What casino miami does

Casino Miami is a privately-held gaming and entertainment venue located at 3500 NW 37th Avenue, Miami, FL 33142. It operates a fully modernized 80,000 sq. ft. property that is open 24/7 and houses more than 1,000 slot machines segmented across the main floor, a dedicated Aristocrat Lounge, a Light and Wonder Lounge, and a High Limit Room. The venue also offers electronic and live table games (Craps, Roulette, Blackjack, Baccarat), a 20+ table poker room with designated player games and daily high-hand promotions up to $5,000, and William Hill-powered simulcast race betting for Thoroughbred, Harness, Greyhound, and Jai-Alai on a 40-foot video wall. The business serves adults 21+ in the Miami metropolitan area, with multi-cultural entertainment programming spanning Latin, Hip-Hop, Salsa, Reggaeton, Merengue, and urban genres, alongside three on-site dining venues (Golden Circle Sports Bar, WhiSkies cocktail bar, Casino Cafe) and weekend live entertainment. In February 2026 it will add the JAM Arena, a 1,500-seat entertainment venue operated in partnership with the World Jai-Alai League.

The core technology stack is a third-party vendor ecosystem rather than proprietary IP: Aristocrat and Light and Wonder slot platforms for gaming content, William Hill for race-book technology, and standard casino management systems for loyalty and operations. The Viva Rewards+ tiered loyalty program (Blue, Silver, VIP, Elite, Platinum), with a $50 guaranteed free-play offer to new members, drives repeat visitation and personalized host engagement at higher tiers. The property markets to consumers directly through its website, social media, email newsletter, and an active promotions calendar (e.g., $50,000 Summer Beach Bash, $15,000 Awesome August Giveaway, Moolah Madness, Plinko).

Revenue is generated through wagering on slots, table games, poker, and race betting; food and beverage sales across the three on-site venues; entertainment tickets; and player reinvestment through the loyalty program. Pricing follows house-edge mechanics on gaming rather than fixed fees, and revenue is not publicly disclosed. The competitive set is constrained to the eight non-tribal casinos licensed in Florida, with Magic City Casino identified as a direct in-market competitor. Ownership and corporate structure are not disclosed in available sources; no parent company, investors, or headcount are identified.

Name

casino miami

Legal name

Casino Miami

Website

https://playcasinomiami.com

Company type

Private

Operating status

Operating

Short description

Casino Miami is a privately-held, 80,000 sq. ft. gaming and entertainment venue in Miami offering 1,000+ slot machines, table games, 20+ poker tables, William Hill-powered race betting, dining venues, and live entertainment for adults 21+ in the South Florida market, with the JAM Arena launching February 2026.

Ownership category

akta.pro rank

Product category

Casino Gaming

NAICS

Casinos (except Casino Hotels) (713210)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination/Regional Casinos (Drive-to Markets) (MPAEAAAC)

akta.pro secondary industry

Casino Table Games Operations (MPAEAAAN)

Keywords

• Casino gaming operations
• Slot machine gaming
• Poker room services
• Race sportsbook betting
• Entertainment venue hospitality

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Gaming Revenue: Primary revenue from slot machines, table games (Craps, Roulette, Blackjack, Baccarat), poker room with designated player games, and race betting. The casino operates over 1,000 slot machines and 20+ poker tables.
2. Food & Beverage: On-site dining at Golden Circle Sports Bar (40-foot TV wall), WhiSkies cocktail bar, and Casino Cafe. Bar operates 24 hours, food available 11am-11pm.
3. Entertainment Tickets: Revenue from live entertainment events including concerts, DJ nights, comedy shows, and private event bookings at the venue.
4. Player's Club/Viva Rewards: Loyalty program driving repeat visits through free play offers, promotions, and tiered benefits. New members receive $50 guaranteed free play.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Casino Miami operates a fully modernized 80,000 sq. ft. commercial casino and entertainment venue in Miami, Florida, offering over 1,000 slot machines, live-dealt table games (Craps, Roulette, Blackjack, Baccarat), 20+ poker tables, and William Hill-powered race and Jai Alai sportsbook wagering. The property complements gaming with on-site dining at Golden Circle Sports Bar, WhiSkies, and Casino Cafe, live entertainment programming, and the Viva Rewards+ tiered player loyalty program.

Product overview

Casino Miami is a 80,000 sq. ft. entertainment venue offering a diversified gaming portfolio centered on slot machines (1,000+ games across the main floor, Aristocrat Lounge, and Light and Wonder Lounge), electronic table games, a 20+ table poker room with live dealer designated player games, and William Hill-powered race betting. The property operates several dining venues (Golden Circle Sports Bar, WhiSkies cocktail bar, Casino Cafe) and the JAM Arena entertainment venue. Loyalty is managed through the Viva Rewards+ tiered program with five membership levels. The venue positions itself as a comprehensive entertainment destination combining gaming, dining, sports viewing, and live performances, with the JAM Arena (launching February 2026) expanding its event programming beyond traditional casino offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Slot Gaming Casino floor slot gaming with over 1,000 machines, including progressive jackpots and titles from Aristocrat, Light and Wonder, and other major slot manufacturers, for adult casino patrons aged 21+.
• Aristocrat Lounge Dedicated slot lounge featuring Aristocrat Gaming titles including Phoenix Link, Buffalo Grand, Buffalo Link, Cash Express Luxury Line, Mo' Mummy, Midnight Express, Lightning Link, and Dancing Drums.
• Light and Wonder Lounge Slot lounge featuring Light and Wonder titles including Monopoly Express, Dancing Drums Prosperity, Lock It Link, Piggy Bankin', Ultimate Fire Link Explosion, and Lion Link.
• High Limit Room Dedicated high-stakes slot gaming area featuring premium titles such as Royal Reels, Huff N' Even More Puff, Ultimate Fire Link, Diamond Lotto, and Shock Wave.
• Electronic Table Games Electronic gaming terminals offering Baccarat, Blackjack, Roulette, and Craps with automated gameplay and betting options for casino patrons.
• Live Dealt Poker Live dealer poker tables including designated player games such as I Luv Suits, Alligator, Three Card, DJ Wild, Texas Hold'em, Omaha, Pot Limit, Crazy Pineapple, and Big-O, with over 20 tables and daily high hand promotions ($1,000-$5,000).
• William Hill Racing Race betting service operated in partnership with William Hill, offering live horse racing betting, simulcast racing from Thoroughbred, Harness, and Greyhound tracks, and Jai Alai wagering, powered by William Hill's technology with a 40-foot video wall.
• Viva Rewards+ Player's Club Tiered loyalty membership program with five levels (Viva Blue, Viva Silver, Viva VIP, Viva Elite, Viva Platinum) offering free play, giveaways, sweepstakes entries, exclusive promotions, member-only events, and personal hosts at higher tiers. New members receive $50 guaranteed free play.
• Golden Circle Sports Bar On-site sports bar and restaurant featuring a 40-foot TV wall for live sports viewing, with bar service open 24 hours and food available 11am-11pm.
• WhiSkies Cocktail Bar On-site cocktail bar at Casino Miami, open Tuesday-Saturday 9am-1am and Sunday-Monday 2pm-10pm.
• Casino Cafe On-site casino restaurant offering food service from 9am-11pm for gaming guests.
• JAM Arena (Jai-Alai Miami Arena) 1,500-seat entertainment venue located inside Casino Miami, operated by the World Jai-Alai League, featuring Jai Alai matches, sports, comedy, concerts, and cultural programming.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• World Jai-Alai LeaguecoreStrategic or Co-development Partner · 19 November 2025The World Jai-Alai League operates JAM Arena (Jai-Alai Miami Arena), a 1,500-seat entertainment space located inside Casino Miami. This multi-million dollar reinvestment coincides with the venue's centennial anniversary in 2026, featuring sports, comedy, concerts, and cultural programming.
• William HillcoreTechnology or IntegrationWilliam Hill powers the race betting operations at Casino Miami, providing simulcast racing for Thoroughbred, Harness, and Greyhound tracks plus Jai Alai. Features include cutting-edge betting technology, 40-foot video wall, and real-time race results updates.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Magic City Casino: Direct competitor in the Miami market; non-tribal casino with slots, poker, and dining. Explicitly referenced as a sister/affiliated property to Casino Miami with comparable scale and offerings, making it the closest direct peer.
• The Big Easy Casino: Hallandale Beach, FL non-tribal casino with slots, poker, and racing. Similar regional pari-mutuel gaming model and competition profile as Casino Miami.
• Hialeah Park Racing & Casino: Historic Miami-Dade pari-mutuel casino with slots and racing. Directly comparable South Florida non-tribal gaming venue targeting a similar local and Latin American customer base.
• Isle Casino Racing Pompano Park: Pompano Beach, FL racino combining harness racing with slots and table games. Comparable South Florida pari-mutuel operator with similar gaming and racing integration.
• Mardi Gras Casino (Hallandale Beach): South Florida slots and table game casino. Comparable non-tribal regional casino competing for the same South Florida gaming-entertainment demand.
• Dania Casino (The Casino @ Dania Beach): Broward County non-tribal casino offering slots and live table games. Comparable pari-mutuel-based gaming venue competing for South Florida gaming customers.
• Gulfstream Park Racing and Casino: Hallandale Beach, FL gaming and racing venue offering slots, table games, and horse racing. Comparable Broward-area non-tribal casino with similar slot-floor and racing sportsbook model.

Regional players

• Derby Lane: St. Petersburg, FL greyhound racing and poker venue. Similar pari-mutuel gambling operations to Casino Miami's racing sportsbook, though located in the Tampa Bay region rather than directly competing in Miami-Dade.

Broad incumbents

• Seminole Hard Rock Hotel & Casino Hollywood: Dominant South Florida integrated casino resort with hotel, gaming, and entertainment. Operates under a tribal/state compact and competes with Casino Miami for the same South Florida gaming and entertainment wallet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/playcasinomiami
• Facebookfacebook.com/PlayCasinoMiami
• Instagraminstagram.com/playcasinomiami

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about casino miami