maintenance-free bearings, and self-sharpening Mulchor discs on the DISCOCROP 2000. The MAXITASS front packer has cumulative production of over 1,500 units across roughly 30 years, attesting to platform longevity. All products are engineered for ISOBUS-compatible tractor-implement communication and to operate in diverse French soil profiles (heavy clay, stony, calcareous) that mirror pan-European field conditions.
The business model is hardware-led and consultation-based: Techmagri sells machines directly from its Amance headquarters and via trade shows (Sommet de l'Élevage, Terres en Fête, Les Culturales), with no public price list — pricing is set through direct sales conversations. A secondary revenue stream is seasonal rental of harvest-support equipment (grain carts, TP buckets, forage wagons, equipment carriers, spreaders) under MAUPU, ROLLAND, and MAITRE brands, plus used-equipment listings on Agri-affaires. Primary customers are independent French and European crop farmers (large-scale and SMB), agricultural contractors (ETAs), and CUMA cooperatives operating in conservation and direct-seeding systems. Geographic reach spans France, the UK, Germany, Denmark, Poland, and the Czech Republic. Commercial activity is led by Michel Rouyer, the named publication responsible for the corporate website.
Techmagri firmographics
Firmographics- Name
- Techmagri
- Legal name
- TECHMAGRI
- Website
- https://techmagri.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Techmagri is a French, privately held specialist manufacturer of agricultural implements for soil conservation, direct seeding, and reduced tillage, selling direct-seeders, cultivators, subsoilers, rollers, and stone pickers to independent crop farmers and CUMA cooperatives in France and across Europe.
- Ownership category
- akta.pro rank
Techmagri industry classification
Industry- Product category
- Agricultural Equipment Manufacturing
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Support Activities for Crop Production (11511)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Tillage, Seeding & Planting Equipment (IMAHACAB)
- akta.pro secondary industries
- Tillage & Soil Preparation Equipment (Plows, Harrows, Cultivators, Subsoilers) (AFAAAAAB), Residue & Straw Management (Choppers, Spreaders, Windrowers) (AFAAAEAF)
Keywords
Where Techmagri is headquartered
LocationHeadquarters
- HQ city
- Amance
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Techmagri business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Agricultural Equipment Sales: TECHMAGRI generates revenue primarily through the manufacture and sale of agricultural machinery for soil conservation. Products include seeders, disc harrows, straw harrows, rollers, decompactors, and stone pickers. The company also operates a rental service for harvest equipment including grain carts, trailers, and grain carts from brands like MAUPU, ROLLAND, and MAITRE.
- Equipment Rental: Seasonal rental of agricultural equipment including grain carts, grain carts, TP buckets, forage wagons, equipment carriers, grain carts, and spreaders. Equipment available from brands MAUPU, ROLLAND, and MAITRE for harvest season operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Agricultural machinery - consultation based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Techmagri product offering
Product offeringCore offering
TECHMAGRI manufactures and sells agricultural machinery specialized for soil conservation techniques, direct seeding, and reduced tillage farming. The product range includes precision seeders (T-SEM CONTOUR, SAMOURAI CONTOUR), disc harrows (DISCOCROP 2000), straw harrows (CULTIMULCH), cover crop rollers (MASTERFEE), decompactors (PROFILBOOST, CULTICROP), front and Cambridge rollers (MAXITASS, MAXIROUL), and distributes KIVI-PEKKA stone pickers and TUME-AGRI rolling harrows. The company also operates a seasonal rental service for harvest equipment.
Product overview
TECHMAGRI is a French manufacturer specializing in agricultural equipment for soil conservation techniques since 1980. The product portfolio includes direct seeding drills (T-SEM CONTOUR, SAMOURAI CONTOUR), residue management tools (CULTIMULCH, MASTERFEE, FACA roller), disc and tine cultivators (DISCOCROP 2000, CROPMULCH, CULTICROP, CULTICROP XL), subsoilers (PROFILBOOST, TECHMAPROFIL/PROFILAB), harrows (HERSE HSL, FLEXMULCH), and rollers (MAXITASS, MAXIROUL). The company also distributes KIVI-PEKKA stone pickers (Finnish) and TUME-AGRI rolling harrows, and offers equipment rental services including grain carts, harvest carts, and spreaders.
Differentiator
Problem solved
Functional benefit
Products and services
- T-SEM CONTOUR
- SAMOURAI CONTOUR
- CULTIMULCH
- MASTERFEE Roller Crusher
- DISCOCROP 2000
- CROPMULCH
- CULTICROP
- CULTICROP XL
- PROFILBOOST
- TECHMAPROFIL – PROFILAB
- HERSE HSL
- FLEXMULCH
- MAXITASS
- MAXIROUL
- KIVI-PEKKA Stone Picker
- TUME-AGRI Rolling Harrow
- Agricultural Equipment Rental Service
- Harvester Cart and Grain Cart Rental
Quantifiable outcome
- CULTIMULCH can achieve up to 120 hectares per day work rate
- +3 more outcomes
Companies that use Techmagri
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Techmagri technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Techmagri partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- KIVI-PEKKA (Pel-Tuote Oy)coreTECHMAGRI is the exclusive French distributor for KIVI-PEKKA stone pickers, manufactured in Rantasalmi, Finland. KIVI-PEKKA machines are designed for efficient stone collection in fields, capable of picking up to 1,500 kg of stones per minute and handling stones up to 50cm in diameter. The partnership enables TECHMAGRI to offer complete stone removal solutions alongside their soil conservation equipment.
- Agri-Cap-GeminorAgri-Cap-Ge is a partner offering complementary agricultural equipment including buckets, separators, and grain carts. The partnership provides additional equipment options for TECHMAGRI customers through the Agri-Cap-Ge e-commerce platform.
- Soil CapitalminorTECHMAGRI partners with Soil Capital for agronomic events and carbon farming initiatives. Soil Capital supports farmers in adopting practices that improve soil health through their carbon remuneration program. TECHMAGRI equipment supports these conservation practices.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Techmagri competitors and assessment
Company assessmentDirect peers
- Pöttinger Landtechnik: Pöttinger is an Austrian manufacturer of tillage, seeding and grassland equipment. Its Terradisc, Synkro and Aerosem product lines compete with Techmagri's disc harrows, subsoilers and seeders in European conservation-agriculture markets.
- Horsch Maschinen GmbH: Horsch is a German family-owned manufacturer specializing in no-till and conservation-tillage seeders, cultivators and subsoilers — directly comparable to Techmagri's T-SEM CONTOUR, PROFILBOOST and CULTICROP lines. Both firms target large-scale European farmers adopting reduced-tillage systems.
- Great Plains Manufacturing: Great Plains is a US-based manufacturer specializing in no-till drills, vertical tillage and seeding equipment. It is a regional/emerging counterpart to Techmagri in the global conservation-tillage equipment category.
- Kverneland Group: Kverneland (part of Kubota) manufactures ploughs, cultivators and seed drills. Its u-drill and CTC cultivator overlap directly with Techmagri's seeding and tillage equipment lines across European farms.
- Lemken GmbH & Co. KG: Lemken is a German family-run tillage and seeding equipment manufacturer. Its Karat, Kristall and Rubin lines overlap with Techmagri's DISCOCROP 2000, CULTICROP and MASTERFEE products, both targeting conservation-tillage farms.
- Väderstad AB: Väderstad is a Swedish specialist in tillage, seeding and precision farming, with the Tempo planter and Carrier cultivator portfolios. It competes head-to-head with Techmagri in European direct seeding and shallow-tillage segments.
- Amazone: Amazone is a German manufacturer of soil tillage, seeding and crop-protection equipment. Its Cataya/Avant seeders and Cenius cultivators directly compete with Techmagri's T-SEM CONTOUR and CULTICROP ranges across European conservation-agriculture farms.
- Kuhn Group: Kuhn is a French agricultural equipment manufacturer offering seeders (Espro, Venta), cultivators and sprayers. It is a fellow French specialist with overlapping tillage and seeding lines that compete directly with Techmagri at home and across Europe.
Broad incumbents
- CNH Industrial (Case IH / New Holland): CNH Industrial's Case IH and New Holland brands offer a broad range of tillage and seeding equipment as part of their full-line agricultural portfolios. They compete with Techmagri indirectly through dealer networks and integrated precision-ag offerings across European markets.
- John Deere (Ag Division): John Deere is the global incumbent in agricultural machinery, offering full-line tillage, seeding and precision-ag solutions. Its 1830/1870 no-till drills and TruSet-equipped tillage tools compete broadly with Techmagri's offerings as part of a much wider portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Techmagri social profiles
Digital presenceTechmagri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Techmagri leadership team
Management profileNumber of profiles
Profiles1 record
Techmagri funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Techmagri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Techmagri
What does Techmagri do?
TECHMAGRI manufactures and sells agricultural machinery specialized for soil conservation techniques, direct seeding, and reduced tillage farming. The product range includes precision seeders (T-SEM CONTOUR, SAMOURAI CONTOUR), disc harrows (DISCOCROP 2000), straw harrows (CULTIMULCH), cover crop rollers (MASTERFEE), decompactors (PROFILBOOST, CULTICROP), front and Cambridge rollers (MAXITASS, MAXIROUL), and distributes KIVI-PEKKA stone pickers and TUME-AGRI rolling harrows. The company also operates a seasonal rental service for harvest equipment.
Is Techmagri a public or private company?
Techmagri is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Techmagri founded?
Techmagri was founded in 1980. It employs 11 to 50 people.
Where is Techmagri based?
Techmagri is headquartered in Amance, France, in the Europe region.
How does Techmagri make money?
Two revenue lines are on record. Agricultural Equipment Sales are the primary driver. The others are equipment Rental.
Who are Techmagri's main competitors?
Direct peers on record are Pöttinger Landtechnik, Horsch Maschinen GmbH, Great Plains Manufacturing, Kverneland Group, Lemken GmbH & Co. KG, Väderstad AB, Amazone and Kuhn Group. Broad incumbents are CNH Industrial (Case IH / New Holland) and John Deere (Ag Division).
Does Techmagri have an API?
No public API is recorded for Techmagri.
What industry is Techmagri in?
Techmagri's product category is Agricultural Equipment Manufacturing. Its primary akta.pro industry code is IMAHACAB, Tillage, Seeding & Planting Equipment, with a secondary code of AFAAAAAB, Tillage & Soil Preparation Equipment (Plows, Harrows, Cultivators, Subsoilers). Its NAICS code is 333111 and its SIC code is 3523.