Magic Play
Magic Play LLC designs, manufactures, and distributes coin-operated amusement machines — including ticket redemption, prize redemption, sport, strength testing, and kiddie ride equipment — for Family Entertainment Centers and arcades in the US, sold through authorized distributors.
- Company typePrivate
- Founded2009
- HeadquartersClinton Township, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Magic Play does
Magic Play LLC is a privately held designer, manufacturer, and distributor of coin-operated amusement machines, headquartered in Clinton Township, Michigan, and operating in the US market since 2009. The company serves Family Entertainment Centers (FECs), traditional arcades, and amusement venues through four authorized US distributors — AVS Companies, Betson, Prime Time Amusements, and Shaffer Distributing. It is a member of IAAPA, AAMA, and AMOA, the principal US trade associations for the amusement industry.
The company's product portfolio spans ticket redemption machines (e.g., Sweet Spinner, The House of Zombies, Bank a Ball, Lucky Numbers, Ninja Challenge, Pizza Express, Fly O'Clock, Timberman, Car Mechanic Flipper), prize redemption machines (UFO Crane, ZOOK, RAM it DOWN, Treasure Diver, Top Up series, Lucky Ducky, Lucky Froggy, Lollipops, Drop The Prize), sport machines (All Star Basketball, multiple air hockey variants), strength testing machines (Boxer series, Magic Hammer, Magic Soccer), kiddie rides (Buggy Car, Stone Car, TURBO, SPARK, Space Duck, Go Go Pony, Choo Choo Train), and excavator games. It also offers a complementary COVID-19 sanitation line (Sanitation Station, sanitizer gel, wipes). Its core technology asset is a proprietary ticket redemption software platform developed in-house; the Space Duck kiddie ride incorporates a patent-pending mechanism (PAT.PEND. no. P.413784).
Magic Play's revenue model combines hardware sales (new and used equipment), equipment rental, custom design and manufacturing services, and post-sale service and parts — all priced via a contact-based, non-publicly disclosed model with multi-year contract cadences. The firm is a small LLC (11–50 employees) with no disclosed external funding, subsidiaries, M&A, or institutional investors, suggesting founder/family ownership. Geographic reach extends beyond the US via regional web domains for Poland, the broader EU, and Germany, though the US remains the primary market.
Magic Play firmographics
Firmographics- Name
- Magic Play
- Legal name
- Magic Play LLC
- Website
- https://magicplay.us
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Magic Play LLC designs, manufactures, and distributes coin-operated amusement machines — including ticket redemption, prize redemption, sport, strength testing, and kiddie ride equipment — for Family Entertainment Centers and arcades in the US, sold through authorized distributors.
- Ownership category
- akta.pro rank
Magic Play industry classification
Industry- Product category
- Amusement Machine Manufacturing
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)
- akta.pro secondary industry
- Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)
Keywords
Where Magic Play is headquartered
LocationHeadquarters
- HQ city
- Clinton Township
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Magic Play business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Amusement Machine Sales: Sales of new and used amusement machines including ticket redemption games, prize redemption machines, sport machines, strength testing machines, and kiddie rides
- Equipment Rental: Rental of entertainment machines to FECs and arcades
- Design and Production: Custom design and manufacturing of entertainment machines for the amusement industry
- Service and Parts: Maintenance, repair services and spare parts for amusement machines
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Contact us for pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
Magic Play product offering
Product offeringCore offering
Magic Play designs, manufactures, and distributes a wide range of coin-operated amusement machines for Family Entertainment Centers (FECs), arcades, and amusement venues. Its product portfolio spans ticket redemption games, prize redemption machines, sport machines, strength testing machines, kiddie rides, and excavator games, supported by proprietary ticket redemption software and a full-service offering covering new and used equipment sales, rental, design, production, and after-sales service.
Product overview
Magic Play is an amusement machine manufacturer offering a diverse portfolio of coin-operated entertainment machines for Family Entertainment Centers (FECs). Their core product lines include ticket redemption machines (Sweet Spinner, Lucky Numbers, Bank a Ball, The House of Zombies, Fly O'Clock, Ninja Challenge, Pizza Express, Car Mechanic Flipper, Timberman), prize redemption machines (UFO Crane, ZOOK, RAM it DOWN, Treasure Diver, Top Up series, Lucky Ducky, Lucky Froggy, Lollipops, Drop The Prize), sport machines (All Star Basketball, air hockey tables including Ninja Hockey and Timberman Hockey variants, Four Monsters, Game Car, GameLand, Magic Baby Hokey), and strength testing machines (Boxer series, Magic Hammer, Magic Soccer). They also offer kiddie rides (Buggy Car, Stone Car, TURBO, SPARK, Space Duck, Go Go Pony, Choo Choo Train), excavator games (Sweet Crane, Excavator, Buldozer, Crane), games for kids (Little Ghost, Frog Frenzy II, Kiki Fun, Kiki Wall), and COVID-19 sanitation products (Sanitation Station, hand sanitizer, wipes). The company develops proprietary ticket redemption software and offers equipment sales, rental, and service for FECs.
Differentiator
Problem solved
Functional benefit
Products and services
- Ticket Redemption Machines Coin-operated amusement machines that dispense tickets based on player skill or luck, redeemable for prizes, sold to Family Entertainment Centers and arcades.
- Prize Redemption Machines Amusement machines where players win physical prizes through skill-based gameplay such as claw cranes, grabbers, stackers, and wheel spinners, sold to FECs and arcades.
- Sport Machines Coin-operated sport arcade machines including basketball games and themed air hockey tables, including kids-adapted models.
- Strength Testing Machines Coin-operated strength testing arcade machines such as punch and kick machines, hammer machines, and soccer-themed testers.
- Kiddie Rides Coin-operated children's rides including cars, rockers, and interactive simulators designed for FECs and family venues.
- Excavator Games Coin-operated crane and excavator-style arcade games using pneumatics, including classic claw cranes and interactive simulator cranes.
- Games for Kids Interactive coin-operated games targeted at children, including whack-a-mole, racing, and wall-mounted interactive games.
- COVID-19 Sanitizer Supplies Touchless hand sanitizer dispensers, hand sanitizer gel/liquid products, and antibacterial sanitizing wipes for venue operators.
- Amusement Machine Sales, Rental, and Service Sales of new and used amusement machines, equipment rental, custom design and production, and maintenance, repair, and spare parts services for amusement machines used by FECs and arcades.
Companies that use Magic Play
Customer profileSegments2 records
Ideal customer profiles2 records
Magic Play technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Magic Play partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- AVS CompaniescoreAuthorized distributor of Magic Play amusement machines in the US market
- BetsoncoreAuthorized distributor of Magic Play amusement machines
- Prime Time AmusementscoreAuthorized distributor of Magic Play amusement machines
- Shaffer DistributingcoreAuthorized distributor of Magic Play amusement machines
- IAAPA (International Association of Amusement Parks and Attractions)minorMagic Play is a member of IAAPA, the global trade association for the amusement industry
- AAMA (American Amusement Machine Association)minorMagic Play is a member of AAMA, the trade association representing the manufactured amusement industry
- AMOA (Amusement and Music Operators Association)minorMagic Play is a member of AMOA, representing the needs and interests of amusement operators
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Magic Play competitors and assessment
Company assessmentDirect peers
- LAI Games: Australia-based designer, manufacturer, and distributor of coin-operated games including ticket redemption, sports, and prize games sold to FECs worldwide. Overlapping product portfolio and similar FEC distribution model make it a close comparable.
- Elaut: Belgian-based manufacturer of coin-operated amusement machines, particularly known for crane and prize games distributed through a global network. Comparable as a coin-op amusement machine designer and exporter serving FEC operators.
- Andamiro: Korean-based amusement game developer known for ticket redemption and prize-based arcade machines distributed globally. Comparable product category and target customers, especially in non-US markets where Magic Play is also expanding.
- Smart Industries Corp: US-based manufacturer of bulk vending and coin-operated amusement and prize machines sold to FECs and arcades. Directly comparable in product category (prize/ticket machines) and customer segment.
- Bay Tek Entertainment: US-based designer and manufacturer of coin-operated arcade games including ticket redemption, sports games, and prize machines sold to FECs. Directly comparable to Magic Play in product mix, customer segment, and distribution model through US distributors.
- UNIS (Falgas Group): Designer and manufacturer of coin-operated amusement equipment including sports, redemption, and crane games, with global distribution. Comparable in machine categories sold and FEC operator customer base.
- Coastal Amusements: US manufacturer of coin-operated amusement machines including ticket redemption, prize games, kiddie rides, and sports games for Family Entertainment Centers. Comparable product portfolio and FEC-focused go-to-market, making it a direct competitor in the same redemption arcade niche.
- Innovative Concepts in Entertainment (ICE): US manufacturer of coin-operated amusement equipment including redemption games, sports games, and crane machines focused on FECs and arcades. Comparable in product mix and channel strategy, especially within the North American market.
Emerging players
- Adrenaline Amusements: US-based designer/distributor of skill-based and redemption arcade games with a focus on prize and ticket machines for FEC operators. Comparable product categories; a smaller, newer entrant that competes for the same distributor shelf space.
Broad incumbents
- Bandai Namco Amusement (Sega Sammy): Large Japanese amusement/entertainment conglomerate producing coin-op games, prize machines, and full FEC concepts across global markets. Overlaps with Magic Play in ticket and prize arcade machines but operates at much greater scale as a broad amusement industry incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Magic Play social profiles
Digital presenceMagic Play financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magic Play leadership team
Management profileNumber of profiles
Magic Play funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magic Play M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magic Play
What does Magic Play do?
Magic Play designs, manufactures, and distributes a wide range of coin-operated amusement machines for Family Entertainment Centers (FECs), arcades, and amusement venues. Its product portfolio spans ticket redemption games, prize redemption machines, sport machines, strength testing machines, kiddie rides, and excavator games, supported by proprietary ticket redemption software and a full-service offering covering new and used equipment sales, rental, design, production, and after-sales service.
Is Magic Play a public or private company?
Magic Play is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magic Play founded?
Magic Play was founded in 2009. It employs 11 to 50 people.
Where is Magic Play based?
Magic Play is headquartered in Clinton Township, United States, in the North America region.
How does Magic Play make money?
Four revenue lines are on record. Amusement Machine Sales are the primary driver. The others are equipment Rental, design and Production and service and Parts.
Who are Magic Play's main competitors?
Direct peers on record are LAI Games, Elaut, Andamiro, Smart Industries Corp, Bay Tek Entertainment, UNIS (Falgas Group), Coastal Amusements and Innovative Concepts in Entertainment (ICE). Adrenaline Amusements is listed as an emerging player. Bandai Namco Amusement (Sega Sammy) is listed as a broad incumbent.
Does Magic Play have an API?
No public API is recorded for Magic Play.
What industry is Magic Play in?
Magic Play's product category is Amusement Machine Manufacturing. Its primary akta.pro industry code is MPAEAJAD, Amusement/Redemption Arcade Machines (Ticket & Prize), with a secondary code of MPAEAJAF, Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards). Its NAICS code is 7131 and its SIC code is 3944.