Name

Gold Coast Doulas

Legal name

Gold Coast Doulas, LLC

Website

https://goldcoastdoulas.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Doula and Maternal Support Services

NAICS

Ambulatory Health Care Services (621), Child Care Services (6244), Other Individual and Family Services (624190), Educational Support Services (61171)

SIC

Services-Health Services (8000), Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Postpartum Overnight Support (Parent Rest Support) (HSAAADAF), Postpartum Family Helper (Non-Medical) (HSAAAGAJ), Newborn Care Specialist Placement, Matching & Staffing Services (HSAAACAK), Overnight Nanny Placement & Staffing Services (HSAAADAJ)

Keywords

• Birth doula services
• Postpartum doula support
• Lactation consulting
• Newborn care services
• Childbirth education

Headquarters

HQ city

Zeeland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Birth Doula Services: In-person birth doula support in West Michigan and virtual birth doula support nationwide. Includes prenatal visits, on-call support, labor attendance, comfort measures, Golden Hour support, and postpartum follow-up.
2. Postpartum & Overnight Newborn Care: Daytime and overnight in-home postpartum support in West, Southwest, and Northern Michigan. Includes newborn care, feeding support, emotional support, light housekeeping, and family adjustment assistance. Clients can bundle hours at discounts.
3. Sleep Consulting Services: Virtual sleep consultations from Certified Infant and Child Sleep Consultants for babies 3 months to 5 years. Includes personalized sleep plans, video consultations, and ongoing email support.
4. Lactation & Breastfeeding Support: Visits with IBCLC (International Board Certified Lactation Consultants) and Certified Lactation Counselors. Includes health history intake, baby weight checks, pre/post feed weights, and personalized care plans.
5. Classes & Education: Various childbirth and parenting classes including HypnoBirthing, Comfort Measures, Breastfeeding, Newborn Survival, Modern Grandparent, and Preparing for Multiples. Also includes the Becoming a Mother self-paced online course.
6. Baby Registry Consultations: Expert baby registry setup and consultation services including gear recommendations, lifestyle-based product selection, and community resource connections.
7. Gift Certificates: Gift certificates available in $50 increments that can be applied to any service including virtual support, in-person care, overnight newborn care, and classes.
8. Birth Coaching: Virtual and in-person birth coaching sessions with Kristin Revere. Includes customized support, email access, and three one-hour virtual sessions to clarify birth and postnatal goals.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Gold Coast Doulas is a full-service birth and postpartum doula agency providing in-person support across West, Southwest, and Northern Michigan, with virtual services available nationwide. The agency delivers certified birth doula support, postpartum and overnight newborn care, lactation consulting, sleep consultations, bed rest support, birth coaching, baby registry consultations, and childbirth/parenting classes including HypnoBirthing and The BECOMING Course.

Product overview

Gold Coast Doulas is a full-service doula agency offering a comprehensive portfolio of birth and postpartum support services across Michigan, with virtual options available nationwide. The core offerings include in-person birth doula care, in-person postpartum and overnight newborn care, and virtual doula support across multiple delivery formats. The service portfolio encompasses certified newborn care, sleep consultations, lactation support, bed rest/antecpartum support, birth coaching, and baby registry consultations. Education products include The BECOMING Course (comprehensive online pregnancy and parenting education), HypnoBirthing classes, breastfeeding preparation, newborn survival skills, comfort measures for labor, and specialized classes for grandparents and multiples. The company operates on a hybrid care model combining in-person services across West, Southwest, and Northern Michigan with virtual support available throughout the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Birth Doula Remote birth doula support via video, providing personalized labor support, one prenatal video session, and one postpartum video session for families anywhere in the United States.
• Virtual All-Access Birth Doula Comprehensive virtual doula support including unlimited text, phone, video, and email communication throughout pregnancy, virtual labor support, and access to the BECOMING a Mother course and private online community.
• Virtual Postpartum Doula Remote postpartum support via video sessions providing newborn care guidance, feeding support, and emotional recovery assistance starting at $25/hour.
• In-Person Birth Doula Hands-on birth support in hospitals, birth centers, and home settings across West Michigan, including prenatal visits, on-call support, comfort measures, Golden Hour support, and postpartum follow-up.
• In-Person Postpartum and Overnight Newborn Care In-home postpartum recovery support and certified overnight newborn care across West, Southwest, and Northern Michigan, including daytime and overnight care options.
• Sleep Consultations Consultations from Certified Infant and Child Sleep Consultants working with babies 3 months to 5 years old, offering personalized sleep plans tailored to family values and goals.
• Lactation and Breastfeeding Support Support from International Board Certified Lactation Consultants (IBCLCs) and Certified Lactation Counselors (CLCs) providing unbiased, compassionate, individualized care for breastfeeding families.
• Antepartum/Bed Rest Support Emotional, physical, and informational support for those on bed rest due to high-risk pregnancies, offered both at home and in hospital settings.
• Baby Registry Consultations Expert baby registry planning assistance from seasoned birth and postpartum doulas to help families save time and money on products and services based on their unique parenting needs.
• The BECOMING Course Self-paced online course for new and experienced moms featuring live coaching calls, video lessons, evidence-based resources, and real-life scenarios covering pregnancy, birth, and early parenting.
• HypnoBirthing Classes Five-class series teaching the HypnoBirthing-Mongan Method philosophy and techniques for achieving a gentle, calm birth through deep relaxation, breathing techniques, and fear elimination.
• Comfort Measures for Labor Hands-on workshop covering medical and non-medical pain relief options, communication techniques, positions for labor and birthing, and breathing techniques for first-time and seasoned parents.
• Breastfeeding: Getting a Strong Start Comprehensive 3-hour virtual breastfeeding course taught by Board Certified Lactation Consultant with video content, pumping/work/bottle questions coverage, and live virtual Q&A session with an IBCLC.
• Birth Coaching Client-led coaching sessions for self-discovery covering birth prep, postpartum planning, preparing for multiples, fertility concerns, and assembling support teams, provided by Certified Transformational Birth Coach Kristin Revere.
• Gift Certificates Gift certificates available in $50 increments that can be applied toward any Gold Coast Doulas service including doula care, lactation support, classes, and sleep services.

Quantifiable outcome

• Families who receive postpartum support report significantly higher confidence and reduced stress in the first weeks at home
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Tot SquadcoreGTM or Marketing PartnerGold Coast Doulas has a partnership with Tot Squad allowing families to include Gold Coast Doulas services in baby registries through the Tot Squad platform. Tot Squad gift cards can be exchanged for equal value toward Gold Coast Doulas services. This partnership enables friends and family to contribute toward doula services as meaningful gifts rather than physical items. The partnership also includes joint marketing through Tot Squad's affiliate program and Parent Tested Parent Approved certification.

Scale indicators8 records

Recent moves6 records

Direct peers

• ProDoula: ProDoula operates a doula agency model with training, business support, and a network of franchise-affiliated doulas offering birth and postpartum services. Directly comparable as a multi-doula agency serving families with similar service menus and a comparable geographic hub-and-spoke approach.
• Motherly: Motherly is a pregnancy and parenting media and education platform offering courses, content, and an integrated marketplace of maternal services. Comparable through its owned content engine, online parenting classes, and efforts to connect parents to paid perinatal services.
• Tinyhood: Tinyhood offers live and on-demand online parenting and early-childhood classes, including newborn care, breastfeeding, and sleep. Closely comparable as an online education and virtual services platform serving the same perinatal customer with overlapping course catalog.
• Birth Boot Camp: Birth Boot Camp offers in-person and online childbirth education classes and a doula referral network for expectant parents. Directly comparable as a childbirth education and doula service provider serving the same perinatal customer with similar class-based offerings.
• Bundle Birth: Bundle Birth combines doula training, childbirth education, and a community platform for expectant parents, with content, classes, and provider matching. Directly comparable in that it monetizes the same perinatal journey through both education content and doula services.

Others

• Carrot Fertility: Carrot Fertility is a global fertility and family-forming benefits platform that includes doula reimbursement as part of employer-sponsored family benefits. Comparable as a distribution channel and adjacent ecosystem player that already integrates Gold Coast Doulas into its network.

Emerging players

• Maven Clinic: Maven Clinic is a virtual women's and family health platform offering doula, lactation, postpartum, and birth support as part of employer-sponsored benefits. Comparable in that it sells into the same employer benefit ecosystem (Carrot, Progyny, Maven) and competes for the same virtual perinatal wallet share.
• SimpliFed: SimpliFed is a virtual lactation and infant feeding support platform with IBCLCs serving parents nationwide via employer benefits and insurance. Comparable as a virtual, employer-benefit-integrated perinatal support service competing for the same employer benefit dollars.

Broad incumbents

• Babylist: Babylist is a leading baby registry platform that also connects parents to classes, doula services, and perinatal education partners. Comparable through its registry-channel distribution and broader perinatal service marketplace, directly overlapping Gold Coast Doulas's baby registry consultation offering and Tot Squad-style distribution model.
• The Bump: The Bump is a broad pregnancy and parenting media platform with editorial content, registry tools, and lead-generation for perinatal services. Comparable as a top-of-funnel content and registry channel that overlaps with Gold Coast Doulas's baby registry consultations and blog strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxV1ZvmdeSYoy3LZe1D1P5Q/videos
• Facebookfacebook.com/goldcoastdoulas
• Instagraminstagram.com/goldcoastdoulas
• Pinterestpinterest.com/goldcoastdoulas
• Xx.com/GoldCoastDoulas
• LinkedInlinkedin.com/company/gold-coast-doulas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gold Coast Doulas