Henson

What Henson does

Henson (legal entity Henson PR AB) is a privately held, partner-owned Swedish communication agency headquartered across two offices in Skellefteå and Umeå in northern Sweden. The firm operates as a full-service communications bureau offering six integrated service modules — Insight (research and analysis), Strategy (brand, communication, digital, and sustainability strategy), Ideas (creative concept development), Content (social media, film/photo, websites, publications), Design (graphic profiles, logos, packaging, illustration), and PR/opinion (media relations, crisis communication, opinion building). The agency serves a diverse mix of public-sector and enterprise clients including municipalities (Skellefteå kommun, Umeå kommun, Lycksele kommun), industrial and manufacturing firms (Boliden, Komatsu Forest, Rototilt, Olofsfors), insurance (LF Västerbotten), retail (Avion, Citykompaniet), and NGOs/cultural institutions (Bry dig, Kvinnohistoriskt museum, EU Interreg NPA). Henson's business model is professional services revenue — both project-based and retainer engagements — sourced through direct client relationships with no disclosed pricing or fee structure. The team comprises approximately 25 employees including strategists, art directors, designers, copywriters, photographers, and project managers, structured around five named partners covering CEO, client advisory, and dual office leadership roles.

Name

Henson

Legal name

Henson PR AB

Website

https://henson.nu

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Henson is a partner-owned, full-service Swedish communications agency offering strategy, design, content, and PR services to public-sector and enterprise clients across Sweden, operating from offices in Skellefteå and Umeå.

Ownership category

akta.pro rank

Headquarters

HQ city

Skellefteå

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Professional Services - Strategy, Design, and Communication: Henson generates revenue through professional services providing strategy, design, and communication services across all channels. Services include insight/research, brand strategy, creative concepts, content production, graphic design, and PR/opinion work. Revenue is project-based and retainer-based with clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Henson is a full-service communications agency (kommunikationsbyrå) based in Skellefteå and Umeå, Sweden, providing strategy, design, and communication services across all channels. The agency delivers integrated offerings spanning insight/research, brand strategy, creative concepts, content production, graphic design, and PR/opinion work for clients ranging from fast-growing companies to international corporations and public sector organizations. Services are delivered through project-based and retainer-based engagements, with an in-house team of strategists, project managers, copywriters, designers, and creatives.

Product overview

Henson is a full-service communications agency (kommunikationsbyrå) based in Skellefteå and Umeå, Sweden. The company operates as a single unified service offering rather than a platform with separate modules. Henson's core offering encompasses six interconnected service areas: Insikt (insight/research), Strategi (strategy), Idé (creative concepts), Innehåll (content production), Design (visual design), and PR och opinion (public relations). These services are delivered together as an integrated offering to help clients with strategy, design, and communication across all channels. The agency works with clients ranging from fast-growing startups to international corporations and public sector organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-service Communications Agency Services

Quantifiable outcome

• The 'Ostoppbara' campaign achieved 259,000 Snapchat views, 444,000 YouTube exposures, and 973,548 Meta views

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• LamprayminorStrategic or Co-development PartnerProduction company partnership for the 'Samhällshjärta' campaign film. Lampray produced the film with director Jakob Arevärn for LF Västerbotten
• Trigga FilmminorStrategic or Co-development PartnerFilm production partnership for Avion Christmas campaign including filming and editing. Also collaborated on Umeå Eco Industrial Park film
• KangerominorStrategic or Co-development PartnerFilm production partnership for Skellefteå imagefilm created to attract residents and visitors
• Patrick Degerman (photographer)minorStrategic or Co-development PartnerPhotographer collaboration for 'Bry dig' campaign renewal about violence in close relationships
• Malin Grönborg (photographer)minorStrategic or Co-development PartnerPhotography partnership for Lycksele municipality place brand strategy and identity project
• Tyréns arkitekterminorStrategic or Co-development PartnerArchitecture firm collaboration for Citykompaniet shopping center identity development, working together on physical environment and visual identity

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hallvarsson & Halvarsson: Swedish communications and public affairs consultancy with integrated strategy, PR, and content offerings. Comparable to Henson in serving public-sector and corporate clients, with deeper public affairs specialization.
• Springtime Creative: Stockholm-based creative communications agency with integrated strategy, design, and content services. Comparable to Henson in offering mid-sized full-service capabilities to Nordic enterprise and public-sector clients.
• Garbergs: Stockholm-based independent communications agency providing strategy, design, content, and PR services to Nordic enterprise and public-sector clients. Closest comparable in service mix and client verticals to Henson.
• Studio Loke: Independent Swedish creative agency offering brand strategy, design, and content services to enterprise and public-sector clients. Comparable size and positioning to Henson in the Nordic mid-market segment.

Broad incumbents

• McCann Stockholm: Global network agency with a Stockholm office, providing creative strategy, brand, and integrated communications. Competes with Henson for large Swedish enterprise clients but at materially larger scale.
• NoA (formerly Åkestam Holst): Major Stockholm-based Nordic creative and communications network offering brand strategy, creative, content, and PR. Directly competes with Henson for enterprise and public-sector clients but operates at much greater scale across multiple Nordic markets.
• BBDO Stockholm: Swedish arm of global creative network BBDO, offering advertising, brand strategy, and integrated communications. Competes with Henson for enterprise creative and brand mandates with greater network scale.
• Prime Weber Shandwick: Swedish arm of global communications network Weber Shandwick, offering PR, public affairs, and creative strategy. Competes with Henson for enterprise communications mandates, with international network backing.
• Forsman & Bodenfors: One of Sweden's most awarded creative agencies (Gothenburg-based), offering integrated strategy, design, and communications across channels. Larger and more internationally recognized than Henson, with a similar full-service positioning.
• Ogilvy Sweden: Swedish office of global network Ogilvy, offering integrated brand strategy, advertising, PR, and digital. Overlaps Henson's full-service positioning for enterprise clients, with significantly broader capabilities and international reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henson