Innovarts
Innovarts is a São Paulo-based technology consultancy founded in 2023 that delivers product, UX, software engineering, fintech, and AI integration services to B2B clients in Brazil, while operating two internal consumer products, Maura Care and Fiteco.
- Company typePrivate
- Founded2023
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Innovarts does
Innovarts is a São Paulo, Brazil-based B2B technology consultancy founded in 2023 by co-founders Gabriel Souza (Lead Product Engineer) and Caio Lima (Principal Software Engineer). The firm sells six categories of services — Product & UX Leadership, Mission-Critical Systems, AI & Automation, Fintech Platforms, Legacy Modernization, and Technical Consulting — to a heterogeneous client base spanning enterprise, mid-market, SMB and startup segments. Six public customer logos span financial technology (Socium/Finflow), data analytics (Zeta Dados/Insighter), management consulting (Stage Consulting/Mappu), hospitality (Bella Capri), construction/materials (MateriApp), and social media marketing (SocialSync).
The firm operates a full-stack engineering practice using React, Next.js, TypeScript on the frontend; Node.js, Python, PostgreSQL, Redis, and GraphQL on the backend; and Docker, Kubernetes, Terraform, and GitHub Actions on AWS for infrastructure. AI/ML tooling (TensorFlow, OpenAI) and quality tooling (Jest, Cypress, ESLint, Prettier, Lighthouse) round out the stack. Innovarts claims 50+ projects delivered, 12 years of combined co-founder experience, and 99.9% uptime guarantees for mission-critical systems. In parallel to consulting work, the firm maintains two proprietary consumer-facing products: Maura Care, a health-monitoring application for medical history and emergency data, and Fiteco, a fitness and wellness platform — both operated as independent sub-brands.
Revenue is generated through custom, project-based consulting engagements with no public pricing or standardized tiers; prospects engage via the website contact form, email ([email protected]), phone (+55 11 91036-2188) or WhatsApp. The go-to-market is consultative and sales-led, relying on direct outreach, inbound inquiries, and organic referrals within the São Paulo business ecosystem. The firm operates with 1–10 employees, no disclosed institutional funding, parent company or external investors, and appears bootstrapped and founder-owned.
Innovarts firmographics
Firmographics- Name
- Innovarts
- Legal name
- Innovarts
- Website
- https://innovarts.co
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Innovarts is a São Paulo-based technology consultancy founded in 2023 that delivers product, UX, software engineering, fintech, and AI integration services to B2B clients in Brazil, while operating two internal consumer products, Maura Care and Fiteco.
- Ownership category
- akta.pro rank
Innovarts industry classification
Industry- Product category
- Software Consulting Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Software Engineering & Application Modernization (BPAHAEAD)
- akta.pro secondary industries
- Digital & Technology Transformation Consulting (BPAHACAH), AI/ML Engineering & Model Development Services (BPAEAHAF)
Keywords
Where Innovarts is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Innovarts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Consulting & Professional Services: Project-based consulting engagements for product design, software engineering, and digital transformation. Services include product leadership, systems architecture, AI integration, fintech development, legacy modernization, and technical mentoring. Revenue is generated through custom project engagements tailored to client needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based engagements — no fixed tiers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Innovarts product offering
Product offeringCore offering
Innovarts is a São Paulo-based technology consultancy that helps companies build and modernize digital products through six service lines: Product & UX Leadership, Mission-Critical Systems, AI & Automation Integration, Fintech Solutions, Legacy Modernization, and Technical Leadership & Consulting. The firm also develops and maintains two proprietary digital products—Maura Care, a health monitoring application, and Fiteco, a fitness and wellness platform—demonstrating internal capability beyond client services.
Product overview
Innovarts is a technology consultancy that specializes in product, design, and software engineering services. They do not operate a unified platform product; instead, they offer consulting services across six domains (Product & UX Leadership, Mission-Critical Systems, AI & Automation, Fintech Solutions, Legacy Modernization, and Technical Consultancy) and maintain two proprietary digital products: Maura Care (health monitoring application) and Fiteco (fitness and wellness platform). The consulting services and proprietary products operate independently, with the consultancy serving enterprise clients while the products target end consumers.
Differentiator
Problem solved
Functional benefit
Brands
- Maura Care: Complete health monitoring application to manage medical history and emergency data.
- Fiteco
Products and services
- Product & UX Leadership
Quantifiable outcome
- 99.9% uptime for mission-critical systems
- +4 more outcomes
Companies that use Innovarts
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Innovarts technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Innovarts partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Innovarts competitors and assessment
Company assessmentBroad incumbents
- CI&T: Large Brazilian digital transformation and software engineering consultancy with global delivery. Highly comparable since it sells the same end-to-end product/engineering/UX services as Innovarts, but at materially larger scale and with a public-company balance sheet.
- BairesDev: Latin America-headquartered software engineering services firm. Compares to Innovarts on the software engineering delivery model, though at much larger scale and with a distributed nearshore model Innovarts does not currently offer.
- Globant: Large Latin American digital transformation consultancy offering product engineering, AI, and design services. Directly comparable service portfolio to Innovarts but at vastly greater scale and with global enterprise customers.
- Stefanini: Brazil-headquartered IT services and consulting firm with global delivery. Like Innovarts, it offers software engineering, modernization, and AI services to enterprises, but operates at hundreds of times the scale.
Direct peers
- MJV Technology & Innovation: Brazilian consultancy specializing in digital transformation, design, and data/AI. Directly overlaps Innovarts' product/UX, AI, and modernization capabilities for enterprise and mid-market clients in Brazil.
- Thoughtworks: Global technology consultancy focused on software engineering, architecture, and digital transformation. Directly comparable to Innovarts' mission-critical systems, legacy modernization, and AI integration offerings, with similar culture of senior-led delivery.
- Nearsure: Nearshoring software development firm with strong Latin American presence. Similar in starting scale to Innovarts and offers comparable full-stack engineering services, though operates as a nearshore staff-augmentation model rather than a boutique consultancy.
- SouthWorks: Latin American software development and design studio. Closely comparable to Innovarts in size, culture, and service mix (engineering, design, modernization), competing for similar enterprise clients in the region.
Emerging players
- Pontotel: Brazilian HR-tech and software product firm that has engaged similar talent profiles for software engineering. Tangentially comparable as a fellow Brazilian tech business that buys from or competes with boutique consultancies for engineering talent.
- Driven.CX: Brazilian digital product and UX-focused consultancy. Comparable to Innovarts on the product strategy + UX design side, with overlapping client segments in São Paulo and Brazilian enterprise mid-market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Innovarts social profiles
Digital presenceInnovarts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innovarts leadership team
Management profileNumber of profiles
Profiles2 records
Innovarts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innovarts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innovarts
What does Innovarts do?
Innovarts is a São Paulo-based technology consultancy that helps companies build and modernize digital products through six service lines: Product & UX Leadership, Mission-Critical Systems, AI & Automation Integration, Fintech Solutions, Legacy Modernization, and Technical Leadership & Consulting. The firm also develops and maintains two proprietary digital products—Maura Care, a health monitoring application, and Fiteco, a fitness and wellness platform—demonstrating internal capability beyond client services.
Is Innovarts a public or private company?
Innovarts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Innovarts founded?
Innovarts was founded in 2023. It employs 1 to 10 people.
Where is Innovarts based?
Innovarts is headquartered in São Paulo, Brazil, in the Latin America region.
How does Innovarts make money?
One revenue line is on record: consulting & Professional Services.
Who are Innovarts's main competitors?
Broad incumbents on record are CI&T, BairesDev, Globant and Stefanini. Direct peers are MJV Technology & Innovation, Thoughtworks, Nearsure and SouthWorks. Emerging players are Pontotel and Driven.CX.
Does Innovarts have an API?
No public API is recorded for Innovarts.
What industry is Innovarts in?
Innovarts's product category is Software Consulting Services. Its primary akta.pro industry code is BPAHAEAD, Software Engineering & Application Modernization, with a secondary code of BPAHACAH, Digital & Technology Transformation Consulting. Its NAICS code is 541511 and its SIC code is 7371.