Diario de Ávila

What Diario de Ávila does

Diario de Ávila is a local daily newspaper serving the city and province of Ávila in Castile and León, Spain. Founded in 1898, it is among the longest-running regional press titles in the region and operates a digital-first news platform complemented by a printed edition distributed through kiosko sales and digital subscription.

The publication is operated by SUMANDO TV Y WEB, S.A.U. and sits within Grupo Promecal, a Spanish multimedia group that owns regional newspapers, radio stations, and digital platforms. Diario de Ávila maintains a small editorial team of approximately 14 employees and distributes content through its website, a podcast offering, printed newspapers, and paid digital subscriptions, with cookie-consent and advertising infrastructure supporting digital monetization.

The business generates revenue through a combination of print and digital advertising, paid digital subscriptions for online access, and kiosko sales of the physical newspaper. As part of the Promecal network, it benefits from cross-promotion and shared distribution infrastructure across the group's portfolio of regional media properties. There is no disclosed enterprise customer base or B2B contract layer; revenue is structurally consumer-facing and diversified across a broad local readership and small/local advertiser base.

Name

Diario de Ávila

Legal name

SUMANDO TV Y WEB, S.A.U.

Website

https://diariodeavila.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Daily local newspaper serving Ávila, Spain since 1898, operating as a digital-first news platform with printed edition, podcast, and digital subscriptions, owned by Grupo Promecal.

Ownership category

akta.pro rank

Product category

Local News Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Broadcasting and Content Providers (516)

akta.pro industry

PRIMARYMPACAKAJ

Local & City Guide Content Aggregators

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Digital Content Aggregators & Discovery (Feed/Curated)

Keywords

• Local news publishing
• Regional journalism
• Digital newspaper
• Multimedia content
• News subscription service

Headquarters

HQ city

Ávila

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital advertising: The newspaper generates revenue primarily through digital advertising. The website uses cookie-based personalized advertising, as indicated by the cookie consent notice that states accepting cookies supports the free information service.
2. Subscriptions: The newspaper offers subscription services through suscripciones.promecal.es/diariodeavila, providing paid access to content.

Distribution channels3 records

Marketing channels3 records

Core offering

Diario de Ávila is a local digital and print news publication serving Ávila city and province in Spain. It provides comprehensive news coverage across Local, Provincial, Regional (Castilla y León), National, and International categories, plus Sports, Opinion, Culture, Events, Galleries, Weather, Podcasts, and Cinema listings. Revenue is generated through cookie-based digital advertising and reader subscription services for premium content access, supplemented by special digital editions through its Kiosko platform.

Product overview

Diario de Ávila is a local digital news platform operated by Promecal media group (SUMANDO TV Y WEB, S.A.U.), offering comprehensive news coverage for Ávila and province. The portfolio includes the core news website as the primary product, supplemented by subscription services for premium content, a digital kiosk for special editions, podcast/audio content through Onda Cero Ávila partnership, Vive! Radio for entertainment programming, and cinema listings. The platform organizes content across multiple sections: Local, Province, Region (Castilla y León), Spain, World, Sports, Opinion, Punto y aparte, Culture, and specialized sections such as video games, health (OSACA), and travel (Viajeros Ilustres).

Differentiator

Problem solved

Functional benefit

Products and services

• Diario de Ávila Digital News Portal Digital news portal providing local, regional, national, and international news coverage for Ávila and province, featuring sections including Local, Province, Region (Castilla y León), Spain, World, Sports, Opinion, Punto y aparte, Agenda, Galleries, Weather, Podcast, and Kiosko. Targeted at general public readers in Ávila city and province.
• Suscripciones (Digital Subscription Service) Paid subscription service enabling readers to access premium content and support independent journalism, managed through Promecal's subscription platform.
• Kiosko (Digital Editions) Digital newspaper kiosk offering special editions and supplements for Ávila readers, including local event-focused editions such as Las Navas del Marqués, Galardones Alcazaba, and Fiestas de Arévalo.
• Podcast (Onda Cero Ávila) Audio podcast content delivered through partnership with Onda Cero Ávila radio station, providing audio news programming for Ávila readers.
• Vive! Radio Music, entertainment, and current affairs radio programming distributed via Vive Radio for the city of Ávila.
• Cine (Movie Listings) Cinema listings and showtime information service for Ávila movie theaters, covering currently showing films such as La Odisea, Omaha, A 500 Millas a Casa, Un Taxi en Tokyo, Vaiana, and others.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Grupo PromecalcoreOthersDiario de Ávila is part of Grupo Promecal, a multimedia communication group. This affiliation provides synergies across multiple regional media properties including other provincial newspapers (Diario de Burgos, Diario Palentino, El Día de Segovia, El Día de Soria, El Día de Valladolid, El Día de La Rioja), CyLTV, Navarra Televisión, and 7 La Rioja. The group also operates radio stations including Onda Cero Ávila and Vive Radio.

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• ABC (Spanish newspaper): National Spanish newspaper that also covers regional Castilla y León news. Provides broader competitive context for advertising spend and digital reader attention competing with Diario de Ávila.
• La Tribuna de Toledo: A regional Spanish newspaper in the Promecal network's adjacent footprint. Comparable as a local/regional print and digital title with a similar monetisation mix.
• El Norte de Castilla: The leading regional newspaper of Castilla y León, owned by Vocento. A larger, more established incumbent that competes with Diario de Ávila for regional and national advertising in the same geography.

Direct peers

• Diario Palentino: Another Promecal-group local newspaper serving Palencia. Shares the same Promecal subscription platform, digital product roadmap, and provincial news format as Diario de Ávila.
• Diario de Burgos: A sister publication within Grupo Promecal covering Burgos, Spain. Operates the same local newspaper digital model with comparable content, subscription, and advertising structure, making it the most direct operational comparable.
• El Día de Valladolid: Promecal-group local newspaper covering Valladolid. Same multimedia group, same revenue model, and same regional focus on Castilla y León provinces.
• El Día de Soria: Another Promecal provincial newspaper serving Soria. Comparable in scale, model, and product offering to Diario de Ávila.
• El Día de La Rioja: Promecal-owned local newspaper in La Rioja. Same group, business model, and digital product footprint, providing a near-perfect operational comparable.
• El Día de Segovia: Sister Promecal title covering Segovia. Operates the identical digital news, kiosk, and subscription stack as Diario de Ávila.

Emerging players

• CyLTV (Castilla y León Televisión): The regional TV broadcaster within Grupo Promecal. Not a direct newspaper competitor but a sister media asset covering the same Castilla y León audience, sharing content and cross-promotion with Diario de Ávila.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubecyltv.es/La8Avila
• LinkedInlinkedin.com/company/diario-de-%C3%A1vila

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diario de Ávila