DSC

What DSC does

DSC (株式会社dsc) is a Tokyo-based B2B sports content production company founded in March 2009 (rebranded to its current name from 株式会社大学スポーツチャンネル in July 2023). The company specializes in producing and managing official social media content for Japan's top-tier sports IP holders, with a documented client roster spanning the J League, B.LEAGUE, WE League, Japan Olympic Committee (as the official 'TEAM JAPAN SNS Team'), MLB Japan, W League, Samurai Japan, and multiple individual clubs including Yokohama F. Marinos, Nagoya Grampus, and Alvark Tokyo. Services include SNS-optimized video production, real-time game-day content capture, cross-platform distribution (X, Instagram, YouTube, TikTok, LINE), campaign planning, and AR-based fan engagement activations — the latter demonstrated by a 2025 partnership with Nikon on the J League Mascot AR Challenge.

The company operates a portfolio of subsidiary and owned-media properties alongside its core services business. Wholly-owned subsidiary 株式会社CSParkCareer provides career support for university athletes, while 株式会社PLAYNEW operates SHIBUYA CITY FC, a professional soccer club aspiring to enter the J League. The university basketball media brand CSPark was spun off as a separate 100% subsidiary in October 2023 and operates a YouTube channel with over 146,000 subscribers — described as the only Japanese university sports channel to surpass 100,000 subscribers. DSC also co-organizes the TOKYO STREETBALL CLASSIC event.

DSC's business model is B2B professional services on a contract basis, with multi-year enterprise engagements implied for major league clients. Pricing is not publicly disclosed. The company is privately held with registered capital of 15 million yen, no disclosed institutional investors or external funding, and no parent company. It operates from a single Shibuya, Tokyo headquarters. The senior leadership comprises CEO Takuya Kato (also founder), COO Kazuki Yamauchi (Head of Digital Contents), and CCO Ryuji Maekawa, supported by a team of approximately 20 named content producers, creators, videographers, designers, career advisors, and an engineer. Marketing is primarily organic, relying on a portfolio-style WORKS section of the company website and owned social channels.

Name

DSC

Legal name

株式会社dsc

Website

https://dsc-web.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

DSC is a Tokyo-based B2B sports content production company that produces and manages official social media content for Japan's top sports IP holders, including the J League, B.LEAGUE, WE League, and the Japan Olympic Committee, plus AR fan-engagement campaigns and university sports media.

Ownership category

akta.pro rank

Product category

Sports Digital Content Production Services

NAICS

Broadcasting and Content Providers (516), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

Keywords

• Sports content production
• Social media management
• Digital content creation
• Sports marketing services
• Fan engagement campaigns

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Content Production Services: Professional services revenue from producing digital content, managing official SNS accounts, and providing creative services to professional sports leagues and clubs. Services include video production, promotional materials, campaign planning, and account operations support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

DSC produces digital sports content and manages official social media accounts for major Japanese sports leagues and clubs, including J League, B.LEAGUE, WE League, and the Japan Olympic Committee (TEAM JAPAN). Services span SNS-optimized video and visual content production, promotional materials, campaign planning and execution (including AR activations), and cross-platform content distribution. The company also operates the CSPark owned media platform for university basketball and provides career support services for student-athletes via subsidiary CSParkCareer.

Product overview

DSC (株式会社dsc) is a digital sports content production company operating primarily through its Digital Contents business, which provides content production, creation, and social media account management services for major Japanese sports leagues and clubs including J League, B.League, WE League, and TEAM JAPAN. The company also operates owned media properties including CSPark (university basketball YouTube media with 146,000 subscribers), CSParkCareer (career support for sports students), and SHIBUYA CITY FC (professional soccer club via subsidiary PLAYNEW). The portfolio centers on digital content production with social media management as the core service offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Contents Production Service (デジタルコンテンツ事業) End-to-end digital content production, creation, and official social media account management for major Japanese sports leagues and clubs (J League, B.LEAGUE, WE League, JOC/TEAM JAPAN). Includes video production, promotional materials, campaign planning, and cross-platform SNS operations.
• CSPark (大学バスケメディア) Owned media platform dedicated to Japanese university basketball, featuring a YouTube channel and web content covering college basketball games, players, and stories.
• CSParkCareer Career support service for university sports students, providing employment guidance from self-analysis through to job offer acquisition, operated by subsidiary 株式会社CSParkCareer.
• SHIBUYA CITY FC Professional soccer club operated by subsidiary 株式会社PLAYNEW, aiming to enter the J League, with content and digital operations tied into DSC's services.
• TOKYO STREETBALL CLASSIC Co-organized special event combining street basketball (3x3) and college basketball, leveraging DSC's expertise in both university basketball content and street basketball event production.

Quantifiable outcome

• CSPark YouTube channel reached 100,000 subscribers (146,000 as of September 2023), making it Japan's only university sports media to achieve this milestone
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• NikoncoreStrategic or Co-development Partner · 5 June 2025DSC served as the lead agency for the 'J League Mascot AR Challenge powered by Nikon' campaign, handling planning, direction, and project management. The partnership combined Nikon's volumetric video technology with J League mascot IP to create an AR fan engagement campaign on social media. Nikon provided advanced imaging technology while DSC provided campaign strategy and sports industry expertise.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Stats Perform: Global sports AI and data company providing content, data feeds, and fan engagement solutions to leagues, broadcasters, and media companies. Comparable to DSC as a B2B content and engagement partner for sports IP holders, though Stats Perform focuses on data-driven content rather than SNS-native production.
• Sportradar Group AG: Global sports data and content technology company that produces digital content, manages official league media, and provides fan engagement technology for sports IP holders. Directly comparable to DSC in serving top-tier sports leagues with content production and digital fan engagement services.
• The Marketing Arm (TMA): Global sports and entertainment marketing agency that produces content and runs fan engagement campaigns for sports leagues, teams, and brands. Directly comparable to DSC in providing B2B sports content production and activation services to IP holders, though TMA operates globally while DSC is Japan-focused.

Broad incumbents

• WOWOW Inc. Japanese premium pay-TV broadcaster with significant live sports rights (tennis, soccer, golf). Comparable to DSC in producing and delivering sports content to Japanese audiences, though WOWOW operates a paid linear channel versus DSC's SNS-first content model.
• Octagon: Global sports marketing agency (part of Interpublic Group) that produces content, manages sponsorships, and runs digital campaigns for major sports leagues and brands. Comparable to DSC in providing B2B sports content production services to top-tier IP holders, though Octagon operates at global enterprise scale.
• DAZN Group: Global sports streaming service operating in Japan (DAZN Japan) that distributes live sports and produces digital content for sports IP holders. Comparable to DSC in the Japanese sports digital ecosystem, though DAZN owns the streaming platform while DSC provides upstream content production for leagues.
• CyberAgent, Inc. Japanese internet media and advertising conglomerate operating ABEMA (streaming), Cygames, and major digital advertising. Comparable to DSC in producing digital content and managing digital audiences, though CyberAgent operates its own OTT platforms and gaming franchises at vastly larger scale.
• ADK Holdings: Major Japanese advertising and marketing group with sports IP and content production work. Comparable to DSC in serving Japanese sports organizations with creative content and campaigns, but at significantly larger scale and as part of a full-service agency portfolio.
• Hakuhodo Inc. Second-largest Japanese advertising agency with established sports marketing and content production capabilities. Comparable to DSC as a B2B sports content production services provider, though Hakuhodo serves all major industries and operates globally.
• Dentsu Inc. Largest Japanese advertising group with a deep sports marketing practice including Tokyo 2020 Olympics and global sports IP. Comparable to DSC because both produce content and run campaigns for top-tier Japanese sports properties, though Dentsu operates at vastly larger scale and across all industries.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dsc_PR
• Facebookfacebook.com/daigakusportschannel

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DSC