MacGregor Golf

What MacGregor Golf does

MacGregor Golf is a direct-to-consumer golf equipment company that designs, sources, and sells clubs, bags, and accessories to individual recreational golfers across the United States and Canada. The company markets under a heritage brand traced to 1829 and operates from a Henderson, Nevada corporate headquarters (16 Sunset Way #110) and a Las Vegas assembly facility where custom clubs are hand-built to order. Its current legal entity is Shop247.com Inc. (d/b/a MacGregor Golf), a US corporation founded as a privately held company, with a headcount in the 101-250 range.

The product portfolio is anchored on MacGregor-branded clubs spanning drivers (Tourney Max at $249.99), irons (MACSPD at $124.99-$659.99, VIP, and CNC-milled Milled Series), putters (MACTEC Pro 2, Response ZT heritage line), wedges, and complete sets (DCT4000 at $349.99, MacBLK at $569.99), complemented by premium bags (MACLOCK at $149.99) and a component marketplace that resells Golf Pride, Lamkin, Winn, SuperStroke, and UST Mamiya grips and shafts. The company holds credibility through documented major-championship pedigree: 59 majors reportedly won using MacGregor clubs, including a Jack Nicklaus/David Graham collaboration on VIP irons and the Response ZT putter used to win the 1986 Masters.

MacGregor's commercial model is exclusively direct-to-consumer via its own BigCommerce storefront (macgregorgolf.com), bypassing retail margins to price meaningfully below premium OEMs. Free ground shipping applies to contiguous US orders over $75, with international daily shipping to Canada (duties/taxes included), 30-day hassle-free returns, a 12-month manufacturer warranty, and Progressive Leasing lease-to-own financing integrated at checkout. Distribution is single-channel and D2C; the company sells no wholesale, with operational markets limited by MN/NJ/WI shipping restrictions noted in terms and conditions.

Name

MacGregor Golf

Legal name

Shop247.com Inc.

Website

https://macgregorgolf.com

Company type

Private

Founded year

1829

Operating status

Operating

Headcount range

101–250 employees

Short description

MacGregor Golf is a direct-to-consumer golf equipment retailer selling MacGregor-branded clubs, bags, and accessories online to recreational golfers in the US and Canada. It operates exclusively via macgregorgolf.com with a heritage brand dating to 1829 and 59 documented major championship wins.

Ownership category

akta.pro rank

Product category

Golf Equipment

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Bags, Carts & Travel Gear Retail (CRAMAGAC), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF)

Keywords

• Golf clubs
• Golf equipment
• Golf bags
• Golf accessories
• Club components

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Golf Equipment Sales: Direct sales of golf clubs, bags, accessories, and components through the company's e-commerce platform. Products include complete sets, individual clubs (drivers, fairway woods, hybrids, irons, wedges, putters), golf bags, carts, and accessories. The company also sells components (heads only) for club makers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MacGregor Golf sells MacGregor-branded golf clubs (drivers, fairway woods, hybrids, irons, wedges, putters), complete sets, golf bags, carts, and junior sets, alongside aftermarket grips and shafts through its own e-commerce website. Products are positioned as premium-quality golf equipment at direct-to-consumer pricing, with options for custom-built clubs and a lease-to-own financing program at checkout. The brand also serves club makers with heads-only components for custom builds.

Product overview

MacGregor Golf is a direct-to-consumer golf equipment company selling a comprehensive range of golf clubs, accessories, and components. The product portfolio centers on MacGregor-branded clubs including drivers (Tourney Max, named MyGolfSpy's Best Driver under $400), irons (MACSPD, VIP, and Milled Series), putters (MACTEC Pro 2), complete sets (DCT4000, MacBLK), and bags (MACLOCK). The company also sells third-party branded accessories including grips (Golf Pride, Lamkin, Winn, SuperStroke, Lind) and golf shafts (UST/UST Mamiya). A lease-to-own financing option through Progressive Leasing is integrated at checkout to increase accessibility. The company operates on a direct-to-consumer model offering uncompromised quality at competitive prices, with roots tracing back to 1829 and a legacy of 59 major wins by legendary golfers.

Differentiator

Problem solved

Functional benefit

Products and services

• MacGregor Tourney Max Driver MacGregor-branded direct-to-consumer golf driver priced at $249.99, recognized as MyGolfSpy's Best Driver under $400 and validated for forgiveness performance in the 2026 MyGolfSpy Best Drivers evaluation against major OEM competitors. Targeted at individual golfers seeking premium performance at a value price point.
• MacGregor MACSPD Irons Mid-range MacGregor iron set offering forgiving gameplay at value price points (priced $124.99 to $659.99 by configuration). Targeted at individual golfers seeking direct-to-consumer value in a forgiving iron design.
• MacGregor Golf MACTEC Pro 2 Putter MacGregor premium putter (right-hand, 34-inch, black) priced at $109.99, designed for individual golfers seeking improved accuracy and feel.
• MacGregor VIP Iron Set MacGregor heritage iron set co-designed by Jack Nicklaus and David Graham, available at a $199.99 entry price point and connected to the brand's major championship heritage. Targeted at golfers seeking a historically significant iron set at accessible pricing.
• Milled Series Irons MacGregor premium milled iron line produced using CNC milling technology to deliver consistent quality and performance, marketed as 'How MacGregor Does Milled Irons.' Targeted at individual golfers seeking precision-manufactured irons.
• MacGregor DCT4000 Golf Clubs Set Complete men's right-hand golf clubs package set containing 9 clubs and 13 pieces plus bag, priced at $349.99. Targeted at beginners and intermediate players seeking a value-priced full set.
• MacGregor MacBLK Golf Clubs Package Set Full MacGregor package golf clubs set for men (right hand), positioned as the premium offering in MacGregor's complete-set lineup at $569.99. Targeted at golfers seeking a complete premium package.
• MacGregor MACLOCK Ultimate Divider System Cart Bag Premium MacGregor golf cart bag featuring an innovative divider system, priced at $149.99 (on sale from $169.99). Targeted at individual golfers seeking organized club storage and transport.
• Small Batch Columbus Putter Limited-batch reimagining of the MacGregor Response ZT putter produced through a collaboration between original designer Clay Long and Toulon Design (a Callaway Golf division). Targeted at collectors and golfers seeking a reissue of the iconic putter.
• Golf Pride Golf Grips Range of Golf Pride aftermarket golf grip products including Tour Velvet (Standard, Mid-Size, Jumbo, 360), MCC Plus 4 (Standard, Midsize), Z-Grip Cord (Standard, Midsize), and CP2 (Standard, MidSize, Jumbo, Undersize) variants. Targeted at golfers seeking replacement or upgrade grips.
• Lamkin Golf Grips Range of Lamkin aftermarket golf grips including Crossline 360, Crossline Black MID, Crossline Black OVR, Arthritic MID, and Sonar+ Wrap Grip variants. Targeted at golfers seeking replacement or upgrade grips.
• Winn Golf Grips Range of Winn aftermarket golf grips including the Dri-Tac line in Standard, Mid-Size, Oversize, and Ladies sizes, known for cushion grip technology. Targeted at golfers seeking replacement or upgrade grips.
• SuperStroke Cross Comfort Grips SuperStroke Cross Comfort aftermarket putter grips available in Standard and Mid-Size variants. Targeted at golfers seeking premium putter grip upgrades.
• UST Mamiya Golf Shafts Range of UST Mamiya aftermarket golf shafts including Recoil (models 780, 760, 680, 660 in various flexes), Helium NCT (44g–56g), and DHI dRVR wood shafts in Regular, A-Flex, and S-Flex. Targeted at club makers and golfers seeking shaft replacements.
• Heads Only (Club Components) MacGregor club heads sold separately for club makers and custom builders assembling their own clubs. Targeted at club makers and custom club fitters.
• Progressive Leasing Program Lease-to-own purchase program integrated at checkout that allows MacGregor customers to finance golf equipment over 12 months with no credit check required, with weekly, biweekly, or monthly payment options and a 90-day early purchase option. Targeted at buyers who cannot pay for premium golf equipment upfront.

Quantifiable outcome

• MyGolfSpy's 2026 Best Drivers test: MacGregor Tourney Max achieved forgiveness score of 8.7 at $249, matching Vice Golf VGD01+ performance at the same price point while costing significantly less than premium OEM alternatives.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• David GrahamcoreStrategic or Co-development PartnerDavid Graham, two-time major winner and 1980 Memorial Tournament champion, was hired by Jack Nicklaus as chief club designer at MacGregor Golf. Together, Nicklaus and Graham co-designed the VIP irons and Jack Nicklaus Limited Edition irons that Graham used in winning the 1979 PGA Championship and 1981 U.S. Open.
• Toulon Design (Callaway Golf)minorStrategic or Co-development PartnerToulon Design, a division of Callaway Golf, collaborated with original designer Clay Long to reimagine the MacGregor Response ZT putter as the Small Batch Columbus limited-batch collaboration.
• Progressive LeasingminorChannel Partner/ Reseller/ DistributorProgressive Leasing provides lease-to-own financing options for MacGregor Golf customers, allowing purchases with no credit needed and flexible payment options over 12 months.
• Jack NicklauscoreStrategic or Co-development PartnerJack Nicklaus, one of golf's greatest players, hired David Graham as chief club designer at MacGregor Golf. Nicklaus has been instrumental in product development, particularly for the Jack Nicklaus Limited Edition irons line.
• Golf PrideminorChannel Partner/ Reseller/ DistributorGolf Pride is a major golf grip manufacturer whose products are sold through MacGregor's e-commerce platform, including Tour Velvet, MCC Plus 4, Z-Grip, and CP2 grip lines.
• LamkinminorChannel Partner/ Reseller/ DistributorLamkin grips sold through MacGregor's website, including Crossline 360, Crossline Black MID, Arthritic MID, and Sonar+ models.
• WinnminorChannel Partner/ Reseller/ DistributorWinn grips sold through MacGregor's platform, including Dri-Tac line in standard, mid-size, oversize, and ladies sizes.
• SuperStrokeminorChannel Partner/ Reseller/ DistributorSuperStroke Cross Comfort grips sold through MacGregor's website in standard and mid-size options.
• UST MamiyaminorChannel Partner/ Reseller/ DistributorUST Mamiya golf shafts sold through MacGregor's website, including Recoil, Helium NCT, and DHI dRVR graphite shaft lines.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vice Golf: Vice Golf is a leading direct-to-consumer golf equipment brand selling clubs, balls, and accessories with a similar value-premium positioning. Operates the same DTC playbook (online-only, limited retail, lower-than-OEM pricing) as MacGregor, making it the closest direct competitor, particularly in the driver space where both were tested head-to-head by MyGolfSpy.
• Sub70 Golf: Sub70 is a direct-to-consumer golf equipment manufacturer specializing in custom-built irons and metalwoods at sub-OEM prices. Like MacGregor, it emphasizes custom builds, sells primarily online, and targets performance-seeking value buyers — making it a near-direct comparable in club-fitting custom segments.
• Bombtech Golf: Bombtech Golf is an early DTC golf equipment brand selling drivers and irons online at direct-to-consumer pricing. Operates essentially the same business model as MacGregor — own-brand clubs, online-only sales, value-tier pricing — and is one of the original disruptors of the DTC golf category.

Broad incumbents

• Ping: Ping is one of golf's most established OEMs, known for fitting-based custom equipment and metalwood/iron innovation. Its custom-fitting-driven model (verified through thousands of fitters) parallels MacGregor's custom-build offering in Las Vegas and represents a key competitive alternative for the serious-golfer buyer.
• Bridgestone Golf: Bridgestone Golf is a major golf OEM specializing in balls, clubs, and equipment with a strong direct-to-consumer and custom-fit channel. Its value-positioned clubs (e.g., Precept sub-brand) overlap with MacGregor's value-tier and its e-commerce distribution strategy mirrors MacGregor's DTC-first approach.
• TaylorMade Golf: TaylorMade is a major global golf OEM producing drivers, irons, putters, and balls with broad professional endorsement. Its broad product portfolio and premium positioning establish the 'premium OEM' benchmark that MacGregor's value pricing is positioned against.
• Callaway Golf: Callaway Golf is one of golf's largest incumbent OEMs, offering premium clubs, balls, and accessories with broad pro-tour validation. It is the parent of Toulon Design (MacGregor's putter collaboration partner) and represents the premium OEM tier against which MacGregor competes on price-performance.
• Cobra Golf: Cobra Golf (a Puma subsidiary) is a major OEM producing drivers, irons, and complete sets with youthful, performance-oriented branding. Its single-length/speed-tuned product lines overlap with MacGregor's performance-positioned offerings like the Tourney Max driver.
• Wilson Golf: Wilson is a longstanding major golf OEM with broad market penetration across clubs, balls, and bags. Its value-tier offerings (e.g., entry sets) compete directly with MacGregor's DCT4000 and MacBLK package sets on accessible price points for new and intermediate players.

Emerging players

• Parsons Xtreme Golf (PXG): PXG is a premium direct-to-consumer golf equipment brand that disrupted the OEM model with high-priced, tour-validated clubs. Although priced opposite MacGregor (premium vs. value), it shares the DTC-first, internet-driven model and represents an alternative DTC strategy for the same customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/macgregor-golf-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MacGregor Golf