Expert Home Care

What Expert Home Care does

Expert Home Care, Inc. is a New Jersey-based private-pay home care agency founded in 1985 and headquartered in New Brunswick, NJ. The company specializes in live-in home care for seniors and elderly individuals across more than 14 New Jersey counties, with service lines spanning Live-In Home Care, Companion Care, Personal Care, Dementia Home Care, and Hospice Supportive Care. Caregivers are Certified Home Health Aides supervised by registered nurses, with a stated 48-hour caregiver guarantee, 24-hour on-call support, and a complimentary van service transporting aides to client homes. The firm bills clients privately on a weekly basis, requires a one-week deposit for new service agreements, and explicitly does not accept Medicare or Medicaid, while assisting clients with long-term care insurance claims.

The company has no proprietary software platform or AI tooling; its core capability is the operation of one of the largest pools of Certified Home Health Aides in upper New Jersey, paired with caregiver-client matching and RN-supervised care plans. Distribution is a hybrid model combining direct phone/website intake (24/7 toll-free number) with a bottom-of-funnel referral network drawn from approximately nine New Jersey hospital systems — including Hackensack University Medical Center, JFK Medical Center, Morristown Memorial, Princeton Medical Center, Hunterdon, CentraState, Holy Name, St. Peter's, and Jersey Shore University Medical Center — and geriatric care management firms. The business is reputation-driven, evidenced by 14 consecutive Best of Home Care awards (2011-2025), NIHCA accreditation, NJ DCA Health Care Service Firm licensure (HP0400700), a BBB A+ rating, and CareScout Quality Network membership.

In December 2025, Expert Home Care was acquired by Family & Nursing Care, a Mid-Atlantic home care provider operating since 1968, using the company as its vehicle to enter the New Jersey market. Following the acquisition, hourly in-home care services were made available in Bergen, Essex, and Passaic counties in Northern New Jersey through Family & Nursing Care, complementing the original 24-hour live-in offering. Revenue, pricing, and ownership details are not publicly disclosed.

Name

Expert Home Care

Legal name

Expert Home Care, Inc.

Website

https://www.experthomecare.com

Company type

Private

Founded year

1985

Operating status

Acquired

Headcount range

11–50 employees

Short description

Expert Home Care is a private, New Jersey-based home care agency founded in 1985 that provides live-in, companion, personal, dementia, and hospice-supportive home care to seniors across more than 14 NJ counties using Certified Home Health Aides and RN-supervised care plans.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia & Wandering-Safety 24/7 In-Home Care (HSABAHAE), Dementia Companion & Engagement Care (HSABAEAA), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI)

Keywords

• Live-in home care
• Senior home care
• Dementia care services
• Hospice supportive care
• Companion care services

Headquarters

HQ city

New Brunswick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Private Pay Home Care Services: Expert Home Care operates as a private pay agency, billing clients on a weekly basis with payment due upon receipt. They require a one-week deposit for all new service agreements and accept personal checks and direct bank debit. They can provide assistance with long-term care insurance claims but do not accept Medicare or Medicaid.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Expert Home Care provides live-in and hourly in-home care services for seniors and elderly individuals across 14+ counties in New Jersey. Services include 24-hour caregiver residence, personal care, dementia/Alzheimer's care, companion care, and hospice supportive care, all delivered by Certified Home Health Aides under RN supervision with a 48-hour caregiver guarantee.

Product overview

Expert Home Care is a home care service agency providing live-in and hourly in-home care services throughout New Jersey since 1985. The company operates as a unified service offering with multiple care types: Live-In Home Care (core specialty with 24-hour caregiver residence), Companion Care (socialization and household support), Personal Care (hygiene and daily living assistance), Dementia Home Care (Alzheimer's/memory care), and Hospice Supportive Care (end-of-life comfort care). All services feature RN supervision, certified caregivers, and a 48-hour caregiver guarantee. The company serves over 14 counties in New Jersey with one of the largest pools of certified home health aides in the region.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 8,000 clients have relied on Expert Home Care confidently for help since 1985

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• Hackensack University Medical CenterminorStrategic or Co-development PartnerHealthcare provider that refers patients to Expert Home Care for home care services
• JFK Medical CenterminorStrategic or Co-development PartnerMedical center referral partner for patients needing home care services
• Morristown Memorial HospitalminorStrategic or Co-development PartnerHospital referral partner for home care services
• Princeton Medical CenterminorStrategic or Co-development PartnerMedical center referral partner for home care services
• Hunterdon Medical CenterminorStrategic or Co-development PartnerRegional hospital referral partner for home care services
• CentraState Medical CenterminorStrategic or Co-development PartnerMedical center referral partner for home care services
• Holy Name HospitalminorStrategic or Co-development PartnerHospital referral partner for home care services
• St. Peter's HospitalminorStrategic or Co-development PartnerMedical center referral partner for home care services
• Jersey Shore University Medical CenterminorStrategic or Co-development PartnerMedical center referral partner for home care services
• Family & Nursing CarecoreStrategic or Co-development PartnerFamily & Nursing Care acquired Expert Home Care in December 2025 to expand their regional presence into New Jersey
• National Institute for Home Care Accreditation (NIHCA)coreOthersAccrediting body for health care service firms in New Jersey; Expert Home Care is accredited by NIHCA
• Alzheimer's Association of New JerseyminorStrategic or Co-development PartnerAssociation partner for dementia and Alzheimer's care services
• Home Care PulsecoreStrategic or Co-development PartnerIndustry research organization that recognizes Expert Home Care with Best of Home Care awards based on client satisfaction
• Better Business Bureau of New JerseycoreOthersBBB accredited business with A+ rating

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Senior Helpers: National franchised provider of in-home senior care with a strong focus on Alzheimer's and dementia care programs. Highly comparable specialty mix and private-pay positioning.
• Right at Home: Franchised in-home care and assistance provider serving seniors and disabled adults with personal care, companionship, and specialized memory care — a near-direct overlap with EHC's offerings.
• BrightStar Care: Franchised provider of both medical and non-medical home care, including dementia and personal care. Overlaps with EHC on the non-medical side while also offering skilled services.
• Comfort Keepers: Franchised in-home care provider offering personal care, companionship, and specialized dementia and end-of-life support. Overlapping service mix and similar private-pay GTM targeting family decision-makers.
• Home Instead: Large franchised network providing personal care, companionship, and dementia support for seniors. Closest national comparable to EHC's in-home senior care model, with similar service taxonomy and private-pay positioning.
• Visiting Angels: National franchised provider of non-medical in-home senior care including Alzheimer's/dementia care, personal care, and companion care. Directly competes for the same private-pay family segment as Expert Home Care.
• Family & Nursing Care: Mid-Atlantic home care provider operating since 1968 and now Expert Home Care's parent company following the December 2025 acquisition. Directly comparable private-pay, non-medical home care model with overlapping service categories.

Broad incumbents

• Bayada Home Health Care: Large, established home health provider across the Northeast offering both skilled clinical home health and personal care services. Comparable NJ footprint and hospital referral dynamics, but broader portfolio including Medicare-reimbursed services.
• Interim HealthCare: National franchise network providing both home health (skilled) and personal care/support services. Comparable elder-care service categories but with a more clinically weighted mix than EHC's pure non-medical offering.

Regional players

• Caregivers America (Help at Home): Multi-state personal care services provider focused on Medicaid-funded and private-pay in-home care for seniors and persons with disabilities. Comparable personal-care service category but primarily operates outside New Jersey.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ExpertHomeCare
• LinkedInlinkedin.com/company/expert-home-care
• Pinterestpinterest.com/experthomecareincnj
• Xx.com/expert_homecare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expert Home Care