Euroaptieka
Euroaptieka is a Latvian pharmacy retailer operating 56 physical stores and a 24/7 e-commerce platform serving approximately 355,000 customers monthly with OTC medications, cosmetics, supplements, and health products, as part of the EUROAPOTHECA Nordic/Baltic pharmacy group.
- Company typePrivate
- Founded2001
- HeadquartersRiga, Latvia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Euroaptieka does
Euroaptieka is a Latvian pharmacy retail chain operating 56 physical pharmacies across all major regions of Latvia, employing over 500 staff and serving approximately 355,000 customers monthly. The company is operated by AZETA, SIA, a privately held Latvian limited liability company headquartered in Riga, and functions as the Latvian subsidiary of the EUROAPOTHECA group, an international Northern European pharmacy conglomerate founded in 1998 that operates 784+ pharmacies across Lithuania, Latvia, Estonia, and Sweden.
The company runs an omnichannel retail model built around a 24/7 e-commerce platform (euroaptieka.lv) and a national physical pharmacy network. The technology stack includes an integrated pharmacy management system supporting online pharmaceutical consultation via phone, email, and live chat in Latvian and Russian, with fulfillment through multiple last-mile partners (Smartpost, DPD, Omniva, Narvesen, and courier delivery). The product portfolio spans six core categories: cosmetics and dermocosmetics, dietary supplements and vitamins, mother-and-baby products, oral hygiene, over-the-counter medications, and medical supplies, distributed from over 60 international brands including BIODERMA, EUCERIN, LA ROCHE-POSAY, VICHY, and SENSODYNE.
Commercially, Euroaptieka operates a direct-to-consumer retail model with unit pricing, frequent promotional discounts of 25–60%, a Loyalty Club (updated July 2023) for personalized retention offers, and free delivery thresholds (€15 parcel locker, €25 courier). It holds pharmacy license A00709 from the Latvian State Medicines Agency and is supervised by the Health Inspectorate, with prescription medication dispensing regulated both online and in physical locations. No public revenue, funding, or M&A disclosures are available, and the company is privately held under the Vilniaus Prekyba holding group.
Euroaptieka firmographics
Firmographics- Name
- Euroaptieka
- Legal name
- AZETA, SIA
- Website
- https://euroaptieka.lv
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Euroaptieka is a Latvian pharmacy retailer operating 56 physical stores and a 24/7 e-commerce platform serving approximately 355,000 customers monthly with OTC medications, cosmetics, supplements, and health products, as part of the EUROAPOTHECA Nordic/Baltic pharmacy group.
- Ownership category
- akta.pro rank
Euroaptieka industry classification
Industry- Product category
- Retail Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Value Pharmacies & Deep-Discount Pharmacy Retail (CRAEAHAB)
- akta.pro secondary industries
- Health & Pharmacy Omnichannel (CRAFAEAK), Pharmacy & Health Essentials Delivery (CRAFAFAI)
Keywords
Where Euroaptieka is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices2 records
Markets served
Euroaptieka business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- E-commerce Product Sales: Online sales of health, wellness, and beauty products including cosmetics, nutritional supplements, OTC medications, medical supplies, hygiene products, mother and baby care, and oral hygiene products. Products sold at discounted prices compared to physical stores due to lower operational costs.
- Physical Pharmacy Retail: 56 Euroaptieka pharmacies across Latvia serving approximately 355,000 customers monthly. Sells prescription and OTC medications, cosmetics, and health products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
Euroaptieka product offering
Product offeringCore offering
Euroaptieka operates an omnichannel pharmacy retail business in Latvia, combining 56 physical pharmacy locations with a 24/7 online pharmacy platform (euroaptieka.lv). The company sells OTC medicines, prescription medications, dietary supplements, cosmetics, mother and baby products, oral hygiene products, medical supplies, and personal hygiene items from over 60 international brands, and provides professional pharmacist consultations via phone, email, and online chat in Latvian and Russian.
Product overview
Euroaptieka is an online pharmacy (e-aptieka) operated by AZETA, SIA, offering a comprehensive range of health and beauty products. The platform operates 24/7 and provides pharmaceutical consultations via free phone, email, and online chat in Latvian and Russian. The core product portfolio consists of six main categories: cosmetics (skin and hair care including dermocosmetics and Korean cosmetics), dietary supplements and vitamins, mother and baby products, oral hygiene, over-the-counter medicines, medical supplies, and hygiene products. The company distributes products from over 60 international brands including BIODERMA, MOLLERS, SENSODYNE, EUCERIN, LA ROCHE-POSAY, VICHY, FILORGA, and others. Delivery is available via Smartpost terminals, Narvesen pickup points, DPD and Omniva lockers, and courier services.
Differentiator
Problem solved
Functional benefit
Products and services
- Cosmetics and Personal Care
- Dietary Supplements and Vitamins
- Mother and Baby Products
- Oral Hygiene Products
- Over-the-Counter Medicines
- Medical Supplies and Equipment
- Personal Hygiene Products
- Euroaptieka Online Pharmacy Platform
- Euroaptieka Physical Pharmacy Network
Quantifiable outcome
- 355,000 customers visit Euroaptieka monthly
- +2 more outcomes
Companies that use Euroaptieka
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Euroaptieka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Euroaptieka partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- SmartpostminorSmartpost parcel terminal service provider for e-commerce order delivery and pickup convenience.
- DPD LatviaminorDPD parcel locker and courier delivery service for e-commerce orders across Latvia.
- OmnivaminorOmniva parcel locker service for convenient e-commerce order collection.
- NarvesenminorNarvesen convenience store network serves as pickup points for e-commerce orders.
- Euroaptieca GroupcoreEuroaptieca Group is the parent company of Euroaptieka. Founded in 1998, the group operates pharmacy chains across Lithuania (Eurovaistine), Latvia (Euroaptieka), and Estonia (Euroapteek franchise). Also holds 50% of Swedish Pharmacy Holding AB which operates Kronans Apotek chain in Sweden. Member of Vilniaus Prekyba holding company.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Euroaptieka competitors and assessment
Company assessmentBroad incumbents
- Kronans Apotek: Swedish pharmacy chain (456 stores + 48 franchises) partially owned by Euroapotheca group via Swedish Pharmacy Holding AB. Operates in a far larger market under regulated Swedish pharmacy conditions, offering cross-market scale and category insight.
- DocMorris (Zur Rose Group): Pan-European online pharmacy leader operating across Switzerland, Germany, and the Netherlands with cross-border prescription delivery. A potential cross-border entrant into Latvia and a comparable e-pharmacy operator.
- Shop Apotheke Europe: Leading European OTC and beauty online pharmacy with operations in Germany, the Netherlands, and other markets. Comparable in product mix (OTC, supplements, beauty) and serves as a benchmark for European online pharmacy scale.
Direct peers
- Apotheka: Latvian pharmacy chain (operated by A Aptiekas) with broad physical coverage and online pharmacy services. Direct competitor in Latvian prescription, OTC, and beauty/health product retail.
- Eurovaistinė: Lithuanian pharmacy chain and direct sister brand within the Euroapotheca group (272 pharmacies). Comparable omnichannel discount drugstore model and shared group procurement make it the most structurally similar peer.
- BENU Aptieka: Pan-European pharmacy brand operating a substantial retail network in Latvia including physical pharmacies and an online platform. Competes directly for Latvian OTC, prescription, and dermocosmetics customers.
- Mēness aptieka: One of Latvia's largest pharmacy chains with physical stores and online sales across the country. Directly competes with Euroaptieka for both prescription and OTC customers in the Latvian market.
- Euroapteek: Estonian franchise pharmacy network (73 locations) under the Euroapotheca group. Sister brand in Estonia sharing procurement, brand assets, and operating model with Euroaptieka.
Emerging players
- Apotea: Sweden's leading online-only pharmacy with strong e-commerce operational maturity. Highly relevant as a Northern European e-pharmacy benchmark for fulfillment, pricing, and category merchandising.
Regional players
- Apotek Hjärtat: Largest Swedish pharmacy chain operating exclusively in Sweden under ICA Gruppen ownership. Relevant peer for Nordic pharmacy retail benchmarking, though it does not operate in the Latvian market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Euroaptieka social profiles
Digital presenceEuroaptieka compliance and trust
Trust signalCompliance1 record
Euroaptieka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Euroaptieka leadership team
Management profileNumber of profiles
Profiles1 record
Euroaptieka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Euroaptieka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Euroaptieka
What does Euroaptieka do?
Euroaptieka operates an omnichannel pharmacy retail business in Latvia, combining 56 physical pharmacy locations with a 24/7 online pharmacy platform (euroaptieka.lv). The company sells OTC medicines, prescription medications, dietary supplements, cosmetics, mother and baby products, oral hygiene products, medical supplies, and personal hygiene items from over 60 international brands, and provides professional pharmacist consultations via phone, email, and online chat in Latvian and Russian.
Is Euroaptieka a public or private company?
Euroaptieka is a private company. It is classified as corporate owned and is currently operating.
When was Euroaptieka founded?
Euroaptieka was founded in 2001. It employs 251 to 500 people.
Where is Euroaptieka based?
Euroaptieka is headquartered in Riga, Latvia, in the Europe region.
How does Euroaptieka make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are physical Pharmacy Retail.
Who are Euroaptieka's main competitors?
Broad incumbents on record are Kronans Apotek, DocMorris (Zur Rose Group) and Shop Apotheke Europe. Direct peers are Apotheka, Eurovaistinė, BENU Aptieka, Mēness aptieka and Euroapteek. Apotea is listed as an emerging player. Apotek Hjärtat is listed as a regional player.
Does Euroaptieka have an API?
No public API is recorded for Euroaptieka.
What industry is Euroaptieka in?
Euroaptieka's product category is Retail Pharmacy. Its primary akta.pro industry code is CRAEAHAB, Value Pharmacies & Deep-Discount Pharmacy Retail, with a secondary code of CRAFAEAK, Health & Pharmacy Omnichannel. Its NAICS code is 456110 and its SIC code is 5912.