SwimOutlet.com
SwimOutlet.com is a U.S. direct-to-consumer e-commerce retailer specializing in swimwear and aquatic sports gear, aggregating 500+ brands plus the proprietary Sporti private label across competitive, fitness, beach, triathlon, lifeguard, and kids swim segments for individual consumers and swim teams.
- Company typePrivate
- Founded2000
- HeadquartersCampbell, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What SwimOutlet.com does
SwimOutlet.com is a U.S.-based, direct-to-consumer e-commerce retailer specializing in swimwear and aquatic sports gear, operating exclusively through its own online storefront at SwimOutlet.com and positioning itself as 'The Web's Most Popular Swim Shop.' The platform aggregates more than 500 brands across a comprehensive product portfolio spanning women's, men's, and kids' swimwear (including competition, fashion, tech suits, and specialty lines such as maternity, post-mastectomy, and modest swimwear), high-performance tech suits from Speedo, Arena, and TYR, wetsuits, swim gear (goggles, caps, fins, kickboards), rash guards, water aerobics equipment, lifeguard and aquatic safety gear, pool and facility deck equipment, swim electronics, and casual clothing, supported by a proprietary private-label brand called Sporti.
The underlying technology stack is a standard Shopify-based e-commerce platform with an integrated annual membership loyalty system (SwimOutlet+ at $4.99/year), dedicated team store functionality enabling swim teams to build custom storefronts with bulk ordering, and a Buy Now Pay Later integration via Afterpay for orders between $35 and $1,000 (U.S. billing addresses only). Content marketing, organic search, email, a Refer a Friend program ($20 referrer credit), and social community engagement via the #SwimOutlet hashtag drive traffic acquisition.
The business generates revenue primarily through one-time retail product transactions, supplemented by a small recurring annual subscription stream from SwimOutlet+ memberships and incremental revenue from a private-label brand (Sporti). The customer base is horizontally segmented across at least six use cases — competitive swimmers and swim teams (primary), fitness/recreational swimmers, beach and surf enthusiasts, triathletes, lifeguards and aquatic safety professionals, and kids/youth swimmers — with cross-promotion partnerships into adjacent ecosystems (Swim.com for activity tracking, Practyce for online yoga, Everyday Yoga for yoga apparel).
SwimOutlet.com firmographics
Firmographics- Name
- SwimOutlet.com
- Legal name
- SwimOutlet.com
- Website
- https://swimoutlet.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SwimOutlet.com is a U.S. direct-to-consumer e-commerce retailer specializing in swimwear and aquatic sports gear, aggregating 500+ brands plus the proprietary Sporti private label across competitive, fitness, beach, triathlon, lifeguard, and kids swim segments for individual consumers and swim teams.
- Ownership category
- akta.pro rank
SwimOutlet.com industry classification
Industry- Product category
- Online Swimwear & Aquatic Sports Retail
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)
- akta.pro secondary industries
- Swim & Surf Performance Wear (CRAAAEAG), Swimwear (Children) (CRAAAHAG), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Water Sports & Marine Recreation Gear Distribution (CRAOAJAD)
Keywords
Where SwimOutlet.com is headquartered
LocationHeadquarters
- HQ city
- Campbell
- HQ country
- United States
- HQ region
- North America
Markets served
SwimOutlet.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Retail sale of swimwear, swim gear, wetsuits, clothing, and accessories to consumers through the SwimOutlet.com e-commerce platform. Revenue is generated through one-time product transactions with optional membership subscription for ongoing discounts and benefits.
- SwimOutlet+ Membership: Annual subscription program ($4.99/year) offering exclusive member pricing, free 2-day shipping on orders over $150, and up to 5% rewards credit on purchases. Auto-renews annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Pricing |
| Subscription | Annual | SwimOutlet+ Membership ($4.99/year) |
| Other | Pay-as-you-go | Referral Reward |
| Transaction based/ take rate | Pay-as-you-go | Afterpay Buy Now Pay Later |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
SwimOutlet.com product offering
Product offeringCore offering
SwimOutlet.com is an online specialty retailer selling swimwear, wetsuits, competitive swim gear, water aerobics equipment, lifeguard and pool facility supplies, rash guards, dryland training gear, and beach/recreational accessories. The store carries the proprietary Sporti brand alongside more than 500 other brands, serves competitive swimmers, recreational swimmers, families, swim teams, triathletes, lifeguards, and aquatic professionals, and operates a paid SwimOutlet+ annual membership with member-only pricing and free shipping.
Product overview
SwimOutlet.com is an e-commerce platform operating as 'The Web's Most Popular Swim Shop,' offering a comprehensive portfolio of aquatic sports products across swimwear, equipment, and apparel. The core offering centers on competitive and recreational swimwear for women, men, and children, complemented by specialized product lines including high-performance tech suits (Arena, Speedo, TYR), wetsuits, swim gear (goggles, caps, fins, kickboards), water aerobics equipment, lifeguard supplies, and facility equipment. The platform differentiates through value-added services including SwimOutlet+ annual membership ($4.99/year) providing exclusive pricing and free shipping, custom team store creation for swim teams, and Buy Now Pay Later via Afterpay. The business operates across multiple water sports activities including competitive swimming, water aerobics, surfing, triathlon, water polo, and lifeguarding, carrying over 500 brands including proprietary brand Sporti.
Differentiator
Problem solved
Functional benefit
Brands
- Sporti: Private label brand offering swimwear, caps, goggles, fins, and training equipment at value price points.
Products and services
- SwimOutlet+ Annual Membership
Quantifiable outcome
- 250,000+ 5-star reviews demonstrate high customer satisfaction
Companies that use SwimOutlet.com
Customer profileSegments6 records
Ideal customer profiles3 records
SwimOutlet.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
SwimOutlet.com partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Swim.comminorIntegration partnership with Swim.com for swim tracking and activity monitoring. Linked from SwimOutlet footer as a related aquatic service.
- PractyceminorOnline yoga service for swimmers integrated as a complementary product offering. SwimOutlet promotes Practyce yoga memberships as an add-on for swimmers.
- Everyday YogaminorExternal partner site for yoga apparel and gear, referenced for customers interested in yoga as a complement to swimming.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
SwimOutlet.com competitors and assessment
Company assessmentDirect peers
- Speedo USA: One of the largest competitive swimwear brands, operating its own DTC site selling the same tech suits, racing swimwear, and team suits that anchor SwimOutlet's catalog. Direct competitor for premium swimwear dollars.
- TYR Sport: Major swimwear and aquatic gear brand with a full DTC e-commerce operation, competing head-to-head with SwimOutlet in tech suits, training swimwear, goggles, and team sales.
- Arena USA: Global competitive swimwear brand selling racing suits, training suits, and aquatic gear direct-to-consumer, overlapping directly with SwimOutlet's premium and team-store offerings.
- Backcountry.com: Outdoor and water sports e-commerce retailer selling wetsuits, swimwear, surfing, and paddling gear. Comparable model as a multi-brand specialty online retailer serving enthusiasts.
- Swimsuits For All: Specialty online swimwear retailer with a strong DTC focus, particularly in women's fashion and plus-size swimwear — overlapping with several of SwimOutlet's customer segments.
- Lands' End Swim: Major apparel brand with a dedicated swimwear line sold DTC. Competes with SwimOutlet in women's, men's, and kids' swimwear at mid-market price points.
Emerging players
- SwimZip: Specialty UPF sun-protection swimwear brand sold DTC. Smaller than SwimOutlet but competes in the rash guard and family swimwear categories.
Broad incumbents
- REI Co-op: Large outdoor retailer with significant swim, surf, and water sports assortment. Competes on wetsuits, swim gear, and water sports apparel, but as part of a much broader catalog.
- Dick's Sporting Goods: Mass-market sporting goods retailer carrying swimwear, goggles, and aquatic gear across both online and physical channels. Competes with SwimOutlet on price and convenience for general swim consumers.
- Amazon Sporting Goods: Massive online marketplace selling swimwear and aquatic gear across all major brands. Sets the pricing benchmark that SwimOutlet's Price Match Guarantee tracks and represents the primary commoditization threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SwimOutlet.com social profiles
Digital presenceSwimOutlet.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
SwimOutlet.com leadership team
Management profileNumber of profiles
SwimOutlet.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SwimOutlet.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SwimOutlet.com
What does SwimOutlet.com do?
SwimOutlet.com is an online specialty retailer selling swimwear, wetsuits, competitive swim gear, water aerobics equipment, lifeguard and pool facility supplies, rash guards, dryland training gear, and beach/recreational accessories. The store carries the proprietary Sporti brand alongside more than 500 other brands, serves competitive swimmers, recreational swimmers, families, swim teams, triathletes, lifeguards, and aquatic professionals, and operates a paid SwimOutlet+ annual membership with member-only pricing and free shipping.
Is SwimOutlet.com a public or private company?
SwimOutlet.com is a private company. It is classified as unknown and is currently operating.
When was SwimOutlet.com founded?
SwimOutlet.com was founded in 2000. It employs 101 to 250 people.
Where is SwimOutlet.com based?
SwimOutlet.com is headquartered in Campbell, United States, in the North America region.
How does SwimOutlet.com make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are swimOutlet+ Membership.
Who are SwimOutlet.com's main competitors?
Direct peers on record are Speedo USA, TYR Sport, Arena USA, Backcountry.com, Swimsuits For All and Lands' End Swim. SwimZip is listed as an emerging player. Broad incumbents are REI Co-op, Dick's Sporting Goods and Amazon Sporting Goods.
Does SwimOutlet.com have an API?
No public API is recorded for SwimOutlet.com.
What industry is SwimOutlet.com in?
SwimOutlet.com's product category is Online Swimwear & Aquatic Sports Retail. Its primary akta.pro industry code is CRAMAIAJ, Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes), with a secondary code of CRAAAEAG, Swim & Surf Performance Wear. Its NAICS code is 45911 and its SIC code is 5600.