Sapphirus Stone and Tile

What Sapphirus Stone and Tile does

Sapphirus Stone and Tile is a Toronto-based distributor of premium European porcelain tiles, natural stone, and complementary installation products, serving the Canadian market. The company sources directly from manufacturers in Turkey, Italy, and Spain, and has expanded its assortment to include marble, proprietary drain designs (covered by patents), mortars, and installation systems through distribution partnerships with MAPEI and a natural stone supply partnership with Antolini. Its go-to-market combines a physical Toronto showroom with a direct-to-consumer e-commerce channel (shop.sapphirusstone.ca) and active social media marketing on Instagram and Facebook to reach both residential homeowners and commercial/trade professionals.

The business model is a hybrid wholesale-distribution / DTC-retail model: it imports container-level inventory from European factories, holds stock in Canada, and sells through both project-based trade relationships and consumer showroom/online transactions. Pricing is not publicly disclosed but follows specialty-tile industry norms with per-square-foot or per-piece pricing. The company is privately held, employs 11-50 people, and was founded circa 2018-2020 by Hasan Colakoglu (Co-Founder & Regional Managing Director) and Samet Agma (Co-Founder & Managing Director). No funding rounds, revenue figures, or financial disclosures are publicly available. There is no evidence of AI/ML, proprietary technology platforms, or software products — the business is fundamentally a physical-goods distribution and retail operation.

Name

Sapphirus Stone and Tile

Legal name

Sapphirus Stone & Tile Inc.

Website

https://sapphirusstone.ca

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Sapphirus Stone and Tile is a Toronto-based distributor of premium European porcelain tiles, marble, and installation products sourced from Turkey, Italy, and Spain. It serves Canadian homeowners and trade professionals through a showroom, e-commerce shop, and distribution partnerships with MAPEI and Antolini.

Ownership category

akta.pro rank

Product category

Building Materials (Tile & Stone Distribution)

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711), Cut Stone and Stone Product Manufacturing (327991), Cement and Concrete Product Manufacturing (3273)

SIC

Pottery & Related Products (3260), Cut Stone & Stone Products (3281), Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

akta.pro secondary industries

Tile & Stone Specialty Retail (CRAIAGAA), Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG)

Keywords

• Porcelain tile distribution
• Natural stone supply
• Building materials retail
• Shower drain systems
• Tile installation mortars

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tile and Stone Product Sales: Direct sales of porcelain tiles, marble tiles, mosaics, shower drains, mortar/adhesives, and related installation products to consumers and trade professionals. One-time purchase model with varying price points based on product type, size, and finish.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sapphirus Stone and Tile is a Toronto-based building materials distributor that sells European porcelain tiles, natural marble, tile-in shower drains, and tile installation mortars sourced from manufacturers in Turkey, Italy, and Spain. Products are offered through a physical showroom and online shop, in marble-effect, wood-effect, concrete-effect, mosaic, subway, and 20mm exterior formats with multiple finishes (polished, honed, matt, lappato) and large-format sizes. The offering targets homeowners and trade professionals seeking durable, low-maintenance surfaces that mimic natural materials and includes complete bathroom system components (drains, adhesives).

Product overview

Sapphirus Stone and Tile Inc. is a tile and stone distributor offering a portfolio of products centered on porcelain tiles and natural stone materials. The core offering consists of Porcelain Tile Collections (marble-effect, concrete-effect, wood-effect, mosaics, subway tiles, 20mm exterior tiles, and steps) complemented by Marble Collections (natural stone slabs, tiles and mosaics), Drain Collections (tile-in shower drains), and Mortar Collections (tile adhesives). The company positions itself as a distributor of European porcelain tiles from Turkey, Italy, and Spain. Products are available through the main website with e-commerce via shop.sapphirusstone.ca.

Differentiator

Problem solved

Functional benefit

Products and services

• Porcelain Tile Collections European porcelain tiles sourced from Turkey, Italy, and Spain, available in marble-effect, concrete-effect, wood-effect, mosaic, subway, large-format, and 20mm exterior variants with polished, honed, matte, rectified, and lappato finishes for residential and commercial floors and walls.
• Marble Collections Natural marble slabs, tiles, and mosaics including Bianco Dolomite, Carrara, Statuario, and Travertino for premium residential floors, walls, and interior surfaces.
• Drain Collections Tile-in shower drains in Wall-Line, High-Line Massive, Casa-Line Nova, Slim-Line, Trend-Line, and Punto models with patented adjustment pieces for seamless floor/wall joins, available in sizes from 16" to 47" and various finishes.
• Mortar Collections High-performance polymer mortars including MAPEI Ultraflex LFT (Grey and White), MAPEI Ultraflex 2, Technoflex, and Supertech products with Easy Glide Technology for large-format, non-sag, and smooth-consistency professional porcelain, marble, mosaic, and ceramic installations.
• Marble-Effect Porcelain Tiles Porcelain tiles mimicking natural marble (Calacata, Bianco River, Bianco Dolomite, Armada, Canyon Oro, Canyon Grigio, Crown, Calacata Goldie, Deep Stone, Espina, Firoza, Fuego, Gazelle, Misty, Mood Grey, Omnia, Nordic Grey, Panda, Paonazzo, Pizarra, Pulpis Nero, Pulpis Grey, Ramo Misto, Statuario, Terra Bianca, Venus, Sombra Black, Sun Onyx, Mellow Gold, Venecia, Spring, Breccia Capraia) for marble aesthetics with porcelain durability.
• Concrete-Effect Porcelain Tiles (Ark Collection) Contemporary concrete-effect porcelain range in Black, Silver, Antrasit, and Off White shades in multiple sizes including an extra large 40x40 format for wall-covering applications.
• Wood-Effect Porcelain Tiles Wood-look porcelain tiles including the TiberWood, Forest (Cherry, Natural, Silver), and Oldwood collections that deliver authentic wood graining with the durability and moisture resistance of porcelain.
• 20mm Exterior Porcelain Tiles Outdoor porcelain tiles with 20mm thickness and highly slip-resistant Grip finish for patios, balconies, paths, and driveways; impervious to water and suitable for pedestal and dry laying situations.
• Porcelain Mosaics Mosaic tiles from the Eternal Beauty collection with patterns, textures, and mixed materials such as glass and polished stones, available in Herringbone, Linear, and Square pattern variants.
• Subway Porcelain Tiles Classic subway-format porcelain tiles in 3x6, 3x12, 4x8, and 8x8 sizes with glossy and matte finishes in white, black, red, and additional colored options.
• Porcelain Steps 12x48 inch porcelain step tiles designed to coordinate with matching floor and wall collections including Ark, Calacata, Canyon, Crown, Espina, Fuego, Gazelle, Luna, Panda, Paonazzo, Pizarra, Pulpis, Ramo Misto, Statuario, and Tokyo.

Quantifiable outcome

• Tiles maintain original appearance for entire product lifetime with no glaze wear-through
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Turkish Porcelain ManufacturerscoreOthersExclusive sourcing partnerships with Turkish manufacturers providing access to premium European-style porcelain tiles. Turkish manufacturers produce the majority of company's marble-effect, wood-effect, concrete-effect porcelain collections as well as 20mm exterior pavers.
• Italian Porcelain ManufacturerscoreOthersSourcing partnerships with Italian manufacturers for premium Italian porcelain tile collections featuring authentic European designs and craftsmanship.
• Spanish Porcelain ManufacturerscoreOthersSourcing partnerships with Spanish manufacturers for Spanish-style porcelain tile collections.
• MAPEIcoreOthersDistribution partnership for MAPEI Ultraflex mortar and adhesive products sold alongside tile collections. Products include Ultraflex Large Format Tile Mortar (Grey and White) and Ultraflex 2 for various tile installation applications.
• AntoliniminorOthersNatural stone slab supplier featuring Antolini natural marble slabs as part of marble collection offerings.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ciot: Ciot is one of Canada's largest importers and retailers of tile, stone, and mosaic products with multiple showrooms across major Canadian cities. It directly competes with Sapphirus in the premium porcelain and natural stone segment serving homeowners, designers, and trade professionals.
• Marble Trend: Marble Trend is a Canadian distributor of natural stone and engineered surfaces (marble, quartz, porcelain) for residential and commercial projects. It directly competes with Sapphirus in the marble and large-format porcelain segment, especially in the Toronto/GTA market.
• Centura Tile: Centura Tile is a Canadian tile and flooring distributor with showrooms in major provinces, carrying porcelain, ceramic, and natural stone products. It serves a similar B2B/B2C customer base and overlaps directly with Sapphirus's trade and residential segments.
• Olympia Tile +: Olympia Tile is a long-established Canadian tile distributor with showrooms across Canada and an extensive portfolio of imported and domestic tile products. It competes with Sapphirus in both retail and trade/specification channels for porcelain and ceramic tile.
• Tile & Stone Source: Tile & Stone Source is a Toronto-area tile and stone retailer offering porcelain, ceramic, and natural stone to homeowners and trade customers. It is a local direct competitor with similar product positioning and showroom-based distribution.
• Stone Tile International: Stone Tile International is a Canadian distributor specializing in natural stone and porcelain tile for residential and commercial applications, with a focus on premium imported products. It overlaps with Sapphirus in sourcing, product mix, and customer base.
• Ceragres: Ceragres is a Canadian distributor of porcelain tile, ceramic, and natural stone products serving residential and commercial markets. Its product range and customer segments closely align with Sapphirus's porcelain and marble offerings.

Broad incumbents

• Porcelanosa: Porcelanosa is a global Spanish manufacturer and retailer of premium porcelain tiles, kitchen, and bath products with showrooms worldwide, including Canada. It is a larger incumbent competitor offering a broad portfolio that overlaps with Sapphirus's premium European porcelain range.
• Emser Tile: Emser Tile is a major US-based tile and natural stone distributor with a broad product portfolio across porcelain, ceramic, and stone. It is a large incumbent operating in a comparable distribution model, particularly relevant to Sapphirus's commercial and trade business.
• Anatolia Tile + Stone: Anatolia is a large Turkish/Canadian tile manufacturer and distributor with significant North American operations. As an upstream supplier-like competitor with Canadian distribution, it competes with Sapphirus in porcelain tile offerings sourced from similar manufacturing geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sapphiruss
• Instagraminstagram.com/sapphirusstone

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sapphirus Stone and Tile