OPTI health consulting

What OPTI health consulting does

OPTI health consulting GmbH is a privately-held German consultancy founded in 2006 and headquartered in Karby, Schleswig-Holstein, that exclusively serves dental practices (Zahnarztpraxen) across Germany. The firm operates with 11–50 employees under Managing Director Christian Henrici and is structured around three interlocking offerings: professional consulting (practice founding, quality management, practice transfer, and a practice exchange marketplace), proprietary software, and a certified training academy. It has remained independent for two decades without external funding, surviving the financial crisis, the euro crisis, and COVID-19 while serving the full lifecycle of a dental practice from founding through succession.

The core technology product is medgic, a web-based digital quality management (QM) tool that centralizes practice documentation, automates administrative workflows, integrates AI-supported interactive training videos with certificates, and tracks risks, errors, and improvements. The OPTI academy delivers IHK-certified continuing education programs (Dental Manager IHK, Hygiene Manager IHK, Praxismanager IHK, Quereinsteiger programs) for practice staff in online, in-person, and hybrid formats. Supporting free assets — webinars with CME points, the "OPTI aufs Ohr" podcast, and a Potential Optimization Tool — feed the top of the funnel.

Revenue is generated through three streams: professional consulting engagements (typically quote-based), medgic SaaS subscriptions, and OPTI academy training programs (VAT-exempt with installment payment options). Go-to-market is sales-led, direct, and Germany-only, with content marketing (blog, webinars, podcast, social media) and a co-marketing partnership with Henry Schein Dental generating qualified dental-practice leads. No public pricing is disclosed; the model relies on free lead magnets to convert SMB dental practices and their staff into paying consulting, software, and training customers.

Name

OPTI health consulting

Legal name

OPTI health consulting GmbH

Website

https://opti-hc.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

OPTI health consulting GmbH is a Germany-only consultancy that helps dental practices with founding, quality management, transfer, and staff training via its medgic QM software, OPTI academy certifications, and consulting services.

Ownership category

akta.pro rank

Product category

Dental Practice Consulting

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Dental practice consulting
• Quality management software
• Dental continuing education
• Practice management consulting
• Dental QM tool

Headquarters

HQ city

Karby

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: Professional consulting services for dental practices covering practice founding, quality management (QM), and practice sale/transfer. Delivered through personalized consulting, on-site support, and expert guidance throughout the practice lifecycle.
2. medgic Software Subscription: Subscription-based digital QM tool providing web-based quality management for dental practices. Includes automatic updates, centralized knowledge management, and AI-supported features. Sold as SaaS subscription.
3. OPTI Academy Training Programs: Continuing education and professional development courses for dental professionals. Programs include Dental Manager IHK, Hygiene Manager IHK, Praxismanager/in IHK, Quereinsteiger programs, and management courses. Offers webinars, online, in-person, and hybrid formats. VAT-exempt training available with installment payment options.
4. Free Lead Magnets: Free offerings including webinars with CME points, podcasts, blog content, and potential optimization tool used to attract and nurture leads before conversion to paid services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

OPTI health consulting provides consulting services and digital tools to dental practices in Germany across the full practice lifecycle — practice founding (Praxisgründung), quality management (Praxis-QM), and practice transfer/sale (Praxisabgabe). The firm bundles these advisory services with medgic, a proprietary web-based QM software platform, and the OPTI academy, an IHK-certified continuing education program for dental practice staff.

Product overview

OPTI health consulting is a consulting company for dental practices offering both technology products and professional services. The core product portfolio consists of medgic (a web-based digital quality management tool with AI-powered features) and OPTI academy (a continuing education platform for the dental sector). These are complemented by consulting services covering Practice QM, Practice Transfer, Practice Founding, and Practice Exchange. The company also provides free tools including a Potential Optimization Tool and educational content such as webinars and podcasts. The product ecosystem is designed to support dental practices throughout their entire lifecycle from establishment to transfer, with a focus on practice organization, quality management, and staff development.

Differentiator

Problem solved

Functional benefit

Brands

• medgic: Digital quality management (QM) tool for dental practices that provides centralized practice knowledge, efficient communication, interactive training with AI-powered videos and certificates, and automatic updates for QM documents.
• OPTI academy

Products and services

• Praxis-QM (Practice Quality Management) Consulting service helping dental practices implement and optimize quality management (QM) systems to meet legal requirements and improve operational efficiency, delivered with personalized expert support.
• Praxisabgabe (Practice Transfer/Sale) Consulting service supporting dentists through every step of selling their dental practice, including practice analysis, value-enhancing measures, buyer identification, and long-term planning for successful sale.
• Praxisgründung (Practice Founding) Consulting service providing pre-analysis, 5-year vision planning, business and financial planning, financing advice, and comprehensive support for starting a new dental practice.
• medgic — Digital QM Software Web-based digital quality management (QM) software for dental practices, providing centralized practice knowledge management, efficient communication, interactive AI-supported training videos with certificates, automatic updates of QM documents, task management, checklists, integrated practice manual, and transparent tracking of risks, errors, and improvements.
• OPTI academy — Continuing Education Platform Continuing education platform providing IHK-certified business and management training for the dental sector, including Dental Manager IHK, Hygiene Manager IHK, Practice Manager IHK, Quereinsteiger programs, webinars with CME points, podcasts, and online/in-person/hybrid course formats.
• Potenzialoptimierungs-Tool (Potential Optimization Tool) Free online tool that identifies revenue potential and appointment losses for dental practices to support practice performance optimization.
• Praxisbörse (Practice Exchange) Service supporting the exchange of dental practices between buyers and sellers, complementing the Practice Transfer consulting service.

Quantifiable outcome

• Potential annual savings of 5,000 to 20,000 euros per practice through optimized material purchasing and reduced consumption
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Henry Schein DentalminorGTM or Marketing PartnerHenry Schein Dental is a partner providing informative online seminars on various topics. OPTI promotes Henry Schein Dental's online seminars to their dental practice audience as part of the OPTI academy's extended offering.
• medgiccoreTechnology or Integrationmedgic is OPTI's proprietary digital QM tool. The company develops and offers medgic as its core software product for dental practice quality management, positioning it as the digital solution complementing its consulting services.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CompuGroup Medical: Large German health IT company offering practice management software, billing, and clinical solutions to physicians and dentists. Overlaps with OPTI on digital dental practice tooling, but at vastly greater scale and broader scope.

Emerging players

• DAISY Akademie + Verlag: German dental training and education provider, including billing and practice management certifications. Comparable to OPTI academy in offering certified dental professional development programs to the same workforce.
• medondo AG: Cloud-based practice management and patient communication software vendor active in German dental and medical markets. Emerging SaaS player that could compete with medgic on next-generation dental practice software.
• ZMV (Zahnärztliche Managementberatung): Smaller German dental practice management consultancies offering founding, transfer, and operational advisory. Direct competitors in OPTI's consulting services line, though typically without proprietary SaaS products.

Others

• IDZ (Institut der Deutschen Zahnärzte): German dental research and policy institute providing consulting, training, and publications to Zahnärzte. Indirectly comparable as a knowledge/training ecosystem participant to OPTI academy, though focused on research rather than commercial practice support.
• Henry Schein Dental: Major global dental supply and equipment distributor with a Germany arm and an existing minor partnership with OPTI. Adjacent ecosystem participant serving the same dental practice buyers, but supplying physical products rather than consulting/software.

Direct peers

• Z1 Zahnarzt Software: Long-established German dental practice management software (Z1) used widely by Zahnarztpraxen. Competes with medgic for the same dental practice technology budget in Germany.
• Dampsoft GmbH: German dental practice management software vendor serving Zahnarztpraxen. Most direct software peer to medgic in the German dental market, with established practice management and QM-adjacent functionality.
• solutio GmbH: German vendor of dental practice management and administration software (CHARLY). Competes in the same core segment as medgic and serves a similar SMB dental practice customer base in Germany.

Regional players

• Pluradent AG: Germany-based dental equipment, supply, and practice consulting provider. Regional incumbent offering adjacent practice advisory and equipment services to the same German dental practice customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xfacebook.com/opti.hc
• LinkedInlinkedin.com/company/opti-health-consulting-gmbh
• Facebookfacebook.com/OPTIhcGmbH

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPTI health consulting