Gilmour

What Gilmour does

Gilmour is a privately held US manufacturer of outdoor watering, gardening, and cleaning equipment, founded in 1949 by Robert Gilmour and operating today under the legal entity Lawn & Garden LLC (domiciled in Texas). The company sells physical products — garden hoses (flagship Flexogen line with patented tri-extrusion construction, plus AquaArmor lightweight, soaker, drinking-water-safe, and professional/commercial/rubber variants), nozzles and wands (Select-A-Spray, Swivel Connect, thumb and front control variants), sprinklers (Pattern Master circular, rectangular with on/off flow control, whirling, and tripod professional models), electronic and mechanical water timers, quick connectors, shut-off valves, hose repair menders, and replacement parts — to both residential homeowners and professional users (landscapers, groundskeepers, farm/ranch operators, golf course maintenance crews).

The company's technology stack centers on a vertically integrated manufacturing operation at its Excelsior Springs, Missouri plant, which has produced hoses continuously since the 1950s and currently operates 24 hours per day, five days per week at an annual capacity of 190 million feet. Proprietary product features include the patented tri-extrusion process and knit reinforcement used in Flexogen hoses, Pattern Master adjustable sprinkler technology, Select-A-Spray multi-pattern nozzles, Swivel Connect pivoting nozzle technology, original clamp-style hose repair, multi-jet rotor sprinklers, and no-pre-mix Foamaster cleaning sprayers. The company has extended into connected/IoT products with Bluetooth- and Apple HomeKit-enabled electronic water timers controlled via a mobile application.

Gilmour's revenue model is hardware sales through third-party retail distribution rather than direct-to-consumer e-commerce. Products are sold via major US national chains (Home Depot, Lowe's, Walmart, Amazon, Menards, Costco), hardware cooperatives (Ace Hardware, True Value, Do it Best), regional hardware stores, farm and fleet retailers (Blain's Farm & Fleet, Rural King), and Canadian retailers (Canadian Tire, RONA, Home Depot Canada, Home Hardware, Sheridan Nurseries). Pricing is set by individual retailers and is not publicly disclosed. The customer base is a horizontal segmentation approach with residential homeowners as the primary segment and professional/contractor users as a secondary segment across the United States and Canada.

Name

Gilmour

Legal name

Lawn & Garden LLC

Website

https://gilmour.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1–10 employees

Short description

Gilmour is a US manufacturer of outdoor watering and cleaning equipment founded in 1949, selling hoses, nozzles, sprinklers, water timers, and connectors through major retailers to residential homeowners and professional users across the United States and Canada.

Ownership category

akta.pro rank

Product category

Lawn and Garden Watering Equipment

NAICS

Rubber and Plastics Hoses and Belting Manufacturing (326220), Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)

SIC

Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)

akta.pro industry

PRIMARYHSAIAEAD

Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Irrigation & Sprinkler Systems

SECONDARYAFAAADAF

Spray Control, Rate Controllers & Nozzle Systems (Pumps, Valves, Atomizers)

Agriculture & Food Production/Agricultural Equipment & Technology/Crop Protection Application Equipment (Sprayers, Drones, Spreaders)

Keywords

• Lawn care equipment
• Garden hoses
• Watering tools
• Outdoor sprinklers
• Cleaning sprayers

Headquarters

HQ city

Bab Ezzouar

HQ country

Algeria

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Physical Product Sales: Gilmour generates revenue through the sale of physical watering and cleaning equipment products including hoses, nozzles, sprinklers, water timers, connectors, and replacement parts. Products are sold through retail distribution partners and e-commerce platforms.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels4 records

Core offering

Gilmour manufactures and sells physical lawn and garden watering equipment, including hoses, spray nozzles, sprinklers, electronic water timers, connectors, and cleaning sprayers. The company's flagship product is the Flexogen hose built on a patented tri-extrusion process, supported by a full ecosystem of nozzles (Select-A-Spray, Swivel Connect), Pattern Master sprinklers, and Foamaster cleaning sprayers for residential and professional users. Products are distributed through major retailers across the United States and Canada.

Product overview

Gilmour offers a comprehensive portfolio of lawn care, gardening, watering, and outdoor cleaning equipment. The product line centers on traditional mechanical watering tools including Flexogen hoses (the flagship with patented tri-extrusion), AquaArmor lightweight hoses, soaker hoses, and professional-grade rubber and commercial hoses. Watering accessories include Select-A-Spray nozzles, Thumb Control and Front Control nozzles with Swivel Connect technology, watering wands, brass jet nozzles, and the Pattern Master sprinkler system. Sprinkler offerings cover adjustable circular sprinklers, rectangular sprinklers with on/off flow control, whirling circular sprinklers, and tripod sprinklers across garden, yard, and professional grades. Smart watering is enabled through Dual Port and Single Port Electronic Water Timers with mobile app control. Connector accessories include Quick Connectors with auto shut-off, shut-off valves, and professional high-flow valves. The repair and maintenance line provides clamp menders, clinch repairs, replacement O-rings, hose washers, and Foamaster sprayer replacement parts. Products are designed to work together seamlessly with features like Swivel Connect for leak-free connections.

Differentiator

Problem solved

Functional benefit

Brands

• Flexogen: Premium hose brand including Flexogen Super Duty Hose, Flexogen Heavy Duty Hose, and Flexogen Pro Hose
• AquaArmor
• Pattern Master
• Select-A-Spray
• Foamaster
• Swivel Connect
• EZ-Click
• Betterday

Products and services

• Flexogen Super Duty Hose Flagship multi-purpose lawn and garden hose with patented tri-extrusion construction, knit reinforcement, and superior flexibility for residential lawn, garden, and yard use.
• AquaArmor Lightweight Hose Ultra-lightweight garden hose designed for easy maneuvering and storage, part of the lightweight hose product line for residential users.
• Soaker Hose

Quantifiable outcome

• 190 million feet of hose manufactured per year
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered major and core.

• Home DepotmajorChannel Partner/ Reseller/ DistributorNational home improvement retailer offering Gilmour products in-store and online through homedepot.com. One of the largest distribution channels for Gilmour's residential watering equipment in the United States.
• Lowe'smajorChannel Partner/ Reseller/ DistributorNational home improvement retailer with significant market presence for lawn and garden products. Offers Gilmour products in US and Canadian locations.
• WalmartmajorChannel Partner/ Reseller/ DistributorMass market retailer providing wide consumer access to Gilmour products through Walmart.com and retail locations.
• AmazonmajorChannel Partner/ Reseller/ DistributorE-commerce marketplace platform enabling direct consumer purchases of Gilmour products with broad geographic reach.
• Ace HardwarecoreChannel Partner/ Reseller/ DistributorHardware cooperative with over 5,000 independently owned locations, providing localized retail presence for Gilmour products.
• Canadian TiremajorChannel Partner/ Reseller/ DistributorLeading Canadian retailer for automotive, home, and garden products. Primary Canadian retail channel for Gilmour products.
• RONAcoreChannel Partner/ Reseller/ DistributorMajor Canadian home improvement retailer with extensive network of stores across Canada offering Gilmour products.
• True ValuecoreChannel Partner/ Reseller/ DistributorHardware cooperative serving independent hardware retailers across the United States with Gilmour product distribution.
• MenardsmajorChannel Partner/ Reseller/ DistributorRegional home improvement retailer operating in the Midwestern United States with strong presence in lawn and garden category.
• Do it BestcoreChannel Partner/ Reseller/ DistributorHardware cooperative connecting independent retailers with Gilmour products through wholesale distribution network.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Flexzilla: Flexzilla is a direct peer focused on premium lightweight hybrid hoses and watering accessories. Both companies target the residential and pro-grade hose segment with differentiated polymer construction technologies (Flexogen vs. Flexzilla's hybrid polymer).
• Ames True Temper: Ames True Temper is a direct peer in residential and professional lawn and garden tools, including hoses, sprinklers, and watering accessories. The two brands compete on retail shelves in hose, watering wand, and sprinkler categories at national chains.
• Orbit Irrigation Products: Orbit is a direct competitor in residential and commercial watering equipment, offering hoses, sprinklers, timers (including the B-hyve smart line), and nozzles. It competes head-to-head with Gilmour across virtually every product category, including national retail distribution channels.
• Melnor: Melnor is a direct peer in residential watering equipment including nozzles, sprinklers, timers, and hose accessories. Both brands compete in mass-market retail and serve overlapping residential and light professional customer segments.
• Dramm: Dramm is a direct peer in professional and residential watering tools including nozzles, wands, sprinklers, and commercial watering equipment. Both companies serve greenhouse, nursery, and professional landscaping customers with comparable hose-end watering products.

Broad incumbents

• Scotts Miracle-Gro: Scotts is a broad incumbent in lawn and garden with a leading consumer brand portfolio (Scotts, Miracle-Gro, Ortho). While focused on lawn care consumables, they distribute through the same retail channels and overlap with Gilmour in residential watering/irrigation adjacencies.
• Fiskars: Fiskars is a broad incumbent in consumer lawn and garden tools (under brands including Gilmour's parent Lawn & Garden distribution). It is an adjacent comparator in watering tools, pruners, and outdoor equipment sold through overlapping retail distribution.
• Rain Bird: Rain Bird is a broad incumbent in irrigation, dominating professional and landscape-grade sprinkler systems, controllers, and valves. While more focused on in-ground irrigation vs. Gilmour's hose-end products, they overlap in the smart controller and professional watering categories.
• Toro: Toro is a broad incumbent in outdoor equipment, including sprinklers, timers, and hose products as part of a wider portfolio spanning mowers, snow equipment, and irrigation. They compete with Gilmour in residential sprinklers and smart watering timers across major retail channels.

Emerging players

• Rachio: Rachio is an emerging smart irrigation controller company focused on app-driven, weather-responsive watering. It competes with Gilmour's electronic water timers in the smart-home irrigation segment but does not address Gilmour's core hose/nozzle/sprinkler business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GilmourGardenAndWatering
• LinkedInlinkedin.com/company/itintelligence

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gilmour