Member Plus Family Health

What Member Plus Family Health does

Member Plus Family Health is an independent, privately-held membership-based family medicine practice operating from a single clinic at 123 Bjune Dr SE Ste. 101, Bainbridge Island, Washington. Founded in 2003 by Dr. Gregory Keyes and now owned by Dr. Blain Crandell (who took over in 2016), the practice operates with a staff of seven, including two board-certified family physicians (Dr. Crandell and Dr. Lisa S. Dropp, who joined in 2024) and a licensed massage therapist. The clinic spans two medical suites and a massage therapy suite, and explicitly limits its patient panel size to prioritize unhurried, face-to-face primary care over volume.

The core offering is a hybrid subscription-plus-fee-for-service model: patients pay an age-tiered annual membership fee for enhanced access (longer appointments, same-day scheduling, after-hours phone availability, 24/7 physician telephone access, post-visit follow-ups, care coordination, specialist referrals, and an annual wellness exam with a personal wellness plan), and the practice separately bills most insurance plans, Medicare, some Medicare Advantage and Medicare supplement/Medigap plans, and some Apple Care (Medicaid) plans for office visits and related services. Patient responsibility includes co-pays, deductibles, and co-insurance. The underlying technology is the third-party Elation Health EMR and the Elation Passport patient portal for secure messaging, scheduling, prescription refills, and viewing of lab/imaging results.

The go-to-market motion is direct-to-consumer with patient referrals as the primary acquisition channel, supplemented by community sponsorships (e.g., the Turkey Trot fundraiser for Helpline House), an email newsletter archive, and a content-rich website with provider bios and membership information. Distribution is concentrated in Bainbridge Island; the practice has no external funding, no parent company, and no disclosed plans to expand geographically. Membership fees were raised in response to roughly 30% cumulative expense growth over five years, indicating active margin management rather than scale expansion.

Name

Member Plus Family Health

Legal name

Member Plus Family Health

Website

https://memberplusfamilyhealth.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Member Plus Family Health is a privately-held, membership-based family medicine practice on Bainbridge Island, Washington, operating a single clinic with two physicians and a massage therapist serving local individuals, families, Medicare beneficiaries, and Medicaid enrollees through age-tiered annual fees plus insurance billing.

Ownership category

akta.pro rank

Product category

Primary Care / Family Medicine

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

Keywords

• Family medicine practice
• Membership primary care
• Concierge medical services
• Preventive healthcare
• Wellness exam services

Headquarters

HQ city

Bainbridge Island

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Membership Fees: Annual membership fee that provides enhanced access services including longer appointment slots, same-day appointments, after-hours phone availability, 24/7 physician telephone access, post-visit follow-ups, care coordination, specialist referrals, and an annual wellness exam with personal wellness plan. Age-tiered fees with family discounts.
2. Insurance Billable Services: Traditional fee-for-service billing for office visits and related medical charges. Accepts most insurance plans, Medicare, some Medicare Advantage plans, Medicare supplement/Medigap plans, and some Apple Care (Medicaid) plans. Patients responsible for co-pays, deductibles, and co-insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Member Plus Family Health is a membership-based family medicine practice that provides primary care, preventive care, and care coordination through an annual membership fee model. The practice offers unhurried appointments, same-day visits, after-hours and 24/7 physician telephone access, post-visit follow-ups, an annual wellness exam with a personal wellness plan, and on-site licensed massage therapy. It is supported by a third-party electronic medical record and patient portal (Elation Passport) and also bills insurance for traditional office visits.

Product overview

Member Plus Family Health is a membership-based family medicine practice operating as a single unified offering with multiple service components. The core service is the primary care practice itself, which provides personalized, unhurried healthcare through a membership model. This is complemented by the Elation Passport patient portal (a third-party platform by Elation Health) enabling secure online access to medical records and doctor communication, and massage therapy services offered by a licensed massage therapist. The practice accepts most insurance plans and also accepts Medicare and some Medicare Advantage and supplement plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Member Plus Family Health Primary Care Practice A membership-based family medicine practice providing personalized, unhurried primary care with extended appointment slots, same-day appointments, after-hours telephone availability, 24/7 physician telephone access, house calls when appropriate, and an annual wellness exam with a personal wellness plan. The clinic spans two medical suites and a massage therapy suite and serves individuals, families, Medicare, Medicare Advantage, Medigap, and some Medicaid (Apple Care) patients in the Bainbridge Island area.
• Membership Program An annual subscription program providing enhanced access services, including longer appointment slots, same-day appointments, after-hours physician phone availability, 24/7 telephone access to a physician, post-visit follow-up calls, care coordination, specialist referral assistance, and an annual wellness exam with a personal wellness plan. Pricing is age-tiered with discounts for additional family members.
• Elation Passport Patient Portal A secure online portal that enables patients to communicate with their medical team, view visit summaries, lab results, imaging reports, problem lists, and medication lists, and request prescription refills or appointments. Accessible 24/7 via computer, tablet, or smartphone, with encrypted messaging, personal IDs, passwords, and SSL encryption technology in compliance with HIPAA.
• Massage Therapy Services Licensed therapeutic massage using evidence-based methods and medical massage techniques in a peaceful, relaxing in-clinic environment. Services target muscle-related and nerve-related pain, range of motion improvement, stress and injury recovery, and holistic well-being.

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Local HospitalsminorStrategic or Co-development PartnerThe practice works with all local hospitals, which allows patients the flexibility of choosing the best specialists at any given medical center. This enables coordinated specialist referrals for patients who need specialized care beyond primary services.
• Elation HealthcoreTechnology or IntegrationElation Health provides the electronic medical record system and patient portal (Elation Passport) used by Member Plus Family Health. The portal enables patients to view visit summaries, lab results, medication lists, communicate with their medical team, request prescription refills, and schedule appointments.
• Elson S. Floyd College of Medicine (Washington State University)minorStrategic or Co-development PartnerDr. Blain Crandell serves as an assistant clinical professor, providing education to medical students rotating at Member Plus Family Health. This affiliation provides teaching opportunities while exposing future physicians to the practice's personalized care model.
• Discovery Point School of MassageminorStrategic or Co-development PartnerLaurence Crandell trained at Discovery Point School of Massage in Seattle, where she developed a broad base of massage therapy techniques. The school provides foundational training for the practice's massage therapy services.
• Bastyr University School of Naturopathic MedicineminorStrategic or Co-development PartnerLaurence Crandell completed a vocational course in medical massage in partnership with Bastyr University's School of Naturopathic Medicine, achieving clinical training to approach medically complex clients with confidence and care.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• MDVIP: MDVIP is the largest concierge/membership-based primary care network in the U.S., operating under the same annual-fee, small-panel, personalized-care model that Member Plus Family Health uses. It is the closest broad incumbent comparable for the membership concierge primary care model.
• Amazon One Medical: One Medical (now owned by Amazon) operates a membership-based primary care platform combining in-person clinics with a digital patient portal. It is comparable as a scaled, technology-enabled membership primary care competitor with insurance-billing capabilities.

Direct peers

• SignatureMD: SignatureMD partners with independent primary care physicians to convert traditional practices into concierge/membership models with annual fees, smaller panels, and enhanced access. It is directly comparable to Member Plus's concierge model and small-panel approach.
• Castle Connolly Private Health Partners: Castle Connolly Private Health Partners provides concierge medicine program infrastructure to independent physicians, offering annual membership, 24/7 physician access, and care coordination. Directly comparable service model to Member Plus.

Emerging players

• Forward Health: Forward Health operates tech-enabled membership primary care clinics emphasizing preventive care, longer visits, and integrated health data. Comparable as an emerging, technology-forward concierge primary care model targeting similar patient demographics.
• Galileo Health: Galileo provides membership-based primary and complex care with multi-modal access (in-person and virtual). Comparable in its subscription-style model and focus on care coordination, though it operates at greater scale than Member Plus.
• SteadyMD: SteadyMD offers membership-based primary care with a strong virtual component and concierge-style access. Comparable business model (recurring membership fee, enhanced physician access, care coordination) though primarily virtual rather than clinic-based.

Regional players

• Virginia Mason Bainbridge Island: Virginia Mason operates a primary care clinic on Bainbridge Island, where Erica Hickson departed to join. It is a regional, large-network primary care provider in Member Plus's local market, representing the 'high-volume impersonal' alternative against which Member Plus positions itself.
• The Doctors Clinic: The Doctors Clinic is a multi-specialty physician group serving the Kitsap Peninsula including Bainbridge Island area. It is a comparable regional primary care competitor, though operating under a traditional (non-membership) model.

Others

• Elation Health: Elation Health provides the EHR and patient portal (Elation Passport) used by Member Plus Family Health. Included as an enabling technology partner that defines the practice's digital patient engagement and clinical workflow capabilities.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MemberPlusFamilyHealthBI
• LinkedInlinkedin.com/company/member-plus-family-health-pllc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Member Plus Family Health