Golf und Günstig

What Golf und Günstig does

Golf und Günstig OHG is a privately held German specialty golf retailer operating since 2000 from Burscheid, Germany, under a German general partnership (OHG) structure. The company runs a hybrid retail model combining a 500 sqm physical Megastore (Linde 2, 51399 Burscheid) with a national e-commerce platform at golfundguenstig.de, offering over 20,000 SKUs across golf clubs, club sets, bags, trolleys, balls, apparel, shoes, and accessories. It is an authorized multi-brand reseller for TaylorMade, Callaway, Wilson, adidas Golf, Footjoy, Mizuno, Titleist, Nike Golf, Cobra, MacGregor, Big Max, Bag Boy, Bennington, and Odyssey.

The business is built on a standard Oxid-based e-commerce platform with integrated customer accounts and an online fitting tool that delivers personalized equipment recommendations via email. Value-added services include custom logo printing for golf balls, tees, packaging, and apparel. Customer reach is primarily DACH, with ordering channels spanning website, phone (+49(0)1803-333888), fax, and email. Customer segmentation spans all skill levels, with dedicated offerings for left-handed players, female golfers (Ladies-Shop), and beginners through complete club sets at competitive price points.

The go-to-market is direct-to-consumer retail, monetized through unit-pricing on wholesale-acquired branded products. Pricing spans accessories (tees, gloves from ~€5-10) to premium equipment (electric trolleys up to ~€2,000, complete iron sets €300-500), with all-inclusive VAT pricing. Aggressive Megadeal promotional events offering 30-80% discounts serve as the primary customer acquisition and retention lever. The company operates with 11-50 employees, has no disclosed revenue, no external funding, and no parent company.

Name

Golf und Günstig

Legal name

Golf und Günstig OHG

Website

https://golfundguenstig.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Golf und Günstig is a German multi-brand golf equipment retailer operating an e-commerce platform and a 500 sqm Megastore in Burscheid, serving German consumers with over 20,000 SKUs of clubs, apparel, and accessories from major OEMs.

Ownership category

akta.pro rank

Product category

Golf Equipment Retail

NAICS

Sporting Goods Retailers (45911), Shoe Retailers (4582)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industries

Golf Balls Retail (CRAMAGAB), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Bags, Carts & Travel Gear Retail (CRAMAGAC), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Golf Footwear & Apparel Retail (CRAMACAH)

Keywords

• Golf equipment retail
• Golf apparel
• Golf accessories
• Sporting goods store
• Golf e-commerce

Headquarters

HQ city

Burscheid

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Retail Golf Equipment Sales: Direct retail of golf equipment including clubs, clothing, bags, trolleys, balls, shoes, and accessories. Revenue generated through markup on wholesale products with regular promotional sales and discounts. Operates as both online retailer and physical store.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Golf und Günstig is a German golf retailer operating both an online e-commerce platform (golfundguenstig.de) and a 500 sqm physical Megastore in Burscheid, Germany. It sells a multi-brand catalog of more than 20,000 articles, including golf clubs, club sets, bags, trolleys, balls, apparel, shoes, and accessories from brands such as TaylorMade, Callaway, Wilson, Adidas Golf, Footjoy, Mizuno, Titleist, and Cobra, supported by online fitting and custom logo printing services.

Product overview

Golf und Günstig is a German online golf retailer and physical megastore offering a comprehensive portfolio of golf equipment and apparel. The business operates as a multi-brand e-commerce platform featuring golf clubs (Drivers, Fairways, Hybrids, Irons, Wedges, Putters), complete and half club sets, golf bags (stand bags, trolley bags, travel covers), trolleys (2-wheel, 3-wheel, electric), golf balls, and full golf apparel lines including caps, gloves, polo shirts, pants, jackets, and shoes. The company differentiates through value pricing, an online fitting tool, custom logo printing services, and a 500 sqm physical megastore in Burscheid. Product portfolio includes TaylorMade (Qi4D, Qi10), Callaway (Jaws MD5, Epic), Wilson (X-31, TRIAD), Big Max (IQ 360), Footjoy (golf shoes, gloves, apparel), Adidas Golf (polos, CodeChaos, Tour360), JuStar electric trolleys, Mizuno (gloves), MacGregor (CG3000 club sets), Bennington (cart bags), Daily Golf (polos), J.Lindeberg (performance apparel), and Odyssey (putters).

Differentiator

Problem solved

Functional benefit

Products and services

• Golfschläger (Golf Clubs) Individual golf clubs including Drivers, Fairways, Hybrids, Irons, Wedges, and Putters for men, women, and children, available for both right-handed and left-handed players.
• Golfschlägersätze (Golf Club Sets)
• Bags
• Trolleys
• Bälle (Golf Balls)
• Bekleidung (Golf Apparel)
• Schuhe (Golf Shoes)
• Zubehör (Golf Accessories)
• Online Fitting Tool
• Logo-Artikel (Custom Logo Printing)
• Megastore Burscheid

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• adidas GolfcoreChannel Partner/ Reseller/ DistributorReseller partnership for adidas Golf apparel and footwear including Performance Polo, CodeChaos, Tour360 product lines.
• CallawaycoreChannel Partner/ Reseller/ DistributorReseller of Callaway golf equipment including clubs, wedges, golf balls, and accessories.
• TaylorMadecoreChannel Partner/ Reseller/ DistributorReseller of TaylorMade golf equipment including drivers, fairway woods, hybrids, Qi series, and golf balls.
• FootjoycoreChannel Partner/ Reseller/ DistributorReseller of Footjoy golf gloves, shoes, and apparel including WeatherSof, GTxtreme, Pro/SL product lines.
• Wilson StaffcoreChannel Partner/ Reseller/ DistributorReseller of Wilson Staff golf equipment including clubs, balls, gloves, and bags.
• Nike GolfminorChannel Partner/ Reseller/ DistributorReseller of Nike Golf products including lake balls and golf equipment.
• CobraminorChannel Partner/ Reseller/ DistributorReseller of Cobra golf equipment.
• MacGregor GolfminorChannel Partner/ Reseller/ DistributorReseller of MacGregor golf equipment including CG3000 club sets and half-sets.
• MizunocoreChannel Partner/ Reseller/ DistributorReseller of Mizuno golf gloves, apparel, and equipment.
• BenningtonminorChannel Partner/ Reseller/ DistributorReseller of Bennington golf bags including waterproof cart bags.
• TitleistcoreChannel Partner/ Reseller/ DistributorReseller of Titleist golf balls, gloves, towels, hats, and accessories.
• Big MaxminorChannel Partner/ Reseller/ DistributorReseller of Big Max golf trolleys, bags, and accessories including IQ 360 and Rainstar products.
• Bag BoyminorChannel Partner/ Reseller/ DistributorReseller of Bag Boy golf bags, travel covers, and accessories.
• Odyssey (Callaway)minorChannel Partner/ Reseller/ DistributorReseller of Odyssey putters including Damascus Milled series.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Otto: Large German generalist online retailer offering a golf segment alongside many other categories. Comparable as a broad incumbent that competes on convenience and assortment breadth rather than golf-specific expertise.
• SportScheck: Major German multi-category sporting goods retailer (online + physical) carrying golf equipment and apparel among many other sports. Comparable as a broad incumbent that competes in golf as part of a wider sporting goods assortment.
• Decathlon: Global sporting goods retailer with a growing golf line and large physical footprint across Germany. A broad incumbent that competes on price, assortment breadth, and scale rather than golf-specific expertise.
• Amazon Germany: Dominant German e-commerce marketplace where golf equipment, apparel, and accessories are widely available from major brands and third-party sellers. A broad incumbent that competes on selection, price, and delivery speed rather than golf specialization.

Direct peers

• Intergolf: German golf retailer offering a broad assortment of golf equipment, apparel, and accessories. Directly comparable as another multi-brand DACH golf specialist focused on equipment retail and customer service.
• Pin High: German golf retailer with online and physical presence, selling clubs, apparel, and accessories from major brands. Comparable mid-sized independent golf specialist serving the DACH consumer market.
• Golf House: German golf retail chain combining physical stores with an online shop selling equipment, apparel, and accessories. Comparable as a multi-brand German golf specialist with omnichannel distribution in the same target market.
• All4Golf: Leading German online golf retailer selling clubs, apparel, bags, and accessories from major brands. Directly comparable multi-brand golf e-commerce operator with a similar value-positioned, multi-category assortment strategy targeting the DACH market.

Regional players

• Sport Conrad: Established Bavarian sporting goods retailer with online and physical presence, including a golf assortment. Comparable regional multi-sport retailer that overlaps in golf equipment for the German consumer market.

Emerging players

• Frankonia: German hunting and outdoor retailer with a smaller golf equipment and apparel selection. Comparable as an adjacent multi-category retailer that overlaps in golf equipment and target customer (outdoor/leisure German consumer) but is not a golf specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf und Günstig