What PrimeTime Amusements does

PrimeTime Amusements is a privately held Fort Lauderdale, Florida-based distributor, operator, and lessor of coin-operated arcade machines, redemption games, simulators, and bowling lanes, founded in 1992 by David T. Goldfarb with a $2,000 loan from friends and family. The company sells new arcade games from major manufacturers (Raw Thrills, Bandai Namco, Sega Amusements, ICE Games, Bay Tek, Triotech, Imply), refurbished "Certified Pre-Owned" equipment restored in its own Fort Lauderdale and Orlando warehouses, and commercial bowling products. It also rents arcade machines for events (trade shows, corporate events, bar/bat mitzvahs, birthday parties) on a daily basis, and operates a profit-sharing business in which it places and manages 2,000+ machines at partner venues at no upfront cost to the venue owner.

The company serves a diverse enterprise customer base spanning family entertainment centers, restaurants and hotels, bowling centers, cruise lines, auto dealerships, residential buyers, and trade show organizers, with marquee clients including Hard Rock Hotel Orlando, Ritz Carlton, MGM Grand Las Vegas and Detroit, Caesar's/Linq Hotel, Universal Orlando Resorts, MSC/St ar/Dream Cruises, NASCAR, Chicago Bears, Miami Dolphins, McDonald's Play Place, Anheuser-Busch, Amazon, Google, and FOX. Its showroom footprint includes a 200+ game playable display inside Xtreme Action Park (a 225,000 sq ft indoor entertainment center in Fort Lauderdale that also houses its headquarters) and a 1,000+ video YouTube catalog that includes first 4K UHD IAAPA trade show footage.

Revenue mechanics combine one-time hardware sales (new and pre-owned), recurring profit-share from the operated fleet, event rental income, FEC turnkey consulting and installation fees, custom theming and sculpture work (via the PrimeTime Theming sub-brand), and equipment-financing referral fees. The company has expanded globally to 40+ countries (one source cites 50+), with multilingual sales support in English, Spanish, Portuguese, and Dutch. The firm is bootstrapped, founder-controlled, BBB A+ rated, and a member of IAAPA, AMOA, the Fort Lauderdale Chamber of Commerce, and ILEA.

Name

PrimeTime Amusements

Legal name

PrimeTime Amusements LLC

Website

https://primetimeamusements.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

PrimeTime Amusements is a privately held Fort Lauderdale-based distributor, operator, and event renter of arcade machines, redemption games, simulators, and bowling lanes, serving FECs, hotels, restaurants, cruise lines, and entertainment venues across 40+ countries with a 2,000-machine profit-sharing fleet and an in-house refurbishment program.

Ownership category

akta.pro rank

Product category

Amusement and Arcade Equipment Distribution

NAICS

Amusement Arcades (713120), Hobby, Toy, and Game Retailers (45912)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)

akta.pro secondary industries

Arcade, Sim Racing & Specialty Controllers Retail (Wheels, Flight Sticks, Fight Sticks) (CRACAFAJ), Arcade & Retro Gaming Hardware (Mini Consoles, Arcade Sticks, Cabinets) (HDACANAK)

Keywords

• Arcade equipment distribution
• Redemption games sales
• Arcade game rentals
• FEC consulting services
• Coin-operated amusement

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Inventory, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Arcade Game Sales: Sales of new arcade games from major manufacturers including Raw Thrills, Bandai Namco, ICE Games, Sega Amusements, and many others to customers worldwide
2. Certified Pre-Owned Games: Sales of refurbished arcade games through their Certified Pre-Owned Games program, offering like-new equipment at competitive prices
3. Arcade Rentals: Daily rental of arcade games for private events including corporate events, trade shows, conventions, bar/bat mitzvahs, and birthday parties
4. Arcade Operations (Profit-Sharing): Providing arcade equipment to partner locations at no cost in return for profit-sharing program. Operates over 2,000 machines across venues in Florida including Xtreme Action Park, McDonald's Play Place, Universal Orlando Resorts, and Elev8 Fun Center
5. FEC Consulting and Theming: Turn-key consulting, planning, installation and operations solutions for entrepreneurs and facility owners, including custom theming and sculptures using foam architecture
6. Equipment Financing: Partnership with lenders to offer financing options for commercial arcade game purchases
7. Custom Bowling Lanes: Sales and installation of commercial and residential bowling lanes including mini bowling and virtual bowling options

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

PrimeTime Amusements distributes new and certified pre-owned arcade games, redemption games, simulators, and bowling lanes from major manufacturers (Raw Thrills, Bandai Namco, Sega Amusements, Bay Tek, ICE). The company rents arcade games for private events, operates profit-sharing arcades at partner venues across Florida, and provides turnkey FEC consulting, custom theming, and equipment financing globally.

Product overview

PrimeTime Amusements is an arcade game distributor and operator offering a diverse portfolio of products and services. The core product portfolio includes over 1,000 arcade game titles across categories such as video games, redemption games, sports games, racing games, shooters, pinball machines, bowling lanes, and crane machines. Major product lines include titles from manufacturers like Raw Thrills, Bandai Namco, Sega Amusements, Bay Tek Games, ICE, Triotech, and many others. Services include arcade game sales (new and certified pre-owned), rentals for events, game room financing, FEC consulting, custom theming and sculpture creation, and full turn-key arcade operations. The company operates its own branded entertainment centers including Xtreme Action Park (225,000 sq ft) and Elev8 Fun Center locations. The business model combines direct sales of equipment with operational services including installation, maintenance, and ongoing location-based operations management.

Differentiator

Problem solved

Functional benefit

Brands

• Elev8 Fun Center: Family entertainment center chain launched in partnership with PrimeTime. First location in Sanford, FL with additional sites under construction in Tampa and Jensen Beach, FL. PrimeTime furnishes and operates the arcades at these locations.
• PrimeTime Theming

Products and services

• New Arcade Games Sales of brand-new arcade game titles from major manufacturers including Raw Thrills, Bandai Namco, ICE Games, Sega Amusements, and others, offered to commercial venues, FECs, and other buyers worldwide with quote-based pricing.
• Certified Pre-Owned Games Program Refurbishment and resale program where PrimeTime technicians restore used arcade games to like-new condition, offering certified pre-owned equipment at competitive prices with a 90-day limited warranty covering telephone diagnosis, repair, and replacement of defective parts.
• Arcade Game Rentals Daily rental of arcade games for private events including corporate events, trade shows, conventions, bar/bat mitzvahs, and birthday parties, coordinated via [email protected].
• Profit-Sharing Arcade Operations Managed arcade operations program that supplies and runs arcade equipment at partner venues at no cost in exchange for a profit-sharing arrangement; currently operates 2,000+ machines across Florida venues.
• FEC Consulting and Turnkey Solutions End-to-end consulting service for entrepreneurs and facility owners covering feasibility, planning, design, equipment selection, installation, operations training, and ongoing marketing management for family entertainment centers.
• Game Room Financing Equipment financing and leasing program offered through partner lenders, allowing commercial buyers to spread arcade game and game room purchases over monthly payments rather than paying upfront.
• Custom Theming and Sculptures Custom themed environments, large-format items, foam architecture, props, specialty signage, and custom art wraps for arcade machines, produced in-house using CNC 3D cutting and hand sculpturing capabilities.
• Bowling Lanes Sales and installation of commercial and residential bowling lanes, including official Imply lanes, custom bowling lanes, mini bowling, virtual bowling, and lane equipment for FECs and residences.
• Cashless Payment and Card Systems Card system solutions enabling cashless payment functionality in arcades and family entertainment centers, sold as part of PrimeTime's operations offering.
• Service and Parts Technical support, repair services, and replacement parts availability for arcade games, supporting both equipment sales and ongoing operations.
• Worldwide Shipping Services Worldwide shipping for arcade equipment including North American and international shipping options, container loading, freight forwarder coordination, and overseas installation services for global buyers.
• Xtreme Action Park Operations Operation of the 225,000 sq ft Xtreme Action Park indoor entertainment center in Ft. Lauderdale, FL, including its extensive arcade of 200+ games; the facility doubles as PrimeTime's largest showroom and operational showcase.
• Elev8 Fun Center Operations Family entertainment center chain with locations in Sanford, Tampa, and Jensen Beach, FL, where PrimeTime furnishes and operates the on-site arcades.

Quantifiable outcome

• Over 2,000 arcade machines operated across Florida venues at any given time
• +2 more outcomes

Named customers32 records

Segments11 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Xtreme Action ParkflagshipStrategic or Co-development PartnerMajor strategic partnership where PrimeTime Amusements is headquartered inside Xtreme Action Park in Ft. Lauderdale, FL. PrimeTime operates the extensive arcade of over 200 games at this 225,000 sq ft facility, which serves as the company's largest showroom and operational showcase. This is one of the largest indoor entertainment centers in the United States.
• Elev8 Fun CentercoreStrategic or Co-development PartnerIn 2021, PrimeTime partnered to launch Elev8 Fun, a growing family entertainment center chain. PrimeTime furnishes and operates the arcade in each location, leveraging their expertise for various aspects of the venues. First location in Sanford, FL with additional sites under construction in Tampa and Jensen Beach, FL.
• McDonald's Play PlacecoreStrategic or Co-development PartnerPrimeTime operates arcade game rooms at McDonald's Play Place locations including the I-Drive/Sand Lakes Rd location in Orlando, FL.
• Universal Orlando ResortscoreStrategic or Co-development PartnerPrimeTime provides and operates arcade game rooms at Universal Orlando Resort properties.
• Hard Rock Hotel OrlandominorStrategic or Co-development PartnerPrimeTime operates arcade game rooms at the Hard Rock Hotel in Orlando.
• i-Drive NASCARminorStrategic or Co-development PartnerPrimeTime operates arcade game rooms at the i-Drive NASCAR venue.
• Aloma BowlminorStrategic or Co-development PartnerPrimeTime operates arcade games at Aloma Bowling Centers.
• BirdbowlminorStrategic or Co-development PartnerPrimeTime operates arcade games at Birdbowl bowling center.
• CoCo Key ResortminorStrategic or Co-development PartnerPrimeTime provides arcade entertainment at CoCo Key Resort in Orlando.
• Gecko ParxminorStrategic or Co-development PartnerPrimeTime operates arcade games at Gecko Parx entertainment venue.
• Whirly DomeminorStrategic or Co-development PartnerPrimeTime operates arcade games at Whirly Dome venue.
• Shades Of GreenminorStrategic or Co-development PartnerPrimeTime provides arcade entertainment at Shades Of Green resort.
• IAAPAcoreStrategic or Co-development PartnerPrimeTime is a proud sponsor and member of the International Association of Amusement Parks and Attractions (IAAPA), attending their global trade shows including IAAPA Expo, IAAPA Middle East, and IAAPA Europe.
• AMOAcoreStrategic or Co-development PartnerMember of the Amusement and Music Operators Association, the leading trade association for the coin-op amusement and jukebox industry.

Scale indicators8 records

Recent moves3 records

Expansion highlights5 records

Others

• Raw Thrills: One of the largest US arcade game manufacturers whose products (Jurassic Park Arcade, Super Bikes 2, NBA Hoops, Space Invaders Frenzy) PrimeTime distributes. Not a direct competitor on the operator side, but an upstream supplier whose product pipeline directly drives PrimeTime's revenue mix.
• Sega Amusements: UK-based arcade game manufacturer (Putt-It! Par-Tee and other titles distributed by PrimeTime). Comparable as an amusement equipment manufacturer serving the global FEC market; smaller than Bandai Namco but operates similarly as a manufacturer rather than a distribution/operations hybrid.
• Bandai Namco Amusements: Global arcade game manufacturer and operator with direct FEC presence in Japan. Sells Mario Kart Arcade GP DX and other flagship titles into PrimeTime's distribution channel. Larger, more diversified multinational with manufacturing IP rather than distribution/operator focus.
• Bay Tek Entertainment: US amusement game manufacturer of redemption titles (Big Bass Wheel, Skee-Ball Fusion, ICE Ball FX) that PrimeTime distributes. Comparable as a supplier in the same amusement arcade category, though not vertically integrated into distribution/operations.
• Innovative Concepts in Entertainment (ICE): Major US-based redemption game manufacturer producing NBA Hoops, Down the Clown, Big Bass Wheel and other titles that PrimeTime distributes. Comparable as an arcade industry supplier with overlapping customer base, but operates manufacturer-side rather than distributor/operator-side.
• Triotech: Canadian manufacturer of interactive attractions including motion simulators like the Typhoon Motion Theater distributed by PrimeTime. Comparable as an amusement industry equipment supplier serving FECs, theme parks, and family entertainment venues.

Broad incumbents

• Main Event Entertainment: US FEC chain owned by Ardent Leisure offering bowling, laser tag, arcade, and food & beverage across 50+ locations. Comparable as a multi-attraction FEC operator that buys and operates large arcade inventories from manufacturers PrimeTime works with.
• Dave & Buster's: Major publicly-traded FEC operator with ~200 venues combining arcade, dining, and sports entertainment. Directly comparable to PrimeTime's own operating capability inside Xtreme Action Park and the Elev8 Fun chain, but materially larger, more diversified, and publicly financed rather than distributor-led.
• Chuck E. Cheese: Iconic FEC chain with hundreds of company-owned and franchised locations offering arcade games, rides, and family entertainment. Overlaps with PrimeTime on the operating arcades and profit-sharing economics inside FEC venues, but is much larger, more consumer-branded, and franchise-driven.

Direct peers

• Round1 Entertainment: Multi-national FEC chain featuring arcade games, bowling, and karaoke with strong US, Japan, and China presence. Directly comparable as an arcade-centric multi-attraction FEC operator that purchases equipment from the same manufacturers PrimeTime distributes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ptamusements
• YouTubeyoutube.com/user/PrimeTimeAmusements
• Facebookfacebook.com/PrimeTimeAmusements
• LinkedInlinkedin.com/company/primetime-amusement
• Instagraminstagram.com/primetimeamusements

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrimeTime Amusements