Lune Media

What Lune Media does

Lune Media Pty Ltd is an Australian-owned, independent television production company founded in 2013 by Leonie Lowe and headquartered at Disney Studios Australia in Sydney's Moore Park. The company produces documentary series, factual entertainment, and comedy quiz shows commissioned by major Australian broadcasters, with its slate concentrated on social-impact topics including environmental sustainability (War on Waste, Fight for Planet A), mental health (Osher Günsberg: A Matter of Life and Death, A World of Pain), poverty and welfare (Struggle Street, Could You Survive On The Breadline?), bullying (Bullied), and longevity science (Do You Want To Live Forever). Lune Media also produces lifestyle and cooking programming (Donna Hay – Basics To Brilliance, My Country Kitchen, Every Bite Takes You Home) and entertainment formats (Shaun Micallef's Brain Eisteddfod). The company's go-to-market is event-driven and project-based: Lune develops and pitches concepts, secures per-episode network commissions from ABC, SBS, Network Ten and Nine, and monetizes non-Australian rights through international distribution partners including Escapade Media, Hat Trick International, Paramount Global Content Distribution, Lineup Industries and Sky Vision.

The company's commercial model is licensing-and-commissions based, with revenue tied to episodic production fees from broadcasters and back-end international licensing. It is certified carbon neutral, purchasing Australian carbon credits to offset all production emissions since inception. The team is small (5 named senior members: Founder & CEO Leonie Lowe, Executive Producer David Galloway, Finance Director Noel Mpofu, Production Executive Aaron Matthews, and Executive Assistant Roz Rubbo), reflecting a lean production model that scales per-project rather than retaining a large permanent headcount.

Lune Media has accumulated reputational capital through multiple Logie nominations, a 2022 Asian Academy Creative Award for Best Documentary Programme (One-Off) for Osher Günsberg: A Matter of Life and Death, and a 2022 Mental Health Service Award, alongside consistent rebookings of flagship franchises across multiple series. No external investors, parent company, or funding rounds are disclosed; the entity remains privately held by its founder with no known ownership changes since 2013.

Name

Lune Media

Legal name

Lune Media Pty Ltd

Website

https://lunemedia.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Lune Media is an Australian independent television production company founded in 2013 and based at Sydney's Disney Studios, producing documentary series, factual entertainment, and quiz shows for major Australian broadcasters including ABC, SBS, Nine, and Network Ten.

Ownership category

akta.pro rank

Product category

Television Production

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

International Thematic/Genre Broadcasters (Entertainment/Lifestyle/Documentary/Music) (MPABAEAL)

Keywords

• Television production
• Documentary series
• Factual entertainment
• Broadcast programming
• TV content production

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Television Production: Lune Media produces television content (documentary series, factual entertainment, comedy quiz shows) that is commissioned by Australian broadcast networks and streaming platforms. Revenue is generated through production commissions, licensing fees, and international distribution deals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Lune Media is an Australian independent television production company that develops and produces documentary series, factual entertainment programs, and comedy quiz shows. Content is commissioned by major Australian broadcast networks (ABC, Network Ten, Nine, SBS) and distributed internationally through partners such as Escapade Media, Hat Trick International, Paramount Global Content Distribution, Lineup Industries, and Sky Vision. The company operates on a carbon-neutral basis and focuses on programs that spark national conversations around social, environmental, and health issues.

Product overview

Lune Media is an Australian independent television production company established in 2013, based at Sydney's Disney Studios. The company produces a portfolio of documentary series, factual entertainment programs, and comedy quiz shows. Their core product is a collection of television programs spanning documentary series (Struggle Street, War on Waste, Osher Günsberg: A Matter Of Life And Death, What The Hell Just Happened?), factual entertainment (Taboo, Police Rescue Australia, Bullied, Walkabout Barber), lifestyle/cooking programming (Donna Hay - Basics To Brilliance, My Country Kitchen, Every Bite Takes You Home), environmental documentary series (Fight for Planet A), quiz shows (Shaun Micallef's Brain Eisteddfod), and social issue documentaries (Could You Survive On The Breadline?, Do You Want To Live Forever?, Two Good Co). The company operates as a carbon neutral production company and distributes content through international distribution partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Struggle Street Landmark documentary series focusing on challenges facing those living in rural and regional areas of Australia, featuring stories of hardship and heartache including dairy farmers battling drought, medical care issues in remote areas, and the decline of small country towns. Commissioned by SBS.
• War on Waste Award-winning environmental documentary series investigating Australia's waste crisis, examining plastic consumption, e-waste, and challenging corporations, councils and communities to reduce waste. Commissioned by ABC.
• War on Waste Series 3 The third installment of the War on Waste series revealing truth behind waste management spin, providing straightforward solutions to implement at home to reduce waste, featuring Craig Reucassel. Commissioned by ABC.
• Fight for Planet A: Our Climate Challenge Three-episode series with Craig Reucassel taking on climate challenges to reduce carbon emissions, exploring energy sources, transport emissions, and the carbon footprint of food. Commissioned by ABC.
• Osher Günsberg: A Matter Of Life And Death Landmark feature-length documentary exploring Australia's suicide crisis, investigating how science, innovative thinking and technology could help prevent suicide, with Osher reflecting on his own mental health experiences. Commissioned by SBS; won BEST DOCUMENTARY PROGRAMME at the 2022 Asian Academy Creative Awards.
• Could You Survive On The Breadline? Three-part documentary series where prominent Australians discover what life is like for people living on the welfare system, featuring Julie Goodwin, Caleb Bond, and Jenny Leong. Commissioned by SBS.
• Shaun Micallef's Brain Eisteddfod Quiz show hosted by Shaun Micallef where teams of Year 11 students from eighteen interstate schools compete to determine which school has Australia's biggest brains, testing knowledge across various subjects. Commissioned by Network Ten.
• Taboo Factual entertainment series where comedian Harley Breen and people from marginalised groups spend a week together, resulting in a stand-up comedy routine about laughing with people you shouldn't be laughing at. 2019 Logie Nominee for Most Outstanding Factual or Documentary Program.
• Police Rescue Australia Six-part factual series following NSW Police Rescue and Bomb Disposal Unit, covering high-risk incidents including cliff rescues, missing person searches, sieges, and bomb disposal operations. Commissioned by Nine Network.
• What The Hell Just Happened? Documentary series looking back at events from 2020 including bushfires and COVID-19, combining hard talk and comedy to reflect on resilience and the Aussie spirit.
• Osher Gunsberg: A World of Pain Documentary exploring chronic pain affecting 3.6 million Australians, told through Osher's pain journey while meeting individuals and families affected and revealing new science, medications and technological innovations for treatment.
• Do You Want To Live Forever Documentary series investigating the cutting edge of longevity science, featuring Tracy Grimshaw and Dr Nick Coatsworth guiding eight Australians on a journey to explore reversing ageing and ending disease.
• Bullied Documentary series in partnership with KEO Films Australia looking at bullying affecting one in four Australian school children, following four young people with Olympic legend Ian Thorpe.
• Every Bite Takes You Home Heartfelt series celebrating Australian multiculturalism through food, featuring Kylie Kwong telling stories of families who escaped different parts of the world and remember home through recipes.
• Donna Hay - Basics To Brilliance Eight-part cooking series where food stylist Donna Hay shows viewers how to create variations from simple basic recipes, demonstrating techniques and inspiring home cooks.
• Two Good Co Documentary series about Two Good Co, a not-for-profit organisation helping Australian women in need through an innovative cooking and employment-training program called WorkWork.
• My Country Kitchen Cooking series following former Tasmanian chef Paul West setting up a sustainable farm on the South Coast of NSW, bringing grandparents' recipes to life with homegrown ingredients.
• Walkabout Barber Documentary series featuring Brian Dowd, the Walkabout Barber, who travels to remote Australian communities providing hairdressing services combined with psychological and spiritual healing.

Quantifiable outcome

• Osher Günsberg: A Matter of Life and Death won BEST DOCUMENTARY PROGRAMME (ONE-OFF) at 2022 Asian Academy Creative Awards and SOUND AND VISION JOURNALISM AWARD at 2022 Mental Health Service Awards
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Escapade MediacoreChannel Partner/ Reseller/ DistributorEscapade Media serves as the international distribution partner for Lune Media's program Osher Günsberg: A Matter of Life and Death, handling global distribution rights outside of Australia.
• Hat Trick InternationalcoreChannel Partner/ Reseller/ DistributorHat Trick International handles international distribution for Police Rescue Australia and My Country Kitchen, providing global sales and distribution services.
• Paramount Global Content DistributioncoreChannel Partner/ Reseller/ DistributorParamount Global Content Distribution serves as the international distribution partner for Shaun Micallef's Brain Eisteddfod format.
• Sky VisioncoreChannel Partner/ Reseller/ DistributorSky Vision handles international distribution for Donna Hay - Basics to Brilliance.
• KEO Films AustraliacoreStrategic or Co-development PartnerKEO Films Australia partnered with Lune Media to produce the documentary series Bullied, which addresses the issue of bullying affecting 1 in 4 Australian school children.
• Lineup IndustriescoreChannel Partner/ Reseller/ DistributorLineup Industries serves as the international distribution partner for Bullied.
• Two Good CominorStrategic or Co-development PartnerLune Media produced a documentary series about Two Good Co, a not-for-profit organization helping turn around the lives of Australian women in need through their WorkWork program.
• Brian Dowd (Walkabout Barber)minorStrategic or Co-development PartnerLune Media partnered with Brian Dowd and the Walkabout Barber crew for the launch of the Walkabout Barber bus, documenting his journey combining hairdressing with psychological and spiritual healing in Australian bush communities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hoodlum Entertainment: Australian factual and scripted production company (Hacksaw Ridge, Bloom, The Twelve) that produces premium content for domestic and international networks, making it directly comparable to Lune Media in business model and customer profile.
• Artemis Media: Independent Australian factual and documentary producer working with major Australian networks, comparable to Lune Media in genre focus, customer base, and production scale.
• WTFN Entertainment: Australian independent production company producing factual and entertainment programming (e.g., Bondi Rescue, The Amazing Race Australia) for the same major Australian broadcasters, directly comparable in scope and customer base to Lune Media.
• Wildbear Entertainment: Australian factual and documentary production company producing content for broadcasters and streamers with a comparable production scale and genre focus to Lune Media.
• Essential Media Group: Australian factual and entertainment production company (now part of Endemol Shine) producing content for major Australian networks, directly comparable to Lune Media's factual genre focus and broadcaster customer base.
• Northern Pictures: Australian factual and documentary production company (Muster Dogs, Making Their Mark) producing for the same set of Australian broadcasters with similar genre focus and production scale to Lune Media.
• Filmology: Australian independent production house with factual and entertainment programming for major networks, comparable to Lune Media in independent status, customer base, and genre focus.

Broad incumbents

• Endemol Shine Australia: Australian arm of the Banijay-backed global production group producing factual and entertainment programming for major networks, directly competing with Lune Media for commissions while operating at significantly larger scale.
• Fremantle Australia: Major Australian production operation of global entertainment group Fremantle (American Idol, Australia's Got Talent), competing for the same broadcaster commissions as Lune Media but with vastly greater capital, IP library, and international format pipeline.

Emerging players

• Bunya Productions: Australian independent production company focused on Indigenous storytelling and factual content, comparable in scale and broadcaster customer base to Lune Media but with a more specialized thematic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lune Media