Hialeah Park Casino

What Hialeah Park Casino does

Hialeah Park Casino is a historic gaming and entertainment venue located in Hialeah, Florida, operating under a private for-profit structure at a property founded in 1932. The venue offers an integrated portfolio of gaming, hospitality, and event services, including slot machines, electronic table games, a dedicated poker room with tableside dining, food and beverage service, and event hosting for weddings and private gatherings. Legal sports betting is delivered through a partnership with the Hard Rock Bet mobile app, enabling registered users to place bets under the Hialeah Park Casino brand without the operator building its own sportsbook. The property is anchored by a 90+ year brand heritage, a "Famous Flamingos" identity, and the "Franco the Flamingo" brand mascot used across marketing touchpoints.

The business operates on a transaction-fee revenue model across five primary streams: gaming (slot machines and electronic table games), poker, sports betting (routed through Hard Rock Bet), dining, and events/venue rental. It targets consumer-facing personas, including gaming enthusiasts, poker players, sports bettors, dining guests, and event hosts, through a direct-to-consumer go-to-market approach that drives foot traffic via a promotions calendar, the Players Club loyalty program (with a $250 new-member offer), and active social media channels across Facebook, Instagram, and TikTok. Customer concentration is dispersed across individuals, but all revenue depends on the single Hialeah property, creating geographic concentration.

Technology infrastructure is minimal and primarily consists of the third-party Hard Rock Bet sportsbook integration for mobile betting, standard slot machine and electronic gaming hardware, and iContact-powered email marketing via the WebSignup signup flow. There is no disclosed proprietary technology, no mobile application owned by Hialeah Park Casino, no AI/ML capability, and no digital product beyond the partnership-embedded sportsbook. Pricing across gaming, poker, dining, and events is not publicly disclosed and is quote-based.

Name

Hialeah Park Casino

Legal name

Hialeah Park Casino

Website

https://hialeahpark.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

1–10 employees

Short description

Hialeah Park Casino is a historic gaming and entertainment venue in Hialeah, Florida, founded in 1932, offering slot machines, poker, sports betting via Hard Rock Bet partnership, dining, and event hosting for South Florida consumers at a single landmark property.

Ownership category

akta.pro rank

Product category

Casino & Gaming

NAICS

Casinos (except Casino Hotels) (71321)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

akta.pro secondary industries

Live Poker Rooms & Cardrooms (Land-Based) (MPAEAEAA), Casino Food, Beverage & Nightlife Operations (MPAEAAAI)

Keywords

• Casino gaming
• Slot machines
• Poker room
• Sports betting
• Event venue

Headquarters

HQ city

Hialeah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Gaming - Slot Machines and Electronic Table Games: Revenue from slot machines and electronic gaming. The casino offers newest and popular slot machines plus classic favorites.
2. Poker: Revenue from poker tables with tableside dining service. Players test their skill at action-packed poker tables.
3. Sports Betting (via Hard Rock Bet): Legal sports betting through Hard Rock Bet sportsbook app partnership. Customers bet on sports with live odds.
4. Dining: Food and beverage service including cocktails, beer, and meals at slot machines, poker tables, or dining tables. All food made with finest ingredients.
5. Events and Venue Rental: Event hosting services including elegant weddings in Ballroom and intimate gatherings in Director's Room. Historic landmark venue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hialeah Park Casino operates a brick-and-mortar casino and entertainment complex in Hialeah, Florida, offering slot machines and electronic table games, a poker room with tableside dining, legal sports betting through a Hard Rock Bet partnership, food and beverage service, and event hosting for weddings and private gatherings. The venue combines gaming, hospitality, and event services under one historic landmark property, with revenue driven primarily by gaming transactions, food and beverage sales, and venue rentals.

Product overview

Hialeah Park Casino is a unified entertainment complex offering an integrated portfolio of gaming, hospitality, and event services at a historic landmark venue. The core offerings include Casino gaming (slot machines, progressive jackpots, new game releases), Poker (table games with tableside dining), Sports Betting (via Hard Rock Bet app), Dining (food and beverages throughout the venue), and Events (weddings and private gatherings). These services are supported by loyalty programs (Players Club), documentation services (Win/Loss Statement), and filming permissions. The property positions itself as a comprehensive entertainment destination combining gaming action with hospitality and event hosting capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Casino Gaming Casino floor offering slot machines, electronic table games, and progressive jackpots for adult patrons aged 21 and older. Features the newest and most popular slot titles alongside classic favorites.
• Poker Room Dedicated poker room with action-packed tables and tableside dining service for players aged 18 and older. Offers cash games and tournaments in a social gaming environment.
• Sports Betting Legal sports betting service delivered via a white-label partnership with the Hard Rock Bet mobile app. Provides live odds and fast-action wagering on multiple sports for registered users.
• Dining Food and beverage service offering cocktails, beer, and meals made with fine ingredients. Service is available at slot machines, poker tables, and dedicated dining tables across the venue.
• Event Hosting Event venue rental for weddings, corporate events, and private gatherings, with full event planning service. Spaces include the Ballroom for elegant weddings and the Director's Room for intimate occasions.
• Players Club Loyalty Program Free loyalty membership program offering members promotions, giveaways, win/loss statements, and exclusive rewards such as a $250 new member offer. Drives repeat visitation and engagement.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Hard Rock BetcoreTechnology or IntegrationHialeah Park Casino partners with Hard Rock Bet for sports betting services. The sportsbook is accessible via the Hard Rock Bet app, which customers can download to their phones. The sports betting page is hosted at hardrock.bet/hialeahparkcasino. This partnership enables legal sports betting with live odds and fast action for Hialeah Park Casino patrons.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• BestBet Jacksonville: Florida poker and slots operator in the Jacksonville region offering poker rooms, table games, and dining. Comparable poker-forward product mix, though in a different regional market than Hialeah Park.
• Derby Lane: St. Petersburg greyhound racing and poker venue with simulcast and F&B. Comparable Florida pari-mutuel / poker heritage operator, though geographically distinct from Hialeah Park.

Direct peers

• Gulfstream Park Racing and Casino: Hallandale Beach racino with slots, poker, dining, retail, and a hotel component. Directly comparable South Florida gaming/entertainment complex with similar racing-heritage identity.
• Casino Miami: Medley/Miami-area slots casino offering slots, poker, and dining to South Florida patrons. Comparable mid-size, no-hotel casino directly competing for the same regional gaming spend.
• Calder Casino: Former racetrack converted to slots-only casino in Miami Gardens. Comparable as a Florida pari-mutuel-turned-casino competing for the same South Florida gaming patrons as Hialeah Park.
• Isle Casino Racing Pompano Park: Pompano Beach racino with slots, poker, dining, and live racing. Overlapping South Florida customer base and similar racino heritage positioning to Hialeah Park.
• Magic City Casino: Smaller Miami-area casino offering slots, poker, dining, and entertainment without an on-site hotel. Closest comparable to Hialeah Park in scale, South Florida geography, and product mix.
• The Big Easy Casino: Hallandale Beach slots and poker casino with F&B and events. Similar non-hotel, mid-scale South Florida positioning and overlapping customer base with Hialeah Park.

Others

• Hard Rock Bet: National sportsbook platform that powers Hialeah Park's mobile sports betting through a white-label partnership. Relevant as both a strategic partner and a broader incumbent shaping Florida digital betting economics.

Broad incumbents

• Seminole Hard Rock Hotel & Casino: Flagship Florida integrated casino resort (Hollywood & Tampa) operating slots, table games, poker, sports betting, hotels, dining, and events. Same core verticals as Hialeah Park but at substantially larger scale and with on-site lodging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HialeahPark
• Instagraminstagram.com/hialeahpark
• TikToktiktok.com/@playhialeahpark
• LinkedInlinkedin.com/company/hialeah-park-race-track

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hialeah Park Casino