MVST Barracudas

What MVST Barracudas does

MVST Barracudas (legally Mission Valley Barracudas Swim Team) is an independent, volunteer-run non-profit community youth swim team founded in 2001 and based at Mission Valley Swim Club in Fremont, California. The team is affiliated with the East Bay Swim League (EBSL) and serves youth swimmers ages 6 and up, organized into practice groups by age (8 & under, 9-10, 11-12, 13 & up). Its season consists of weekly practices, six dual/tri meets, a Red & White intra-squad meet, and the annual EBSL Championship, with the top 100 swimmers from the roster selected for championship participation. The team is distinguished historically as the first and only EBSL team to win 10 consecutive league championships (2001-2010), and has continued to post strong results, including 1st place in 2019 and 2nd place in 2022, 2024, and 2025. The team's governance is provided by an elected board of parent volunteers (President, Vice-President, Treasurer, Secretary, plus coordinators for Ways & Means, Volunteer Coordination, Meet Direction, and Cuda Cuisine food service), with each family expected to take on 5-7 volunteer jobs per season.

The team's core offering is competitive summer recreational swimming. It does not own proprietary technology; rather, it operates through the SwimTopia web platform for registration, scheduling, communications, and merchandise sales, with Stripe handling payment processing. Revenue streams consist of swimmer registration fees, team merchandise sales (t-shirts, swim caps, championship apparel, with a 2026 design by JJ Garcia featuring a Formula 1 racing theme), championship program sales ($13 pre-order, $15 day-of), a SwimOutlet.com affiliate relationship that yields 8-10% commission on referred purchases, and eligibility for corporate matching donations. The team is governed strictly as a community service organization with no venture capital, external ownership, or fundraising; families participate through registration fees, volunteer labor, and fundraising efforts. Coaching is delivered by five named coaches, and the team practices at Mission Valley Swim Club with occasional use of Ohlone College and other regional facilities for meets and championships.

Name

MVST Barracudas

Legal name

Mission Valley Barracudas Swim Team

Website

https://mvstcudas.swimtopia.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

MVST Barracudas is a volunteer-run, non-profit summer recreational youth swim team in Fremont, California, affiliated with the East Bay Swim League, serving children ages 6 and up through coached practices, dual meets, and annual championships.

Ownership category

akta.pro rank

Product category

Youth Competitive Swimming

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industry

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)

Keywords

• Youth swim team
• Competitive swimming
• Summer recreational league
• Swim training
• Community swim club

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Team Registration Fees: Registration fees from team members. Full refund available before first practice; no refund after swimmer spot confirmed.
2. Team Merchandise Sales: Sale of team merchandise including t-shirts (t-shirt design by JJ Garcia for 2026 season, based on Formula 1 racing), swim caps, championship apparel. Store managed through SwimTopia platform with Stripe payment processing.
3. SwimOutlet Affiliate Program: Registered as affiliate team with SwimOutlet.com. Earns 8-10% commission on all orders made through the team's referral link. Quick and easy fundraising mechanism for the team.
4. Championship Programs and Ads: Sale of championship programs ($13 pre-order, $15 day-of) and family ads in championship program. Primary team fundraiser.
5. Corporate Matching Donations: As an independent non-profit organization, eligible for company donation matching programs.

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

MVST Barracudas operates a summer recreational competitive swim team for youth ages 6 and up in the East Bay area, providing structured swim practices, dual and tri meets, and participation in the East Bay Swim League (EBSL) Championships. The team supplements core programming with branded merchandise sales, fundraising via SwimOutlet.com affiliate commissions, and championship program advertising. Operations are coordinated through the SwimTopia web platform with Stripe handling payments.

Product overview

MVST Barracudas operates as a single swim team product offering. The core service is youth competitive swimming through organized team practices, swim meets, and championship participation. The team supplements operations with a merchandise store (Team Store) selling branded apparel.

Differentiator

Problem solved

Functional benefit

Products and services

• MVST Barracudas Swim Team Membership

Quantifiable outcome

• 10 consecutive EBSL Championships (2001-2010)
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• SwimOutlet.comminorGTM or Marketing Partner · 1 January 2025MVST registered as affiliate team with SwimOutlet.com. Team earns 8-10% commission on all orders made through the team's referral link (https://swimoutlet.com/MVSTCudas?ref=SWIMTOPIA). This is a quick and easy fundraising mechanism for the team.
• East Bay Swim League (EBSL)coreOthers · 1 January 2025MVST Barracudas is affiliated with the East Bay Swim League (EBSL). EBSL organizes the championship meet and establishes competition rules. MVST competes in dual/tri meets against other EBSL teams and participates in the annual EBSL Championships.
• Mission Valley Swim ClubcoreOthers · 1 January 2025Mission Valley Swim Club (40100 Las Palmas Ave, Fremont, CA 94539) is the home facility for MVST Barracudas. The team practices at this location and hosts home meets here. The team operates as a guest of the club and follows all club rules.
• Ohlone CollegeminorOthers · 1 January 2025Practice location for certain dates when using Mission Valley Swim Club pool is not possible. Located at Ohlone College Swimming Pool for select practice sessions during June (specific dates listed in practice schedule).
• Glenmoor Swim ClubminorOthers · 1 January 2025EBSL competitor team (Glenmoor Stingrays). Away meet location for dual meets. Address: 38220 Glenmoor Drive, Fremont, CA.
• Chabot CollegecoreOthers · 1 January 2025Location for EBSL Championships (Ages 13+ on July 10, Ages 12 and Under on July 11). Address: 25555 Hesperian Blvd, Hayward, CA 94545.
• Newark Memorial High SchoolminorOthers · 1 January 2025Away meet location for tri meets vs Newark Bluefins and Warm Springs Gators. Address: 39375 Cedar Boulevard, Newark, CA.
• San Leandro High SchoolminorOthers · 1 January 2025Away meet location for tri meets vs San Leandro Drowning Darryls and Bay Area. Address: 2200 Bancroft Avenue, San Leandro, CA.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Others

• USA Swimming: National governing body for competitive swimming in the United States. Relevant as the umbrella organization over age-group programs and the rule framework that governs MVST's competitive structure.
• SwimTopia: Web platform that hosts MVST Barracudas' registration, calendar, store, and team communications. Enabling technology partner rather than a competitor, but central to MVST's operational infrastructure.

Broad incumbents

• Mission Viejo Nadadores: Large, established Southern California community swim club with year-round programming and national reputation. Comparable as a community-rooted swim team with multi-tier training, though larger scale and more elite-focused than MVST.
• North Baltimore Aquatic Club: Premier U.S. community swim club with age-group programming. Shares the model of a community-anchored swim team with tiered coaching, but operates at significantly greater scale and elite-performance orientation than MVST.

Direct peers

• Newark Bluefins: East Bay Swim League team based at Newark Memorial High School pool that competes in tri-meets against MVST Barracudas. Direct EBSL peer with identical league rules, schedule, and recreational-summer format.
• Glenmoor Stingrays: Fremont-based youth swim team competing in the East Bay Swim League. Direct divisional rival of MVST Barracudas with the same league structure, age-group format, and summer-recreational model.
• Castro Valley Crocodiles: East Bay Swim League team competing against MVST in dual and tri meets. Same age-group divisions, summer-only schedule, and volunteer-run operational structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MVST Barracudas