Diario Palentino

What Diario Palentino does

Diario Palentino is a regional newspaper serving the city and province of Palencia in the Castilla y León region of Spain, in continuous publication since 1881. It delivers hyperlocal coverage across municipal politics, provincial affairs, regional Castilla y León news, national and international news, local sports (Súper Agropal Palencia basketball, Palencia FF football, Palencia Cristo Atlético), culture (San Antolín festivities, VdB Rock, Semana Santa), and community reporting. Its core product is the digital news portal at diariopalentino.es, organized into sections for Local, Provincia, Región, España, Mundo, Deportes, Opinión, and Cultura, complemented by RSS syndication feeds for five sections and recurring themed supplements (Turismo con sabor, Colegios, Construcción, Nuestros Pueblos). The publication also operates a paid digital subscription kiosk (Kiosko via diariopalentino.promecal.es) and a physical print edition distributed through traditional newsstands.

The underlying technology is a standard web publishing platform with Google Analytics for traffic measurement and Didomi for GDPR-compliant cookie consent. The entity operating the newspaper is SUMANDO TV Y WEB, S.A.U., a Sociedad Anónima Unipersonal incorporated in Navarra and owned by the Grupo Promecal media conglomerate, which provides shared subscription infrastructure, advertising sales, and cross-promotion with sister regional newspapers (Diario de Ávila, Diario de Burgos, El Día de Valladolid, El Día de Segovia, El Día de Soria, La Tribuna outlets) and broadcast properties (CyLTV, Navarra Televisión, 7 La Rioja). The company is OJD-audited (Oficina de Justificación de la Difusión) for circulation credibility and self-attests compliance with GDPR and LSSI-CE.

Diario Palentino operates a direct-to-consumer go-to-market model reaching readers through its website, digital kiosk, RSS feeds, and print newsstand distribution, plus email-based subscription marketing. Revenue is generated from three streams: display and programmatic advertising sold across its digital properties (advertising), recurring digital subscriptions managed through the Promecal subscription platform (subscription), and single-copy print sales through traditional newsstand channels (one-time license). Specific pricing tiers are not publicly disclosed. The publication employs 11–50 staff and operates a Palencia newsroom alongside Berrioplano-registered headquarters in Navarra. Customer base is the general population of Palencia city and province, with no enterprise or B2B customer concentration.

Name

Diario Palentino

Legal name

SUMANDO TV Y WEB, S.A.U.

Website

https://diariopalentino.es

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

11–50 employees

Short description

Diario Palentino is a Spanish regional newspaper serving Palencia province since 1881. Operated under Grupo Promecal, it delivers local and provincial news across digital, print, and digital kiosk channels, monetizing via advertising, digital subscriptions, and newsstand sales.

Ownership category

akta.pro rank

Product category

Local and regional newspaper publishing

NAICS

Newspaper Publishers (51311), Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Direct-to-Consumer (D2C) Sales & Merchandising (Publisher Stores, Bundles) (MPAJAKAD)

akta.pro secondary industry

Specialty & Niche Channel Distribution (Religious, Comic Shops, Specialty Retail) (MPAJAKAH)

Keywords

• Local newspaper publishing
• Regional news coverage
• Digital news subscription
• Print news media
• Advertising-supported journalism

Headquarters

HQ city

Palencia

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising: The newspaper generates revenue through display advertising sold on its website and within its digital content, with space for third-party advertisers. This includes programmatic and direct advertising placements across news sections.
2. Digital Subscriptions: The site offers paid digital subscriptions through the Promecal Group's dedicated subscription platform (suscripciones.promecal.es/diariopalentino), providing premium digital access to content. The Kiosko platform (diariopalentino.promecal.es) serves as the digital subscription and e-edition portal.
3. Newspaper Sales: Physical print edition of the newspaper sold through traditional newsstand distribution. The site references both print and digital content offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Diario Palentino publishes a regional newspaper serving the city and province of Palencia, Spain, delivering local, provincial, regional (Castilla y León), national, and international news alongside sports, culture, and opinion content. Distribution spans a free advertising-supported digital portal (diariopalentino.es), a recurring digital Kiosko subscription service for e-edition access, and a physical print edition sold via newsstands. The publication is owned and operated by SUMANDO TV Y WEB, S.A.U. as part of the Grupo Promecal media group.

Product overview

Diario Palentino operates as a digital news media platform offering comprehensive local and regional journalism for Palencia province in Spain. The portfolio consists of the core diariopalentino.es news portal providing news across multiple sections (Local, Provincia, España, Mundo, Deportes, Cultura, Opinión), supplemented by the Kiosko digital subscription service, RSS syndication feeds, and special themed supplements. The platform also integrates multimedia content through CyLTV video partnerships and Grana y Oro taurine coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Diario Palentino digital news portal Digital news portal (diariopalentino.es) providing local Palencia city and province news, regional Castilla y León news, Spanish national and international news, sports, culture, and opinion content for residents of Palencia province.
• Kiosko digital subscription Recurring paid digital subscription platform (Kiosko) via diariopalentino.promecal.es that provides e-edition access to Diario Palentino's content and access to special themed supplements and historical archives for individual readers in Palencia.
• Diario Palentino print edition Physical print edition of the Diario Palentino newspaper distributed via newsstands and direct sales, carrying the same editorial content as the digital version for readers in Palencia city and province.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Grupo Promecal (Promecal Group)coreOthersDiario Palentino is owned and operated by SUMANDO TV Y WEB, S.A.U., a subsidiary of the Promecal Group. The Promecal Group is a Spanish regional media conglomerate operating multiple newspapers (Diario de Ávila, Diario de Burgos, El Día de Valladolid, El Día de Segovia, El Día de Soria, El Día de la Rioja), television stations (CyLTV, Navarra Televisión, 7 La Rioja), and digital platforms. The group provides shared infrastructure, advertising sales, subscription platforms, and cross-promotion across its media properties.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Diario de Navarra: Long-established (1903) regional daily newspaper serving Navarra — notable because Diario Palentino's parent (SUMANDO TV Y WEB) is registered in Berrioplano, Navarra. Operates a comparable regional print + digital subscription model with strong local sports coverage (Osasuna).
• Heraldo de Aragón: Independent regional daily newspaper serving Aragón in northeastern Spain. Comparable as a mid-sized Spanish regional newspaper with a similar blend of local/provincial news, print and digital subscriptions, and provincial sports coverage targeting a Spanish autonomous community.
• El Día de Soria: Sister Promecal title serving Soria, another small sparsely populated province in Castilla y León. Highly comparable in scale, demographic profile, and operating model, providing a useful benchmark for how a similarly sized Promecal title performs.
• El Diario Montañés: Regional newspaper serving Cantabria under Vocento. Comparable as a long-established Spanish regional daily covering a single autonomous community with print + digital editions, local sports coverage, and subscription model targeting a Spanish provincial audience.
• Diario de Ávila: Sister regional newspaper within the Promecal Group serving the province of Ávila in Castilla y León. Operates on the same shared digital infrastructure (Kiosko, subscription platform) and follows the identical print + digital + RSS multi-channel distribution model, making it the most directly comparable peer.
• Diario de Burgos: Sister Promecal publication serving Burgos, also in Castilla y León. Closely comparable in format (regional daily newspaper, print + digital editions, Kiosko subscription platform) and target market (Spanish provincial city readership).
• El Norte de Castilla: Regional newspaper of record for Castilla y León, owned by Vocento. Covers overlapping regional and provincial territory with a comparable print + digital + subscription model, serving as the principal non-Promecal competitor for regional advertising and reader attention in Castilla y León.
• El Día de Valladolid: Sister Promecal title serving Valladolid, the largest city in Castilla y León. Operates the same Promecal digital infrastructure and covers an analogous geographic scope (city and province), making it a directly comparable peer at slightly larger scale.
• La Tribuna de Toledo: Sister Promecal publication serving Toledo in Castilla-La Mancha. Operates the same Promecal infrastructure (Kiosko, subscriptions, RSS) and follows the regional newspaper model, making it a closely comparable peer in scale and operating economics.

Broad incumbents

• ABC: National Spanish newspaper (Vocento group) with regional Castilla y León coverage. Not a direct competitor in hyperlocal news but competes for the same regional advertising budgets and reader attention, and operates a much larger digital subscription and paywall infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/diariopalentino
• Facebookfacebook.com/DiarioPalentino.Palencia
• LinkedInlinkedin.com/company/diario-palentino

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diario Palentino