PATT

What PATT does

PATT Verkaufsstrategien e.K. is a German B2B agency founded in 1994 by Frank Patt and headquartered in Wenden-Gerlingen, North Rhine-Westphalia. The company pioneered the "outsourced acquisition" model in Germany, operating on what it calls the "extended workbench" principle (verlängerte Werkbank): PATT functions as an external sales unit that conducts target research, cold outreach, follow-up, document dispatch, and appointment scheduling entirely under the client's brand identity, with the PATT name never appearing to prospects. The company serves B2B clients across all industries — from solo practitioners to large corporations — with particular emphasis on technically complex, explanation-intensive sectors such as mechanical engineering, plastics processing, electrical engineering, precision engineering, and packaging technology. Approximately 90 trained contact specialists with industry-specific prior knowledge deliver the service.

The core product portfolio centers on the registered PATT-Methode© methodology, B2B cold acquisition (B2B Kaltakquise), telemarketing, and sales automation outsourcing. The proprietary PATTViewer© web and mobile portal provides clients with real-time visibility into contacts, conversation notes, appointments, and ROI metrics. An inbound Conversational AI phone assistant, powered by ElevenLabs, performs structured intake of caller inquiries without recording conversations. PATT is DIN EN ISO 9001:2015 certified since 2001, DSGVO/GDPR-compliant, and holds a Creditreform Bestnote 100 creditworthiness rating.

PATT generates revenue primarily through transparent monthly retainers of approximately €2,000 per month for a complete outsourced acquisition office, with flexible half-packages for smaller budgets and no hidden fees. The company cites 7,500+ lifetime projects, 2,810+ formal client references, 25+ million historical contact attempts, and a 2+ million B2B address pool. Customers are acquired through content marketing (PATT blog "Akquisenews," newsletter), organic SEO, and referral-driven inbound inquiries — there is no paid advertising channel disclosed, and no external investment, M&A activity, or partnership beyond the ElevenLabs vendor relationship. The legal structure is a sole proprietorship (e.K.); Frank Patt remains the sole owner.

Name

PATT

Legal name

Frank Patt Verkaufsstrategien e.K.

Website

https://patt.net

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

PATT Verkaufsstrategien is a German B2B agency founded in 1994 that provides outsourced new customer acquisition, cold calling, and telemarketing services under the client's brand identity, serving SMB and mid-market companies across all industries at approximately €2,000 per month.

Ownership category

akta.pro rank

Product category

Outsourced B2B Sales and Lead Generation

NAICS

Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Services-Help Supply Services (7363), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Outsourced B2B acquisition
• Cold calling services
• B2B lead generation
• Telemarketing services
• Sales outsourcing agency

Headquarters

HQ city

Wenden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Outsourced B2B Acquisition Services: Monthly subscription-based retainer for a complete outsourced acquisition office. PATT provides a team of trained contact specialists, target research, address selection, cold outreach, follow-up, document sending, and appointment scheduling — all under the client's identity. The primary model is a recurring monthly retainer priced around €2,000, with flexible scaling options including 'half packages' for smaller budgets. No hidden costs; simple contracts often on a single DIN A4 page. Additional revenue derives from extended project scope or additional campaign volumes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

PATT Verkaufsstrategien operates an outsourced B2B acquisition office for its clients, acting under the client's brand identity to conduct target research, cold outreach, follow-up calls, document dispatch, and appointment scheduling. The service is delivered as a managed monthly retainer (~€2,000/month) by approximately 90 trained contact specialists with industry-specific prior knowledge, with clients gaining real-time visibility through the proprietary PATTViewer© portal.

Product overview

PATT is a B2B agency offering outsourced new customer acquisition and cold calling services. Its core offering is built around the PATTMethode© — a proprietary 'extended workbench' methodology where PATT operates as a fully external sales unit under the client's brand identity, handling the entire acquisition pipeline from target group definition and address selection through contact initiation, follow-up, and appointment scheduling. The PATTViewer© serves as the client-facing transparency and reporting portal. The service portfolio includes dedicated B2B cold acquisition (B2B Kaltakquise), telemarketing (Telefonmarketing), and sales automation & outsourcing (Vertriebsautomatisierung). PATT does not sell software licenses or a SaaS platform — all services are delivered as managed services by PATT's own staff of approximately 90 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Neukundengewinnung (Outsourced New Customer Acquisition) Full-service outsourced new customer acquisition for B2B clients. PATT identifies target companies, contacts decision-makers, qualifies interest, and schedules appointments entirely under the client's brand identity. Delivered as a managed monthly subscription by trained contact specialists with relevant industry prior knowledge.
• B2B Kaltakquise (B2B Cold Acquisition) Cold calling and cold outreach services for B2B prospects. PATT's trained contact staff conduct initial outreach and follow-up calls in the client's name, targeting decision-makers to generate qualified leads and appointments.
• Telefonmarketing (Telemarketing) Telemarketing services including initial contact calls, follow-up calls, and appointment coordination, performed by trained contact staff specialized in the client's industry and conducted entirely under the client's brand identity.
• Vertriebsautomatisierung (Sales Automation & Outsourcing) Outsourcing of sales-support functions including address research, lead qualification, document dispatch, and follow-up coordination, designed to relieve internal sales teams and standardize outreach processes.

Quantifiable outcome

• 3–8% success rate in B2B outreach (vs. 1–3% market average)
• +4 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators9 records

Recent moves4 records

Expansion highlights4 records

Others

• ZoomInfo: B2B contact-data and sales-intelligence platform whose data foundation overlaps with PATT's 2M+ B2B address pool and whose sales-OS tools increasingly automate outbound workflows that PATT's human team currently delivers.
• Salesforce: Enterprise CRM and sales-engagement platform whose Sales Cloud and Sales Engagement product suite compete for the same B2B customer-acquisition budget as PATT by enabling in-house teams to perform outreach themselves.
• HubSpot: Leading CRM and marketing-automation platform whose inbound/sales-hub tools increasingly substitute for outsourced cold outreach, making it an adjacent enabling competitor that could reduce demand for services like PATT's over time.

Broad incumbents

• TTEC: Global CX/BPO operator with dedicated sales- and acquisition-support services delivered via large contact centers; competes for the same B2B customer-acquisition budgets as PATT but serves enterprise-scale contracts.
• Concentrix: Global customer experience and BPO incumbent operating large-scale contact centers across verticals including B2B sales support, overlapping with PATT's phone-based acquisition delivery but at much larger scale and broader portfolio.
• Foundever (formerly Sitel Group): Global CX outsourcing group offering outsourced sales, lead generation, and contact-center services for B2B clients, comparable to PATT in the outsourced-acquisition category but at significantly larger scale.
• arvato (Bertelsmann): German-headquartered BPO and customer-services subsidiary of Bertelsmann, operating contact-center and sales-support services across Europe; overlaps with PATT's German market and delivery model as a broader incumbent.
• Majorel: International CX and BPO provider with strong European presence offering sales and customer-management services including outbound B2B campaigns, comparable to PATT's outsourced-acquisition delivery.
• Teleperformance: One of the world's largest contact-center and outsourced customer-management providers, including B2B telemarketing and lead generation services, comparable as a broad incumbent in the outsourced-acquisition space PATT occupies.

Direct peers

• artaxo GmbH: German B2B sales agency offering outsourced lead generation and appointment setting for SMB and mid-market clients, directly comparable to PATT's extended-workbench acquisition model in the same geography and customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pattakquise

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PATT