Sportradar

What Sportradar does

Sportradar Group AG is a Switzerland-incorporated, NASDAQ-listed (SRAD) sports technology company founded in 2001 that builds and operates the data, odds, streaming, and integrity infrastructure underpinning the global sports betting and media ecosystem. Its technology platform combines real-time data collection across 21 sports, AI-driven odds and personalization (Alpha Odds, Vaix-derived models), 650,000+ annual live streams including 4Sight 3D and emBET in-stream betting, and the UFDS AI integrity monitoring system — distributed through Sports Data APIs, the Radar 360 analytics platform, the ORAKO turnkey sportsbook, and the Integrity Exchange.

The company serves four primary customer segments: betting and gaming operators (DraftKings, Bet365, Caesars, Hard Rock Bet, William Hill, Kalshi), media and technology companies, teams/leagues/federations (NBA, NHL, MLB, UEFA, Wimbledon, UFC, PGA Tour, ATP, DFB, Serie A and 15+ others), and integrity/regulatory bodies. Revenue is generated primarily through annual subscription contracts for data licensing, managed trading services, streaming, and integrity products, supplemented by transaction-fee revenue from emerging prediction-market infrastructure deals.

Sportradar monetizes its portfolio through quote-based enterprise B2B pricing with annual billing, supported by regional sales teams in North America (New York HQ), South America (Sao Paulo), Europe, APAC, Africa, and the Middle East, plus an API-first developer portal (docs.sportradar.com). The 2025 acquisition of IMG ARENA for $225 million and the 2026 Kalshi prediction-market partnership signal a deliberate expansion of both rights assets and addressable customer segments beyond traditional sportsbooks.

Name

Sportradar

Legal name

Sportradar Group AG

Website

https://sportradar.com

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sportradar Group AG is a Switzerland-based, NASDAQ-listed (SRAD) sports technology company that provides real-time data, odds, live streaming, and AI-driven integrity services to sportsbooks, prediction markets, sports leagues, and media companies across more than 70 official league partnerships.

Ownership category

akta.pro rank

Product category

Sports Data & Betting Technology

NAICS

Gambling Industries (7132), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

akta.pro secondary industries

Sports Data Feeds & Integrity Monitoring (MPAEACAE), Integrity Monitoring & Sports Data Integrity Services (Match-Fixing Detection) (MPAEAKAN), Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

Keywords

• Sports data services
• Sports betting technology
• Live streaming solutions
• Odds management platform
• Sports integrity monitoring

Headquarters

HQ city

Saint Gallen

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Sports Data Licensing: Sportradar licenses official sports data to betting operators, media companies, and sports organizations. This includes real-time game statistics, player performance metrics, and historical data across 21 sports. Revenue is generated through subscription agreements and per-event licensing fees, with major rights deals covering NBA, NHL, MLB, UEFA, Wimbledon, and other leagues.
2. Live Streaming & Audiovisual Content: Distribution of live sports video streams (650,000+ annually) to betting operators and media companies. Content includes AV betting rights, broadcast solutions, and production services for rights holders.
3. Odds Services & Managed Trading: Sportradar provides pre-game and live odds feeds, managed trading services, and Alpha Odds AI pricing to betting operators. The service combines mathematical models with human trader oversight for profit-maximizing odds delivery.
4. Integrity Services: Anti-match-fixing monitoring, compliance services, and regulatory solutions for sports leagues, federations, and betting operators. Includes the UFDS AI system and Integrity Exchange platform.
5. Prediction Market Services: Data and infrastructure services for prediction market platforms, including the multi-year Kalshi partnership covering MLB, NHL, MLS, and UFC. Enables Sportradar to monetize emerging prediction market volume.
6. Platform Licensing & White-Label: Turnkey sportsbook solutions (ORAKO) and platform technology licensed to operators for branded sports betting deployments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sportradar provides real-time sports data, live odds, live streaming of 650,000+ events annually across 21 sports, and AI-driven odds and trading services to betting operators and media companies worldwide. The portfolio also includes integrity and regulatory services (UFDS AI, Integrity Exchange, compliance monitoring) and audiovisual solutions for rights holders, all delivered through APIs and managed services under subscription and licensing agreements.

Product overview

Sportradar is a comprehensive sports technology platform offering a modular portfolio of products and services across four main segments: Betting, Gaming & Prediction Markets; Media & Tech Companies; Teams, Leagues & Federations; and Integrity & Regulatory Services. The core offerings include Sports Data, Odds (Live Odds, Pre-game Odds, Alpha Odds), Engagement Tools, and Live Streams (Live Channel Online, 4Sight Streaming, emBET), which form the foundation of the betting product suite. These are complemented by Trading & Risk Management solutions (Managed Trading Services, Operational Insights, Bettor Sense), Marketing Services (Acquisition & Awareness, Retention & Personalisation), and Platforms (Turnkey Sportsbook/ORAKO, Prediction Services). For media clients, Sportradar provides Sports Data API, Radar 360 Analytics, Broadcast Solutions, Editorial & Imagery, and OTT Solutions. Sports governing bodies receive Synergy Coaching & Scouting tools, Audiovisual Services, and Integrity Services (Anti-Match-Fixing, Compliance, Risk & Governance, Anti-Doping, Safe Sport). The platform also includes specialized offerings like Playradar for iGaming, Virtual Sports, and Casino products. Acquired capabilities from Vaix (AI personalization), IMG ARENA (betting rights), and InteractSport (cricket) extend the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• ORAKO Sportsbook: A sportsbook platform offering managed trading and risk management services for betting operators.

Products and services

• Sports Data Real-time and historical sports data feeds covering 21 sports, licensed to betting operators, media companies, and sports organizations under official rights agreements with leagues such as NBA, NHL, MLB, UEFA, and Wimbledon.
• Odds (Live Odds, Pre-game Odds, Alpha Odds) Pre-game odds, live in-play odds, and AI-driven personalized odds (Alpha Odds) sold to betting operators, combining mathematical models with human trader oversight for competitive pricing.
• Live Streams (Live Channel Online, Live Channel Promotion, Live Channel Retail, Live Channel Trading, 4Sight Streaming, emBET) Distribution of 650,000+ live sports video streams annually across 21 sports, including 4Sight immersive 3D streaming and emBET in-stream betting integration, sold to betting operators and media companies.
• iGaming & Casino Solutions (Casino Games & Slots, Crash Games, Lottery & Numbers Betting, Virtual Sports, SimPlay Sports) Casino, slots, crash games, lottery, virtual sports, and SimPlay Sports content for iGaming operators, including the Playradar dedicated iGaming ecosystem launched for cross-vertical gaming.
• Betting Terminals Retail betting terminal hardware and software for operators' physical sportsbook locations.
• Managed Trading Services (MTS) Outsourced end-to-end trading operations for sportsbooks, covering odds creation, market monitoring, risk management, and settlement, staffed by Sportradar's in-house trading team.
• ORAKO Turnkey Sportsbook Solution White-label turnkey sportsbook platform licensed to operators for branded sportsbook deployments, including managed trading and risk management.
• Sports Data API Programmatic API access to official sports data, live odds, broadcast solutions, and engagement tools, documented at docs.sportradar.com for developer integration.
• Marketplace Marketplace portal (marketplace.sportradar.com) for partner ecosystem and applications discovery.
• Integrity Services (UFDS AI, Integrity Exchange, Anti-Match-Fixing, Compliance Risk & Governance, Anti-Doping, Safe Sport, Bettor Sense) AI-driven integrity monitoring platform including UFDS AI fraud detection, Integrity Exchange, anti-match-fixing, compliance, anti-doping, safe sport, and Bettor Sense regulatory tools, for leagues, federations, betting operators, and regulators.
• Engagement Tools (Player Markets, Custom Bet / Bet Builder, Micro Markets, Sports Moments, Premium Cricket Service) Player-facing engagement suite including Player Markets, AI-generated Custom Bet (Bet Builder) recommendations up to 10 bets across 200+ markets, Micro Markets with sub-5-minute settlement, Sports Moments, and Premium Cricket Service covering 8,000+ matches annually.
• Synergy Coaching & Scouting Video capturing, coaching, and scouting tools for professional sports teams, based on the Synergy Sports platform acquired in March 2021.
• Marketing Services (Acquisition & Awareness, Retention & Personalisation) AI-driven customer acquisition and retention marketing services for betting operators, with independently Google- and EDAA-accredited performance.
• Radar 360 Analytics Platform & Database Sports analytics platform and database providing data visualization, storytelling tools, and historical database access for media companies and fan engagement products.
• Prediction Services for Prediction Markets Data and infrastructure services for prediction market platforms, including the multi-year Kalshi partnership covering MLB, NHL, MLS, and UFC, enabling monetization of prediction market volume.

Quantifiable outcome

• AI-driven retention programs achieve 72% retention versus 61% for traditional approaches after two months
• +2 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core.

• KalshicoreTechnology or Integration · 8 June 2026Sportradar and Kalshi announced a landmark multi-year global agreement making Sportradar an official data and solutions provider for the world's largest prediction market. Under the partnership, Sportradar provides official sports data, live odds, fan engagement solutions, customer acquisition services, and integrity monitoring tools including UFDS AI across major properties including MLB, NHL, MLS, and UFC. The agreement enables Sportradar to expand into the growing prediction market segment while establishing direct relationships with Kalshi's brokers and market makers. CEO Carsten Koerl described prediction markets as a compelling growth engine for the global sports ecosystem.
• All England Club (Wimbledon)coreTechnology or Integration · 4 June 2026Sportradar extended its multi-year data and audiovisual betting rights agreement for The Championships, Wimbledon. Originally secured through the acquisition of IMG ARENA in November 2025, the renewal grants Sportradar exclusive global distribution rights for official tennis data and AV betting content covering both main draw and qualifying rounds. The partnership supports deeper integration of official data into betting and fan engagement products including expanded micro-betting features.
• IMG ARENAcoreStrategic or Co-development Partner · 1 November 2025Sportradar acquired IMG ARENA in November 2025, securing major rights including Wimbledon data and audiovisual betting rights. The acquisition strengthened Sportradar's position across three of the four Grand Slams alongside Roland-Garros and the US Open.
• Vaix LimitedcoreStrategic or Co-development Partner · 11 April 2022Sportradar acquired Vaix Limited, an AI solutions provider for the iGaming industry, to enhance its Managed Trading Services platform. Vaix's AI technology enables betting operators to deliver more personalized experiences for their customers, improving engagement and retention. The deal was announced April 2022 and did not impact the company's financial outlook for that year.
• InteractSportcoreStrategic or Co-development Partner · 11 May 2021Sportradar announced plans to acquire InteractSport, a sports data and technology company with a focus on cricket, in 2021. The acquisition aimed to enhance Sportradar's content and distribution capabilities, particularly in the cricket market in Asia.
• Hard Rock BetcoreTechnology or IntegrationExpanded multi-year partnership introducing 3D shot tracking, micro markets, and real-time UFC strike analytics to U.S. bettors. Sportradar provides official data from PGA TOUR and UFC alongside Hard Rock Bet's branded sportsbook platform.
• LNB (Liga Nacional de Basquete)coreTechnology or IntegrationComprehensive multi-year partnership for Brazil's top professional basketball league to drive international growth and innovation. Sportradar provides data, technology, and integrity solutions to support the league's expansion.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Genius Sports: Genius Sports is the closest direct competitor to Sportradar, providing official sports data feeds, betting technology, and integrity services to sportsbooks globally. Genius holds competing official data rights with the NFL and MLB, and serves a similar enterprise B2B customer base of betting operators, leagues, and media companies.
• Stats Perform: Stats Perform is a sports data and AI company owned by Francisco Partners and TPG, offering Opta sports data feeds, AI-powered analytics, and betting services to operators and media companies. It competes directly with Sportradar in data licensing, AI-driven insights, and integrity monitoring.
• Kambi Group: Kambi is a B2B sportsbook platform provider offering turnkey sportsbook technology, odds, and trading services to regulated operators. It competes with Sportradar's ORAKO platform and Managed Trading Services for the same enterprise sportsbook customer base.
• OpenBet (Endeavor): OpenBet is a sportsbook technology platform owned by Endeavor Group, providing bet processing, trading, and content solutions to major operators. It is a direct peer to Sportradar's sportsbook platform and managed trading services.
• BetConstruct: BetConstruct provides sportsbook platform technology, odds feeds, and gaming solutions to operators globally. It competes with Sportradar in turnkey sportsbook solutions and data feed services, particularly in emerging markets and online operators.
• Pragmatic Solutions: Pragmatic Solutions provides iGaming and sportsbook platform technology, including player account management and odds services. It is a direct peer competing for the same B2B operator customers seeking turnkey sportsbook solutions.

Broad incumbents

• Light & Wonder: Light & Wonder (formerly Scientific Games) is a large gaming and lottery technology company with sports betting capabilities including the OpenSports platform. It is a broad incumbent competing in adjacent segments including iGaming, lottery, and sportsbook technology.
• Playtech: Playtech is a large gambling technology provider offering casino, sportsbook, and platform solutions to operators globally. It competes with Sportradar in B2B sportsbook technology as part of a broader gaming portfolio.

Others

• Catena Media: Catena Media is a lead generation and affiliate marketing company focused on the sports betting and iGaming industries. While not a direct competitor to Sportradar's data products, it operates in the same sports betting ecosystem and serves overlapping operator customers.
• GeoComply: GeoComply provides geolocation compliance and fraud detection technology for online gambling operators. While focused on a different layer of the stack than Sportradar, both companies serve betting operators with integrity and compliance solutions.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Sportradar
• YouTubeyoutube.com/c/SportradarAG
• Facebookfacebook.com/391162040945181
• LinkedInlinkedin.com/company/sportradar-ag
• Instagraminstagram.com/sportradar_official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A12 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportradar